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#IBMCloudTour16 Design Track Ken Serembus - Technical Sales Leader, IBM Hybrid Cloud, Distribution Market [email protected]

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Page 1: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Design Track

Ken Serembus - Technical Sales Leader, IBM Hybrid Cloud,

Distribution [email protected]

Page 2: Cloud Innovation Tour - Design Track

#IBMCloudTour16

5 principles for your Cloud success

2

With security at every layer and touchpoint

Cognitive

solutions

Powerful

accessible data

& analytics

Hybrid

integration

DevOps

productivity Choice with

consistency

1 2 3 4 5

Page 3: Cloud Innovation Tour - Design Track

#IBMCloudTour16

3

Track Agenda

Lightning Talks

11:45 Exploring Hybrid Cloud Infrastructure Choices

12:00 Building Cloud Object Storage Infrastructure

12:15 Start Your API Journey Today

12:30 Automating Application Deployment

12:45 Managing and Optimizing Your Hybrid Cloud

1:00 Lunch

1:30 Roundtables (by Topic)

Demos

2:15Building and Connecting Apps Using A Next Generation

Platform

2:25 API Connect

2:35IBM Brokerage Solutions: Plan, Buy, and Manage IT Services

Across all Cloud Models from Multiple Suppliers

2:45 Wrap Up and Closing Remarks

Page 4: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Tour Guides

4

Steve Mirman, Executive Architect, Bluemix

Jeff Moore,

Cloud Object Storage Specialist

Marc Haberkorn,

Director, API Offerings

Bharathi Ramachandran,

VP Product Engineering, Miracle Software

Doug Peaslee,

Cloud Architect

Michael Sorensen,

Cloud Brokerage Specialist

Page 5: Cloud Innovation Tour - Design Track

#IBMCloudTour16

5

Lightning Talks

Page 6: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Steve Mirman — Executive Architect, IBM Bluemix, IBM Cloud

6

Exploring Hybrid Cloud Infrastructure Choices

[email protected]

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#IBMCloudTour16

A set of consistent, open and powerful choices to satisfy the varied needs of your apps and data…

7

Page 8: Cloud Innovation Tour - Design Track

#IBMCloudTour16

IBM Cloud Delivery Models

8

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#IBMCloudTour16

IBM Cloud Delivery Models

9

Page 10: Cloud Innovation Tour - Design Track

#IBMCloudTour16

IBM Bluemix — The Platform — Public

10

Multi-TennentSingle-TennentSubset of Liberty — Base Edition

• Virtual servers

• 100+ services

• Fine grained, usage based pricing

• Greatest economies of scale

• Unlimited, dynamic, and elastic scaleLiberty for Java

IBM

Systems

of Records

Access to Services

APIs

Multi-TennentSingle-Tennent*

IBM Application

Server on Cloud

Cloud

Native

START CONTAINERSCREATE APP USE SERVICES OR APIS

Cloud

Native

Cloud

Enabled

Cloud

Enabled

Cloud

Enabled

IBM

3rd party

Customer Own

Page 11: Cloud Innovation Tour - Design Track

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Total access, control and transparency

11

Atlanta

Page 12: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Build, deploy, and run applications anytime, anywhere

12

Application

typesLanguage Standards

Open

technologies

Deployment

options

With personalized

insights

Choice for best

solution

Faster

development time

Ecosystem

interoperability

Wherever it best

suits the business

OSGI

SPNEGO

Page 13: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Learn More

13

1. LEARN more about SoftLayer Softlayer on IBM Marketplace

2. LEARN about BlueBox Private Cloud Services https://www.blueboxcloud.com/

3. SIGN UP your team for a Bluemix Garage Workshop http://ibm.biz/CITGarage

4. CONTINUE THE DISCUSSION - JOIN ME at the DESIGN roundtable:

“Hybrid Cloud Infrastructure Choices”

Page 14: Cloud Innovation Tour - Design Track

Building Cloud Object Storage Infrastructure

Jeff MooreSouthEast Region IBM Cloud [email protected]

#HybridCloudTour

Page 15: Cloud Innovation Tour - Design Track

#HybridCloudTour

Demand for a new storage architecture

• Massively Scalable

• Cost effective & Flexible

• Open API’s

• Enterprise Grade Security

• Always on

15

Today’s exponential data growth requires a new

kind of storage approach - one that delivers choice

and consistency, that is:

Page 16: Cloud Innovation Tour - Design Track

#HybridCloudTour

Object storage has emerged as alternative

| 16

0

50

100

150

200

250

2012 2013 2014 2015 2016 2017 2018

File-based software, appliances, and gateways Object-based software and appliances (includes self-built/SaaS/cloud NAS)

Block – Traditional data is structured and managed by OS i.e. Database

File – High growth data is unstructuredand managed by OS i.e. File Systems

Object – Higher growth data is unstructured and managed by Applications

IDC: Worldwide file- and object-based storage 2014–2018 Forecast (EB)

Page 17: Cloud Innovation Tour - Design Track

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What is an Object?

17

Page 18: Cloud Innovation Tour - Design Track

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Why IBM cloud object storage?

RAID 6 + Replication Cleversafe®

1 PB

3.6 PB9003.6x3.6x

3 FTEReplication/backup

Usable Storage

Raw Storage4TB DisksRacks RequiredFloor SpaceOps StaffingExtra Software

$70% +TCO Savings

Original

1.20 PB Raw

Onsite mirror

1.20 PB Raw

Remote copy

1.20 PB Raw

1 PB

1.7 PB4321.7x1.7x.5 FTENone

4-5 9’s availability

9-15 9’savailability

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IBM Cloud Object Storage – Choice with Consistency

On Premise

As a System As a Service

Hybrid

•Single tenant, managed by client or by IBM

•Integrated Appliance or SW on certified HW model

•Shared, multi-tenant

•Usage based pricing

Shared inDedicated on

All Powered by Cleversafe Technology

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Use Case’s & key alliance partners

• Corporate “Dropbox”

• Mobile, Laptop

• Server File Services

• Remote Office File Services

• Content Distribution

• File Collaboration

• Backup to Cloud

• Public, Private, Hybrid

• Tape Replacement

• NAS Replacement

• Remote Office Backup

• Server/Laptop backup

Document Management

Big Data Analytics

Music/Call Center

Video

Machine Generated Data

IBM Spectrum Protect

• Social

• Mobile

• IoT

• Cloud applications

Enterprise Collaboration

Archive Backup Content RepositoryStorage

As-a-Service

Analytics & Cognitive

• Archive

• Backup

• Content Repository

• Enterprise Collaboration

• Other Cloud Applications

• Cloud DVR

IBM Spectrum Protect

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Enterprise Storage as a Service

• Scale: PB+ and expanding. New services

• Security: zero touch security for all content

• Availability: always-on availability for 2.5 years and new capacity in minutes

• Manageability: lower overall data center cost with high service levels

• Economics: 80% savings over old (legacy storage) approach and 43% over AWS

• Key Decision Makers: Corporate IT and storage team

NAS ServicesFile synch and share

Archive ServicesVideo On Demand services

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Active Archive – Web Based Photo Sharing

Users upload photo and video content via web based application

Photo and video objects are sent to Cleversafe via REST based protocols

Metadata is captured and stored

• Scale – 150 petabytes and growing: more than 50 Billion images stored

• Security – 50,000+ uploads per minute with zero touch security

• Always-on availability – SLA of 100% download on demand – even during CA to Nevada datacenter move

• Manageability – 3 Administrators manage entire environment

• Economics – Operating costs reduced by more than 70%

• Key decision makers – Technical team backed by financial cost cutting mandates

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Mobile Services Content / Voicemail Backup

• Scale: 25PB serving 10M mobile - Service is now expanding to deliver enterprise services for mail and storage on

demand.

• Security: Main driver and requirement for the customer

• Availability: 24x 7 availability.

• Economics: a reliable 80% savings means that KDDI can expand its business profitably without IT in the way.

• Key Decision Makers: Technical teams

S3 compliant phone backup application protects cell phone content by copying to

Cleversafe

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Learn More• IBM Cloud Object Storage

• https://www.ibm.com/cloud-computing/infrastructure/object-storage/

• http://www.cleversafe.com/

• Follow IBM Cloud Object Storage (Cleversafe) on www.LinkedIn.com

• Watch us on www.youtube.com , search under IBM Cloud Object Storage or Cleversafe

• CONTINUE THE DISCUSSION — JOIN ME at the DESIGN roundtable: “IBM COS”

24

Page 25: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Marc Haberkorn, Director of Offering Management,

Gateways & APIs

[email protected]

25

Start Your API Journey Today

Page 26: Cloud Innovation Tour - Design Track

#HybridCloudTour

What do the Following Have in Common?

26

Coffee company goes

digital, builds $1.6B

payments business, drives

21% of transactions

Car company offers

connected car, improves

driving experience, sells

vehicle data to partners

Bank spurs innovation by

offering hackathons,

integrates rewards program

with retailer partners

Digital disruption fueled by API’s

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Security & Integration in an Increasingly Digital World

27

EDI / FileB2B

Monolithic Apps

SOAP/SOA

Private or Public

Web/Mobile

SOA

Cloud

External API’s

Micro-services

JSON/REST

Hybrid Cloud

API’s

built on

Microservices

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#HybridCloudTour

Product

data

Microservice:

getOrderById

Runtime

(Node.js, WAS, etc.) Orders

data

Integration

Tier

Firewall

Microservice:

getProductDetailByID

Runtime

(Node.js, WAS, etc.)

Microservice Example: Retailer app

Systems of

Record

www

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Accelerated Microservices Adoption

Monolith Microservices

Re-use Low - Each app rebuilds each function High - Functions built once, used by multiple apps,

even across channels (mobile, IOT, web, etc.)

Quality Low - 5 apps each get 1/5 the testing High - Each app using a microservice tests it

Speed &

Agility

Low - Updating any component requires

full build & re-deploy

High - Just build & re-deploy the updated

microservice

UI Load Slow - Whole UI loads at once Fast - UI built incrementally as data becomes

available

Page 30: Cloud Innovation Tour - Design Track

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What’s wrong with this picture?

30

• These Microservices are

exposed to the open web!

• What if getOrderById() sees a

huge spike in traffic? It could

bring down the SoR’s,

preventing order taking,

shipping, etc!

Microservice:

getOrderById

Runtime

(Node.js, WAS, etc.)

Integration

Tier

Firewall

Microservice:

getProductDetailByID

Runtime

(Node.js, WAS, etc.) Systems of

Record

www

Product

dataOrders

data

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A Better Way: APIs

31

• You need:

• Rate limiting

• Security

• Monitoring

• …API Management!

Microservice:

getOrderById

Runtime

(Node.js, WAS, etc.)

Integration

Tier

Firewall

Microservice:

getProductDetailByID

Runtime

(Node.js, WAS, etc.) Systems of

Record

www

Product

dataOrders

data

API

API

API Management & Gateway

(rate limiting, security, monitoring,

permissions, version management, etc)

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Digital Apps Present New Challenges

Traditional web apps If digital apps used same approach…

ESB

Web App

Enterprise

Open internet

browser

• Many calls are made, often w/ large payloads (> 1 MB).

• All within local network, so this worked

1

• Single response sent back to client

2

ESB

TH GSIN

Digital App

• Digital apps live in the internet (phones, IoT, dynamic web pages)

• High latency, low bandwidth connections make traditional approach untenable.

• Digital team could ask backend team to create custom System API’s, but backend teams are too slow.

• A new tier is needed that:• Owned by digital team• Has high bandwidth/low

latency• Tailors data payload for

digital apps

Low latency, high bandwidth

High latency, low bandwidth

Page 33: Cloud Innovation Tour - Design Track

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System & Interaction APIs

Interaction APIs:

Invoke one or more System API’s or

data sources, and manipulate the

returned data with new logic

System APIs:

APIs that pass through data from a

system of record unchanged

Promote reuse across new applications

App

ESB

System

API

Web

Service

System

API

TH GSINwww

Interaction

API

Page 34: Cloud Innovation Tour - Design Track

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IBM API Connect — Simplified & Comprehensive API foundation

34

What is API Connect?

• An integrated creation, runtime, management, and security foundation for enterprise grade API’s and Microservices to power modern digital applications

What does API Connect provide?• Automated, visual and coding options for creating APIs

• Lifecycle and governance for APIs, Products and Plans

• Node.js and Java support for creating Microservices

• Integrated enterprise grade clustering, management and security for Node.js and Java

• Access control over API’s, API Plans and API Products

• Advanced API usage analytics

• Customizable, self service developer portal for publishing APIs

• Policy enforcement, security and control

Create Run

ManageSecure

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#HybridCloudTour

Learn More

35

1. LEVERAGE Complimentary Offer - Digital Transformation Workshop — Mastering the API Economy:

http://ibm.co/1Lk2VMb

2. COMPLIMENTARY APIs for Dummies: http://ibm.co/1OlWNHz

3. VISIT API Connect Youtube Channel: https://www.youtube.com/user/IBMAPIManagement

4. Connect to Cloud - FREE access to Cloud Connect capabilities and services through December 2016

5. CONTINUE THE DISCUSSION — JOIN ME at the DESIGN roundtable:

“APIs”

Offer Page

http://www.ibm.com/cloud-computing/connect/

Page 36: Cloud Innovation Tour - Design Track

Automating Application Deployment

for Hybrid Cloud Environments

Bharathi Ramachandran

VP, Product Engineering - MiracleSoft

[email protected]

#HybridCloudTour

Page 37: Cloud Innovation Tour - Design Track

#HybridCloudTour#HybridCloudTour

(formerly Fidelity Worldwide Investment)

37

How did Fidelity reduce the time for software releases by 99%?

Fidelity uses IBM DevOps to achieve predictable release schedules and simplify regulatory compliance leading to reduced time and cost

Avoided more than $2.3 million per

year in costs on a single application

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#HybridCloudTour#HybridCloudTour

Cloud offers multiple viable models – many enterprises are experiencing success with hybrid cloud

38

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DevOps Approach: continuous innovation in software delivery to accelerate feedback and improve time to value

39

Speeding continuous innovation

Enabling continuous delivery of innovations

Providing feedback for continuous learning

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Continuous Delivery with Shift Left Testing

40

Continuous Delivery

Shift Left Testing

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#HybridCloudTour#HybridCloudTour

Most enterprises need to support combinations of multiple DevOps patterns ie multi-speed IT

41

Accelerate Innovation

ivDeliverCodeThink Run

Systems of engagement

Systems of Record

Enterprise Applications

Production

API Catalog

Operational Excellence

ivDeliverCodeThink Run Production

Shared Services

Digital Applications

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Hybrid cloud deployments through a single point of control

42On-Premises IT

Public

Dedicated and Local

Private

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#HybridCloudTour#HybridCloudTour

Learn More

• FREE Dummies books: ibm.biz/devopsdummiesbooks

• VISIT the UrbanCode website: developer.ibm.com/urbancode

• REGISTER for an UrbanCode guided tour: ibm.biz/Bd45NG

43

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Miracle Expertise

44

25+Technology Accelerator

s

500+Certified

Professionals

2000+Employees

Globally

12Global

Locations

20+Years of Expertise

85+Fortune

1000Customers

15+Technology

Partnerships

Customer

SatisfactionAffordable

Innovation

Quality and

Efficiency

Talent

Eco-System

Large pool of certified

resources in SAP, IBM,

Microsoft and more

Certified Resources

Numerous accelerators

aimed at bringing agile

adoption to technology

Reusable Frameworks

Application Delivery/

Testing (Offshore/

Offsite/ Nearshore)

Global Delivery

Resources provided at

no cost to mitigate

resource turnover

Shadow Resources

For Bugs and Fixes after

completion of the

development

60 Day Warranty

Post-Prod maintenance

and support option at

fixed cost per ticket

Production Support

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Managing and Optimizing your Hybrid Cloud

#HybridCloudTour

Doug Peaslee IBM Cloud Architect

IBM [email protected]

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Managing Hybrid Cloud requires a Core set of Capabilities

46

GovernanceOrchestration

Inte

gra

tio

n

SLA’s

API Management Visibility

3rd Party Services &

Data

Security

Dedicated PublicPrivateTraditional IT…

Portability

Lo

ca

tio

n

Cost

Hybrid Cloud

Brokerage &

ManagementIndependent

Workloads

SOR - SOE

Integration

Portability &

Optimization

Backup and

Archive

Capacity

Access

Disaster

RecoveryLo

ca

tio

n

Inte

gra

tio

n

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#HybridCloudTour

CustomerResponsibility

Cloud Management depends on the “Type of Service”

IaaS PaaS SaaS

Business Process Business Process Business Process

Applications Applications Applications

Data Data Data

Runtime Runtime Runtime

Middleware Middleware Middleware

O/S O/S O/S

Virtualization Virtualization Virtualization

Servers Servers Servers

Storage Storage Storage

Networking Networking Networking

SRL

SRL

Provider Responsibility

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Considerations for Hybrid Cloud Management

48

Hybrid ManagementIntegration of processes,

services and tools on-prem and off-prem

On-cloud

On-premise

Service management tools

Service management APIs

Portal ServicesInfrastructure

Service Management

processes

Service Management

tools

Service Management

tools

ServicesInfrastructure

Service Management

processes

Enterprise

Traditional IT – Private Cloud

Public Cloud

Page 49: Cloud Innovation Tour - Design Track

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Managing Hybrid Cloud – Best Practices

49

Management

Monitoring

Reporting

IBM Cloud Orchestrator + IBM cloudMatrix + Tools

Traditional

IT

Private

cloudsPublic cloudsSoftLayer®

Cloud stackInfrastructure Management +

Service Catalog and Service Management

Automated Service Delivery

SLA’s and Cost

Integration and Interoperability

Security

End to End Visibility – Analytics

Governance

Lock-in

Page 50: Cloud Innovation Tour - Design Track

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LocalPUBLIC Dedicated

ON-PREMISES IT

Deploy Apps Now!Globally

Public Clouds

PowerVM

PowerKVM

z/VM

KVM on z

vRAIaaS/PaaS

IBM CMA or SUSE(OpenStack)

IBM PowerVC(OpenStack)

onSoftLayer

Example: VMware vRealize Automation (vRA)Advanced Heterogeneous Hybrid IaaS/PaaS with Patterns(including IBM System z and Power)

Capabilities

• Speed

• Innovation

• Fail fast

• Automation

• Self-Service

• Metering and Billing

• Multi-tenancy

• Approval

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#HybridCloudTour

Learn More

51

1. LEARN more about IBM’s cloud management capabilities…IBM cloudMatrix

2. LEARN how IBM has made data center expansion easier with IBM Cloud

and Vmware IBM Cloud and Vmware

3. JOIN us at 2:25 PM for IBM Brokerage Solutions Demo

4. CONTINUE THE DISCUSSION — join me at the Design roundtable:

“Managing and Optimizing”

Page 52: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Logistics

• Lunch buffet in common area (seating here)

• Check out Expert Bar – free consulting from Cloud Advisors

• Roundtables start at 1:30pm

Page 53: Cloud Innovation Tour - Design Track

#IBMCloudTour16

53

Roundtables — Pick Your Topic!

• Exploring Hybrid Cloud Infrastructure Choices

• Building Cloud Object Storage Infrastructure

• Start Your API Journey Today

• Automating Application Deployment

• Managing and Optimizing Your Hybrid Cloud

Page 54: Cloud Innovation Tour - Design Track

#IBMCloudTour16

54

Demos

Demos

2:15Building and Connecting Apps Using A Next Generation

Platform

2:25 API Connect

2:35IBM Brokerage Solutions: Plan, Buy, and Manage IT Services

Across all Cloud Models from Multiple Suppliers

2:45 Wrap Up and Closing Remarks

Page 55: Cloud Innovation Tour - Design Track

#IBMCloudTour16

IBM Cloud is all about your businessTo deliver the outcomes you want faster

55

Your ecosystemMeeting the hybrid needs of the data, apps and services you want from third parties

and your entire enterprise.

Your industryCombining industry and domain specific expertise, solutions, data and services

Your leadershipDesigned for fast, continuous data-rich business innovation and cognitive solutions

Your futureOpen by design to maximize your future flexibility and opportunity

for growth

Guiding Principles

DevOps Productivity

Hybrid Integration

Powerful, Accessible

Data and Analytics

Cognitive Solutions

Choice with Consistency

Page 56: Cloud Innovation Tour - Design Track

#IBMCloudTour16

Next Steps

1. Submit feedback form to get your copy of “Vaporized”

2. Join Innovating with Cloud Linkedin Group to download these materials

3. Request customized workshop – see handout

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Thank You

57