clircc mid programme report

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COWBELL LAGOS iTRYRUGBY COACHING

CLUSTER

INTERIM REPORT

21/03/2011 1

PROMASIDOR Nigeria Limited



INTRODUCTION

The Cowbell Flavoured Milk Lagos iTRY Rugby Coaching Cluster

was officially launched on Wednesday 13th October 2010.

At present the programme involves 30 Lagos secondary schools

21/03/2011 2

and our 10 coaches plus two coordinators coach over 1000children on a weekly basis.

At present the programme only focuses on 11-12 year olds

(year one pupils) but in each subsequent year an additionalyear group will be included.



COWBELL LAGOS iTRY RUGBY COACHING CLUSTER –

30 SCHOOLS WITH PARTICIPANT NUMBERS

21/03/2011 3



PLAYERS IN ACTION

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iTRY SQUAD COACHESTen iTRY Squad Coaches andtwo Programme Coordinatorswere selected from 21 coacheswho participated in a 15 (10week) stage preparatory train-ing course.

At present each coach is train-ing an average of 100 pupils a

Schools.

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Our coordinators, Maalik Ahmed and Akinlabi Clement monitor the coaches by making

visits to coaching sessions and by reviewing and assessing coaches weekly session plans

and reports; they are in turn monitored by our youth development team.

The coaches have all been equipped with laptops and are about to embark on 6 month

html course, this will empower them with new skills so that they can supplement the

wages they earn as coaches, it will also enable them to update the school rugby

team websites with participants content.



PLANS & REPORTSRegular reviews

& assessments

ensures

uniform game

development inall iTRY schools

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COWBELL LAGOS iTRY RUGBY COACHING

CLUSTER CALENDAR

21/03/2011 8



PARTICIPATING SCHOOLS

30

Participating

Schools

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MEDIA COVERAGE to date05/08/10-allAfrica.com: Nigeria: Promasidor Partners Rugby Federation-- allafrica.com/stories/201008050584.html

20/08/10-allAfrica.com: Nigeria: Promasidor Splashes N14 Million On Schools ... allafrica.com/stories/201008240423.html

http://234next.com/csp/cms/sites/Next/Home/5597636-146/rugby_federation_targets_16_schools_for.csp

http://www.completesportsnigeria.com/2010/08/cowbell-sponsor-rugby-football/

Vanguard - http://www.vanguardngr.com/2010/10/cowbell-itry-lagos-rugby-coaching-scheme-for-launch/

22/08/10 - The Punch:: Promasidor partners NRFF - http://www.punchng.com/Articl.aspx?theartic=Art201008224512529

23/08/10 - 234Next - Rugby Is In The Air

23/08/10-» Promasidor splashes N14m on schools rugby::Vanguard (Nigeria)- www.vanguardngr.com/.../promasidor-splashes-n14m-on-schools-rugby/

www.allafrica.com/stories/201010130213

http://www.olamildentertainment.com/2010/10/itry-rugby-competition-lagos.html --10/10/10

Nigeria: Cowbell Launches Rugby Coaching Scheme | Nigeria News - assemblyonline.info/?p=4741

12/10/10 - Sports Update With Yinka - http://sportsweight.blogspot.com/2010/10/nigeria-rugby-federation-gets-cowbell.html

Daily Trust - 13/10/10 - Cowbell Launches Lagos Rugby Coaching Scheme - dailytrust.dailytrust.com/index.php?...cowbell...rugby

LAUNCH

16/10/10 - The Tribune - Promasidor takes rugby to children - tribunengrworld.com/promasidor-takes-rugby-to-children-2566934.htm

17/10/10 - http://thenationonlineng.net/web3/football-golf-boxing/16199.html

17/10/10 - Rugby federation targets children | Nigeria - nigeriang.com/2010/10/17/.../rugby-federation-targets-children/

17/10/10 - Promasidor takes rugby to children | Nigeria - http://nigeriang.com/2010/10/17/sports/promasidor-takes-rugby-to-children/

18/10/10 - NRFF launches iTRY for rugby development - http://www.punchng.com/Articl.aspx?theartic=Art201010181162846

TELEVISION

SuperSport, Channels, Silverbird, LTV, Continental and NN24 who all have broadcasted footage of the event.21/03/2011 10

clircc mid programme report

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