clia columbus day - guy zitter
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CLIA Columbus Day - Guy ZitterTRANSCRIPT
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0200,000400,000600,000800,000
1,000,0001,200,0001,400,0001,600,0001,800,000
The growth of cruise
Source: G. P. Wild (International) Limited
571%
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Mail readers - consistent cruisers
Source: NRS April 1992 – March 1993
180,000
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Mail readers - consistent cruisers
Source: NRS April 1992 – March 1993
180,000653,000
Source: NRS April 2012 – March 2013
Mail readers - consistent cruisers
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Consistently in love with cruise
Source NRS April 1992 – March 1993 & NRS April 2012 – March 2013
1 in 354%
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The daily newspaper market
Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013
1993 2013
12.9 million circulation
36.7 million readers
7.4 million circulation
19.5 million readers
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The Sunday newspaper market
1993
15.8 million circulation
46.4 million readers
2013
7.1 million circulation
20.7 million readers
Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013
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-42.6% daily-54.7% Sunday
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1993 201310
12
14
16
18
20
22
24
26
13.7
23.2
12.9
23.6Daily Mail The Mail on Sunday
Ma
rke
t sh
are
%
Source: ABC
Mail Newspaper’s share
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Investing in the future
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Jun-
08
Aug-0
8
Oct
-08
Dec-0
8
Feb-0
9
Apr-0
9
Jun-
09
Aug-0
9
Oct
-09
Dec-0
9
Feb-1
0
Apr-1
0
Jun-
10
Aug-1
0
Oct
-10
Dec-1
0
Feb-1
1
Apr-1
1
Jun-
11
Aug-1
1
Oct
-11
Dec-1
1
Feb-1
2
Apr-1
2
Jun-
12
Aug-1
2
Oct
-12
Dec-1
2
Feb-1
3
Apr-1
3
Jun-
13
Meteoric Rise of MailOnline:July 2013:• 3.8m daily UK Unique Browsers – record month!• +243% over last 3 years
• 8.8m daily global Unique Browsers• July 22nd – highest ever day with 10.6m• Broke hourly traffic record with 1m UVs in single hour!
Daily UK UBs
Source: ABCe/ Omniture May 04 – June 13. Figures include apps as well as website. * First time apps included = Sep 12
*
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46
26
12 10 913
109
54 5 5
3935
1712
912
MailOnline outperforming
Source: comScore Key Measures Unified UK June 2013 *Panel Only. PC Only. Average no of sessions/ mins/ page views per person per month
Visits Per PersonTime (Mins) Per Person Page Views Per Person
MailOnline Yahoo! News MSN NewsTelegraphGuardianBBC News*
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The UK’s largest ‘newsbrand’
20.8m18.2m 12.8m
Source: NRS PADD Jul 12– June 13 + comScore June 13(Monthly reach)
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