cloud computing asia pacific congress 2010
TRANSCRIPT
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The Cloud Computing Developing Trends
According to IDC, worldwide IT spending on cloud services will grow almost threefold, reaching US$42 billion, by 2012. As the cloud computing model offers a much cheaper way for businesses to acquire and use IT, IDC expects its adoption to be amplified by the cost-cutting mantra of most organizations today.
According to Gartner, vendors must clarify cloud strategies in the next 12 months, while IT organizations must demand cloud road maps from vendors today. The cloud has moved from an early adopter concept to a must-have and IT leaders are demanding clear, concise information.
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The Cloud Computing Opportunity in APAC
According to IDC, in a recent survey conducted with 696 IT executives and CIOs across Asia-Pacific to gather their views, understanding, current usage and planned usage of cloud computing, it was found that 11% of the respondents are already using cloud-based solutions. A further 41% of the respondents indicated that they are either evaluating cloud solutions for use in their businesses, or already piloting cloud solutions. When asked about their opinion of the current state of cloud computing, 17% of the respondents stated that although cloud computing is very promising, there are currently not enough services available to make it compelling.
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Cloud APAC will bring together 500+ active buyers and serves as the most efficient and effective platform to drive growth and innovation in
the cloud computing landscape in Asia Pacific Market
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New Game, New Players, New Market
The game is changing for the business computing industry. Attend Cloud APAC to join leading Cloud provider and Enterprise companies, along with industry leading analysts, venture capitalists and media – gathering to explore, debate and discuss all aspects of Cloud Computing in Asia-Pacific Market. Cloud computing is a game changer. Join Cloud APAC and be a winner.
Enterprise Cloud, Private | Public | Hybrid Cloud, Business Cloud
Cloud APAC will examine user’s requirements from the perspective of the Enterprise CIO and see how Cloud Computing impacts industries including Financial Services, Telecom, Government etc. Just as desktop computing is gradually replaced by Internet-centric cloud computing, the IT service will be replaced by the cloud service. Cloud Computing will motivate a new business model.
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Executives, IT professionals, Developers
Cloud APAC is the only event to bring together Executives, IT professionals and Developers to drive cloud computing growth and innovation in Asia-Pacific.
At Cloud APAC, Executives will make connections and identify business opportunities; Developers will find out emergent trends in the industry and take a look into the future; IT professionals will learn from real case studies on best practice integration and strategy of cloud technologies.
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Challenges of Cloud Computing
in APAC
Future uptake of cloud computing looks strong. Over the next three years, as the use of cloud services expand from the domain of early adopters to that of the early majority, it becomes critical for IT vendors to develop strong cloud offerings, and play a leadership role in aligning their new cloud products and services with their organization, their traditional offerings, partner ecosystem, and customer and market requirements. IT vendors who fail to seriously contend for a leadership role will be left with a minority share of the lucrative pie. For IT vendors to be successful in the cloud market, they will have to address users’ cost concerns. More than 50% of the respondents indicated cost cutting as the key driver behind the adoption of cloud computing.
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Challenges of Cloud Computing
in APAC
However, it is also important to note that supplying low-cost services alone will not guarantee success, as users are also indicating that any cloud solution they buy must offer competitive pricing, offer Service Level Agreement (SLAs) and offer complete solutions.
Some IT vendors are well positioned to do this but others who are focused on a single solution will need to build strong partner ecosystems to bring broad solutions to their customers. The time to do that is now, as respondents have indicated that in three years time, their use of cloud-based services will be very different as compared to what we see today.
Generate Leads and Position your Organization as a Cloud Industry Leader in APAC
Cloud Computing is reshaping the IT marketplace, creating new opportunities for suppliers and catalyzing changes in traditional IT offerings. Cloud APAC is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services. Cloud APAC will include an in-depth educational program including keynotes, workshops, case studies, sessions and networking events. Comprehensive content will address the following topics:
• CXO's Decision and Enterprise Cloud• Cloud Computing ROI, Cost and Economics • Performance, Standards, Storage & Hosting• Security, Management & Compliance• Enterprise Cloud Coming of Age
• New Infrastructure & Next-Gen Data Center• Business Futures of Cloud Computing • Cloud Computing Roadmaps in APAC• Cloud Industry Standards• Cloud Computing and On-demand Enterprise
More information about topics and agenda of Cloud APAC please visit: www.cloudapac.com
Post Event Report -
Overview
1st Cloud Congress - CCCC included two parts: a conference, moderated by independent adviser of IDC China, and an exhibition. Meals and refreshments were served in the venue, providing attendees with ample opportunity to meet leading cloud computing suppliers one-on-one to discuss their companies and offerings.
During the course of the conference program, attendees learned which areas of the cloud are most widely adopted and which vendors are taking a leadership role. Case studies focused on how cloud computing can increase capacity and extend IT's capabilities with minimal cost and significant flexibility and speed. Using first hand experiences from analysts and end user case studies, the event provided practical information, results from early adopters, and strategies to optimally blend on-premise to an on- demand business models.
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Key Statistics
• 93% of attendees rated the overall informational quality of the event as “outstanding,” “very good,” or “good.”• 99% of attendees rated the overall organization of the event as “outstanding,” “very good,” or “good.”
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OutstandingVery Good Good Fair Poor
Overall Informational Quality
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OutstandingVery Good Good Fair Poor
Overall Organizational Quality
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Promotion
CCCC was organized using the same formula that has made previous Intlives events such standout successes – in particular, audience pre-qualification to ensure the right audience of technology decision makers was present. Admittance to CCCC is by registration only. Visitor promotion will target industry and enterprise decision makers. All registration applications are screened by both CCCC staff and moderators to ensure they come from the appropriate demographics.
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Attendance
Pre-qualification delivered fantastic results, yielding over 320 registrants and more than 300 qualified attendees* for the event!
* Figures include registrants/attendees from sponsoring companies and partners.
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Content Development
Event content was developed in a collaborative process with the sponsors and CCUA. This process was overseen by Wilson Wan, Conference Chair, Independent Adviser, IDC China. Topics covered included:
• Financial Data Centralization and Cloud Computing• Telcos Practice of Cloud Computing• Telecom Operator: Opportunities and Challenges of Cloud Computing• Harnessing the Cloud with Security as a Service• Key Issues with Cloud Computing Services• Telcos New Business Models with Cloud Computing• Enabling your Cloud Momentum with Infrastructure • Large Scale Data Centers：Ethernet as the Enabling Technology• The market opportunities of Cloud in China• Building Data Center with Virtualization Technology• How to Trust the Cloud• Salvation in the Private Cloud• Scale without Sacrifice - Application Delivery with Multi-tenant Architectures• Optimizing the Cloud for Enterprise Class Cloud
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Content Development
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Media Solicitude
The CCCC 2010 gets extensive solicitude of media. The participating media include Business Value, CloudVision, ERP.com, CEO&CIO, Computer World, Network World, China Information World, PCOnline, Sina, The Cloud Circle, Toolbox.com, Technology Review, Yesky, ZDnet and CNN, CCTV etc.
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An Elite Event, Hosted in an Elite Environment
No expense was spared to provide an appropriate environment for this high-end, high-quality event. CCCC took place at The Lankmark Towers. 99% of respondents described the organization of the event as either “outstanding,” “very good,” or “good.”
“The congress was well organized. Thanks a lot.”Yan Li, Cloud Program Manager，Intel China
"I was joining the event full day and noticed that all participants full day there with great passion to explore business growth by leverage cloud, technology and innovative ways to run business. Thank you for your works you have done to make this event great success!" Jeremy Liang, Cloud Computing Program Leader, IBM China
“I enjoyed the conference last week very much.”Jason Christie, Business Development Manager, Geist Manufacturing Aisa
Diamond Platinum Gold Silver Exhibitor
Pre-Event Benefits
Ability to work with chairs on agenda √
Pre-marketing exposure √ √ √
Logo and description on event website √ √ √ √ √
Posting of Whitepaper √ √ √
Banner in attendee marketing emails √ √
On-Site Benefits
30-minute Keynote √ √
General sponsored session √ √ √
Participation on panel 2 1 1
Booth space √ √ √
Conference passes 10 8 5 2 1
Logo, Description, AD on guide √ √ √ √ √
Product literature Insertion √ √ √
Post-Event Benefits
Use of the attendee email list √ √ √
Vendor Presentation Webinar √ √ √
Sponsorship Packages
of Cloud APAC
Cloud APAC sponsorships give you maximum visibility pre-event, onsite and post-event as well as inclusion in the robust conference program
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Marketing Opportunities
of Cloud APAC
Use Marketing Promotional Opportunities to cross promote and elevate your presence in the Cloud APAC
Item Description
Lanyard Sponsorship Put your logo and company name top of mind with all attendees by sponsoring the Lanyards
Badge Sponsorship Everyone who attends the event wears a badge - a great way to lure buyers to your booth
Tote Bag Sponsorship Each delegate will receive a tote bag containing the conference related information
Attendee Bag Insert Bag inserts can consist of pens, printed materials, or note pads
VIP Lounge Sponsorship A special room will be set up and include a comfortable lounge for VIP guests
Lunch Sponsorship Provide conference delegates with a full lunch that will let them graze and schmooze happily
Coffee break Sponsorship The Coffee Break provides constant visibility for your company’s logo throughout the day
Program guide AD The Program Guide is filled with key event information and is shared by attendees with others
Event website banner AD Everyone who register will watch the banner AD on event website
Attendee Marketing Email Sponsoring the attendee email puts your company front and center with prospective buyers
Post-show Recap Email Sponsoring a post show Cloud APAC recap email reconnects you with the event attendees
Louis Lee Marketing Director
Email: [email protected]: +861051298539Fax: +861058859201
Thank You
Be a Sponsor or Exhibitor of Cloud APAC 2010For more information on sponsorship and promotion opportunitiesPlease contact:
Please join us at Cloud APAC in Shanghai