clonetrapreneurship - amir-esmail bozorgzadeh
DESCRIPTION
Amir talks about how cloning other successful startups can be a viable, healthy way to grow a business for Iranians. - Iran Web and Mobile ConferenceTRANSCRIPT
Clonetreneurship: one approach for Iranian upstarts February 20th, 2014
Create
Imitate
Innovate
Partner
Which path are you choosing?
Do Iranians choose local over foreign?
Local
Foreign
Don’t underesBmate reiteraBve progression
What is the learning gap between you and them?
Localisations
Narrow the learning gaps first by partnering with foreign companies
Partial offshoots
Spring out with your own micro-innovations
Innovate your own
Break off with your own projects once you’ve adopted the best practices
One roadmap for would-‐be entrepreneurs
Iran is a black box to Foreign Companies
Put together the market stats
How to introduce yourselves
Inform them on the state of the
market
Point out your expertise and
interests
Suggest an initial experiment
together
Build and refine your public profile
Social media profiles like on
Microsites with messaging in
multiple languages
Affiliations with parallel companies
Best practice in communicating
Credibility
Never sell yourself at the beginning
PosiBon yourself as an advice-‐seeker
Focus on pracBcal barriers to entering Iran
Payment gateways
Fund transfers
Local marketing
Customer support
Content Approval
Community management
Use as many barriers to your advantage
SaaS e-shops
Digital media Portals
