Clayton Dickson 1008 NE 16th PL • Fort Lauderdale, Florida 33305 • 615-415-7623 • dicksonclayton@yahoo.com

TRADE MARKETING PROFESSIONAL

Experienced, enthusiastic and driven Trade Marketing Manager with demonstrated versatility, and ability to get results in a highly competitive marketplace.

Excellent presentation skills and ability to lead diverse, cross-functional teams fulfilling corporate productivity, quality and bottom-line objectives.

Reputation for translating in-depth trade marketing strategies into effective internal and external trade communications.

Demonstrated project and people management success in both field and headquarter environments.

Team oriented.

CORE COMPETENCIES

Trade Marketing

Market Planning

Presentations

Field Marketing

Coaching

Project Management

Sales Operations

Customer Relationship Management (CRM)

Brand Management

Marketing Communication

Fast Moving Consumer Goods (FMCG)

Account Management

Working Remotely

Sales Management

Budget Planning

Trade Relations Manager August 2011 - Present Commonwealth – Altadis, Inc. (An Imperial Tobacco Group Company) Fort Lauderdale, Florida

Supporting the customer engagement agenda by developing and implementing trade communications that reinforce the company’s point of difference to the trade. Ensuring company’s trade communications platform fully aligns with brand positioning and corporate communications. Researching, negotiating and implementing an annual trade media campaign with leading industry trade publications. Maintaining a strategic brand presence in select national trade publications aligned to current cycle objectives – maximizing brand exposure in support of national field sales force.

Created and executed company’s first internal and external trade communications; aligned to the established trade position.

Supported promotional cycle planning; coordinated with cross functional department managers and developed process documentation for all cycle activity, ensuring successful cycle plan execution.

Leveraged trade media placements by collaborating with relevant stakeholders resulting in consistent meaningful presence of corporate advocacy, product and brand.

Directed ad agencies to evaluate multiple ad concepts.

Maximized ad budget, negotiating directly with publishers achieving major cost synergies.

Siebel Project Manager April 2009 - August 2011 Bowling Green, Kentucky

Project manager responsible for administering full project lifecycle and successful deployment of Siebel 6.1 CRM system to the national sales force. Worked cross functionally with subject matter experts across the organization throughout the project lifecycle to ensure successful adaptation of the original core model designed to fit the current business needs of the organization.

Partnered with parent company’s global Sales & Marketing Center of Excellence team developing Siebel CRM system, deployed nationally and implemented for the entire sales force.

Captured critical business operations information and developed user acceptance testing throughout project lifecycle.

Controlled $10 million budget, implemented successfully under project cap.

Designed, developed and deployed user-training curriculum to entire sales force at national sales conference.

Area Sales Manager October 2006 - April 2009 Lexington, Kentucky

Led, trained, coached, motivated and developed a team of eight territory managers in Kentucky and West Virginia. Targeted convenience store and industry store sector, building key relationships through retail advocacy programs and understanding retailers’ needs.

Leveraged key wholesale distributor relationships in the indirect route to market, maximizing company’s brand portfolio in this key FMC strategic marketplace.

Collaborated with National Key Account department developing and executing a call coverage strategy designed to maximize call coverage of key strategic contracted retail chains.

Successfully drafted, implemented and initiated redistricting proposal, expanding existing call coverage and growing share of market in two key state markets securing two new territory manager assignments.

Territory Sales Manager December 2002 - October 2006 Nashville, Tennessee

Created effective partnerships with retailers and distributors that increased distribution and availability of company’s brands. Increased product volume through efficient route coverage; implemented retail and wholesale advocacy programs and placed high impact point-of-sale materials in key retail accounts.

Increased territory market share from 3.7% to 8.3%.

Demonstrated an in-depth understanding of competitive contracts, maximizing company’s merchandising space on industry fixtures for all key strategic brands.

Secured new product distribution and obtained contracted visible facings on industry fixtures in three key regional chain accounts: Winager Oil, Browning Oil, Osborne Brothers Inc.

Education

Bachelor of Business Administration Belmont University – Nashville, Tennessee – December 2002 Major: Marketing Minor: Management Interests & Community Involvement: Hands On Broward County Ronald McDonald House Outdoor Sporting Events University of Kentucky Basketball References available upon request