7/31/2019 Client Advertising Proposal SIAN NUGENT

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Client advertising proposal for the new range of Demi Lovatos perfume.

INNOCENCETo: Advertisement Coordination-Head

From: Sian Nugent Demis Cosmetic ltd.

Subject: sample client advertising proposal

Proposal submitted on: 2nd March 2012.

The advertising budget for my campaign to advertise Demis Lovatos perfume

innocence Is 100,000.

I have introducedThis Proposal to present to all our existing and prospective clients

proposing an advertisement plan for marketing regulation of our new range of Demi

Lovatos new perfume range. The product will be released on the 2nd March 2012.

This newline of Demi Lovatos cosmetics evolved from extensive research on

corrective, curative and potential healing property of innocence which makes the

perfume look and sound mysterious. Recently these products got approved by the

international dermatology standard, UK.

They have viewed this product and its been said that it is a strong innocence smell thatwill attract to most women. To attract more women wee have decided a few weeks

before the product is commenced we will hold a promotion even with Demi Lovato signing

a limited amount of 100 bottles to fans.

We have chosen to advertisement our product in a variety of ways with an estimate of

$24600 approximately including well-know beauty magazines, advertising newspapers and

TV channels. Following up to this we have planned to hold promotion events and various

places, few days before the 2nd March 2012 as this is when the advertisement regulation

is being commenced. We are hoping that this will promote a large amount of people so

people are aware of this product.

We would much appreciate the proposal acceptance is received before the date of the

26th February 2012.

Yours faithfully

Sian Nugent

(Demi Lovatos Cosmetic ltd.)