Clip Interactive Radio Overview

Interactive Radio

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Our technology enables users to hear content on broadcast radio and pull related digital content directly to their smartphones.

Clip’s station and content identification technologies represent valuable intellectual property, uniquely positioning Clip to make radio

interactive, today.

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What’s Possible

Music Contests Offers Votes/Surveys Videos

Users can engage with all types of content.

So now anything you hear over the BROADCAST has a digital asset tied to it that can be engaged with

immediately.

End-to-End Solution

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Clip’s proprietary technology provides a comprehensive end-to-end solution for broadcast interactivity,

attribution and optimization.

Clip Enables The Delivery Of Visual, Interactive Content Tied Directly Your Radio Campaign

• The Clip technology allows anyone listening to the broadcast or stream Portland radio stations to “Clip” and receive interactive content and information right to their phone, to be acted upon immediately, or at a later time.

• Your message, offer and URL link is literally stored in the listeners mobile phone when you radio message is running.

Suggested Clip Executions:

• Clip Now For More Information On Rian Group.

• Clip Now To Speak With an Advisor From Rian Real Estate Group

• Clip Now To Receive Email from Rian Real Estate Group

Interactive Radio

Campaign OverviewOn January 6th, Clip launched a new campaign for Dr. Darm featuring a free year of Botox with any Lipo-Lift procedure. Through data-driven campaign optimization, the campaign has generated 224 email leads.

Insight• Dr. Darm can now track back engagements to his

radio campaign to verify that Radio works• The campaign was able to poll consumers thus

creating real-time user generated data to help refine marketing efforts during the campaign.

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Case Study: Dr. Darm Ad Campaign

Gentle DentalCampaign

Performance Metrics

Clips Delivered 26,552

Opens 8,054

Open Rate 30%

Total Leads 224

Action Rate (Facebook Like) 6.26%

Total Leads at National Scale*

3,700,000

15,180 MAU’s AT TIME OF CAMPAIGN

*National Scale = 50 Markets

Radio campaigns can now be optimized so less dollars are wasted

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Case Study: Gentle Dental

Campaign OverviewCampaign developed to attain new patients by offering multiple digital offers with the intent of converting listeners to Gentle Dental patients. When users heard the radio spot they were prompted to clip to provide their email. This campaign is still active. Provided are stats to date.

Insights• While the campaign is still running it has generated a

considerable amount of leads proving that Radio is very effective

• Tying this campaign to different points of engagements (free music sponsorship, iPad giveaway) has increased the effectiveness of this campaign

Advertisers like Gentle Dental can now see the impact radio h

as on their business

Gentle DentalCampaign

Performance Metrics

Clips Delivered 31,359

Opens 33,513

Open Rate 106%

Total Leads 1,100

Action Rate (Facebook Like) 31%

Total Leads at National Scale*

4,400,000

24,000 MAU’s AT TIME OF CAMPAIGN

*National Scale = 50 Markets

Case Study: Drive to Retail

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Insights• Campaign drove 4,473 app installs• Campaign delivered a $0.36 cost per download• Clip drove $10,500 in ticket sales for the event

Mobile engagement app tied to radio drove box office sales for a local event

provider, while also driving a significant increase in app downloads.

Campaign OverviewDuring the month of October Clip partnered with a popular haunted house in Portland. The partnership goals were to drive new app downloads for clip and generate retail sales for FrightTown. FrightTown clip-enabled their radio spots and offered a $5 off mobile only coupon that was only available using the Clip Radio app.

FrightTownCampaign

Performance Metrics

Clips Delivered 13,670

Opens 16,778

Open Rate 123%

Total Leads 1,918

Action Rate (Facebook Like) 14%

Total Leads at National Scale*

1,580,000

26,100 MAU’s AT TIME OF CAMPAIGN

*National Scale = 50 Markets

Campaign OverviewDigital only campaign designed to bring awareness of Mount Hood’s season pass by offering users a surprising chance to win a season pass to the area’s premiere ski resort. Listeners found an additional item in their clip list when using the app to “clip” other content heard on the radio. This campaign had no on-air support and spanned for 5-weeks.

Clip delivered email addresses to Mt Hood. The ski resort leveraged those emails for

remarketing additional promotions.

Insights• Open rate of 37% on a “push” clip,

indicated app users are interested in “Surprise & Delight” content

• 772 contest entries driven without any marketing efforts or on-air support from stations 9

Case Study: Mobile Side Channel

Mount HoodCampaign

Performance Metrics

Clips Delivered 8,615

Opens 3,162

Open Rate 37%

Total Leads 772

Action Rate (Facebook Like) 9%

Total Leads at National Scale*

72,500

22,450 MAU’s AT TIME OF CAMPAIGN

*National Scale = 50 Markets