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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 2

    ThoughtForceInBusinessandEverydayLife

    ByWilliamWalkerAtkinson

    1900

    CONTENTS

    Preface ........................................................................................................................ .............. 3Salutatory..................................................................................................................... ............. 4TheNatureoftheForce ............................................................................................................ 6HowtheThoughtForceCanAidYou ........................................................................................ 9DirectPsychicInfluence .......................................................................................................... 12ALittleWorldlyWisdom ......................................................................................................... 17ThePoweroftheEye .............................................................................................................. 20TheMagneticGaze.................................................................................................................. 23TheVolicForce ........................................................................................................................ 26Direct

    Volation ....................................................................................................................... . 29

    TelepathicVolation.................................................................................................................. 35TheAdductiveQualityofThought .......................................................................................... 41CharacterBuildingByMentalControl..................................................................................... 46TheArtofConcentering.......................................................................................................... 53ThePracticeofConcentering.................................................................................................. 57Valedictory .................................................................................................................... .......... 61

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 3

    Preface

    Injusticetomyself,Ithinkitwelltostatethatthisworkhasbeensomewhathastilyprepared

    fromthenotesusedbymeincertainoflectures,thelessonsgivehereinpracticallybeingthe

    syllabiof

    the

    said

    lectures.

    In

    the

    lectures,

    and

    in

    this

    work,

    my

    one

    and

    only

    purpose

    has

    beentoacquaintthestudentswiththemeansofdeveloping,andeffectivelyusingthemight

    forceslatentwithinhim PersonalMagnetismandPsychicInfluence.TothisendIhave

    scarifiedallpretensionstoliterarystyle,allattemptstosecurefelicityofdiction.Ihavefelt

    thatIhadamessagetodeliver,andIendeavoredtodeliveritpromptly,clearlyandplainly,

    withoutanyattemptat"finewriting."Ifahomelywordseemedtoexpressmythought I

    usedit.Ifaslangtermorsemislangphraseseemedtofitin initwent.

    Itrustthatmycriticswillsparethemselvesthetroubleofpointingoutmymanydefectsof

    styleandcomposition Ifullyrealizethesethings.Ihavesubordinatedeverythingelse,inmy

    endeavorto

    make

    this

    work

    plain

    and

    practical.

    This

    is

    an

    explanation,

    not

    an

    apology.

    Withtheaboveunderstandingbetweenus,Isubmitthislittleworktoyourkind

    consideration.Whilstfullycognizantofitsdefects,Istillfeelthatitwillbehelpfultosomeof

    themanywhoareendeavoringtoovercomeunfavorableenvironments,whichitmayserveas

    aguidepost,pointingoutthepasttobetterthings.Ifeelthatitwilldoitsshareoftheworkof

    removingFearthoughtfromthemindsofmen,ofreplacing"ICan't"with"ICanandIWILL."I

    feelthatImustdothesethings,foritcontainswithinitthegermsofamightyTruth.

    W.W.A.CHICAGO,ILL,DECEMBER4,1900

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 4

    Salutatory

    Thenearertothepracticalmenkeep

    Thelesstheydealinvagueandabstractthings

    Theless

    they

    deal

    in

    huge,

    mysterious

    words

    Themightieristheirpower.

    ThomasL.HarrisViewsofotherwriters ErroneoustheoriesVegetarianismCelibacy VitalFluidDeep

    Breathing Realprogressmadebyinvestigation,notbytheories Existenceofpersonal

    magnetismunquestionedAselfevidenttruth Results,nottheories Nopettheories

    advancedAcceptnothingthatyoucannotdemonstrate.

    "Theoriesarebutmightysoapbubbles,withwhichthegrownupchildrenofscienceamuse

    themselves."Themajorityofwritersuponthissubjecthavedevotednearlyalltheirefforts,as

    wellastheirspace,toproving,first,thatPersonalMagnetismreallyexisted;and,secondly,

    thatthephenomenonwasbestaccountedforbysomepettheoryoftheirown.Some

    attributethepowerofinfluencingmentotheuseofavegetariandiet,notwithstandingthe

    factthatsomeofthemost"magnetic"individuals"makegraveyardsoftheirstomachs."

    Othersinsistthatincelibacyandabstinencefromsexualintercoursemaybefoundthesecret,

    notwithstandingthefactthatthemajorityof"magnetic"individualsdonotdifferintheir

    sexualcustomsfromtheirlessmagneticbrothers.Othersholdthatthe"magnetic"force

    aboundsintheairaroundustoabsorbgreatquantitiesofthevitalfluid,chargingourselves

    withforceinthemannerofthestoragebattery.Andsoon,eachwithhislittlepettheory.

    Now,Ihavenofaulttofindwiththesystemsabovementioned.Althoughnotleadingalifeof

    celibacy,Iseemuchgoodinthedoctrineofcontinence,andtherecanbenotwoopinionsas

    tothemeritsofchastity;whilstnotacceptingthetheoryoftheabsorptionof"magnetic

    force"fromtheearth'satmosphere,Iamafirmadvocateof,andbelieverin,"deepbreathing,

    "andbelievethatifthesamewasuniversallypracticedmuchsicknessandphysicalweakness

    woulddisappearfromtheearth.Allthesethingsaregood,butalittlereflectionwillshow

    anyonethattheyarenottheprimefactorsintheproductionofthequalityknownas

    "PersonalMagnetism."Thewritersonthesubjectusuallyconcludebytellingtheirreadersof

    thewonderfulpossibilitiesopentoanyonewhocanacquirethispowerandlearnhowtouse

    it.They,

    however,

    say

    little

    or

    nothing

    of

    how

    this

    force

    may

    be

    acquired,

    that

    is

    beyond

    statingtheirtheories.Theydeliverdiscourses butdonotinstruct.

    Theyarepreachers notteachers.Theydwellupontheories andneglectfacts.

    Therealprogressinthisbranchofscientificresearchhasbeenmade,notbywritersor

    theorists,butbyafewearnestinvestigatorswhohaveconductednumberlessexperiments,

    andhaveexploredeveryavenueofinformation,andwhohavebroughtthiswonderfulsubject

    outoftherealmsofmerespeculationandplacedituponascientificbasis.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 5

    Thewriterhasbeenaclosestudentandinvestigatorofthissubjectformanyyears,andthe

    presentworkisanattempttogivetohisstudentssomeofthefundamentalprinciplesderived

    fromtheinvestigationsandpracticalexperimentsofhimselfandhiscoworkersinthisfield.

    Ourlessons,therefore,willbeconfined,sofarasispossible,tostatementsofprovenfacts,

    andpracticalinstruction,touchingupontheoryonlywhenabsolutelynecessary.

    Inmyopinion,IwouldinsultyourintelligenceifIweretopresenttoyouanelaborate

    argument,thepurposeofwhichwouldbeanattempttoprovetheexistenceofthat

    wonderfulforce,latentinman,developedbythefew,butpossibleofacquirementbyall;that

    mysteriousqualitycalled,forwantofabettername PersonalMagnetism.

    Tosetouttoproveitsexistence,wouldbeakintoanattempttoconvincetheaverage

    intelligentmanofthefactthatthemagnetinfluencestheneedle;thattheXrayspenetrate

    thebodyofmanorstillmoresolidobject;thatamessagebeconveyedbyelectricity,alonga

    beamoflight,orevenbywirelesstelegraphy,throughtheairwithouttheneedofanyother

    medium.Every

    intelligent

    person

    is

    aware

    of

    the

    existence

    of

    the

    above

    mentioned

    phenomena,anddoesnotneedtohavethesamedemonstratedtohim.Ifheisinterestedin

    thesubjectatall,hewishestobetaughthowtopermeatetheseforces,sothathemaybe

    abletoreproducetheexperimentshimself.ThisisequallytrueofthestudentofPersonal

    Magnetism.Hehaslongsincelearnedthatsuchaforceexists.Heseesitaroundhimeveryday,

    andknowsofthewondersthatareaccomplishedbyitsaid.He,possibly,isawarethathehas

    developedtheforcetoacertaindegree,andwhathewants,inanyevent,istobecome

    acquaintedwiththemeanswherebyhecanfullydevelopandintelligentlyusetheforcelatent

    withinhim.Ithereforeshallmakenoattempttodemonstratetheexistenceoftheforce,

    believingittobeselfevident.

    Ialsointendtoavoidatiresomediscussionofthenumeroustheories,whichhavebeen

    advancedtoaccountforthephenomenontheories,whichhavebeenadvancedtoaccountfor

    thephenomenonofPersonalMagnetism.Ihavenopettheorytoadvance.Iwillendeavorto

    teachyouhowtoobtainresults,andyoucanthenreaduponthesubjectoftheories,or

    possiblyformulateanewtheoryofyourown.Iwillstatebrieflymyownconceptionofthe

    causeunderlyingthephenomenaalludedtointhiswork,butIshallnotattempttoforcemy

    viewsuponyou.Youareatlibertytoacceptorrejectanytheory,astheresultinnoway

    dependsuponanyspecialformofbelief.Manyofthosewhohaveobtainedthebestresults,

    havediscardedonetheoryafteranother,andnowsaythattheydonotattempttoexplainthe

    realcause

    underlying

    the

    results,

    being

    content

    to

    work

    on,

    without

    adogmatic

    theory,

    so

    longastheyknowhowtoobtaintheresults.Withthisexplanation,Iwillleavethelandof

    theoryandenterintotherealmofpractice,andwillendeavortosoinstructyoualongthe

    linesofthedevelopmentanduseofthismightyforce,thatyoumayreproducetheresults

    alreadyobtainedbyothers,andperhapsmaybecomeinvestigatorsandleadersintheworkof

    blazingthewaythroughthewoodsofsuperstitionandmysterywithwhichthesubjecthas

    beensurroundedsolong.Iwillaskyoutoacceptnothingthatyoucannotprove.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 6

    TheNatureoftheForce

    Theforcenotmagneticinitsnature Subtlecurrentofthoughtwaves Thoughtsarethings

    Ourthoughtsaffectourselvesaswellasothers Changeofappearancefollowingchangeof

    occupationThought

    the

    greatest

    force

    in

    the

    world

    "I

    can

    and

    Iwill"

    vs.

    "I

    can't"

    Practical

    instructionnottranscendentaldiscourse Theadductivepowerofthought Fearthoughtthe

    rootofinjuriousthinking.

    Tothemindsofmostpeople,thetermPersonalMagnetismconveystheideaofacurrent

    radiatingfromthepersonofthemagneticindividual,drawingtohimallthosewithinthe

    radiusofhismagneticforce.Thisidea,whilstonthewholeerroneous,stillcontainswithinit

    thegermoftherealtruth.Thereisacurrentofattractingforceradiatingfromman,butitis

    notamagneticforceinsofarastheterm"magnetism"impliessomeconnectionwiththe

    lodestoneorelectricity.Thehumanmagneticcurrent,whilstbearingsomeresemblanceto

    thesetwo

    familiar

    forces

    in

    its

    effects,

    has

    no

    real

    connection

    with

    them

    so

    far

    as

    is

    concerned

    itsoriginorintrinsicnature.

    ThatwhichwecallPersonalMagnetismisthesubtlecurrentofthoughtwaves,orthought

    vibrations,projectedfromthehumanmind.Everythoughtcreatedbyourmindsisaforceof

    greaterorlesserintensity,varyinginstrengthaccordingtotheimpetusimpartedtoitatthe

    timeofitscreation.Whenwethink,wesendfromusasubtlecurrent,whichtablesalonglike

    arayoftenfarremovedfromusbyspace,aforcefulthoughtwillgoonitserrandchargedwith

    amightypower,andwilloftenbeardowntheinstinctiveresistanceofthemindsofothersto

    outsideimpressions,whilstaweakthoughtwillbeunabletoobtainanentranceTrancetothe

    mentalcastle

    of

    another,

    unless

    that

    castle

    be

    but

    poorly

    guarded.

    Repeated

    thoughts

    along

    thesamelinessentoneaftertheother,will ofteneffect anentrancewhereasingle

    thoughtwave,althoughmuchstronger,willberepulsed.Itisanexhibitionofaphysicallawin

    thePsychicalworld,andexemplifiestheoldsayingaboutsteadydrippingwearingawaya

    stone.

    Weareallinfluencedmuchmorethanweareawarebythethoughtsofothers.Idonotmean

    bytheiropinionsbutbytheirthoughts.Agreatwriteronthissubjectverytrulysays:

    "thoughtsarethings."Theyarethings,andmostpowerfulthingsatthat.Unlesswe

    understandthisfact,weareatthemercyofamightyforce,ofwhosenatureweknow

    nothing,and

    whose

    very

    existence

    many

    of

    us

    deny.

    On

    the

    other

    hand,

    ifwe

    understand

    the

    natureandlawsgoverningthiswonderfulforce,wecanmasteritandrenderitourinstrument

    andassistant.Everythoughtcreatedbyus,weakorstrong,goodorbad,healthyorunhealthy,

    sendsoutitsvibratorywaves,whichaffect,toagreaterorlesserextentallwithwhomwe

    comeincontact,orwhomaycomewithintheradiusofourthoughtvibrations.Thought

    wavesareliketheripplesonapondcausedbythecastinginofapebble,theymovein

    constantlywideningcircles,radiatingfromacentralpoint.Ofcourse,ifanimpulseprojects

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 7

    thethoughtwavesforciblytowardacertainobject,itsforcewillbefeltmorestronglyatthat

    point.

    Besidesaffectingothers,ourthoughtsaffectus,notonlytemporarily,butalsopermanently.

    Wearewhatwethinkourselvesintobeing.Thebiblicalstatementthat"asamanthinkethin

    hisheart,

    so

    is

    he,"

    is

    literally

    correct.

    We

    are

    all

    creatures

    of

    our

    own

    mental

    creating.

    You

    knowhoweasyitistothinkyourselfintoa"blue"stateofmind,orthereverse,butyoudo

    notrealizedthatrepeatedthoughtuponacertainlinewillmanifestitselfnotonlyincharacter

    (whichitcertainlydoes),butalsointhephysicalappearanceofthethinker.Thisisa

    demonstrablefact,andyouhavebuttolookaroundyoutorealizeit.Youhavenoticedhowa

    man'soccupationshowsitselfinhisappearanceandgeneralcharacter.Whatdoyousuppose

    occasionsthisphenomenon?Nothingmoreorlessthanthatthought.Ifyouvehavechanged

    youroccupation,yourgeneralcharacterandappearancekeptpacewithyourchangedhabits

    ofthought.Yournewoccupationbroughtoutanewtrainofthought,and"Thoughtstakeform

    inAction."Youmayhavenevertakenthisviewofthematter,butitistruenevertheless,and

    youmayfindampleproofofitscorrectnessbymerelylookingaroundyou.

    AmanwhothinksEnergymanifestsEnergy.Theman,whothinksCouragemanifestscourage.

    Themanwhothinks,"IcanandIwill,""getsthere",whilethe"Ican't"man"getsleft."You

    knowthattobetrue.Now,whatcausesthedifference?Thoughtjustplainthought.But

    why? Justbecauseitcannothelpitself.Actionfollowsasthenaturalresultofvigorous

    thinking.Youthinkinearnest,andactiondoestherest.Thoughtisthegreatestthinginthe

    world.Ifyoudonotknowitnow,youwillbeforeyouarethroughwiththiscourseoflessons.

    Youmaysaythatthisisnonewthingtoyou thatyouknowallabout"makingupyourmind,"

    and

    all

    that

    sort

    of

    thing,

    long

    ago.

    Then

    why

    did

    you

    not

    put

    it

    into

    practice

    and

    make

    somethingofyourself?Iwilltellyouthetrouble.Youthought"ICan't"insteadof"ICan."

    Now,Iamgoingtochangethat"ICan't"intoabig"ICan"andabigger"IWill."ThatiswhatI

    amherefor,andIintendto"makeyouover,"beforeIamthroughwithyou.Isupposethat

    youthoughtIwouldgiveyouanelaborate,transcendentaldiscourseonthingsawayupinthe

    clouds,andhopedthatIwouldtellyouhowtochargeyourselfupwithalotofmagnetism,so

    thatyouwouldbeabletolightthegaswiththetipsofyourfingers,ordraweverybodytoyou

    likeapieceofsteeltoamagnet,now,didn'tyou?Well,Iamnot.ButIintendtotellyouhow

    youcangenerateinyourselfaforce,comparedwithwhichmagnetismisweak;aforcethat

    willmakeamanofyou;aforcethatwillmakeyourealizetheIAMwithinyou;apowerthat

    willenable

    you

    to

    be

    aman

    of

    strong

    personal

    qualities;

    aman

    of

    influence;

    asuccessful

    man.

    IwilltellyouhowyoucanacquirethatwhichyouhavebeencallingPersonalMagnetism,

    providingyouwillstartatitinearnest.Itisworthworkingfor,andwhenyoufeelyournew

    strengthdevelopingwithinyou,youwouldnotexchangeyournewfoundknowledgefora

    fortune.

    Whyyoufeelalittlestrongeralready,Idon'tyou?Ofcourseyoudo.Ineverhavetalkedfive

    minutestoaclassofstudentsasyoudo.Ineverhavetalkedfiveminutestoaclassofstudents

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 8

    about"ICanandIWill"andabouttheIAMwithinthemwithouttheirthrowingbacktheir

    shoulders,raisingtheirheads,takingalongbreath,andlookingmesquareintheeyesasa

    manorwomanshould.Itwas"thoughtmanifestingitselfinaction."Doyouseethepoint?I

    hadplantedthelittleseedofselfknowledge,andithadbeguntosprout.

    BeforeIconclude

    this

    lesson,

    Iwish

    to

    direct

    your

    attention

    to

    one

    other

    very

    important

    thing

    aboutthought,andthatistheAdductivePowerofThought.Payattentiontothis;pleaseasit

    isofthehighestimportance.Avoidingallattemptsatascientificexplanation,andkeeping

    awayfromtechnicalterms,Iwillstatethematterconciselythus:Thoughtsattractlike

    thoughts;thegoodthoughtattractsothergoodthoughts;thebadthought,thebad;thought

    ofstrength,likewise;thoughtsofdiscouragementanddoubtfollowtherule,andsoon

    throughtheentiregamutofthoughts.

    Yourthoughtattractstoitthecorrespondingthoughtofothersandincreasesyourstockof

    thatparticularkindofthought.Doyouseethepoint?ThinkFearthoughts,andyoudrawto

    yourselfall

    the

    Fear

    thought

    in

    that

    neighborhood.

    The

    harder

    you

    think

    it,

    the

    greater

    supply

    ofundesirablethoughtflockstoyou.Think"IamFearless,"andallthecourageousthought

    forcewithinyourradiuswillmovetowardsyou,andwillaidyou.Tryit.Thatis,trythelatter.

    Don'tthinkFearthought.

    FearandHatearetheparentsofallthevilethoughts.Iwillgointothismatterwithyouat

    greaterlengthinsubsequentlessons,butletmeurgeuponyounow,withalltheearnestness

    ofwhichIamcapable,totearoutthosewileseeds FearandHate.Tearthemoutbythe

    roots.Theyspoilthewholegardenandbreedahostofotherweeds,suchasWorry,Doubt,

    Timidity,LackofSelfRespect,Jealousy,Spite,Malice,Envy,SlanderandMorbidIdeas.Iam

    nottrying

    to

    preach

    you

    asermon,

    but

    Iknow

    that

    these

    vile

    thoughts

    are

    hindering

    your

    progress,andyouwillrealizeit,too,ifyouwillstoptothinkingforamoment.Openthe

    blinds,andletthepuresunshineofBright,CheerfulandHappythoughtspourin,andthe

    microbesofDoubtandDespairandFailurewillleave,andseekmorecongenialquarters.

    Ifyouweremydearestfriend,andIknewthatthismessagewouldbemylastonearth,I

    wouldshouttoyou,asloudasmyvocalorganswouldpermit:"LetGoofFearandHate

    Thoughts."

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 9

    HowtheThoughtForceCanAidYou

    SuccessdependentuponPersonalInfluence "Strongmenarrive"Apparentexceptionstothe

    rule Whennegativemenproduce;positivemenreapthebenefit Moneythematerial

    manifestationof

    success

    Money

    ameans,

    not

    an

    end

    The

    Law

    of

    Mental

    Control

    Influence

    throughsuggestion Influencebythoughtvibrations Influencebythoughtsadductivepower

    Influenceacquiredbycharacterbuilding.

    Iamaddressingyouuponthesuppositionthatyouaredesirousofdevelopingtheforces

    withinyou,forthepurposeofattainingsuccess.Successinlifedependsverymateriallyupon

    thepossessionofthequalityofattractingandinfluencingourfellowmen.Nomatterwhat

    otherqualitiesyoumaypossess,youarehandicappedbyalackofthatsubtleforcewhichwe

    areinthehabitofcallingPersonalMagnetism.Lookaroundyouandyouwillseethatnearly

    everymanwhohas"arrived"ispossessedoftheabilitytoattract,persuade,influenceor

    controlhis

    fellows.

    They

    are

    all

    what

    is

    known

    as

    "strong"

    men.

    There

    are

    afew

    exceptions

    to

    thisgreatrule,andtheseexceptionsonlygotoprovetheruleitself.Theseexceptionsare

    usuallyfoundamongmenwhohavedemonstratedtheirsuccessalongthelinesofart,

    scientificresearch,invention,literarywork,etc.,anditwillreadilybeseenthattheirsuccess,

    fromtheverynatureofthings,dependsmoreuponaclose,concentrated,ploddingresearch

    oreffort,ratherthanuponpush,energy,forceandknowledgeofhumannature,orabilityto

    handlemen.Thesemenaresuccessfulintheirownlinesofendeavor,but,asarule,the

    resultsoftheirlaborarereapedbyothersofmoreworldlyturnofmind.Iftheseburnersof

    midnightoilmeetwithfinancialsuccess,itisbecausesomemorepositivemanhastaken

    chargeofthebusinessendoftheirworkandpusheditthrough,inwhichcasethesaid

    positivemanusuallyreapsthelion'sshare.

    Thisbeingthetruestateofaffairs,Iamjustifiedinregardingsuccessasmeaningtheattaining

    offinancialreward,andthatmustdependlargelyuponthePersonalMagnetismoftheseeker

    ofsuccess.Theinventor,student,writer,andscientistcanbegreatlybenefitedbyan

    understandingoftheintelligentuseofthepowersofMentalControl,buttothe"manamong

    men"remainstheprivilegeofsecuringthebestresultsofthatwonderfulpower,foritbrings

    himnotonlySuccess,butalsoitsmaterialmanifestations Money.

    Money,regardedasmeremoney,isnotahighideal,butregarded,asthemeansof

    surroundingourselves

    with

    the

    best

    things

    of

    like,

    it

    becomes

    no

    unworthy

    goal

    for

    human

    endeavor.I,therefore,feel,justifiedintreatingitastheendtobesoughtafter.

    Torepeat,successinlifedependslargelyuponourabilitytointerest,attract,influenceand

    controlourfellowmen.Idonotthinkthatyouwillrequireanyargumentuponthatpoint,that

    isifyouhavehadanyacquaintance,whatever,withtheworldofmenandaffairs.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 10

    Thenextthingistolearnhowthiswonderfulandvaluablepowermaybeacquired.The

    answeris:bythemasteryofthelawofMentalControl.ThatisthesecretofnotonlyPersonal

    Magnetism,butalsoofSuccessinLifeandofHappinessaswell.Tothemanorwomanwho

    mastersthislaw,theworldisanoystertobeopenedandenjoyedincomfort.Evenhe,who

    lackstheapplicationandperseverance tofollowuptheexercisesforthedevelopmentofhis

    latentpower,willbestrongerandmorepositivefromamereacquaintancewiththesubject.

    "Thisisallverywell,"yousay,"buttellushowwemaydevelopthispower."ThatisjustwhatI

    amdoingnow.Iamleadingyouuptoanunderstandingofthetheory,byeasysteps.Iwishthe

    ideatounfoldnaturally,soastoavoidgivingyoumentaldyspepsia.

    Now,forasummingupofthegeneraltheory,beforeItakeupthesubjectindetail.

    Ihavetoldyouthatthepowerofthoughtcouldbeusedinanumberofwaysinthedirection

    ofinfluencingmenandgainingsuccess.Ihavegivenyouanideaofhowthoughtoperatesin

    thedirectionnamed.Beforeproceedingtoournextlesson,Ithinkitwelltoagaincallyour

    attentionto

    the

    several

    different

    ways

    in

    which

    thought

    can

    aid

    you

    in

    attaining

    success,

    throughtheinfluencingofmen.

    Thoughtwillaidyouinthefollowingmanner:

    1.Bytheuseofyourpositivethoughtforceinthedirectionofdirectlyinfluencingmenin

    person,throughthelawofSuggestion.BythisImeanthatyouwillbeabletointerestmenin

    yourschemesandplans,enlisttheiraid,securetheirpatronage,andinfluencethemgenerally.

    Thisfaculty,naturaltosomemen,canbeacquiredbyanymanorwomanwhohasthewill

    powerandperseverance todevelopitwithinthem.Moststudentsofthesubjectaredesirous

    ofacquiring

    knowledge

    of

    this

    branch

    of

    Mental

    Control

    before

    the

    other

    phases

    of

    the

    subject,andI,therefore,willtakeitupinmynextlesson.

    2.Bythepowerofdirectthoughtvibrationssetinmotionbyyourmind,whichwillexerta

    powerfuleffectuponthemindsofothers,unlesstheyunderstandthesecretofguarding

    againsttheseforcesandrenderingthemselvespositivetoothers.Anunderstandingofthislaw

    willalsoenableyoutopresentapositivementalattitudetowardthethoughtwaves

    emanatingfromthemindsofothers.

    3.Bythepoweroftheadductivequalitiesofthought,whichworksuponthetheory"like

    attracts

    like."

    By

    holding

    certain

    thoughts

    constantly,

    in

    your

    mind,

    you

    attract

    to

    you

    thoughts

    andinfluencesofthelikenature,fromthegreatbodyofthoughtsurroundingus,unseen,but

    allpowerful.Thispowerisoneofthestrongestforcesinnature,andifproperlyusedwill

    attractassistancefromthemostunexpectedquarters."ThoughtsareThings,"andpossessa

    wonderfulpowerofattractingtothemselvesotherthoughtwavesofthesamevibratorypitch

    andquality.

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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 11

    4.Bythepowerofthoughtinshapingyourcharacterandtemperamenttomeetthe

    requirementsofyourorganization.Youlackcertainqualitiesneedfulforyoursuccess.You

    knowitaswell,ifnotbetter,thananyoneelse,butyouhavebeendeludedbyabeliefthat

    theseshortcomingswereapartofyouandthat"theleopardcannotchangehisspots."Toyou

    thestudyoftheLawofMentalControlcomesasamightally,foryoucanovercomethese

    deficiencies,andcanacquirenewcharacteristicsandqualities,aswellaslearninghowto

    strengthenthosewhichyouhavealready.Iwillendeavortostartyouontherightroad,bythis

    seriesoflessons.Iwillprintoutthewayforyou,butyoumustdotheworkyourself.Every

    manmustworkouthisownsalvationinthisstudy,asineveryotherbranchofhuman

    endeavor.

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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 12

    DirectPsychicInfluence

    Influenceinapersonalinterview Thethreegreatmethods Directsuggestion Thought

    waves Theadductivequalityofthought Whatissuggestion? TheDualMindHypnotic

    SuggestionThe

    Active

    and

    Passive

    functions

    The

    qualities

    of

    the

    two

    functions

    Human

    sheep Thetwobrotherpartners ThePassivebrother Theactivebrother Theirrespective

    traits The"deadeasy"man The"hardasnailsman Howtoeludethevigilantpartner

    NevertakeNo!forananswer,inbusinessorinlove Fortuneisfeminine Lovelaughsat

    locksmiths Confidencewillwintheday.

    InthisandthenextlessonIwillendeavortomakeplaintoyoutheprocesswherebyan

    individualexertsandinfluenceoverhisfellowmen,inapersonalinterview,andinterests

    theminhisschemesandplans;enliststheiraidandsupport;securestheirpatronage;and

    influencesthemgenerally.Weallknowmenwhoareabletoaccomplishtheseresults,andyet

    wecontent

    ourselves

    with

    wondering

    about

    their

    strange

    power,

    without

    endeavoring

    to

    acquireit.

    Theartofinfluencingmenorwomenwhilstweareintheirpresence,ofnecessityincludesthe

    otherseveralmethodsofmentalinfluencementionedintheprecedinglessons,andpartakes

    ofthenatureofeach.Itisdifficulttospeakintelligentlyofthisphaseofmentalinfluences,

    withoutcoveringtheentiregroundsthatwillbeexplainedinsubsequentlessons.Imust

    contentmyselfwithageneralreferencetotheseseveraldifferentbranchesofthesubject;as

    youwillmeetthemlateron,atwhichtimeIwilltakethemupatgreaterlength.Iwould

    suggestthataftercompletingthisseriesoflessonsyoutakeupthisparticularlessonagain,

    andgo

    over

    it

    carefully

    asecond

    time.

    You

    will

    have

    amuch

    clearer

    idea

    of

    this

    subject,

    and

    manythingswhichnowseemmoreorlessvagueandunsatisfactory,willappearclearand

    easilyunderstood.

    Ininfluencingmenwhowemeetfacetoface,weaffecttheminanumberofways,whichmay

    beroughlysummedupinthreeforms,viz.:

    1. Bydirectsuggestionthroughthevoice,manner,appearanceandeye.Thisincludesnotonlyvoluntarysuggestionsonourpart,butalsothesuggestionsmadeinvoluntarilyby

    everyearnestman.

    2. Bythoughtwavesdirectedtotheotherpersonbyavoluntaryeffortofourmind.3. Bytheadductivequalityofthought,resultingfromtheprocessofcontrolledthought,

    ofwhichIspokeintheprecedinglesson.Thisforce,oncegenerated,operates

    involuntarilyandconstitutesthemoststrikingphaseofwhatwecallPersonal

    Magnetism.

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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 13

    InthislessonIshallconfinemyselftothefirstmentionedformofpersonalinfluence,andwill

    takeupthesucceedingformsinsubsequentlessons.

    ItisamostdifficulttasktogiveanintelligentcomprehensiveideaofthesubjectofSuggestion,

    inthelimitedspaceatmydisposal.Ifthestudenthasacquaintedhimselfwiththeprinciples

    underlyingHypnotism

    or

    Hypnotic

    Suggestion,

    he

    will

    readily

    understand

    just

    what

    Imean

    whenIsay"Suggestion."Tothosewhohavenothadthisadvantage,Iwillsaythata

    suggestionis"animpression,consciouslyorunconsciouslyreceivedthroughanyofour

    senses."Weareconstantlyacceptingorrejectingsuggestions,theacceptanceorrejection

    dependinguponthedegreeofsuggestibilityinourselves,thedegreebeingcausedbythe

    developmentorcultivationofthenonreceptivequalitiesofthemind.Wecannotattemptto

    godeeplyintothesubjectofwhatisknownastheDualMindinman,whichhasbeen

    variouslydesignatedastheObjectiveandSubjectiveminds;theVoluntaryandinvoluntary

    minds;theConsciousandSubconsciousminds,etc.Ifthestudentisdesirousofacquainting

    himselffullywiththissubject,IwouldsuggestthathetakeupsomegoodworkonHypnotism

    orHypnoticSuggestion.Thereareseveralgoodbooksonthissubject,butIwouldsuggestthe

    occultbookspublishedbyTheLibraryShelf(knownasSeriesA,B,C,andD),whicharecourses

    ofinstructioninthebasicprinciplesofpersonalmagnetism,hypnotism,suggestionand

    kindredbranchesofpsychicresearch.

    InorderthatthestudentmaygrasptheideathatIwishtoconveyregardingtheuseof

    suggestionasameansofexertingpersonalinfluence,Iwouldhavehimunderstandthatthe

    mindhastwogeneralfunctions,which(followingthetermsusedbymeinmyotherwritings)

    areknownastheActiveFunctionandthePassiveFunction,respectively.TheActivefunction

    does

    the

    voluntary,

    volitional

    thinking,

    and

    also

    manifests

    what

    we

    call

    "will

    power."

    It

    is

    the

    functionusedfrequentlybytheactive,energetic,vigorous,wideawakeman,inhisbusy

    moments.ThePassivefunctiondoestheinstinctive,automatic,andinvoluntarythinking,

    exhibitingno"willpower"andmanifestingonentirelycontrarylinesfromtheActivefunction.

    ThePassivefunctionisamostvaluableservantonman,andreallyperformsthegreaterpart

    ofhismentalwork,doingallthedrudgeryandfulfillingitsallottedtaskwithoutreceiving

    praiseorthanks.Itworksuncomplainingly, andapparentlywithoutanyeffort,andnever

    seemstotire.TheActivefunction,ontheotherhand,worksonlyatthepromptingsofthe

    will,andusesupagreateramountofnervousforcethanitsPassivebrother.Itdoesthe

    energeticactiveworkofthemind,andtiresafteragreatdealofeffortandcriesoutforrest.

    Youare

    conscious

    of,

    more

    or

    less,

    the

    effort

    when

    you

    employ

    the

    Active

    function,

    but

    not

    so

    whenyouusetheeasygoing,faithful,goodnaturedPassivefunction.Ithinkthatyouwill

    understandthedistinctivefeaturesofthesetwofunctions,fromthisbriefexplanation.

    SomepersonsdonearlyalltheirthinkingalongPassivelines.Suchpersonsfindittoomuchof

    atasktodotheirownthinking,andpreferthe"readymade"thoughtofothers,tothatof

    theirownproduction.Theyarepracticallyhumansheep.Theyareverycredulousandwill

    acceptalmostanystatementmadetotheminanearnest,positivemanner.Thesepeopleare

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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 14

    verysuggestibleandarepracticallyatthemercyofthoseofamoreactivemind.Theyfindit

    hardtosay"No,"andareinclinedtosay,"Yes,"ifitiseasierandrequireslessthinking.Others

    arenotquitesosuggestible,andsomearescarcelysuggestibleatall,attimes.Butthelatter,

    whentheyrelaxandgivetheirActivefunctionsarest,aremuchmoresuggestiblethanat

    othertimes.

    Toenableyoutoformamentalpictureofthetwofunctions,forthepurposeofcarryingout

    theinstructionsgiveninthiscourse,Iwillaskyoutoimagineapairoftwinswhoare

    associatedaspartnersinabusinessenterprise.Theylookexactlyalike,buthaveverydifferent

    qualities,andeachoneiswellfittedfortheperformanceofthespecialduties,whichhehas

    undertaken.Theyshareequallyintheprofitsandlossesofthebusiness.ThePassivebrother

    attendstoreceivinggoods;fillingorders;packinggoods;keepingthestickinorder,etc.,while

    theActivebrotherfinanciering;pushingthingsalong,and,inshort,istheexecutiveofthe

    concernanditsactivespirit.Whenitcomestothebuyingofgoods,however,bothbrothers

    takeahand.

    ThePassivebrotherisagoodnatured,easygoing,"deadeasy"sortoffellow;aplodding,

    automatic,mechanicalsortofman.Heissomewhat"set"inhisnotions,rathersuperstitious

    andbigoted,butverycredulousandapttobelievealmostanythingonemaytellhim,

    providingthenewstatementdoesnotdirectlyconflictwithsomeofhispreconceivednotions.

    Togetaradicallynewideaintohisheaditisnecessaryto"insinuate"itintohim,bydegrees.

    Heisinthehabitofdeferringtotheopinionsofhisbrother,whenthelatterisaround,and,in

    hisbrother'sabsence,totheopinionsofotherpeople.Hewillbeapttograntyouanyfavor,to

    giveyoualmostanythingyouask,providingyoumaketherequestinafirm,confidentmanner.

    He

    is

    afraid

    of

    hurting

    your

    feelings

    by

    a

    refusal,

    and

    will

    promise

    you

    anything

    to

    get

    rid

    of

    you,andtoavoidgivingyouapositiverefusal.Youcansellhimalmostanythingifhisbrother

    isnotwatchinghim,ifyougoaboutitright.Allyouhavetodoistoputonabold,confident

    front,andtakethingsforgranted.Youknowthetype.

    TheActivebrother,however,isaverydifferentsortofafellow.Heisasuspicious,watchful,

    wideawake,"hardasnails"sortofindividual.Thereisnononsenseabouthim.Hefindsit

    necessarytokeepaclosewatchonhisPassivebrotherinorderthattheinterestsofthefirm

    donotsuffer.ThePassivebrotherisalwaysgetting"stuck"bysomebody,oronsomething,

    andreallyneedssomesortofaguardian,andiftheActivefellowhappenstotakeanaporbe

    toobusy

    with

    his

    work

    to

    keep

    an

    eye

    on

    the

    Passive

    brother,

    something

    is

    sure

    to

    happen

    to

    thelatter.TheActivepartner,accordingly,isnotinclinedtoallowyoutomeetthePassive

    brother,untilheknowsyouprettywell,orthinksthatyouhavenodesignsontheeasyfellow.

    Hewatchesyoucarefullyandinquiresintoyourbusiness,andtriestofindwhatyouareupto,

    beforehewillallowyoutoseetheotherpartner.Ifhethinksthatyouhavedesignsonthe

    easyfellow,hewilltellyouthathiseasybrotherisout,etc.Evenifheallowsyoutoseehis

    brother,hewillwatcheverymotionandlistentoeveryword,andinthecasehethinksthat

    youaretryingtoplaysomesortofagameontheeasyman,hewillputhisfootdownonthe

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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 16

    conversation.Hewilloftenthinkovertheoverheardwordsafteryouhavegone,andthenext

    timeyoucomehewillmanagetogetaninterviewwithyou,inspiteofhissternbrother."Love

    laughsatlocksmiths,"andsodoesthePassivefellowathisbrother sometimes.Youshould

    carrytheabovementalpictureofthetwofunctionsofthemind theActivepartnerandhis

    Passivebrother.Withthispictureinyourmind,youwillbeabletodirectyoursuggestionsto

    thebestadvantage,andalsotoguardyourselfagainstthesuggestionsofothers.

    Ininfluencingamanwithwhomyoucomeinpersonalcontact,youwillnothavetodepend

    entirelyuponthepowerofsuggestioninovercomingthewatchfulnessoftheActivepartner

    ofhismind.Youwillbeaidedbytwopowerfulallies,i.e.,directthoughtwavesconsciously

    projectedbyyourmind,andbytheinvoluntaryadductivequalitiesofthought.Thesepowers

    canbehighlydevelopedbytheexercises,whichwillbegivenyouduringthiscourseof

    lessons.Youwillalsolearnhowtoacquirecharacteristicscalculatedtoaidyouinmakinga

    goodimpressionupontheActivebrother,whoisapttobeimpressedbyexternal

    appearances.

    Thereisonething,whichyoumustlearn,however,andthatisConfidenceandabeliefinyou

    abilitytomasterthissubject.Itislikeaboylearningtoswim.Theswimmingpowerisinherent

    ineveryboy,buthedoesn'tbelieveit.Assoonashebelievesthathecanswim heswims;

    butsolongashebelievesthathe"can't" hecannot.Hemayimproveintheartofswimming

    bypractice,buthehadtheswimmingpowerinhimfromthebeginning,andallheneeded

    wasbelief.Youcandoit,andhavebuttostrikeout.Youcanbeginoneasyexercisesatfirst,

    butyoumusthaveConfidencesfromthestart.Somemendiscoverthisbyaccident,anddo

    notknowthereasonfortheirsuccess.Youknowthereason,now,andcandoaswelland

    better

    than

    the

    man

    who

    has

    stumbled

    upon

    the

    truth.

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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 17

    ALittleWorldlyWisdom

    HowtoinfluencetheActivepartnerConversation Theartoflistening Carlyleandhis

    visitorAdelightfulconversation KeepyourselfpositiveAppearanceApparelCleanlinen

    Perfumes

    Cleanliness

    Manner

    Reserve

    Temper

    Fearlessness

    Self

    Respect

    ConsiderationforothersFranknessEarnestness Firmhandshake Theeye Toneofvoice

    Ausefulrule Howtoremedydeficienciesinmanner.

    IntheprecedinglessonIcomparedthetwofunctionsofthemindofeachindividual,tothe

    twobrothers partnersinabusinessenterprise.Fortheconvenienceofexplanation,Iwill

    continuethisillustration,whichisquiteapplicabletotherealstateofaffairs.

    ThisActivepartnerisa"particular"oldfellow,andneedsconsiderablehumoring,andcareful

    handling.Heisinfluenced,tosomeextent,bytheconversation, appearance,manner,voice,

    eye,etc.,andeachActivepartnerhashisowntastesandpeculiarities,althoughthereare

    somethings,whichtheyallhaveincommon.Astoconversation,weshouldifpossible

    ascertainwhatinterests,butdonotmakethemistakeoftalkingtoomuch."Givetheoldman

    achance."Youshouldtalkuntilyougethimwellstartedonafavoritetopic,andthenyou

    keepquiet.Youshouldcultivatetheartoflistening,foritisoneofthemostvaluable

    accomplishmentsintheworld.Manyaman(orwoman)hasrisentoahighpositionsimplyby

    beingagoodlistener.YoumayremembertheoldtaletoldofThomasCarlyle.Avisitoronce

    calledonhim,andbeingagoodlistenerandastudentofhumannatureaswell,managedto

    gethimstartedtalkingonafavoritesubject.Carlyletalkedforoverthreehourswithoutgiving

    thevisitor"achancetogetawordinedgewise."Whenthecalleratlastrosetodepart,Carlyle

    accompaniedhim

    to

    the

    door,

    in

    asurprisingly

    good

    humor,

    and

    bade

    him

    good

    bye

    saying,

    "Comeagain,Mon.,we'vehadamostdelightfulconversation."Doyouseethepoint?Listen

    attentivelytotheoldActivepartner,andactasifeachofhiswordswasabrightgoldendollar,

    freshfromthemint butdonotfallundertheinfluenceofhisspell.Payearnestattentionto

    whathesays,butdonotlethisthoughtsproduceanyrealimpressionuponyou,orelsehe

    willbesellinggoodstoyou,Passivepartner.Keepyourselfpositive,notnegative,foryouwill

    haveawordtosaytotheeasybrotheraftertheoldfellowbecomes"intoxicatedwiththe

    exuberanceofhisownverbosity,"andrelaxeshisvigilance.Byallmeanscultivatetheartof

    intelligentlistening.

    Asto

    appearance,

    Iwould

    advise

    you

    to

    avoid

    the

    two

    extremes

    of

    flashiness

    and

    dowdiness,

    respectively.Keepinthemiddleoftheroad.Youshouldparticularlyavoidclothingcalculated

    toattractspecialattention,eitherbyitsextremestyleorthereverse.Theapparelshouldbe

    simple,neatandclean.Donotwearashabbyhatormuddy,shabbyshoes.Tothiseffect,even

    afinesuitofclothesislost.Alwayswearcleanlinen.Thesethingscount.Eschewtheuseof

    strongperfumes.Tomostmen,strongperfumesareanabomination.Itisscarcelynecessary

    toaddthatpersonalcleanlinessisanimportantprerequisiteforobtainingafavorablehearing

    withthemajorityofActivepartners,eventhoughtheymaynotbetooparticularthemselves.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 18

    Yourmannershouldbepleasantandcheerful,yetnotfrivolous.Acertaindegreeofreserveis

    desirable.Yourtemper,ofcourse,shouldbewellundercontrol.Angerisasignofweakness

    notstrength,andtheangrymanisalwaysplacedatadisadvantage.Youshouldbeabsolutely

    fearless,bothphysicallyandmorally,thelatterbeingtherarerquality.Ifyouarequick

    tempered,orapttogivewaytofearofmisfortune,orworry,etc.,youshouldpayparticular

    attentiontothelessononCharacterBuilding,andcorrectthesedefects.

    Yourmannershouldconveytheideaofselfrespect,butshouldlikewiseshowadelicate

    considerationforthelikesanddislikesofothers.Ifyoulackthelatterquality,youshould

    cultivateitbyallmeans,asitisofparamountimportanceincreatingfriendsandingainingthe

    favorofActivepartners,thelatterbeingonlyhumaninspiteoftheirroughexteriors.Ifyou

    willcarryinyourmindthisthought:"IacttowardyouasIwouldlikeyoutoacttowardme,"

    andmakethethoughttakeforminaction,youwillacquirethisvaluablequality.

    Cultivateafrank,openmanner.Mostpeoplelikeit.Beearnestwhenyoutalk.Itnotonly

    holdsthe

    attention

    of

    the

    people

    to

    whom

    you

    are

    talking,

    but

    is

    avaluable

    aid

    to

    you

    in

    havingyoursuggestionsaccepted,and,besides,isanimportantfactorinimpartingforceto

    yourthoughtvibrations.Cultivateafirm,honest,manlyhandshake.Nobodylikestohave

    thrustuponhimaflabbylimphand.Youdon'tyourself.Donotforgetthis.Ifyouhavenotthe

    properhandshake,starttoworkandgetitatonce.Shakehandswitheveryoneasifhewere

    yourbestgirl'smillionairefather.Andthenlookpeoplesquareintheeye.Iwillhavemoreto

    sayaboutthepoweroftheeye,inthenextlesson,butIwishtocallyourattentiontoitin

    connectionwiththeheartyhandshake.Thetwogotogether.

    Cultivateanagreeabletoneofvoice,avoidingamumblingutteranceontheonehand,anda

    loudboisterous

    tone

    on

    the

    other.

    An

    excellent

    rule

    is

    to

    pitch

    the

    voice

    to

    the

    tone

    of

    the

    partywithwhomyouareconversing,providingalwaysthatyoudonotshoutinordertokeep

    pacewiththeotherperson.Iftheothermanshouts,keepyouownvoiceevenandsubdued,

    andhewillsoondroptoyourpitch.This,bytheway,isagoodplantoaadoptwithaperson

    whoisexcitedandisattemptingtogiveyouagood"tonguelashing."Insuchacasekeepyour

    temperandseethatyourvoiceissubduedandsteady,andyouwillfindthevoiceoftheother

    man(orwoman)graduallydroppingdowntoyourpitch.Ashelowershisvoicehistemper

    subsides,andhefeelsashamed,andyouhavewontheday.Tryit.Thereismuchinthevoice.

    Aflexible,wellmodulatedvoiceismostpleasing,andwinsmanyvictoriesforitsfortunate

    possessor.Let

    your

    voice

    express

    the

    shade

    of

    feeling,

    which

    you

    wish

    to

    convey.

    This

    is

    one

    of

    themostpotentformsofsuggestion.Anexpressivevoiceisoneoftheprincipaltoolsofthe

    successfulsuggestionist.

    Thestudentmustnotdespairifhelackssomeoftheimportantrequisitestosuccessabove

    mentioned.Heshouldknowthateveryoneofthesegiftsiswithinhisreach,ifhewillbuttake

    thetroubletoacquireit.IexplainthispointfullyinCharacterBuilding.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 19

    Anotherveryimportantmediumofinfluencingothers,includingouroldActivepartner,isthe

    Eye.TheHumanEye!Whodoesnotknowitspower,andyethowfewknowhowtoacquire

    thesecretoffenseanddefense,anditsaidininfluencingmanandtheloweranimals,andyet

    notbegintoexhaustthesubject.Iwilldevoteournextlessontoanexplanationoftheuseof

    theeyeasaninfluencingmedium;howtoacquirethe"magneticgaze";andhowtoavoidthe

    influenceoftheeyesofothers.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 20

    ThePoweroftheEye

    Themostpotentmeansofinfluencingothers Thereasons Thetrainedeye,apowerful

    weapon Mentalvibrationsconveyedbytheeye Itspoweroverwildbeastandsavages

    Steadygaze

    almost

    unbearable

    Proper

    use

    of

    the

    eye

    Fascination

    and

    hypnotic

    attraction

    Themagneticgaze Thebeginningoftheinterview Howtousetheeyetocommand

    attention Howtoholdattention Howtoregainattention Getwhatyouwantbeforeyou

    leave Selfprotection Howtopreventothersfrominfluencingyou Howtosay"No!" How

    togivesuggestions.

    Theeyeisoneofthemostpotentmeansofinfluencingothers.Itnotonlyservestoholdthe

    attentionofthepersontowhomyouaretalking,therebyrenderingiteasiertoimpressyour

    suggestionsuponhim;butitisalsoapowerinitself,whichwhenproperlyusedisthemeans

    ofimpressingyourwilluponanother.Itattracts,fascinates,andholdsspellboundtheActive

    partner,and

    gives

    you

    achance

    to

    talk

    with

    the

    easy

    going

    brother.

    The

    eye

    of

    the

    man,

    who

    hasmasteredthelawofmentalcontrol,isapowerfulweapon.Itconveysthestrongmental

    vibrationsdirecttothemindoftheotherparty,atshortrange.Youhaveheardofthepower

    ofthehumaneyeoverwildbeastandsavages,andmanyofyouhavemetwithmenwho

    seemedtolookclearthroughyouandwhosesteadygazewasalmostunbearable.Iwillgive

    youafewexercises,inournextlesson,whichwillaidyouinacquiringwhatisknownasthe

    "magneticgaze,"amostimportantacquisitionforthestudentofpersonalinfluence.Inthis

    lesson,Iwillassumethatyouhavealreadyacquiredthe"magneticgaze."Theproperuseof

    theeye,ininterviewswithotherpersons,willenableyoutoexertaninfluenceoverthem

    somethingakintofascinationorhypnoticattraction.Thisistheresultofstrongmental

    vibrationsconveyedatshortrangebymeansofthemagneticgazeofthetrainedeye.

    You,ofcoursewillbegovernedbythecircumstancesofeachparticularcase,anditisdifficult

    togiveyougeneraldirectionsapplicabletoallcases.Youmustadaptthesegeneral

    instructionstosuittheemergenceofeachparticularcaseasitarises.

    Oneofthemostimportantthingsaboutthebeginningofaninterviewisthatyoushouldlook

    theotherpersonsquarelyintheeye,withafirm,steady"magneticgaze."Youneednotstare

    athim,butyourgazemustbesteadyandfirm,andindicativeofstrongwillpowerand

    concentration.Duringtheconversationsyoumaychangethedirectionofyourgaze,but

    wheneveryou

    make

    aproposition,

    statement

    or

    request,

    or

    whatever

    you

    wish

    to

    impress

    himstrongly,youmustdirectafirm,steadymagneticgazetowardshim,lookinghimstraight

    intheeye.Thisishighlyimportantandmustnotbeneglected.Whenyouaretalkingbusiness,

    haveanearnest,determinedlookormannerandholdtheotherman'sattention.Ifyouhavea

    requesttomake,makeitinaclear,dignified,earnestmanner,keepingyoureyesfixedupon

    his,andwillingatthesametimethathewilldoasyousay.Byallmeanspreventhimfrom

    lookingawayfromyouatthispoint.Youmustholdhisattentionatallhazards.Ifyouhavehis

    wholeattention,theActivebrother,willbetooengrossedtobotherabouthiseasybrother,

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 21

    andthelatterwilldrawnearandhearwhatyouaresaying.Iftheotherpartyavoidsyourgaze,

    youcansometimesregainhisattentionbylookingawayyourself(watchinghimallthetime

    outofthecornerofyoureye)andassoonashefindsthatyouarelookingtheotherwayhe

    willbeopttostealaglanceatyou.Youmustwatchforthisstolenglance,andthemoment

    youfindhiseyeturnedtowardsyourfaceyoumustquicklyturnyoueyeandgiveaquick,

    sharpdeterminedlook,keepingyoureyesfasteneduponhis,andholdinghislookbyaneffort

    ofthewill.Rightthereisagoodpointforyoutodriveinyourlittlenail.Youhavehimata

    disadvantage,andthepsychologicalmomenthasarrivedfordrivinginastrongsuggestion.

    Ifyoucannotgethimtolookatyouinthewayabovementioned,itisaverygoodplanto

    havesomethingtoshowhim;asample,picture,orsomeotherobjectascertainingtoyour

    business.Youwillfindthatafterhelooksattheobjectshownhim,hewillraisehiseyesto

    yours.Hewilldothiseverytime,andyoumustbereadyforhimwithafirm,magneticgaze

    andastrongsuggestion.Ifyoucankeepamansattention,andcanmanagetolooksquarelyat

    himduringtheinterview,youwillsurelyinfluencehimtoagreaterorlesserextent;unlesshe

    iswellpostedonthissubjectinwhichcaseitwillbeverydifficulttoinfluencehimbydirect

    means.Veryfewpeople,however,possessthisknowledgeandyouneednotfigurethat

    elementintotheordinarycalculation.Youmayfindthattheothermanwillbegintofeelthat

    youaregainingsomesortofinfluenceoverhim,andhemayinselfdefenseendeavorto

    terminatetheinterview.Thisyoumustnotpermit,foryouhavegainedaninfluenceandyou

    mustfollowitup.Donotleavehimuntilyougetwhatyoucamefor.

    Inthisconnectionitmaybewelltosuggesttoyouthat,inasmuchasitisdifficultforanyone

    toreasonordeliberateclearlywhilsttheyareundertheinfluenceofthemagneticgazeof

    another,

    it

    will

    be

    well

    for

    you

    to

    guard

    yourself

    against

    the

    use

    of

    this

    power

    at

    the

    hands

    of

    anyoneelsepossessingthesecret.Youmustpreserveapositivementalattitudewhenyou

    findthatsomeoneistryingtoinfluenceyou,andholdthethought,firmly,thatyouarestrong

    andbeyondsuchinfluence.Thismentalattitudewillprotectyouandyoumust,ofcourse,

    reversetheinstructionsgivenyouforinfluencingothers.Ifamanisendeavoringtointerest

    youinaproposition,donotallowhimtoholdyourgazeuninterruptedlyduringthe

    conversation.Youmaywithoutseemingtoavoidhisgaze,lookawayreflectivelyatintervals,in

    aneasyway.Thiswillgiveyoutimetoreflectalittle,andmaintainyourbalance.Whenhe

    makesyouaproposition,lookawayfromhiminadeliberativemannerasifyouarecarefully

    consideringeverywordthatheissaying.Ifhemanagestodriveinasuddensuggestion,or

    proposition,when

    he

    holds

    your

    eye,

    do

    not

    answer

    him

    until

    you

    have

    taken

    your

    eyes

    away

    foraminuteandregainedyourpositivebalance.Then,ifyouransweris"No,"lookhimsquare

    intheeyewithapositiveglanceandsayyour"No,"firmlyanddeliberately,butofcourse

    politely.Whenindoubt,say"No."Keepasharplookoutforinsidioussuggestiongivenata

    psychologicalmoment,forthisiswheremuchofthedangerlies.Letyourown"Active

    partner"bealivetohisdutiesanddonotlettheotherfellowgetinawordwithyourPassive

    partner.Theywillwanttogetawordwitheachother,butyoumustputdownyourActivefoot

    onit.Theman,whoisdoingthetalking,ifheunderstandshisbusiness,alwaysisthepositive

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 22

    factorinaconversation,whilstthelistenerismoreorlesspassive.Themoreintentlyand

    earnestlyhelistens,themorepassiveheis.Thepositiveisstrongerthanthenegative,and

    peopleshouldalwaysbeontheirguardtoavoidhavingpositivessuggestionsforcedupon

    themwhentheyareinanegativecondition.

    Youshould

    learn

    to

    give

    suggestions

    in

    an

    earnest,

    firm;

    positive

    manner,

    your

    voice

    showing

    thatyouexpectthemtobeactedupon,andyourmindassumingthebeliefthatsuchwillbe

    thecase.Ifyouhavenotthisdesirablequalityyoushouldtakeafewlessonsfromsomegood

    suggestors,andpracticeonhissubjects.Theexperiencethusgainedwillbemostuseful.Itis

    almostimpossibletoconveyinawrittenlessonthemannerandtoneofvoicebestadapted

    forthispurpose,whichinformationIalwaysimparttomypersonalclassesbymeansofactual

    experiments,undermysupervision.Ifyouwillformamentalpictureofwhatisimpliedbythe

    twowordsConfidentEarnestness,youwillbeabletograsptheideaIintendtoconveywhenI

    tellyoutomakeyoursuggestions"inthepropermanner."ThelessononConcentrationwill

    alsoaidyouintherespectOurnextlessonwillbedevotedtothe"MagneticGaze."

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 23

    TheMagneticGaze

    Whatisthemagneticgaze Fullexplanationofexercises Howtoacquirethemagneticgaze

    Aninterestingstudy Peoplewillmanifestfear Experimenton"livesubjects"ExerciseI:Full

    directionsfor

    acquiring

    the

    firm,

    steady

    gaze

    Remarkable

    achievements

    A

    masterful

    expression Effectsonmenandanimal Exercise2:Mirrorexercisesfordevelopingthegaze

    HowtowithstandthegazeofothersExercise3:RollinggazeExercise4:Strengtheningthe

    nervesandmusclesoftheeye Exercise5:Experimentsonothers TrialonanimalsAnimals

    willmoveaway Menunpleasantlyaffected Properuseofthepower Keepyourown

    secrets.

    WhatisknownastheMagneticGazeistheexpressionofastrongmentaldemand,bymeans

    oftheeyewhosenervesandmuscleshavebeentrainedforthework,andwhichisthereby

    enabledtomaintainafirm,steady,positivegaze.Theproductionofthementaleffortwillbe

    explainedin

    asubsequent

    lesson,

    and

    we

    will

    now

    speak

    only

    of

    the

    eye

    itself.

    The

    following

    exercisesareveryimportant,andItrustthatthestudentwillcloselyfollowthesame.Bythe

    practiceyouwillsodevelopthisfacultythatfewwillbeabletowithstandyourgaze.Thisisa

    mostinterestingstudy,andyouwillhavethepleasureofseeingtheincreaseofthepowerof

    youreyemanifestedbythepeoplewithwhomyoucomeincontact.Youwillsoonfindthat

    peoplewillbecomerestlessanduneasybeneathyourgaze,andsomewillmanifestindications

    ofsomethingakintofear,ifyouconcentrateyourgazeuponthemforafewseconds.When

    onceyouhavemasteredthisaccomplishmentandhaveacquiredthestrongmagneticgaze,

    youwouldnotpartwithyourgiftforalargesumofmoney.Youshouldnotcontentyourself

    withmerelyperformingtheexercisesgivenbelow,butshouldexperimentonpersonswith

    whomyoucomeincontact,andnotetheresults.Youcanacquireaperfectworking

    knowledgeofthepoweroftheeye,onlybyexperimentupon"livesubjects."

    EXERCISES

    Exercise1.Takeapieceofwhitewritingpaperaboutsixinchessquare,uponwhichyouhave

    drawnacircleaboutthesizeofasilverquarterdollar,thecirclethenbeingfilledinwithblack

    inksothatthespotwillstandoutblackanddistinctuponthewhitebackground.Pinthe

    paperuponthewallatabouttheheightofyoureyeswhenareseated.Placeyouchairinthe

    middle

    of

    the

    room

    and

    seat

    yourself

    directly

    facing

    the

    paper.

    Fix

    your

    eyes

    steadily

    upon

    the

    blackspot,andgazeatitfirmly,withoutwinking,foroneminute.Afterrestingtheeyes,

    practicetheexerciseagain.Afterrestingtheeyes,practicetheexerciseagain.Repeatfive

    times.Withthechairinitsoriginalplace,moveyourpaperthreefeettotherightofits

    originalposition.Seatyourselfandfixyourgazeonthewalldirectlyinfrontofyou,then,

    withoutmovingthehead,casttheeyestotherightandgazesteadilyatthespotforone

    minute.Repeatfourtimes.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 24

    Then,placingthepaperonthewallthreefeettotheleftofitsoriginalposition,gazesteadily

    atthespotforoneminute.Repeatfivetimes.Continuethisexerciseforthreedays,andthen

    increasethetimeofthegazetotwominutes.Attheendofthreemoredays,increasethetime

    tothreeminutes;andsoon,increasingthetimeinoneminuteincrementseverythreedays.

    Somepersonshaveacquiredthepowerofgazingsteadilyfortwentytothirtyminutes,

    withoutwinkingorhavingtheireyesfillwithwater,butIdonotadviseextendingthelimit

    beyondfifteenminutes.Theman,whocanmaintainthegazeforfifteenminutes,candirectas

    powerfulagazeashewhohasattainedthethirtyminuterecord.

    Thisexerciseisthemostimportantone,and,iffaithfullyfollowedup,willenableyoutogaze

    steadilyandearnestlyatanyonewithwhomyouaretalking.Itwillimpartastrong,masterful

    expressiontotheeye,andenableyoutomaintainasteadygaze,whichfewwillbeableto

    withstand.Dogsandotheranimalswillquailbeforeyourgaze,anditseffectwillmanifest

    itselfalsoinnumerousotherways.Thepracticeoftheexercisesissomewhattedious,but

    anyonewillbeamplyrepaidforthetimeandtroublebestoweduponit.Ifyouarepracticing

    hypnotism,youwillfindthisgazemosthelpfultoyou.Itwillhavethefurthereffectofcausing

    theeyetoappearfuller,byincreasingthespacebetweentheeyelids.

    Exercise2.Youmaysupplementthefirstexercisewiththefollowing,whichwilladdvariety,

    relievethemonotony,andaccustomyoutogazeintotheeyesofotherswithout

    embarrassment.Standinfrontofyourmirrorandgazeintothereflectionofyourowneyes,in

    themannermentionedinExerciseNo.1.Increasethetimeasinthepreviousexercise.This

    exercisewillaccustomyoutobearthegazeofothers,andalsowillenableyoutoobtainthe

    bestexpressionoftheeye,andinotherwayswillbeusefultoyou.Itwillenableyoutosee

    the

    growth

    and

    development

    of

    the

    characteristic

    expression

    of

    your

    eye

    when

    it

    is

    acquiring

    themagneticgaze.Byallmeanspracticethisexercise,systematically.Someauthoritiesprefer

    thisexercisetotheprecedingone,but,inmyopinion,thebestresultsareobtainedbya

    combinationofthetwo.

    Exercise3.Standerect,facingthewallatadistanceofthreefeet.Placeyoursheetofpaperin

    frontofyou,withthespotdirectlyinfrontoftheeyes.Fixyourgazeuponthespot,andthen

    moveyourheadaroundinacircle,keepingyourgazefixeduponthespot.Asthisexercise

    causestheeyestorollaroundandkeepingthegazesteady,thenervesandmusclesreceive

    considerableexercise.Varytheexercisebycirclingtheheadindifferentdirections.Usethe

    exercisemildly

    at

    first,

    and

    avoid

    tiring

    the

    eyes.

    Exercise4.Standwithyoubackagainstthewall,and,facingtowardtheoppositewall,shift

    yourgazerapidlyfromonepointofthewalltoanother right,left,up,down,zigzag,circle,

    etc.Thisexerciseshouldbediscontinuedwhentheeyesbegintofeeltired,thebestplanfor

    concludingtheexercisebeingtogazeintentlyatonepoint,whichwillresttheeyesafterthe

    previousmotion.Thisexerciseiscalculatedtostrengthenthemusclesandnervesoftheeye.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 25

    Exercise5.Afterhavingacquiredafirmgaze,youwillgainconfidencebypersuadingafriend

    toallowyoutopracticeyourgazeuponhim.Placeyourfriendinachairoppositeyourown;

    sitdownandgazecalmly,steadilyandfirmlyintohiseyes,instructinghimtolookatyouas

    longashecan.Youwillfindthatyouwilleasilytirehimout,andthatbythetimehecries

    "enough"hewillbeinanalmosthypnoticcondition.Ifyouhaveahypnoticsubject,he(or

    she)willanswerstillbetter.Youalsomaytrythestrengthofyourgazeonadog,catorother

    animal,providedthatyouareabletoinduceittostandstillorliestill.Youwillfind,however,

    thatmostanimalswillmoveaway,orturnthehead,inordertoavoidyousteadygaze.

    Youofcoursewilldistinguishbetweenasteady,calmgaze,andanimpudentstare.Thefirstis

    indicativeofthemanofstrongpsychicalpowerwhilstthelatterdenotesthecad.

    Youwillfind,atfirst,thatyourstrong,steadygazemaysomewhatdisconcertthosewith

    whomyoucomeincontact,andmayembarrassthoseatwhomyouaredirectingyourgaze,

    causingthemtobecomeuneasyand"rattled"Youwillsoonaccustomyourselftoyournew

    power,and

    will

    use

    it

    discreetly,

    so

    as

    to

    avoid

    embarrassment

    to

    others

    whilst

    producing

    an

    effectonthem.

    Iwouldcautionyouagainstdiscussingorspeakingofyoureyeexercises,orpracticeof

    PersonalMagnetism,toothers,asthatcoursewouldresultonlyinmakingpeoplesuspicious

    ofyou,andinotherwaysprovingaseriousdetrimenttotheproperuseofyourpowersof

    influencingpeople.Keepyourownsecrets,andletyourforcemanifestitselfbyresults,notby

    boasting.Inadditiontothesereasons,therearegoodoccultreasonswhyyoushouldkeep

    yourowncouncilaboutyournewaccomplishments.Aneglecttoobservethisadvicewillbea

    sourceofregrettoyou.Takeyourtimeinpracticingtheseexercises,anddonotrushthings

    unduly.Follow

    Nature's

    rule

    and

    develop

    your

    power

    gradually

    but

    surely.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 26

    TheVolicForce

    DistinctionbetweentheadductiveQualityofThoughtandtheVolicForceVarying

    manifestationsofthoughtvibrations DefinitionofVolationandVolicForceAmostpotent

    forceThe

    real

    man

    The

    "I

    Am"

    Its

    recognition

    Its

    importance

    Man

    attains

    hither

    to

    unknownpowers TheSoulofMan Thewill Thesecretofthedevelopmentofthewill

    ActiveandPassivementation Theprojectionofthoughtwaves.

    Intheprecedinglessons,Ihavegivenyouanexplanationofthemannerwherebyoneperson

    mayattractanother,inapersonalinterview,bymeansofthepowerofsuggestion,etc.The

    personthusmakingtheimpressionuponanotherisaidedinhisworkbytwootherforces.The

    firstoftheseassistingforcesiswhatisknownastheAdductiveQualityofThought,ofwhichI

    willspeakinsubsequentlessons;thesecondistheVolativeinfluenceofthemindofone

    personoverthemindofanother.Thereisamarkeddifferenceinthesetwomanifestations of

    thepower

    of

    the

    mind.

    In

    the

    first

    instances,

    the

    Adductive

    Quality

    of

    Thought,

    once

    being

    set

    inmotion,affectsotherswithoutaconsciouseffortofyourmind;yourmerethinkingstrongly

    ofcertainthings,settingamightyforceinmotionwhichinfluencesothers.Inthecaseof

    Volation,thementalvibrationsaresentoutandimpelledbytheconsciousexerciseofthewill

    powerofthesender,andaredirectedtowardsomespecialobject;whentheimpellingpower

    iswithdrawn,thevibrationscease.

    Ifindnotermingeneraluse,whichisespeciallyapplicabletothisformofthoughtforce,andI

    donotdesiretocontinuetospeakofitas"theconsciouseffortofthewill,producingthought

    vibrations,andimpellingthesametowardagivenobject."Iamdriven,bynecessity,tothe

    coiningof

    aname

    to

    express

    this

    idea.

    Ishall,

    accordingly,

    hereafter

    use

    the

    term

    Volation,

    to

    indicatetheideaabovedefined,thesaidwordbeingderivedfromtheLatinwordVolos,the

    will.ThiswordmustnotbeconfoundedwithVolition,meaningthefreeexerciseofthewillin

    makingachoice.IshallalsousethetermVOLIC(fromthesamesource),meaning"ofthe

    will."TheVolicpowerisoneofnature'smostpotentforces,andatthesametimeistheleast

    understood.Itisexerted,moreorless,unconsciouslybyallmen.Someareawareofitseffects

    withoutunderstandingthelawsofitsproductionanddevelopment.Itmaybegreatly

    increasedbyintelligentpracticeandtraining,ifonewilldevotetothetaskthenecessarytime

    andeffort.Iwillgiveyouexercisesfortheproperdevelopmentofthispower,inthelessonon

    Concentration.

    TobeabletomakeintelligentuseoftheVolicForce,itisnecessarytounderstandthereal

    natureofthewill;andtounderstandtherealnatureofthewill;youmustrealizewhatisthe

    realMAN.

    ManyofushavebeeninthehabitofthinkingoftheEgo the"I"ofourselves asmerelythe

    physicalbody.Thisisthematerialisticpointofview.Othersthinkoftheir"I"asamental

    creaturehavingcontrolofthebody,andhavinghisabodeinthebrain.Thisispartiallycorrect,

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 27

    butisonlyhalfthetruth.Othersrealizethatthereisa"higherself"intheman,andafew

    haverecognizedthat"higherself,"andliveinaccordwithitsdictates.TherealEgo,or"I,"isas

    muchhigherthanMind,asMindishigherthanthebody;andbothbodyandmindare

    subordinatetoit.Bothareitstoolsandareusedforitswork,whenitseesfittousethem.The

    realselfisthatwhichwefeelwhenintimesofreverieandintrospection,wethinkorsay,"I

    AM."Allofushavefeltthisconsciousnessoftherealself,atcertaintimesinourlives,but

    havefailedtorealizeitsfullimportance.Laydownthisbookforafewmoments,and,relaxing

    themusclesofyourbodyandassumingapassivestateofmind,thinkquietlyandcalmlyon

    thewords"IAM,"andendeavortopictureyourrealself,superiortobothmindandbody.If

    youhavesecuredtheproperstateofmindandbody,youwillperceiveaglimmerofthe

    presenceoftherealselfwithinyou.Continuethepractice.Itwillawakeninyourminda

    perceptionofthetruth.Nothingcaninjureordestroytherealself.Thebodyandmindmay

    passaway,butthe"IAM"iseternal,andimpregnabletoharm.Itispowerful,and,whenthe

    mindhaslearnedtoadaptitselftoitsinfluence,manbecomeslikeanotherbeing,andacquire

    hitherto

    unknown

    powers.

    Thepurposeofthisseriesoflessonsdoesnotpermitmetodwellatlengthuponthissubject.

    Itsimportancedemandsaworkofmanyvolumestodoitevenfaintjustice,butIwish,atthis

    point,todirecttheattentionofthestudenttothisvitaltruth,withalltheearnestnessof

    whichIamcapable.Takewhateverviewyouwishregardingtheinstructionsgivenyouinthis

    course,acceptitsteachingsorrejectthem,asyouseefit,butletthisonethoughtsinkdeeply

    intoyourmind:THEIAMISYOURREALSELF.Whenyourmindrecognizesitsmaster,youwill

    havelearnedthesecretofLife.Ihaveplantedthisthoughtseedinyoumind,anditwillgrow

    andevolveintoabeautifulplantbearingaflowerwhosefragrancewillsurpassthatofearth's

    fairestblossoms.

    When

    its

    leaves

    unfold

    and

    show

    the

    flower

    in

    all

    its

    beauty,

    then

    will

    you

    knowthatyouhavefoundyourself.

    LordofathousandworldsamI,

    AndIreignsincetimebegan;

    Andnightandday,incyclicsway,

    ShallpasswhiletheirdeedsIscan.

    YettimeshallceaseereIfindrelease,

    FORIAMTHESOULOFMAN.

    CharlesH.OrrThatwhichwemeanwhenwesay"thewill"isamanifestationof;theIAMoftheindividual,

    bearingnearlythesamerelationtoitthatthoughtitdoestothemind.Whenwespeakof

    "developingthewill,"wereallymeanthedevelopingofthemindtorecognizeandbe

    controlledbythewill.Thewillisstrongenough;itdoesnotneed"developing."Thisis

    contrarytothegenerallyaccepteddoctrine,butisitcorrect,nevertheless.Astrongwill

    currentisflowingoverthepsychicwires,butyoumustlearntoraisethetrolleypoletothe

    wire,beforeyouareabletomovethementalcar.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 28

    Manthinksalongdifferentlines.OneclassofthinkingwhichwehavecalledPassiveMentation

    islittlemorethatinstinctiveeffort itsortof"thinksitself,"andrequireslittleornoVolic

    Forceforitsproduction.Anotherclassofmentaleffort,whichwewillcallActiveMentatioin,is

    producedbyagreaterorlesserdemandoftheminduponthepowerofthewill.Icanmerely

    callyourattentiontothisfact,asadetailedtreatmentofthematteriswithoutthescopeof

    thiswork.Ihavegonedeeperintoyou.InthisworkIamcalledupontoteach"How"andnot

    "Why,"and,therefore,Idonotcaretotakeyoubeyondtheborderoftherealmoftheory.The

    moremanthinksalongthelinesofActiveMentation,thestrongerandmoreforcefularehis

    thoughts.Thereverseis,ofcourse,likewisetrue.ThemanwhounderstandsthelawofMental

    Controlisplacedattheimmenseadvantageoverhisbrother,whofollowsthe"calfpath"of

    Passivementaleffort.

    Thoughtsofallkindsareprojectedbythemind,andtheirvibrationsgooutfromthe

    individual,influencingotherstoagreaterorlesserdegree,accordingtotheforceofthe

    impellingeffort.Passivethoughtsarelesspowerfulthanactivethoughts,buttheformer,if

    constantlyrepeated,havemuchforce.Itwillbeseen,readily,thatinordertoproduceadirect

    effectuponthemindofanotherbythoughtvibrations,aneffortofVolationisrequired;the

    strongertheeffort,thestrongertheeffect.

    ThenextlessonwillbedevotedtothesubjectoftheexerciseofthepowerofVolation.

    http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/http://www.mesmerismus.info/
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    THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 29

    DirectVolation

    Volation,themeasureofsuccess Leadersofmenpossessit Unconsciousacquirement

    NapoleonBonaparteawareofthetruth Strongmenfeelthe"I"Desire Somenotwillingto

    "paythe

    price"

    of

    success

    Men

    who

    have

    mastered

    occult

    power

    The

    vibratory

    force

    Telepathy,thoughttransferenceandmindreading Mastersoftheartguardtheirsecrets

    Theprimerequisiteforacquirement ExerciseofvolationinpersonalinterviewExpectation

    Somemenbutpuppets Generalinstructions PowermustnotbeusedtoharmothersA

    warning Satan'sterribleexample Howto"will"athing ExerciseI:Makingapersonturn

    around Exercise2:Influencingapersoninapublicplace Exercise3:Influencingaperson

    withoutlookingdirectlyathim Comicalresults Exercise4:Suggest