close more prospects with edification that works
TRANSCRIPT
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Close more Prospects with
Edificationthat works
KOFI FORD
KOFIFORDONLINE.COM
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Edification is NOTGLORIFYING
or
SPEAKING FALSELYabout someone
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Edification isGUIDING
Someone orUPLIFTING
Someone else
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Works best with those who KNOW you
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ButWHYis that?!
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Friends/Family REMEMBER all of your
BAD decisions
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You need
HELP!
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ANYONE can be your Expert
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Everyone speakingFOR YOU should be edified
Pique
Present
Expert
Edify
Edify
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What makes Edificationactually
WORK?
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TrustEdify
Respect
You
ProspectExpert
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Your Prospect onlyknows your Expert
by what you
SAY
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STRONGEdification allows your
Expert to CLOSE
your prospect for you
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Refer to Expert asMISTER or MISS
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Know your Prospect’sPERSONALITY
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Talk about how your Expert HELPS PEOPLE to WHALES
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Talk about how much FUN your Expert has to DOLPHINS
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Talk about the SUCCESS of your Expert to SHARKS
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Focus on how much your Expert KNOWS with URCHINS
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GO TELLyour Prospects about
SOMEONE ELSE!
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WWW.KOFIFORDONLINE.COM@KOFIFORD