click cious interactive ad proposal

22
PROPOSAL Interactive Advertisement CANADA 100 King Street West, Suite 3700 Toronto, ON, M5X 1C9 Tel: (416) 642 - 2544 Fax: (416) 644 - 8801 CAMBODIA 2nd Floor, Room 223 Block A, Phnom Penh Center Corner of Sothearos & Sihanouk Blvd Phnom Penh, Cambodia Tel: (855) 23 - 211 - 719 Mobile: (855) 92 - 777 - 628 VIETNAM 7/9b Nguyen Thi Minh Khai St. Ben Nghe W., Dist.1 Ho Chi Minh City, Vietnam Tel: (84.8) 3810 4071 Fax: (84.8) 3810 4075 Web: www.clickcious.com

Upload: nhattruongpham

Post on 31-Jul-2015

496 views

Category:

Documents


2 download

TRANSCRIPT

PROPOSAL

Interactive Advertisement

CANADA

100 King Street West, Suite 3700

Toronto, ON, M5X 1C9

Tel: (416) 642 - 2544

Fax: (416) 644 - 8801

CAMBODIA

2nd Floor, Room 223

Block A, Phnom Penh Center

Corner of Sothearos & Sihanouk Blvd

Phnom Penh, Cambodia

Tel: (855) 23 - 211 - 719

Mobile: (855) 92 - 777 - 628

VIETNAM

7/9b Nguyen Thi Minh Khai St.

Ben Nghe W., Dist.1

Ho Chi Minh City, Vietnam

Tel: (84.8) 3810 4071

Fax: (84.8) 3810 4075

Web: www.clickcious.com

Agenda

• Who is ClickCious ?

• What Is Interactive Advertisement ?

• Products Concept

• Our Services

• Our Clients

Who is ClickCious ?

Mastering in IT applications and

business development strategy

We partner with clients in all sectors and regions to identify

their highest-value opportunities, address their most

critical challenges, and transform their businesses

Inte

ractive

Advert

isem

ent

E-c

om

me

rce

Advis

ory

Onlin

e –

Mark

et

Researc

h

Socia

l Netw

ork

s

Executive teamHIEN QUACH

Intelligence Business Advisor (IBA)

Hien is co-founder of Vietcore, first mover in innovative & IT

applications with more than 130 technicians and innovators. Hien

brought to Clickcious with 10 years experience in Project Management

in IT application and entertainment. Holding the position of Intelligence

Business Advisor (IBA) is the core and heart of all business. Hien

currently advises all CEO in so many business lines in Project

Implementation, Human resources and Finance.

ROBERT TRAN

Business Development & Strategic Advisor

Robert is one of the Asia Pacific Region’s leading international

Business Development Strategy and Risk Management practitioners,

with special emphasis on Canada & Southeast Asia. Bring in Clickcious

18 years experience, Robert’s recent clients include CBRE, ANZ Bank,

ACE Life Insurance, Mobitel Cambodia, VMF Mobifone, Toyota, Denso,

DKSH, Mindshare, Optimedia, Fujitsu, Solvay - Fournier, Bayer, etc…

Prior to that Robert was Vice President of Strategy of PT Group, a "one

billion USD" company; CEO of Glomed Pharmaceutical, one of the

biggest Pharmaceutical Company in Indochina, CEO of TTGAS, top

five Gasoline Company in Vietnam.

Robert holds a B.Sc. in Pharmaceutical Chemistry, M.Sc. in Risk

Management from McMaster University, Canada; Advanced

Management Program (CEO Program) from Harvard University, USA;

PhD Degree in Business Development Strategy

from University of Bolton, UK.

TRUONG PHAM

Chief Executive Officer (CEO)

Truong is one of well known Guru in IT application

and entertainment. With almost 10 years experience,

Truong previously founded and was CEO of Vietcore,

first mover in innovative & IT applications with more

than 130 technicians and innovators. Successful

launching several “WOW” products in the market

such as Interactcore, I-world, Mappads, Truong

totally convinced and met top line expectations of all

clients such as Canon, Friso Dutch Lady, ANZ bank,

etc… Truong makes Clickcious being Market Leader

in Non-traditional Advertising; First Mover in Digital

Business Consulting; Market Intelligence in Market

research; Trusted Network for Corporate and

Individual

LOAN LE

Creative Director

With more than 8 years experience, Loan brought to

Clickcious an excellent foundation of creative.

Together with practical field, Loan is currently

Lecturer at University of Fine Arts, mastering the

subjects of Creative, Innovative, and Art. Prior to that

Loan was Art Director at Lapphuong Company;

Director at Vietsouce Co., LTD; Manager at Golden

Dragon JSI Co; and Designer at VTC Online

What is Interactive Advertisement ?Interactive Display Advertisement: People can play game or effect display contents

by Floor, Wall, Window, Table, Big Screen,..People can interact with your brand in

some location: Shopping Center, Building, Airport, Cinema,…

DIRECT RESPONSEInteractive advertising can

generate an immediate direct response by play

game or contents

ENHANCING BRAND AWARENESS AND REACHThe visual imagery of an

interactive ad can generate awareness about a brand,

product or need

TARGETINGMedia buyers can select the

right network location

INTERACTIVE BRAND/PRODUCT

What is Interactive Advertisement ?Compare With Other Media Consumer Response

1 Out Of 2 Consumers Stop

To View Or Interact

Average Watch 5 Mn In Interactive Ad

“I felt the interactive display was entertaining and fun to watch”

“It seemed like other people around me were also enjoying the interactive display”

14% 25% 48%

5 Score 6 Score 7 Score

5% 22% 63%

5 Score 6 Score 7 ScorePrinted Poster Plasma Screen Interactive Display

4%13%

49%50%

25%

0%

PASSERBY(did not explicitlyview or interact)

51%

PARTICIPANT(stopped to interact)

14%

VIEWER(looked directly

at display)

35%

Products Concept - Indoor

Interactive Wall Interactive Floor

Interactive Bar/Table Interactive Screen

Products Concept - Outdoor

Kiosk Store Front

Projector WindowMobile Display

Interactive Ad System & Report

Color Recognition

Gesture Recognition

Face Recognition

System admin online for customer

Counter report real-time

Upload, Remote, Control by Internet

Non-Traditional Advertisement KPIs

Non-Traditional Advertisement KPIs

Our ServicesINTERACTIVE

ADVERTISEMENT

Market Leader in Non-traditional Advertising

E-COMMERCE ADVISORY

First Mover in Digital Business Consulting

ONLINE – MARKET RESEARCHMarket Intelligence

SOCIAL NETWORKS

Trusted Network for Corporate and Individual

Our Clients

HOTEL

BEAUFORT HOTEL, SINGAPORE CARLTON, SINGAPORE CROWN PLAZA HOLIDAY INN, CHENGDU HYATT REGENCY, SINGAPOREMANDARIN HOTEL, SHANGHAI MANDARIN HOTEL, SINGAPORE MERITUS NEGARA, SINGAPORE ORCHARD HOTEL PAN PACIFIC HOTEL RAFFLES HOTEL, SINGAPORE SHERATON TOWERS, SINGAPORE THE FULLERTON, SINGAPORE

FINANCE & BANKS

ACE LIFE INSURANCEBANQUE DE PARIS CANADIA BANK DBS BANK GOVERNMENT INVESTMENT HSBCCORPORATION OCBC BANK POSBANK

ORGANIZATIONS

ABBOTT LABORATORIES AMERICAN STANDARD AVON BAYERBUREAU VERITAS CB RICHARD ELLIS CROWN SAIGON DENSO DHL DKSH DUMEX MILK FPTGTZ IBM JTI MEKOVET MICROSOFT, SINGAPORE MINDSHARE

ORGANIZATIONS

MOBITEL CAMBODIAMINH LO EXOTISSIMO MY DUC CERAMIC NESTLE NIKE NTS OPTIMEDIA P&O NEDLLOYD PIERRE CARDIN (JAKARTA)QB MORE SAN MIGUEL PURE FOOD SCHNEIDER – ELECTRICSANOFI – AVENTIS TOYOTA UNILEVER VIETNAM AIR CATERERS VIETNAM FLOURMILLS VMS MOBILE

Client: ANZ

Project: New office Kumho Plaza

Date: 2010

Our Clients

Our Clients

Client: Canon

Project: 1.000 year Thang Long

Date: 2010

Our Clients

Client: Johnson Johnson

Project: Meeting Customer

Date: 2009

Client: Dutch Lady

Project: Priso Brand

Date: 2009

Our Clients

Client: VIB

Project: New Logo

Date: 2009

Our Clients

Client: Unilever

Project: Comfort

Date: 2009

Our Clients

Client: Hennessy

Project: APO BAR

Date: 2009

Our Clients

Client: GREY GOOSE

Project: DEM HOI CHAN DAI

Date: 2009

Our Clients

CANADA

100 King Street West, Suite 3700

Toronto, ON, M5X 1C9

Tel: (416) 642 - 2544

Fax: (416) 644 - 8801

CAMBODIA

2nd Floor, Room 223

Block A, Phnom Penh Center

Corner of Sothearos & Sihanouk Blvd

Phnom Penh, Cambodia

Tel: (855) 23 - 211 - 719

Mobile: (855) 92 - 777 - 628

VIETNAM

7/9b Nguyen Thi Minh Khai St.

Ben Nghe W., Dist.1

Ho Chi Minh City, Vietnam

Tel: (84.8) 3810 4071

Fax: (84.8) 3810 4075

Web: www.clickcious.com