client concept development

12
TBT Services Case Studies: Concept Development for Clients

Upload: timbuktoons

Post on 22-Nov-2014

567 views

Category:

Entertainment & Humor


1 download

DESCRIPTION

Timbuktoons began by creating our own line of short format animations and since has produced over 60 hours of original creative content for clients all over the world. Our work has appeared in direct to DVD series, commercials, webisodes, IMAG for conferences and events, museums and mobile games.We offer pre-production and 2D animation services from concept to delivery including character design, visual development, backgrounds, layouts, limited animation, frame by frame animation, sound design and more!

TRANSCRIPT

Page 1: Client Concept Development

TBT Services Case Studies:

Concept Development for Clients

Page 2: Client Concept Development

We started with a cartoon camel, now we have enough animated animals to fill a zoo (and humans too)! Timbuktoons began by creating our own line of short format animations and since has produced over 60 hours of original creative content for clients all over the world. Our work has appeared in direct to DVD series, commercials, webisodes, IMAG for conferences and events, museums and mobile games.

We offer pre-production and 2D animation services from concept to delivery including character design, visual development, backgrounds, layouts, limited animation, frame by frame animation, sound design and more!

Specialties•Digital & Traditional•Character Design•Storyboards•Game Assets•Art Direction•Backgrounds•Ketchup (no really.)

Software•Adobe Illustrator•Adobe Flash•Adobe Photoshop•Art Rage•Sketchbook Pro•Storyboard Pro•Harmony•Pen and paper

We cut our teeth on cartoons...when we got teeth.

Page 3: Client Concept Development

Jellyfish is the creative shop founded by Phil Vischer to develop new faith-based projects for kids and families. Prior to founding Jellyfish, Phil founded Big Idea Productions and led the team that brought VeggieTales to life.

Jellyfish Labs/Phil Vischer

Quackey’s Questions

Page 4: Client Concept Development

Jellyfish Labs/Phil Vischer

Quackey’s Questions

VeggieTales creator Phil Vischer needed development for his trike-riding, time-traveling duck show.

Vischer wanted Timbuktoons to visual develop and produce the show open and first two episodes for his new preschool show concept, Quacky’s Questions. Quacky is a little duck with big questions and a great imagination. Using his time traveling tricycle, Quacky bumps into key historical figures to get his answers.

We had six weeks for development and production of the first short and five weeks for the second. For production, we used Flash for symbol based and full animation, and After Effects for compositing and effects.

Challenge•Develop the style and art

direction for the show•Produce the title sequence

and two 5 minute shorts•Visually test how a cute

little blue animated duckling could ride a trike, time travel, blow bubbles and communicate.

Solution•Used a mix of symbol and

frame by frame animation•Used a combination of

Flash and After Effects

Page 5: Client Concept Development

The mission statement of VA is “to fulfill President Lincoln’s promise ‘To care for him who shall have borne the battle, and for his widow, and his orphan’ by serving and honoring the men and women who are America’s veterans.”

Department of Veteran Affairs

SuperSCO “how-to” Webisodes

Page 6: Client Concept Development

Department of Veteran Affairs

SuperSCO “how-to” WebisodesChanges in the Post 9/11 GI Bill, a law that provides educational benefits to veterans, made new training for School Certifying Officials (SCOs) necessary.

Under the changes, veterans received expanded benefits and the ability to enroll in a wider variety of vocational training. SCOs, the representatives at schools responsible for certifying eligible veteran students, needed more information about the changes and how that would affect the processing of the benefit.

Timbuktoons co-developed a series concept of fun animated “how-to” videos to encourage, inspire and train SCOs on new reporting procedures for helping former military in their educational endeavors.

Challenge•Explain complex and

technical concepts•Encourage the use of the

100 page SCO Handbook•Create engaging and fun

videos that make the facts more memorable

Solution•Combined limited

animation with motion graphics to save costs and explain changes easier

•Employed a superhero theme to show SCOs as the frontline support for veteran students

•Used tongue-in-cheek humor to explain technical concepts in a fun way

Page 7: Client Concept Development

Catholic Stewardship Consultants is a consulting firm that provides customized stewardship services to parishes to encourage a growing sense of community, improved offertory figures, and increased volunteerism.

Catholic Stewardship Consultants, Inc.

Triple T Team

Page 8: Client Concept Development

Catholic Stewardship Consultants, Inc.

Triple T Team

Catholic Stewardship Consultants wanted to entertain and educate children about stewardship as a way of life. CSC’s consulting services help parishes encourage stewardship in their communities. Timbuktoons was asked to develop a show concept that would encourage those virtues in children too since giving back your time, talent and treasure is not an “adults only” message.

Stewart Ship is a bored tween that questions the purpose of just about everything. That is, until he receives a mysterious gift that opens his eyes to making a difference in the world by sharing his God-given time, talent, and treasure.

Challenge•Develop the concept as an

IP versus a one-off short•Produce the pilot episode

in a small period of time•Create characters that

personify the three elements of stewardship: Time, Talent and Treasure

•Engage children with an entertaining story while communicating required client messaging

Solution•Developed a backstory and

personality for each of the characters

•Produced multiple episodes each focusing on one character and component of stewardship

•Used a “hero and his robots” theme to unpack key messaging for children

Page 9: Client Concept Development

Orbie for Orphans is a non-profit organization founded by the entertainment company Oodles World to create awareness, advance the rescue of orphans worldwide and provide education about resources for adoption and foster care.

Orbie for Orphans

Orbie: Pilot Episode

Page 10: Client Concept Development

Orbie for Orphans

Orbie: Pilot Episode

Orbie for Orphans wanted to use animation to show orphans and foster children that they are special.

Orbie for Orphans wanted a pilot episode for their animated curriculum in development that’s designed for the specific needs of orphans worldwide. Timbuktoons worked with Orbie for Orphans to develop the series (story, character design, art direction) and produce the short.

In production we used three pipelines for the different styled animated segments. The majority of the episode is frame by frame animation created digitally in Toon Boom’s Harmony. Another segment (“Orbie’s Story”) was produced in After Effects using illustrator assets. The third segment (“Bo’s Flashback”) was symbol based animation produced in Flash.

Challenge•Adapt existing CG

characters to 2D animation•Produce almost 10 minutes

within a short timeframe•Switch to a new pipeline for

frame by frame animation using Harmony

•Craft a creative storyline while including specific required content

Solution•Implement three different

pipelines for three different art directions

•Crew up for various pre-production and production elements

Page 11: Client Concept Development

Make Timbuktoons your choice for keeping your project on scope, budget and time. Why use a cloud studio for your next great project? Simple...budget, talent and technology.

Get big market, network quality without paying LA, NY or ATL prices. We crew up and down depending on your project’s needs. Our talent pool is fresh and global and the tools we use make you feel like we’re right in the next room.

All of this helps us keep your project on scope, budget and time.

Partial Client List•ABC’s Extreme Makeover:

Home Edition•The Discovery Channel•The National Archives•Jellyfish Labs/Phil Vischer•Compassion International•Veterans Administration•Graebel Relocation•Willow Creek Association•Saddleback Church•Tim Hawkins•National Concrete &

Masonry Association•Department of the Interior•Department of Justice

Page 12: Client Concept Development

We’re your animation oasis in the clouds.

Contact Us(706) [email protected]

7013 Evans Town Center Blvd. Suite 102Evans GA 30809

Recent Awards•2012: Telly Award (Gold)•2011: Davey Award (Gold),

Addy (Silver), Addy (Gold), Telly Award (Bronze)

•2010 Addy (Silver), Addy (2 Gold), “Best Animation”

Get up to 30% tax credit Georgia’s Entertainment Industry Investment Act provides a tax credit for single production or on multiple projects.

These tax credits create significant cost savings for companies producing feature films, tv series, music videos and commercials, as well as interactive games and animation.

For more information:GA Production Incentives