cloud is all the buzz...what is it really?!?!

© 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Cloud Computing: Explained…


Technology Trends Reshaping Business

Companies are reengineering the way they do business.

Powerful Mobile Computing Devices

Fast, Widespread Wireless/Wireline IP

Networks

Cloud Computing

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“…a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

- National Institutes of Standards and Technology

What is “Cloud Computing”?

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Improve My Productivity• Real time collaboration across

employees, partners, customers• Requirements for applications to work

across devices

Reduce My Cost• Low storage and server

utilization in non-peak periods• Desire to pivot from

Capex to Opex

Remove the Complexity• Simplification due to limited IT staff

down market• End-to-end ownership vs. multi-vendor

service integrations

Demand to mobilize and virtualize assets,

applications and activities

• Off-premise• On-demand• Easy to Use

• Web-enabled• Device Agnostic• Tiered Support

AT&T Cloud-based, On-demand SolutionsMeet Customer Needs

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AT&T is Helping to Set Industry Standards for Cloud

AT&T, as a member of The Green Grid, is helping the industry drive more efficient data centers.

We helped found the CSA and are promoting standards for enterprise-grade security in cloud services.

Our services are audited against ISO standards.

We are determined to quantify cloud efficiencies and are working with CDP to do so.

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http://www.thegreengrid.org/


AT&T is Focused on Delivering Highly Secure, Reliable Cloud

Building on a history in multi-tenancy and infrastructure services• Global experience securing 38 data

centers globally, with audited network, logical and physical controls

• Broad experience managing and securing multi-tenant environments

• Extensive experience providing separation in virtual, shared infrastructures

• Corporate wide focus on layered security, including investment in AT&T Labs to combat cyber threats

Layered SecurityProtects the Cloud

Logical

Physical

Network

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Security, Reliability, Intelligent Routing• Largest, Most Advanced IP/MPLS

Network – 182 Countries

• Network Intelligent Routing and Control

• Industry-Leading Security

• End to End Management and Reliability

• Unmatched Interoperability - Standards Community Leadership

• Open to Innovations – 100+ Exposed APIs

The AT&T Network is Foundational to our Cloud Solutions

These Core Strategic Services Provide The Foundation For

Emerging Solutions

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Our Cloud is a Part of a Broader Vision that Includes our Network and Mobile Assets

AT&T Network

Cloud Platforms User Experience

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Cloud Deployment Models Transfer Responsibility

CustomerManagement Responsibility

Service Provider Management Responsibility

Softwareas a Service

Application

Database

Operating System

Servers

Storage

Platform as a Service

Infrastructure as a Service

Application

Database

Operating System

Servers

Storage

Application

Database

Operating System

Servers

Storage

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Cloud Deployments:Infrastructure as a Service

AT&T Synaptic Storage and AT&T Synaptic Compute• Benefits

– Reduced capital costs– Increased flexibility– Meet dynamic demand for

applications• AT&T Difference

– Combine network + IT resources for greater control

– Network based security

What is Infrastructure as a Service?• Storage and Computing resources delivered

via the network.• Provision easily and immediately

via a portal. • Turn on and turn off resources as-needed.• Pay for only what you use.

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Storage

Compute

UsersInternal IT

Enterprise A

Enterprise B

VPN

VPN


Multiple Deployment Models for IaaSExtensibility and flexibility

Virtual Private Cloud Public CloudEnterprise Private Cloud

• Internet Based

• Massive Multi-Tenancy Economics

• Security and Reliability Issues

• Ethernet and MIS Capabilities with VPN

• Single Customer Focus

• Dedicated Infrastructure Expense/ Unused Capacity

• On-Premises or Hosted

• Enhanced VPN Routing

• Hybrid Model

• Trusted Logical Separation

• Private or VPN Connectivity

• Highly Complex Virtual Routing

Managing Solutions With Appropriate Levels Of Sophistication To Match Your Needs

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Cloud Deployments:Platform as a Service

AT&T Platform as a Service• Benefits

– Quickly launch applications– Automate business processes– Meet needs of users

• AT&T Difference– Broad portfolio of complementary

services like mobility and networking.– Stability, scalability, performance and

global reachWhat is Platform as a Service?• Complete, ready-made technology stack.• Standardized infrastructure on which you

can deploy applications.• Scale up as you draw more users.• Pay per user, per month.

Developers

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Software as a ServiceAT&T Workforce Delivered & Siebel® Case Management

Software as a Service?• Full software functionality • One software instance delivered to multiple

customers over the Internet• At term end, customer has no access to

application.• Pay per user, per month.

AT&T Today• Software on shared infrastructure• Subscription licenses offered on a “term”

basis for certain applications• Initial upfront payment for hardware• Per user, per month fee thereafter for

certain applicationsAT&T Tomorrow• One application instance deployed

in AT&T IDC• Multiple organizations access and

use the application.Benefits• Lower total cost of ownership for

applications• Easy access for distributed workforces• Reduce time to deployment

Enterprise A

Enterprise B

Enterprise C

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Our Vision for Our Cloud is Robust

• Deliver on the promise of mobile cloud

• Extend cloud capabilities into Software as a Service

• Build cloud-based tools for business collaboration.

• Create an open ecosystem for customers to choosethe cloud services that meet their needs.

Reliable, Secure, Predictable, On Net

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Our Cloud Is Part Of Our Strategy

To flexibly deliver integrated content, applications and services…

…to any device, anywhere, anytime.

Network Sourcing

Mobile Productivity

As a Service

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Delivering Customer-centric Solutions

Mobile Productivity As-a-ServiceNetwork Sourcing

• Infrastructure on demand

• Innovation platforms

• Finished services – IT, communication and collaboration services

• On-demand experience

• Architect, operate client networks

• Multi-vendor integration

• Transform with emerging technologies

• Act as Infrastructure CIO

• Business process assessment

• Solution architecture, development, and creation

• Integrated solutions (network, device, software)

• Innovation platforms

Integrate, Move To Shared Infrastructure

Manage Complexity, Reduce Cost

Mobilize Business Processes

Our Foundation Wireless and Wireline NetworkScale, Speed, Security and Intelligence

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Next StepsHow can AT&T help you launch your enterprise into the cloud?

Identify cloud adoption strategies and tactics.

Determine the need for cloud networking or internetworking.

Assess your current state.

Establish application requirements for movement to the cloud.

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AT&T helps local school districts with archiving records

Business Challenge• The state board of education requires school districts to retain student

transcripts, health and immunization records for 60 years after students attendance• School districts are also required to retain budget, financial, and other selected

records for 10 years• Capital budgets to fund additional equipment for the purchase of SAN, NAS, or

Tape Storage are constrained• Retrieval of records stored on tape is expensive and does not allow the School

District to respond to parent or other requestors in a timely manner

Enabled Solution• AT&T Synaptic Storage as a Service SM Value Delivered • Data Archival and data storage in geo-diverse locations• Reduced total cost of ownership versus in house solutions• Lower latency data access than tape options• Ability to scale storage up or down on demand to accommodate data aging, retention, and deletion rules • Pay only for the amount of storage used, always right sized, minimizing cost of ownership• Integration with current archiving and back up tools to minimize costs• Security, audit, and retention policies to meet compliance requirements


AT&T helps School districts prepare disaster recovery planning

Business Challenge• School districts must have a recovery plan in place in the event of a severe

storm, fire, or another emergency that could cause the districts’ computers to be inaccessible, or records to be destroyed• Capital expense associated with building a duplicate data center in a local

bunker or in another region of the country was not financially feasible• Paying for Disaster Recovery services and then competing for the use of

resources in the event of an emergency does not seem operationally or financially prudent

Enabled Solution• AT&T Synaptic Compute as a ServiceSM • AT&T Synaptic Storage as a ServiceSMValue Delivered • Off site location allows for geographic diversity• Inexpensively stores critical data while still making it available in a matter of minutes to internet enabled recovery

sites and end users with appropriate security authorizations• Easy and inexpensive to conduct regular tests of the disaster plan• Meet other temporary needs during non-disaster times for special projects, test and development work, financial

closeout periods, payroll processing or other computing capacity needs• Avoid capital Investment while minimizing risks from disasters, weather, and emergencies


AT&T helps schools eliminate underutilized data equipment

Business Challenge• The District was faced with rising costs and capital investment to maintain

enough computing capacity for peak processing times• Applications like payroll, monthly/quarterly financial close outs, registration,

testing, grading and others only required computing capacity during certain parts of the day, week, month, or school year• Excess operating costs during non-peak hours in the form of real estate,

maintenance, security and other fees to maintain equipment that is underutilized

Enabled Solution• AT&T Synaptic Compute as a ServiceSM

Value Delivered • Eliminates the need for over building and the associated costs• Offers scalability to meet fluctuating demands• Minimizes cost of ownership• Minimizes capital investment in IT equipment • Retain control of capacity, operating system and software


AT&T helps large municipality with data archiving

Business Challenge• Like most municipalities, this city is required to oversee mountains of data,

everything from municipal records to data storage

• In house data solutions can be costly to agencies that may require additional hardware or physical real estate space necessary to maintain archived records

• IT resources needed to monitor and maintain equipment taking time away from more strategic projects and initiatives

Enabled Solution• AT&T Synaptic Storage as a Service SM

Value Delivered • Provides a seamless way to retain and archive data housed in one of AT&T’s highly reliable data

centers that can be accessed at any time• Improves total cost of ownership by not having to pay unnecessary capital costs for additional

hardware, upgrades, real estate expansion and IT resources.• Flexible and scalable solution allowing agencies to scale up or down, depending on data size

• A pay-as-you-go service providing data storage “in the cloud” that allows agencies to have complete control over how and when they use it and pay only for the amount of storage needed


AT&T helps world’s leading provider of integrated logistics with the flexibility to meet business demands

Business Challenge• Rolling out a new global print application for end

of month bookings and needed to scope dedicated hardware into their existing infrastructure

• They had capital expenditure, along with staff and supporting cost concerns and needed to be able to leverage flexible scalability for the print and other similar applications

Enabled Solution• AT&T Synaptic Compute as a Service℠

Business Value Delivered • Flexibility & scalability to support their new global print application along with other similar applications in the

same environment.• Capability to scale up or down instantly over a web interface and turn off resources when not in use – giving

them the flexibility to utilize the global print application for 10 days out of the month as they need• Cost effective solutions with rapid provisioning• Controlled costs and reduced capital expenditures by buying only those computing resources that were needed• Reduced capital investments by procuring computing capacity as a service rather than buying equipment23


AT&T Helps Insurance Providers with Testing and Development

Business Challenge• Customer is a leading provider of customized, innovative,

reinsurance and insurance solutions. • Needed a place without investing more hardware for testing and

developing their applications

Enabled Solution• Synaptic Compute as a Service℠

Business Value Delivered • Confidence in a trusted provider• Leveraged existing applications for both production & for testing and development• Reduction of capital expense investments for customer’s seasonal needs, (analytical reports/research) by

procuring computing capacity as a service rather than buying equipment• Leveraged existing relationship to provide better overall value• Additional security by leveraging their existing AVPN network• Cost effective with rapid provisioning

24© 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


AT&T alleviates a Leading Expense and Travel Management Provider’s Storage ConcernsBusiness Challenge• A leading expense and travel management provider for Fortune

500 and 1000 companies, required increased space and power to support their continuously growing SAN environment

Enabled Solution• AT&T Synaptic Storage as a Service SM

Business Value Delivered • Strategic relationship that will enable their business to grow and remain a leader in their industry.• Leverage multiple services to meet their needs• A true enterprise grade pay-per-use environment that allows for storage of fax images, internal documents, and

flat files• Low-cost alternative to in-house data storage with the ability to expand as their business and storage needs grow.• Maintain control of storage management without the worry of expanding hardware and data center space


AT&T helps a global automation and information solution company streamline Test and Development processes

Business Challenge• Increasing demands to streamline test and development

processes• Lengthy procurement processes for resources• Limited IT resources

Enabled Solution• Synaptic Compute as a Service SM

Business Value Delivered • Streamlined technology processes for “right sizing” customer’s test server infrastructure to one that could be

easily and quickly scaled up/down as needed• Reduced IT capital expenditures for additional server infrastructure• Eliminated a lengthy procurement process for new resources• Improved IT productivity and lead time to end user customers• Increased revenues by improving time to market for new applications


Helps Doctors, Hospitals Store Millions of X-Rays, MRIs, and Other Digital Images & Quickly Access Them from Virtually Anywhere

Business Challenge• Large statewide health care system operating four hospitals• Conducts 25-30K medical imaging studies per month• Over 2M imaging studies are archived and not readily available for

clinical use• Needed alternatives to proprietary PACS vendor system and tape back ups

Enabled Solution• AT&T Medical Imaging and Information Management Solution

Business Value Delivered • Cloud-based storage of medical images in standard neutral format• Stored in two AT&T Internet Data Centers for business continuity• Image storage, access and sharing independent of vendor system or location• Consolidated expandable storage and backup• Gain efficiencies with image access for physicians in various centers• Pay only for the amount of storage used , always right sized, minimizing cost of ownership• Solution integrates with current PACS and archiving systems • Enforced security, encryption, audit, and retention policies to meet compliance requirements


cloud is all the buzz...what is it really?!?!

Technology

procuring

global print

service sm

computing

leading expense

minimizing

service sm

data storage