client attracting strategies cheatsheet - iaplifecoaches.org · ezinearticles.com articlesbase.com...

ClientAttractingStrategies-Cheatsheet

Thethreebiggestchallengesmanylifecoachesfaceis

VISIBILITY,CREDIBILITY,andCONNECTION.

Let’stakealookateachchallengeand3solutionsfor

eachone.

Allrightsreserved©2017www.iaplifecoaches.org 2

VisibilityThefirstchallengethatneedstobeovercomeisonlineVISIBILITY.Whatexactlyisvisibility?It’showpresentyouareinthemarketplace.Inorderforbuyerstocomeclamoringtobuyyourservices,youneedtobeseen.Online,youcanhaveabeautifulwebsitewithcompellingcopy,andallthebellsandwhistles,butifnooneseesit,itwon’thelpyouattractclients.Youneedlotsofwaystodrivetraffictothatsite.Herearethreestrategiesyoucanusetoincreaseyouronlinevisibility:1)ArticlewritingThefirststrategyforgettingmoreVISIBILITYistowritearticlesandthenposttheminarticledirectories.Articlewritingisanothereffectivewaytoattracttheattentionofyourpotentialclientsandhelpthemgettoknow, like,andtrustyou.Besuretoincludethekeywordsthatyourtargetmarketmaybeusing.Herearesomearticledirectoriesyoucansubmityourarticlesto:Ezinearticles.comArticlesBase.comArticleCube.comiSnare.com2)InfluencerBlogsCommentsThesecondstrategytogainmoreVISIBILITYonline,istocommentonblogsthatarerelatedtoyourtopic.Commentingonotherpeople’sblogsgivesyouaddedvisibility,becauseyouareseenbyanewandwideraudience.Bysharingtips,suggestionsand


informationwith thataudience, youwillbegin toget recognizedasaauthorityorexpertinyourfield.Searchforblogsthatareinyourindustryandmakecommentsontheirposts.WhenyouareaskedtoenteryourURL,usetheURLofoneofyourownsite’sspecificallyrelatedblogposts.GuestBloggingGuestbloggingiswhenyouwriteanentirepostforsomeoneelse’sblog.Thisgivesyouevengreatervisibilitybecauseyounot justseen in thecommentssection,butare the featured writer. You also will get to include a resource box about yourfreebiewithalinktoit.Tobecomeaguestblogger,youcango tositeownerswhoseblogsyouhavebeencommentingonandrequest todoaguestblog.Then, if youdoagreat jobon theblogyouwriteforthem,they’llaskyoutoguestblogagain.3)DirectorylistingsThethirdstrategyforgettingmoreVISIBILITYisbeinglistedinanonlinedirectory.

B.CredibilityPeoplewhoarelookingforcoacheswantreassurancethatthecoachtheyhireislegitimate,experienced,andcredible…AND,ofcourse,aregoingtobeabletosolvetheirproblem.Manycoacheswhoarejuststartingoutlackexperience,and,becauseofthat,theylackcredibilityintheeyesofpotentialclients.Soyouneedawaytoestablishyourcredibility.Herearethreewaystodothat:


1)SocialproofThefirststrategyforestablishingcredibilityiscalled“socialproof”.BythatImeantestimonialsandrecommendations.Havingawebpagewithallofyourtestimonialslistedgivesvisitorsreassurancethatyouarealegitimatecoachandyougetresultsfor your clients. Recommendations from colleagues, also gives more credibility,becauseyourpeersknowwhatthestandardsare.Now if you’re a new coach, youmay not have any testimonials. What do you dothen? What you can do is ask fellow coaches and/or colleagues to do coachingexchanges,whereyoucoacheachotherandthenwritehonesttestimonialsforeachother.Askingcolleaguestodothiswillputyouintheballgame.2)CredentialsThe second strategy for establishing CREDIBILITY is to get coaching certification.Therearemanydifferentkindsofcertificationprogramsoutthere.Theyrangefrom6-weekprogramsto3-yearprograms.Thecostofthesevarygreatlyalso.Therearealottochoosefrom.And,dependingonwhatkindofcoachingprogramyouwanttolearn,alottoconsider.Credentialshelpyoustandoutfromothercoachesinyourspecialtywhodon’thavecredentials. Manyclientsorbusinesseswon’thireacoachwithoutcredentials, soit’sgoodtohavethem.Certificationestablishesthecredibilityfactorinthemindofthepotentialclient.3)ProfessionalMembershipThe third strategy for establishing CREDIBILITY is belonging to a professionalorganization.Mostprofessionsthesedayshaveorganizationsthatyoucanbelongtothatshowyourclientsthatyou’reaseriouspractitioner.DoctorshavetheAmericanMedical Association. Accountants have the American Accounting Association.Architects have the American Institute of Architects. Being a member of aprofessionalorganizationcangiveyouinstantcredibility.The two largest professional organizations for life coaches are the ICF, and theIAPLCandyoucanbeamemberofboth.Asamemberofmyassociation,theIAPLC,yougetabadgetodisplayonyoursiteshowing your membership. Just having the badge on your site might make thedifferenceforaclienttochooseyouoveracoachwhodoesn’thaveone.Thebadgehelpsgiveclientsthereassurancethatyouareprofessionallyactive.


C.ConnectionsThe third areaofmarketing that coaches are challengedwith is ability to get andmaintain CONNECTIONS and community. Being an entrepreneur gives you awonderful senseof freedom. Youare yourownboss, youdecidewhathours youwanttowork,youcanscheduleavacationwhenyouwant,andofcourseyougettoworkfromhome.Butwiththisfreedomcomessomemajorchallenges:youhavetodealwithhome-relateddistractions, learnhow to runabusinessby yourself, andyouhave toworkalone,day inanddayout,withnoone to strategizewithorgetadvicefrom.Hereare3strategiestoimproveyourCONNECTIONS.1)OnlineCommunitiesThe first strategy for more connection is to join online communities. Being in asupportive community of like-minded entrepreneurs can make the differencebetweenfeelingaloneandfeelingencouraged.GotoonlinesocialmediasitessuchasFacebookandLinkedIn.Doasearchforgroupsbyyourkeywordssuchaslifecoach,coaching,yourcoachingspecialty,orentrepreneur.Thenjointhegroupsthatinterestyou.Viewtheirdiscussionsandseewhattheyareabout.Throughinteractionsanddiscussions,youcanmakeconnectionswiththepeopleinthegroups.Whenyouhaveafriendlygroupofpeopletohelpyouworkthroughchallenges,andtojoinyouincelebratingyoursuccesses,youwon'tfeellikeyou'reworkingalone.2)OfflineCommunitiesThe second strategy for gainingmore connections is throughoffline communities.Therearegroupsofflinethatyoucanjoin,suchasBusinessNetworkInternational(BNI), andMeet-up.Bothmayhave local chapters in your area. You can also find


local entrepreneur groups to join, such as Rotary, Toastmasters, or your localChamberofCommerce.Ofcourse,mostoftheseofflinegroupshavewebsites.Doasearchforgroupsinyourarea.3)JointventuresThe third strategy formakingmore CONNECTIONS is joint venture partnerships.This is anotherway to connectwith like-mindedentrepreneurs, aswell as to findmore potential clients. With joint venture partners, you have two ways to makemoney…sellingyourprogramstotheiraudience,andsellingtheirproductstoyouraudience,foracommission.TofindJVpartnersfrompeopleyoualreadyareincontactwith,youcansendoutanemailtoyourlistandyoursocialmedianetworksinvitingthemtojointventurewithyou. Theoneswhohavesimilarmindsetswillbeattracted toyouroffer.Youcanalso look for JV partners in online communities, such as forums, associations,mastermindgroups,aswellas liveevents,andnetworkingopportunities.Lookforpotentialpartnerswhohaverelatedproductsandasimilartargetmarkettoyours,andmakeyouroffer.

SummarySonowyouhave3strategiesforimprovingeachofthethreeareasofmarketingthatcoachesfindchallenging---visibility,credibility,andconnection.A.Visibility1)Articlewriting2)InfluencerBlogs3)DirectorylistingsB.Credibility1)Socialproof2)Credentials3)ProfessionalMembership


C.Connections1)OnlineCommunities2)OfflineCommunities3)JointventuresButwhatifyoucouldovercomeallthreeofthesechallengeswithjustoneaction?Whatifyouhadaresourcethatsimplifiedyourlifesoyouwouldhavemoretimetodothemostimportantincome-producingactivitiesfroyourbusiness?Andwhatifitwasridiculouslyaffordabletoboot?

! Imaginehavingaresourceofbusinesstrainingthatputsyouontherighttrackformakingmoneywithyourbusiness.

! Imaginebeingapartofacommunitythatunderstandsyourproblemsandsupportsyourbusinessgrowth.

! Imaginegettingmorevisibility,credibility,andconnectionswiththeleastamountofeffortonyourpart.

Here’showtheIAPLCGOLDmembershipcanhelpyouasalifecoachovercomeallthreeofthesechallenges:

1-MoreVisibility" IAPLC# Full-pagelistinginouronlinedirectory# Over20differentcoachingcategories# GuestBlogpostingswithbacklinkstoyoursite# DirectoryAdvertising# AnnualTelesummits/Giveaways# BecomeaPublishedauthorinourannualgroupbook# GreaterSEO


2-MoreCredibility" IAPLC# Professionalbadge–usetheIAPLClogoonpromotionalmaterials,yourwebsite,inemailcommunicationsandonbusinesscards.

# SpeakeropportunitieswithIAPLCTelesummits# Publishedauthor–withourIAPLCgroupbooks

3-MoreConnection" IAPLC

# Over2000membersinourvariousvenuesforconnection# Privateforum–connectwithotherlike-mindedcoaches# MonthlyGroupcoachingcalls# Jointventurepartnerships# Listbuildingopportunities

Plus-MoreBusinessSupport" 1-AccesstoMasterclassseriesarchivesofover60classesSomeofthetopicscoveredintheMasterclassesinclude:

• UsingSchedulers,andhowtouse3specificones• UsingAutoresponders,andhowtouse3specificones• HowtoPutYourBookonKindle• AccountingandBookkeeping101• Makingvideosforyourwebsite• Copywritingskillsforlifecoaches• CreatinganOperationsManualforyourbusiness

2-MonthlyGroupcoachingcalls–getyourquestionsansweredwithhot-seatcoaching3-MonthlyTrainingPackagesSomeofthetrainingpackagestopicsinclude:

• Find Your Confidence • 6 Heart-Felt Strategies to Engage and Connect with Your Tribe • Fixing the Money Leaks • Periscope • Running a Challenge • Raise Your Profile, Raise Your Profits • Google Hangouts/Planner • Grow Your Biz with Pinterest • Hire a Social Media Manager


4-FacebookadvertisingoftheOnlineIAPLCdirectorytosendqualifiedtraffictoyoursite

JointheIAPLCasaGoldMemberatthe“no-brainer”priceof

Only$147aYear

…andgetthevisibility,credibility,andconnectionsyouneed,plusanongoingsourceofbusinesstrainingtosupportyourcoachingbusiness.Whenyoujoin,youwillgetimmediateaccesstothesebonuses:

$ FromZerotoZenFinanceTrainingToolkit$ HowToCreate26Videosin30DaysProgram$ SocialNetworkingforCoachesCourse

Clickonthelinkbelow:

http://iaplifecoaches.org/gold-membership

client attracting strategies cheatsheet - iaplifecoaches.org · ezinearticles.com articlesbase.com...

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