clAssMAte- by ITC

Presented by- Avijit royAparupa duttaAnupam saha

Rahul chakrabortySudipta Dey

Biswajit Banik

ABOUT CLASSMATE

• Classmate, by ITC, was launched in 2003.• INDIA'S NO.1 NOTEBOOK BRAND (2007)• Philosophy- Everyone is born unique- encourages its

users to nurture their true talent, follow their true calling and become whatever they truly want to be.

• Products- NOTEBOOKS, PENS (ball, gel, roller and fountain), PENCILS (mechanical and wood-cased), MATHEMATICAL DRAWING INSTRUMENTS, ERASERS, SHARPENERS and ART STATIONERY (wax crayons, colour pencils, sketch pens and oil pastels).

The process• “Ozone Treated Elemental Chlorine Free Technology.”• ITC-front-runner, introducing environmental friendly ECF tech.

Focus- carbon (+)ve; water (+)ve• Wastepaper Utilization- utilizes around 20 % of the

wastepaper generated in the country and depends largely on imports.

• By networking with rag pickers and kabari-wallahs, the industry has the opportunity to generate wealth for the poor in the country. (closed chain logistics)

• Classmate uses eco-friendly and elemental chlorine free paper• By eliminating chlorine use, ITC can now make food-grade

paper -- paper that can be used to package food

Contd.• A specialised chemical treatment has enabled it to

become an eco-friendly paper with a longer archival life.

• In paper manufacture, ITC has been India’s first company to adopt the Elemental Chlorine Free technology and it has surpassed all legislative stipulations on emission levels, says the statement.

• ITC sources the raw material from its social and farm forestry project, which covers over 85,000 hectares.

Source-http://www.thehindu.com/todays-paper/tp-national/tp-newdelhi/itc-launches-ozonetreated-green-paper/article1399526.ece