GFG Capital

Achievements & AccoladesOver 80 creative, marketing and design awards:

• ADDY (AdFed Miami)• Creativity Awards• The Best Awards (BASF -Builders Associations of South

Florida

Marketing Firm of the Year – Latin Builder’s Association.

Good to Great Award Top 100 Minority Business Award – Greater Miami Chamber of

Commerce

Top 500 Hottest Companies – Entrepreneur Magazine

South Florida Business Journal has awarded Creative Mindworks in the following

categories:• Largest Advertising Firm• Largest Public Relations Firm• Best Places to Work• Fastest Growing Private Company• Heavy Hitter Advertising (Lizette Fernandez,

President)• Business Woman of the Year (Lizette Fernandez,

President)• Heavy Hitter Real Estate (Alex Fernandez, CEO)• Up and Comers Award Advertising (Alex Fernandez,

CEO)• Technology Leader (Phillip Gallego, CTO)

Account Services • Responsibilities include overseeing and directing the day to day advertising and

marketing activities. Plan timelines, concepts and supervise production of all advertising materials including print, collateral, radio, TV, expo events, and web site development. Assist in research and coordination of media plans and identifying strategic opportunities that would benefit your brand/product. Manage all media and production budgets. Maintain relationships both internal and external with creative team and client related vendors.

Consumer Direction• Creative Mindworks subscribes to several consumer research tools and surveys

in order to gain insights about consumer behavior. Internally, this information is processed and combined with other relevant brand information in a process we call Essence. This process allows us to pinpoint consumer insights, build a campaign around those “learnings” and produce successful measurable results. We have secure research vendor relationships with Arbitron, Nielsen, Qualitas, SRDS, SPSS and Scarborough.

Creative and Art Direction• Our knowledgeable creative team brings 25 years of combined experience, some

in the “big leagues.” Our team’s unique creative flare and outstanding teamwork attitude allow us to create artwork that contains innovative visual details that are on-point to target our goals.

Copywriting• From creative to corporate writing, our team delivers compelling words that are

the key to getting your message across with a language that is appropriate to deliver the right message to engage your consumer.

Print Production• We enjoy secure and established vendor relationships which offer quality high-

end printing and total graphics solutions.

Broadcast Production• All broadcast productions are directed by our in-house Creative Director. We have

excellent vendor relationships with Walker/ Fitzgibbon, Manhattan Transfer, ABC World, and Ibis Productions.

Media Planning/Buying• With more than 20 years combined experience, Creative Mindworks’ media team

excels at analysis of market research.

• Utilizing the most current data available from Arbitron, Nielsen and Scarborough, our media team identifies the best media options for our clients.

• Most of our team members have had previous experience “on the other side of the desk”, in media sales. This insight gives us the advantage of knowing how to negotiate our client’s needs while still meeting the goals and objectives of the media. We understand that our goals and the goals of the media do not have to be mutually exclusive. By creating true partnerships with the media, we are able to maximize our client’s budgets.

• Because of our long standing, strong relationships with both General Market and Hispanic Media, our team is able to negotiate highly targeted schedules that reach the greatest number of prospects, with the most frequency at the lowest possible cost.

• In addition, Creative Mindworks is immediately notified when unique sponsorships and value-added opportunities become available.

Internet Development• Creative Mindworks and its subsidiary provides complete online advertising &

marketing solutions.

• From animated websites and aesthetically innovative designs to database-driven e-commerce and customer relationship management software, we offer our clients full integrated web solutions.

• Our talented web team includes experienced Programmers, Designers, Strategic Planners, and Online Media Buyers. We create e-marketing programs and develop award-winning websites combining traditional media knowledge with new media experience, including 3-D animation and rich media, which results in messages that generate customer response and integrate seamlessly with our client’s offline marketing efforts. In addition, we offer software development (online based), Search Engine Optimization, Online Media Buying, Opt-in Mail Blasts, Banner Ads, Customer Care Interface, among other services. We have secure vendor relationships with AOL, Google, MSN, CNN, New York Times, Sun Sentinel, Herald and Unicast.

• Our combination of creative design and creative use of technology gives our clients an edge over their competitors.

SOME CLIENTS

BUILDERS

SOME CLIENTS

HEALTHCARE

SOME CLIENTS

FINANCIAL SERVICES

SOME CLIENTS

HOSPITALITY

SERVICES

Branding Creative Campaigns Collateral Materials Media Planning Public Relations Online Marketing Call Tracking (CMW Source) Lead Management (CMW CRM) 3D Virtual Solutions

PRINT

•

•

Between 85% to 90% of all web site traffic comes from search engines and online directories.

Over 500 million people use a search engine each and every day to locate a product or service.

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.

HOW IS YOUR WEB PRESENCE?

ONLINE MARKETING

SEARCH ENGINE OPTIMIZATION (SEO)

Ranked #1 and #5

ONLINE MARKETING

As of 2011, Search Engine Marketing (also referred to as PAY PER CLICK), was growing much faster than traditional forms of advertising.

In 2011, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2010 year.

The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter

SEARCH ENGINE MARKETING (SEM)

ONLINE MARKETING

SEARCH ENGINE MARKETING (SEM)

SEM – This is an Search Engine Marketing OR Pay-Per-Click

ONLINE MARKETING

The average age of in internet user is 43.5 (versus 46.3 overall) and the average age of this group that has purchased a home is 38.8.

The average household income of the internet user is $72,744 (versus $65,298 overall) and the average income of this group that has purchased a home is $80,080.

Over 95% of prospective purchasers visit a company’s website prior to making a phone call or committing to a purchase. A strong website can actually help sell your product for you!

HOW IMPORTANT IS A WEBSITE?

ONLINE MARKETING

Informative and easy to navigate Not too wordy

ELEMENTS OF A STRONG WEBSITE

ONLINE MARKETING

Call Tracking; for thosewho don’t wish to register

ELEMENTS OF A STRONG WEBSITE

ONLINE MARKETING

WEB

WEB

WEB

WEB

Fast, efficient, targeted Grab attention Generate traffic Continuously send targeted communications about:

New products or services Current discounts, rebates or incentives Geographically reach prospects Keep in touch with current customers and prospects

Low out-of-pocket cost Generate a measurable and immediate response   Direct new and qualified leads to your website

ONLINE MARKETING

ONLINE MARKETING

E-BLAST

ONLINE MARKETING

E-BLAST

Creative Mindworks offers realistic visualization and rendering solutions for the real estate market.

Services include:• Interior And Exterior Renderings• 3D Floor Plans• Product Visualization• Virtual Tours • 3D Animation• 360 Virtual Tours• Corporate Videos• Many Other Multimedia Solutions

Our integrated and talented team offers our clients the most powerful tools and creative design solutions to stand out in today’s over saturated market.

VIRTUAL SOLUTIONS

VIRTUAL SOLUTIONS

VIRTUAL SOLUTIONS

VIRTUAL SOLUTIONS

Call-tracking is a tool that enables companies to measure the effectiveness of their marketing campaign and provides opportunities to improve customer service.

Track valuable phone leads and capture information about every caller

Measure customer response and ROI for each advertisement or campaign

Respond effectively to your calls and improve sales technique

Attract new business and convert more callers to customers

CALL TRACKING

CMW SOURCE

CALL TRACKING #

ONLINE MARKETINGCALL TRACKING

Call Tracking Software

Call Tracking Software

Call Tracking Software

• Sales, Management Software• eRealSoft™ provides you and your sales and marketing managers real-time,

accurate reports allowing you to make better informed decisions regarding sales and marketing strategies.

• eRealSoft™ will provide your team the necessary tools to coordinate and provide the buyers with the outmost buying experience while maximizing productivity and increasing the bottom line.

• Reporting: Track advertising, traffic, inventory, pricing, sales, cancellations, mortgage, construction and closing status.

• Correspondence: Communicate with buyers via email or printed letters. • Mail Merge letters• Send newsletters • Invitations • Marketing Material

• Form Management: Reservation Form, Contracts, broker and – tenants, addendums are merged to increase productivity.• Accounting: Apply down payments, second deposits follow-up – amounts past due and report on money kept in escrow. • Information Sharing: inventory, sales status and all reports are – obtained in real time 24 / 7 / 365.

Customer Relationship ManagementReal Estate & Hospitality

Customer Relationship ManagementReal Estate & Hospitality

• Breakstone Homes• Terra Group• BH Capital Group• BH Condominium Management• BHI Developers • Capo Group• Cuzesar International Group• Compson Development • GREC Conversions• Nova Park Group• Sentinel Group• Patriot Residential Management• Provivienda • PNR Development• Prestige Builders Group• Quality First Homes• RT Capital• Gastroenterology Care Center• Baptist Diabetes Research • Florida Healthcare Providers Insurance Exchange• National Life of Vermont • Julio Robaina for Mayor of Hialeah

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THANK YOU FOR MEETING WITH US!

WE LOOK FORWARD TO WORKING WITH YOU AND YOUR TEAM!