Jake MeinkothCreative Strategies11/6/11

Client Name: Econo Lodge

Ad Size: Full Page

Strategy Statement: To build awareness to families that think they cannot afford a

vacation that Econo Lodge can offer vacations that anyone can afford because Econo

Lodge has some of the best deals around.

Headline: Time at Front Desk, Under 2 Minutes…… Convenience (check)

Description of visual: A family finished with their check in walking away from the

front desk at an Econo Lodge.

Body Copy: Today’s world is moving faster than every before. Who has time or

money to book a hotel or plan a vacation? Some hotels make customers wait and

wait just to make a reservation. At Econo Lodge convenience is the main selling

point. We make sure that the customer is taken care of from check in to check out.

Econo Lodge makes it easy to book a stay at our many locations as well as speedy

check in when you arrive. We also make sure that all of our locations are close to

attractions such as clubs and nice restaurants so the customer always has

something to do regardless of what they enjoy to do, we have something for you. At

Econo Lodge are main goal is to make your stay as convenient and comfortable as

possible. When you come to an Econo Lodge your only concern will be what to do

next.

Slogan: Econo Lodge where convenience stays.