clean rivers, clean lake 8 - rainwater harvesting/business - michael betker
TRANSCRIPT
Sweetwater8th Annual Clean Rivers, Clean Lake Conference
Rainwater Harvesting: Proven Case Studies from the Business Arena
April 30, 2012Michael Betker
Vertical Marketing Manager - Pentair
Rainwater Harvesting Overview – Pentair’s Perspective• Water Stewardship – A Corporate Philosophy• Market Overview
Pentair Case Studies• Pentair & Watertronics Co-Marketing Agreement• www.rainwaterinnovation.com• Twins Stadium• Malaysia Idea House – Water Switch• IIT Technical College
Watertronics Case Studies• UW Milwaukee• UNUM Insurance Case Study• Dale City Fire Department
Partnership Towards Greater Sustainability• Successes & Challenges• Q & A
Agenda
Pentair Rainwater Harvesting Objectives
• Understand the issues and need for Water Conservation
• Understand water harvesting and its applications in existing and new build applications across the spectrum Residential – Commercial - Industrial
• Drive Awareness & Adoption
– Specifying Plumbing Contractor
– Designing Architects
– Consumer• Pentair Is Foundationally Committed to
Global Water Conservation Efforts
Ex. Project Safewater, Pentair Foundation, Aquaculture, “Win Right”
Pentair Is Committed To Providing Safe, Clean Water Globally
Rainwater Harvesting Key Drivers• 36 states are anticipating local,
regional or statewide water shortages by 2013, even under non-drought conditions.
• Some Facts:– Water covers over 71% of the earth’s
surface– Therefore many people think water is
in limitless supply– However 97% of the water is salt
water– 2% of this water is in the form of
glaciers– Less than 0.5% is available for
human consumption
Water Shortages Drive Legislation & Behavior Change
City of Tucson, AZ requires 50%
of irrigation be fulfilled by rainwater harvesting on all new commercial buildings.
City of Tucson, AZ requires 50%
of irrigation be fulfilled by rainwater harvesting on all new commercial buildings.
Increased Demand
• As the U.S. Population continues to grow our available water supply does not.
• The wars of the 21st century will be fought over water. - Ismail Serageldin, World Bank Vice President for Environmental Affairs
We Are Entering An Era Of Water Scarcity
6
Residential Light Commercial/Commercial Industrial Rainbarrels Rainbarrel Pumps Residential Space Fragmented Market
Turnkey Commercial Systems Larger Scale Irrigation and Washdown Small, Medium & Large Installations Customizable Solutions Watertronics = Single Source Solution Pentair: Major Component Supplier
Larger Scale Irrigation & Washdown High Profile Installations Customized Solutions
A Shared Interest In Water Conservation Leads To Market GrowthA Shared Interest In Water Conservation Leads To Market Growth
Pentair & Watertronics
Grow Rainwater Storage & Reuse Awareness
Grow Rainwater Storage & Reuse Awareness
Strategy Expected Results
Drives awareness & Growth With critical decision makers
Educates & Supports 21st Century Building Practices
Help establish ‘Best Practices’ in Sustainable Water Conservation
• Co-Marketing Agreement -Two Leaders In Water Conservation & Reuse
• www.rainwaterinnovation.com • Provide Marketing Support (SEM, SEO, PR, Etc)• Lead Capture Via PNR Wholesale Distribution• Increase Sell Through with PNR Components• Gain Market Intelligence
Two Leaders In Water Conservation Join Forces To Drive AwarenessTwo Leaders In Water Conservation Join Forces To Drive Awareness
Our Mission is to create a long-term sustainable growth business model with our Business Partners and Suppliers by expanding our product range, Services and Distribution Network. Our goal is to achieve Market Adoption & Growth by driving Awareness, Education, & Support For Sustainable Water Reuse with both End Consumers & Key Industry Decision Makers.
Complimentary Relationship
www.rainwaterinnovation.com
Objectives:•Search Engine Optimized •PR Supported•Lead Capture Enabled •Increase Velocity & Sell Through Back To Watertronics
Objectives:•Search Engine Optimized •PR Supported•Lead Capture Enabled •Increase Velocity & Sell Through Back To Watertronics
Two Leaders In Water Conservation Join Forces To Drive AwarenessTwo Leaders In Water Conservation Join Forces To Drive Awareness
Minnesota Twins Target Field Case StudyInnovative
• First of its kind water reuse and recycling system … unique combination of Water and Technical Products components
Environmental Benefits• 7 – 8 million gallon reduction in
municipal water used & storm water system load per year
Industry Recognition• Target Field received LEED Silver
Certification with highest point total of any major sports venue to date
Brand Recognition• Reference site for water reuse …
Significantly expanded Pentair’s name recognition in reuse and sustainability
High Profile System Drives Awareness Downstream
Malaysia Rainwater Harvesting SystemInnovative
• The Idea House is an economically and environmentally responsive model home that demonstrates the latest in sustainable architecture and energy-efficient technology.
• Features Pentair’s New Water Switch Technology GE’s Homespring Water Treatment System
Environmental Benefits
The system collects, stores and distributes rainwater for use inside and outside the home. It also recycles greywater from baths, showers and washing machines. The system can store up to 5,000 gallons
Industry Recognition
The Idea House/myhomepalm.com is internationally recognized as an economical and environmentally responsive model home that demonstrates the latest in sustainable architecture and energy-efficient technology.
High Profile System Drives Awareness Downstream
Visit: www.myhomepalm.comVisit: www.myhomepalm.com
IIT Technical College
Water Harvesting – Major Components
Complete Turnkey Solutions For Water Harvesting & ReuseComplete Turnkey Solutions For Water Harvesting & Reuse
UW Milwaukee Residence HallObjectivesTo reduce municipal water usage for irrigation at a University of Wisconsin Milwaukee Residence Hall by as close to 100% as possible.
Requirements• Water usage is 100% irrigation. • Collection location: Rooftop • Water Storage : 20,000 gallons• Full tank provides 2 weeks of irrigation
Results• System collects 11,000 gal on a 1” rain event. • 1” of rain = 4 irrigation cycles (1 week of irrigation) • The tank is filled completely on a 1.7” rain event. • The SkyHarvester system reduces potable water
consumption for irrigation by at least 94%
Dale City Fire Department
ObjectivesTo completely eliminate municipal water usagefor irrigation and attain LEED certification at the Dale City, Virginia Volunteer Fire Department’sNew Station 10 facility.Requirements• Water usage is 100% irrigation. • Max Irrigation Cycle; 3600 Gallons• Water Storage : 11,000 gallons• # of irrigation cycles possible: 61Results• Cut Municipal Irrigation Water Use by 100% • Unique Tank Controls Automatically turn
The system on and off based on rainfall• Earned maximum LEED points
UNUM Insurance Case Study
Objectives
To reduce municipal water usage at UNUM’s new
Corporate Headquarters site in Chattanooga, TN.
Requirements
• Water usage is 100% irrigation.
• 7,950-9,750 Gallons per week needed
• Water Storage : 20,000 gallons
• Parking Lot Runoff - Oil / Water Separation
& In Tank Filtration For Grit Separation
Results
• System collects 20,000 Gallons In a ½” event
• 20,000 Gallons = 2.5 weeks of irrigation
• Reduced UNUM’s irrigation water
consumption by nearly 100%
Chattanooga’s Water Costs Are The Highest In the StateChattanooga’s Water Costs Are The Highest In the State
Successes & Challenges
Category Is Still Seen As The Wild West!Category Is Still Seen As The Wild West!
Yet not Without Challenges• Cost of water (still cheap)• Unrealistic codes and water quality
standards for non potable water• Non-potable / potable water system
interconnections (plumbing back up water directly to the non potable side)
• Rainfall does not happen in large amounts everywhere
• Legislation that says the water that falls on your property does not belong to you
• Industry Fragmentation –”Industry mavericks”….has the potential to give rainwater harvesting a bad name when done incorrectly
Water Awareness
• The news is not all bad:
– Conservation efforts to date have stabilized water consumption despite population increases.
– New conservation technologies are becoming mainstream.
• Low flow toilets and fixtures
• Water harvesting and reuse systems
• “Smart” and Efficient Irrigation systems – residential, commercial and agricultural
– Water is starting to get the attention it deserves and regulations are changing and being established.
Despite Challenges, Growth Is Driven By Prevailing Market TrendsDespite Challenges, Growth Is Driven By Prevailing Market Trends
Final Thought…
All the water that will ever be is, right now
- National Geographic, October 1993
Questions?
Michael BetkerVertical Marketing Manager Flow Technologies
Pentair 293 Wright Street Delavan, WI 53115, USA Office 262.728.7490Mobile [email protected] www.pentair.com
Michael BetkerVertical Marketing Manager Flow Technologies
Pentair 293 Wright Street Delavan, WI 53115, USA Office 262.728.7490Mobile [email protected] www.pentair.com
Ken SiethDirector Of EngineeringSky Harvester
Watertronics579 Progress Dr. Hartland, WI 53029, USA Office 262.367.5000Mobile 262.853.9771 [email protected] www.watertronics.com
Ken SiethDirector Of EngineeringSky Harvester
Watertronics579 Progress Dr. Hartland, WI 53029, USA Office 262.367.5000Mobile 262.853.9771 [email protected] www.watertronics.com
Mike WarrenProduct ManagerSky Harvester
Watertronics579 Progress Dr. Hartland, WI 53029, USA Office 262.367.5000Mobile [email protected] www.watertronics.com
Mike WarrenProduct ManagerSky Harvester
Watertronics579 Progress Dr. Hartland, WI 53029, USA Office 262.367.5000Mobile [email protected] www.watertronics.com
Please Contact Us If You Have Any Questions – Thank You!Please Contact Us If You Have Any Questions – Thank You!