cleaning your salesforce database: an introduction
TRANSCRIPT
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Cleaning Your Salesforce Database
by
George Schoemaker Senior Consultant
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The State of Salesforce Report 2013-‐2014
• Bluewolf’s annual analysis of how the best companies use Salesforce.
• Based on data collected and analyzed in
collaboraHon with the MIT Sloan School of Management
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Source: Bluewolf
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What is Bad Data?
#1 No Data Entry Standards
#2 Incomplete Data
#3 Inconsistencies
#4 Misspellings
#5 AbbreviaHons
#6 PunctuaHon
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Real Life Example State of Utah
• 25000 mailings • 30% return for bad formaYng • 40 cents per item • $3000 x 6 Hmes a year = $18000
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Resources • See Bluewolf Report “State of Salesforce”
• See full training video:• Cleaning your Salesforce Database
• Contact Kyazma Business ConsulHng • [email protected] • 801-‐505-‐6406