Cloud Communications

Cool Use Cases

Frank Geck

Helping companies/people develop use cases for commercial applications

From Tropo Incorporated providing Telephony API’s in the Cloud (like Twilio, like Plivo, like etc, etc etc.)

Was employee 31 at Nuance Communications

Cloud Communications

• Faster time to market

• Higher value applications

• Fraction of the cost

• Cloud mentality

• Common Programming Skills

• Business as Usual systems

• Next generation systems (conferencing, medical paging)

• Didn’t have budget systems (marketing number)

• Micro Solutions (small touch points)

Marketing Program TrackingA didn’t have budget solution

ADVERTISEMENTget mortgage from Super Bank

Call 233-444-2343hey... I need a mortgage...

I’ll call...

Lead ManagementA Next Generation Solution...

Customer enters information on website

database opportunity queue IVR Recording Billing Conferencing

Lead ManagementNext Generation Solution

with location services

Store Locator A Business as Usual Solution

Women and Infant Children Clinics in Texas

Traditional User Interface “What’s your area code/zip code/city?”

Only a handful of clinics in the Country of Texas (I’m originally from

Wisconsin)

Needs location services

Store Locator Women and Infant Children Clinics in Texas

Can I use your location?

Your closest clinic by zip code is...