THE COMPLETE CLEAN DISINFECTING CLEANING

Improved kill claims, better value and easier-to-use bottle

EPA-Registered to Kill More Organisms

New Clorox® Germicidal Bleach, with a concentration level of 8.25%, is EPA-registered to kill more organisms than original Ultra Clorox® Germicidal Bleach as well as private label

germicidal bleach.*

Improved Value

With the dosage requirements for general disinfection cut

in half, the two new compact sizes, 121 oz. and 64 oz., provide

better value when comparing number of uses per case for

disinfecting tasks.

Improved User Experience

New concentrated bleach with ergonomically-enhanced

packaging is easier to pour, handle, carry and store.

Clorox Commercial Solutions®

Clorox® Germicidal Bleach1

* Based on master label comparisons of Clorox® Germicidal Bleach1 and Ultra Clorox®

Germicidal Bleach as well as Pure Bright® Germicidal Ultra Bleach (Kik) as of October 2012

NEW!

NEW!

Disinfecting Profile Comparison

GermicidalBleach*

Ultra Clorox® Germicidal Bleach

Pure Bright®Germicidal Ultra

Bleach (KIK)

Concentration 8.25% 6.15% 6.00%

No. of disinfecting claims 39 38 27

Registered to kill multiple strains of MRSA, including CA-MRSA

Registered to kill Norovirus (leading cause of foodborne illness, including stomach flu†)

Registered to kill 2 of the leading viruses that cause the common cold

Contact time required to kill Hepatitis B and C viruses

5 minutes 5 minutes 10 minutes

No. of human influenza strains prod-uct is registered to kill

3 1 2

C. difficile spores (contact time) 5 minutes 10 minutes 10 minutes

Food-Contact Sanitizing Comparison

GermicidalBleach*

Pure Bright®Germicidal Ultra

Bleach (KIK)*

Dilution Ratio 2 tsp./gal. (200 ppm) 1 tbsp./gal. (200 ppm)

Salmonella typhi 2 minutes 2 minutes

Escherichia coli 0157-H7 2 minutes ?

Listeria monocytogenes 2 minutes ?

More Kill Claims

New Clorox®

Germicidal Bleach

is EPA-registered to

kill more germs than

original Ultra Clorox®

Germicidal Bleach as

well as private label

germicidal bleach.*

Safe for Food-Contact Surfaces

The EPA only requires a sanitizer

to kill Salmonella typhi to pass

the food-contact sanitizer test.

Clorox® Germicidal Bleach1

goes one step further and has

food-contact sanitizing claims

on both E. coli and listeria in

addition to salmonella.

Breakthrough Manufacturing Process

The Science is clear — as the hypochlorite level increases, bleach decomposes faster. With its commitment

to innovation and customer satisfaction, The Clorox Company developed specialized technology and

manufacturing processes to create a lower salt concentration than original bleach in order to maintain a

12-month shelf life.

Science of Clean

*Based on master label comparisons of Clorox® Germicidal Bleach1 and Ultra Clorox® Germicidal Bleach as well as Pure Bright® Germicidal Ultra Bleach (Kik) as of October 2012

† CDC, http://www.cdc.gov/Features/dsFoodborneEstimates/

NEW!

LESS:

Disinfecting Profile Comparison

GermicidalBleach*

Ultra Clorox® Germicidal Bleach

Pure Bright®Germicidal Ultra

Bleach (KIK)

Concentration 8.25% 6.15% 6.00%

No. of disinfecting claims 39 38 27

Registered to kill multiple strains of MRSA, including CA-MRSA

Registered to kill Norovirus (leading cause of foodborne illness, including stomach flu†)

Registered to kill 2 of the leading viruses that cause the common cold

Contact time required to kill Hepatitis B and C viruses

5 minutes 5 minutes 10 minutes

No. of human influenza strains prod-uct is registered to kill

3 1 2

C. difficile spores (contact time) 5 minutes 10 minutes 10 minutes

Financial Benefits Are Exponential

With the dosage requirements for general disinfection cut in half, both new compact sizes of Clorox® Germicidal

Bleach, 121 oz. and 64 oz., provide better value when comparing number of uses per case for general disinfection.

Moreover, additional financial benefits to commercial end-users abound with less storage space required and

easier product handling.

Reduced Environmental Impact

Less plastic, paper, water and energy are consumed

to manufacture, ship and store new Clorox®

Germicidal Bleach in its compact sizes with higher

concentrations. Clorox is proud of the positive

environmental impact of this new and improved

product, especially when considering a 22%

decrease in greenhouse emissions is expected.

Ensure Customer Satisfaction When You Use America's No. 1 Bleach1

No. 1 in full-service restaurants2 No. 1 in perceived value3 No. 1 in consumer loyalty3

An estimated 8 out of 10 US households use Clorox® brand bleach.3 It has become a trusted germ-killing

essential used in homes, commercial institutions and leading hospitals throughout the world.

Economics of Clean

‡Based on comparisons of EPA Master Labels October 2012 1 IRI Dollar Sales Share, FDMW, 52 weeks ending 8/26/12 2 Kline Food Service Cleaning Report, 2008 3 Ipsos Brand Equity Tracker, 2010

Germicidal Bleach* Ultra Clorox® Germicidal Bleach

Concentration 8.25% 6.15%

Bottle size 64 oz. 121 oz. 96 oz. 182 oz.

Sanitizing dosage‡ (per gallon of water)

.33 oz. .33 oz. .5 oz. .5 oz.

General disinfecting dosage‡ (per gallon of water)

4 oz. 4 oz. 8 oz. 8 oz.

Case pack 8 3 6 3

No. of disinfecting uses per case 128 91 72 68

Size of case (case cube ft.3) 1.23 0.92 1.56 1.38

Value Comparison

22%

DECREASEIN GREENHOUSEEMMISIONS

=PLASTIC

WATER

PAPER

ENERGY

CUT IN HALF!

UP TO 40% REDUCTION!

26–80% INCREASE IN USES/CASE

For dispensers and promotional materials,please call (800) 837-5231.

For more information, contact your Clorox salesrepresentative or call (800) 537-1415.

© 2012 Clorox Professional Products Company,1221 Broadway, Oakland, CA 94612

www.cloroxprofessional.comNI-19797

THE PRODUCT LINE

DILUTION, DISPENSING & EDUCATIONAL TOOLS

PumpConveniently delivers ~1 oz.

of bleach per pump64 oz. #HDW011

BracketWall mounting offers

convenient storage option64 oz. #HDW031R

Portable Dispensing SystemAccurately delivers 1:9bleach dilution at 1.5

gallons/minute

#PDU101

Wall Mount Dispensing SystemAccurately delivers 1:9

dilution at 3.5 gallons/minute

#WMDU102

ProportionerDelivers a range of

.25 oz.–3 oz. of bleach, based on usage needs

# IMT001

PumpConveniently delivers ~1 oz.

of bleach per pump121 oz. #HDW009

BracketWall mounting offers

convenient storage option121 oz. #HDW030R

Portable Dispensing System Instructions

NI-19885

Wall Mount Dispensing System Instructions

NI-19886

How to Sanitize & Disinfect Wall Chart

NI-19796

Clorox Commercial Solutions®Clorox® Germicidal Bleach1

121 oz.Case UPC: 30966 3/121 oz.

Clorox Commercial Solutions®Clorox® Germicidal Bleach1

64 oz.Case UPC: 31009 8/64 oz.