clickk one pitch-deck mentor
TRANSCRIPT
THE CONCEPT INTRODUCTION
What is our Vision?
Heard about someone winning a reward or a voucher while playing a game on a smartphone? Don’t scratch your head twice! It’s ClickkOne.
Elevator Pitch:
We will give you real rewards for your virtual (game) achievements!
FIGURES SHOW THE OPPORTUNITY
Market Understanding
Total E-Commerce Market in India: $22 Billion
Coupon Business will be 23% of the total e-commerce in India by 2015 end*
(This means $5.06 Billion)
In 2013 alone, Indian consumers redeemed coupons worth $100 million+*
*Source: Comscore Report December 2013
Target Audience Understanding
• Whom are we Targeting?Consumer Brand
For all smartphone users aged 18-55 who loves playing games and would like a rewarding experience out of it.
For all B2C brands, especially in QSR, Retail and e-commerce sector who would want more customer traction through innovative, never seen-before coupon offers
Competition Understanding
400 Million by 2015 End
The Opportunity in Digital
354 Million India’s Internet
Users
The Age of Screen-agers
Concept OverviewAdvertising brands through special discount coupons and promotional offers
Integration of our app code with game app through developer’s help
Display of coupon on the smartphone when the user hits the next level or bags a high score
Users, if interested will input their e-mail IDs where they will receive the reward
Links for Website/App store where they can sign up for ClickkOne & explain their brand interests
Users play and get rewards based on their preferences
You are playing the game!
You get the coupon!
You redeem it! Simple!
THE BENEFIT CYCLE
Increase in Brand Sales as more and more coupons would get redeemed
Brands will collect relevant and valuable data collected from user.
Brands will get free CPM CPC, CPI for banners
Brand Benefits
Developer Benefits Monetization – Fixed
share of revenue that will be generated through coupons will be given to developers (game owners).
Game users will engage more in game , to get coupons for free . It will increase time per sessions in game.
“CPE”(Cost Per Engagement) model to used for upscaling the revenue.
A 50-50 partnership with all the applications that will tie up with us.
Future plans include a virtual money concept and video ads. there will be a virtual money concept and new video ads.
Avenues like a single click coupon purchasing and on-demand distribution can also be sought.
Revenue Model
TractionCoupon Companies are in talk with us. With our first app version, they will be ready to connect with us.
We have started getting positive replies from big game houses too. Here’s a snapshot of a famous Android-IoS game having more than 50 million downloads!
Who does not like recognition
Funding needs
• For first 12 months, our estimated investment will be $200k. • 50% will be used in technology part most as technology talent has to be
few but top level and we want to make an international product in which we will have to put money.
• 35% in marketing part plus includes the company set up cost, running costs and follow-on capital
• 15% for if we will need to make advertisement etc.• Return of 20% of the equity.• Exit would be buy out stock or IPO.
Co-founder-Education: Economics Hons-Profile: Marketer. Idea originator. -Having 4 years experience in BTL Marketing in SARSO Biznet International Pvt. Ltd.
Pankaj Thakur
Manoj Rawat
Co-founder-Education: Chemistry & Physics-Profile: Marketer -Having 4 years experience in BTL Marketing in SARSO Biznet International Pvt. Ltd.
The Team
Snapshot of our website: www.clickkone.com
For any further detail, get in touch with us:Manoj Rawat: +91 - 8285588419www.clickkone.com Email: [email protected]
Pankaj Thakur: +91 - 9555722822www.clickkone.com Email: [email protected]