classified advertising rate book 2018 - amazon s3 · 2018. 5. 17. · 201 classified advertising...

ClassifiedAdvertising

Rate Book 2018

2 0 1 8 C L A S S I F I E D A D V E R T I S I N G • T H E S A N D I E G O U N I O N - T R I B U N E

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2 0 1 3 R E TA I L A D V E R T I S I N G • U - T S A N D I E G O

Page The San Diego Union-Tribune Offices ........................................2 Community and National Memberships .....................................2 Who's Who at U-T San Diego ......................................................3

Commission and Terms of Payment ...........................................4 •Policy .................................................................................4 Classified Rates •LocalRates ........................................................................5 •NationalRates ...................................................................5 • PrivatePartyRates ............................................................5 •HoySDRates .....................................................................6 •LegalRates ........................................................................6 •FuneralIndustry&RelatedDisplayRates ..........................7 •Death&FuneralRates .......................................................7 Special Classified Features ........................................................8 • sandiegouniontribune.com .................................................8 •SpecialServices ................................................................8 Employment Rates •LocalEmploymentRates ...................................................9 •Large-AdPackages ............................................................9 •Non-ProfitRates ................................................................9 •Hourly ................................................................................9 •DomesticHelpWanted .......................................................9 •HoySDEmploymentRates ................................................9

T A B L E O F C O N T E N T S

R A T E S E F F E C T I V E J A N U A R Y 1 , 2 0 1 8

Classified Advertising Rate Book 2018

Page New Homes Real Estate Advertisers ........................................10 •RetailZoneRates .............................................................10 •NewHomesFront&BackCoverPackage ........................10 Real Estate Advertisers •Resale&OpenHomes-Linesrates ................................11 •FeaturedProperty ............................................................12 •Rentals-LinesRates .......................................................12 •CoastalHomes .................................................................12 Automotive Advertising ............................................................13 Mechanicals & Specifications ..................................................14 Deadlines ...................................................................................15 Customer Services •MarketResearch .............................................................16 •CreativeServices .............................................................16 •DispatchServices ............................................................16

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SAN DIEGO - MISSION VALLEY

SAN DIEGO OFFICE

THE SAN DIEGO UNION-TRIBUNE COMMUNITY AND NATIONAL MEMBERSHIPS


STREET ADDRESS The San Diego Union-Tribune600 B Street, Suite 1201San Diego, CA 92101

PHONE NUMBERSM-F8:30a.m.to5:30p.m.PHONE: 619-299-2121

P.0. BOXThe San Diego Union-TribuneP.O. Box 120191San Diego, CA 92112-0191

• Advertising Club of San Diego

• Alliance of Audited Media (AAM)

• American Advertising Federation (AAF)

• Better Business Bureau (BBB)

• Building Industry Association (BIA)

• California Newspaper Advertising Executives Association (CNAEA)

• California Newspaper Publishers Association (CNPA)

• California Restaurant Association San Diego County

• Coronado Real Estate Association (CREA)

• Fair Housing Council

• Greater San Diego Chamber of Commerce

• International Newspaper Marketing Association (INMA)

• Metro Comics

• National Association of Hispanic Newspapers (NAHP)

• New Car Dealers Association (NCDA)

• Newspaper Special Section Network (NSSN)

• North County Professionals Association

• North San Diego County Association of Realtors (NSDCAR)

• Point Loma Ocean Beach Real Estate Association (PLOBRA)

• San Diego Association of Realtors (SDAR)

• San Diego County Apartment Association (SDCAA)

• San Diego Direct Marketing Association

• San Diego Hospitality Human Resources Association

• Smart-Circ of America

• South San Diego Economic Development Council

• Sunday Magazine Bureau

• Tribune Media Services, Inc.

\

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WHO’S WHO AT THE SAN DIEGO UNION-TRIBUNE


SENIOR LEADERSHIP

Paul IngegneriVP, Advertising [email protected]

Jeff LightPublisher and Editor-in-Chief

Sr. Director, Digital Sales & Strategy ____________________Zack Watson

619-293-1946|[email protected]

Sales Manager, Retail Advertising - Central/South _________John Fields


Sales Manager, Automotive __________________________Howard Kurtz


Sales Manager, Retail Advertising North ________________ Carla Royter


Sales Manager, Classified/Recruitment _________________ Diane Lucas


Sales Manager, Real Estate __________________________Howard Kurtz


Sr. Director, Financial Analysis _______________________Betty Symons


Director, Entertainment Brands ________________________David Perloff


Community Relations Marketing Manager ______________ Edith Zamora


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COMMISSION & TERMS OF PAYMENT

Our classified rates are non-commissionable. However, for your convenience, you may submit a written request to have your ads placed through your advertising agency at the commissionable classified rate.

You can establish billing directly with your agency, but keep in mind that the advertiser is ultimately responsible for payment of all invoices. When we accept advertising on a credit basis, payment is due according to the terms on the invoice. Cash discounts are not available.

POLICY

The classified rates apply if you sell goods or services through one or more classified outlets that you own and operate within San Diego, Imperial, Orange, Riverside counties or Mexico (Ensenada North). Classified rates don’t apply to any ads that fit in the General category. The classification of all advertising will be determined by the publisher.

1. Position orders: We will attempt to place advertisements in line with your preference, but as advertising positions are not guaranteed, we can make no adjustments if and when a position request is not fulfilled. We cannot accept advertising orders which direct an ad to be omitted if not run in a special position or on a designated page.

2. Display advertising set to resemble news content will be labeled “ADVERTISEMENT.”

3. Liability for errors: The San Diego Union-Tribune is liable for errors in advertisements only when it fails to correct errors plainly marked by the advertiser on the proof and returned to the office by the designated proof-return deadline. Our liability then shall be limited to the actual cost of the portion of the advertisement occupied by the error.

4. Solid reverses must be screened to 80% tone if they occupy more than 30% of the entire ad (on ads 6-column-inches or larger).

5. The San Diego Union-Tribune reserves the right to reject any advertising.

6.The San Diego Union-Tribune reserves the right to revise its advertising rates at any time upon 30 days written notice. Advertising agreements accepted are subject to this reservation.

7. The advertiser may cancel his or her advertising agreement without an adjustment charge on the date the new or higher rates become effective, provided written notice of such a cancellation is given to The San Diego Union-Tribune before said date.

8. Advertisers with ads measuring at least five column-inches may receive proof delivery.


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PRIVATE PARTY PACKAGESMerch, Pets, Notices, Auto • All Packages include 7 Days Mobile and 7 Days Online

Photos are approximately 12 lines

Garage Sales • All Packages include Mobile and Online

Photos are approximately 12 lines

Business Display • All Packages include 7 Days Mobile and 7 Days Online

Business Liner • All Packages include 7 Days Mobile and 7 Days Online

CLASSIFIED RATES


Lines Days Full Run with Hoy SD Add Per Line Per Package 3 1 $13.95 $18.95 $1.32

3 2 $17.91 $22.91 $2.64

3 3 $20.68 $25.68 $3.56

3 4 $23.45 $28.45 $4.49

3 5 $25.83 $30.83 $5.28

3 10 $51.66 $61.66 $10.56


3 3 $38.00 $43.00 $9.00 (Saves $22.00 off a single day rate)

3 7 $74.00 $79.00 $21.00 (Saves $22.00 off a single day rate)

Inch Days Full Run Add Per Line Per Package 1 1 $44.00 $33.00

1 3 $110.00 $33.00 (Saves $22.00 off a single day rate)

1 7 $242.00 $33.00 (Saves $66.00 off a single day rate)

ONLINE: SanDiegoUnionTribune.com Online Featured 3 Days $5.00

Online Featured 7 Days $6.00



Online Top Ad 3 Days $9.95





8 3 $47.00 $52.00 $4.50

*Classifieds published Wednesday - Sunday only.

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HOY SD(Weekly Spanish-language publication) Spanish publication every Saturday. No charge for translation.


■ Hoy SD Clasificados (Non-commercial)Reach the Latino population in San Diego County. Pick up your ad in Hoy SD, the largest Spanish-language weekly publication in the region. Minimum ad space: 3 lines. Cost Per Line $1.25 per day, private party $2.25 per day, commercial

LEGAL RATES

■ Classified SectionRates apply to legal format only. Rates are per line, per day.Positioning is within the Classified section. For more information, please contact the Legal Advertising desk at: 866-411-4140 (option 5)

Cost Per Line - Daily Cost Per Line - SundaySDUT FULL METRO NORTH FULL METRO NORTHLocal Open Rate $4.90 $3.20 $2.25 $5.85 $4.25 $2.92National Open Rate $4.05 $3.48 $5.25 $4.52

METRO NORTHFicticious Business — Appears once a week for 4 weeks $150.00 $40.00Personal Name Change — Appears once a week for 4 weeks $210.00 $60.00

Petition to Administer Estates — Appears once a week for 3 weeks $410.00 $305.00

LEGAL ZONE RATES - SOUTH/EAST & ENLACE FICTITIOUS BUSINESS NAME - Runs once a week for 4 weeks - Flat Rate $40.00 PERSONAL NAME CHANGE - Runs once a week for 4 weeks - Flat Rate $60.00

PETITION TO ADMINISTER ESTATES - Runs three times in a 15 day period - Flat Rate $305.00

■ Display ROP - Legal MetroRates apply to display format only – ROP 6-column width. Column width: 1.53 inches. Rates are per inch, per day. Cost Per Inch Cost Per Inch MON-SAT SUNDAYLocal Businesses, Open Rate $77.40 $108.80

Cost Per Inch Cost Per Inch Cost Per Inch MON-WED THURS-SAT SUNDAYNational Businesses, Open Rate $564.57 $581.79 $729.39

Positioning will be anywhere in the newspaper, except in the Classified section, and will appear primarily in Business, Local News, or Sports.

For more information, please contact the Legal Advertising desk at:866-411-4140 (option 5) E-mail:[email protected]@sduniontribune.com

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FUNERAL INDUSTRY AND RELATEDDISPLAY ADVERTISING RATES

Available on the Obituary page in Local News. Call 866-411-4140 Option 4 for additional information.

Cost per column-inch

MON-FRI SAT-SUN Open Rate $84.98 $90.02

DEATH & FUNERAL NOTICESPublished on the Obituary page in 6-column format. Photos accepted. Call 866-411-4140 (Option 3) for additional informa-tion.

Cost per line, per day Monday - Friday $12.14

Cost per line, per day Saturday - Sunday $12.862nd day rate (within 1 week , Monday-Saturday) 50%All display notices are charged at the applicable line rate 7 lines per inch.

■ Online at obituaries.sandiegouniontribune.comAllows people all over the world to read about your loved one via the Internet. Includes a guest book, enabling friends, relatives and acquaintances to share thoughts and condolences with you, and each other. Your on-line obituary is available indefinitely.

■ Mobile at m.sandiegouniontribune.comAllows people worldwide to instantly read about your loved on their mobile device, wherever they may be.

$95

Sample Logos (additional logos available at per line charge)

BREASTCANCER

U.S. NAVYU.S. MARINE CORPS

FIREFIGHTERORGAN & TISSUEDONOR

KNIGHTS OF

COLUMBUS

AMERICAN FLAG

MASONSSCOTTISH RITE

AIDSAWARENESS

M.A.D.D.SHRINERSSTAR OF DAVID

CROSSCRUCIFIX


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LOGOS & GENERIC ART• The processing and filing of your first logo is free. For each

additional logo, the charge is $25. • Camera-ready, black & white, exact-size artwork is preferred. If

you don’t have a logo, let us help you create one for a small fee. • We can shrink or enlarge your logo to fit into one column; how-

ever, a vertical format is best. • For best results, the minimum depth for logos is five lines. • To keep your ad clean and easy to read, we place one-half line

of white space above and below your logo. • Logos that run at least every six months remain on file. The

best way to increase and maintain a high level of awareness for your company, however, is consistent use.

• Logos are measured in agate lines and are billed at the earned rate per line.

• Generic and seasonal art is available on request for your in-column ads.

SANDIEGOUNIONTRIBUNE (www.SanDiegoUnionTribune.com)

SanDiegoUnionTribune.com by The San Diego Union-Tribune is an award-winning news, entertainment and classifieds Web site that attracts young, affluent, educated consumers from San Diego County and across the United States.

The site offers up-to-the-minute breaking news from San Diego and the world. Our Entertainment Guide, Jobs, Homes, and Autos listings round out the offerings, making SanDiegoUnionTribune.com the definitive online resource for San Diego County residents.

SanDiegoUnionTribune.com currently receives almost 20 million page views and almost 4 million unique visitors each month, making SanDiegoUnionTribune.com the No. 1 local resource for Web advertisement. For more information, contact your account manager.

Source: Anametrix monthly average Apr-Sep 2012

SPECIAL SERVICESAFFIDAVIT OF PUBLICATION

We’ll mail you an affidavit verifying the date(s) your ad ran. Available at the following extra cost:

Per ad, per affidavit $10.00Legal advertisements first one free

SPECIAL CLASSIFIED FEATURES


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LOCAL EMPLOYMENT RATES(Single column and display). Rates apply to employment advertising for positions within San Diego County and Nationally. These rates are commissionable to recognized advertising agencies. Minimum ad space: 3 lines.

FULL METRO NORTHOpen Rate 1 Day Rate $28.34 $23.02 $12.41

LARGE-AD PACKAGESThese packages include a full color display ad in print, one 30 Day Total Talent Reach™ job posting (includes mobile) with Social Boost, Resume Boost, Diversity Boost, Priority and Featured Job Enhancements. Plus one 30 day AfterCollege.com job posting and one Featured Job Video ad. These rates are commissionable to recognized advertising agencies. AD SIZE FULL RUN METRO ZONE NORTH ZONE B/W COLOR B/W COLOR B/W COLOR

1/16 page $1,020.91 $1,191.32 $893.40 $1,032.00 $604.94 $671.43

1/8 page $1,682.16 $2,017.95 $1,431.00 $1,704.00 $862.83 $993.79

1/4 page $2,942.66 $3,593.58 $2,455.80 $2,985.00 $1354.43 $1,608.29

1/2 page $5,436.55 $6,710.94 $4,483.35 $5,519.44 $2,327.05 $2,824.06

Full page $9,402.75 $11,668.68 $7,707.90 $9,550.13 $3,873.86 $4,757.57

NON-PROFIT RATES/HOURLY For advertising positions that pay up to $13.00 per hour.Minimum ad space: 3 lines FULL METRO NORTH Daily $8.00 $8.00 $8.00

DOMESTIC HELP WANTEDAdvertise any domestic help wanted postion. Includes print, online & mobile.

Minimum ad space: 3 lines FULL 3 line, 3 days $17.75 3 lines, 5 days $26.75 3 lines, 10 days $48.50

EMPLOYMENT RATES

■ Hoy SD-only Employment rates Rates National Hoy SD (3-line min) $4.12 per line/per day

Local open Hoy SD only (3-line min) $3.09 per line/per day

Contract Hoy SD only (3-line min) $2.25 per line/per day

ROP local Hoy SD only (1-inch min) $72.10 per inch/per day

ROP national Hoy SD only (1-inch min) $95.80 per inch/per day

HOY SD EMPLOYMENT RATES (Weekly Spanish-language publication) Spanish publication every Saturday. No charge for translation.

COST PER LINE


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NEW HOMES REAL ESTATE ADVERTISERS

Pick-up Full Run ad same ad same size any section within a 7 day period 2nd and all subsequent Ad's receive a 30% discount

■ On the Market Spotlight - 2x4 ads 1x $799

6x Commitment $729

13x Commitment $639

■ New Home Community Maps - Saturday/Sunday Circulation 1 Month 3 Months 1 Year

1-3 Communities $445/wk $375/wk $300/wk

■ SanDiegoUnionTribune.com New Homes Community Listing Community Listing $700/mo

Master Planned Communities $1,365/mo

All rates include full color.


OPEN RATE FULL RUN FULL RUN ZONES NEW HOME COMMUNITY OF THE WEEK NEW HOMES RETAIL NORTH OR METRO FRONT & BACK COVER PACKAGE

Open Rate 109.00 154.00 64.00 7,795.00

$10,000.00 90.00 128.00 45.00 7,795.00

$30,000.00 81.00 114.00 40.00 7,795.00

$50,000.00 77.00 109.00 40.00 7,795.00

$75,000.00 73.00 102.00 40.00 7,795.00

$100,000.00 70.00 99.00 39.00 7,795.00

$125,000.00 68.00 98.00 39.00 7,795.00

$160,000.00 66.00 94.00 39.00 7,795.00

$200,000.00 65.00 92.00 38.00 7,795.00

$350,000.00 64.00 90.00 38.00 7,795.00

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REAL ESTATE DISPLAY FREQUENCY RATES (6 AND 9 COL)

30% Discount on 2nd same size ad within 6 day period1 Zone rates apply to the Real Estate Section2 Zone rates apply to the Real Estate SectionReal Estate Display Frequency counts towards Display only

Open House Frequency counts towards Open House only


1 ZONE 1X 12X 26X 52X 1/16 $238.95 $213.38 $196.58 $182.55

1/8 $501.80 $448.09 $412.81 $383.36

1/4 $1,027.49 $917.51 $845.27 $784.97

1/2 $2,054.97 $1,835.03 $1,690.55 $1,569.93

Full Page $4,109.94 $3,670.05 $3,381.09 $3,139.86

2 ZONE 1X 12X 26X 52X 1/16 $477.90 $426.75 $393.15 $365.10

1/8 $1,003.59 $896.18 $825.62 $766.71

1/4 $2,054.97 $1,835.03 $1,690.55 $1,569.93

1/2 $4,109.94 $3,670.05 $3,381.09 $3,139.86

Full Page $8,219.88 $7,340.10 $6,762.18 $6,279.72

FULL RUN 1X 12X 26X 52X 1/16 $589.05 $520.73 $468.98 $432.00

1/8 $1,237.01 $1,093.52 $984.85 $907.20

1/4 $2,532.92 $2,239.12 $2,016.59 $1,857.60

1/2 $5,065.83 $4,478.24 $4,033.19 $3,715.20

Full Page $10,131.66 $8,956.47 $8,066.37 $7,430.40

1X 12X 26X 52X Single $130.00 $120.00 $110.00 $100.00

Double $234.00 $216.00 $198.00 $180.00

Triple $331.50 $306.00 $280.50 $255.00

FULL RUN OPEN HOUSE

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Featured Prop Frequency counts towards Featured Prop Only

Must run consecutive days to achieve discounted rates Rental Dir. Rates include Mobile and Online

1X 12X 26X 52X $480.00 $460.00 $440.00 $400.00

Spotlight (1 Zone) Cover Spotlight (FR) $84.00 $399.00

FEATURED PROPERTY (1 ZONE)

RENTAL DIRECTORY Single Box Double Box Triple Box Rental Directory Roommate Single Box 1 Day $75.00 $125.00 $195.00 $35.000

3 Day $125.00 $209.00 $325.00 $58.50

5 Day $175.00 $293.00 $455.00 $82.00

COASTAL HOMES

1X 3X 6X 12X Full $1,395.00 $1,195.00 $1,095.00 $995.00

Half $850.00 $725.00 $655.00 $595.00

Quarter $475.00 $425.00 $385.00 $335.00

Double Truck $3,140.00 $2,690.00 $2,465.00 $2,240.00 Spotlight $99.00

RESALE LINERMinimum ad space: 3 lines FULL Daily/Sun $8.76

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AUTOMOTIVE ADVERTISING


1X 4X 8X 12X 16X Full $5,900.00 $4,900.00 $4,400.00 $4,000.00 $3,500.00

Half $3,500.00 $2,950.00 $2,500.00 $2,300.00 $2,100.00

Quarter $1,195.00 $1,700.00 $1,550.00 $1,400.00 $1,275.00

Rates are for: Retail & Classified Section (includes color)

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MECHANICAL MEASUREMENTSCLASSIFIED COLUMN WIDTHS

Classified columns (9 columns per page) are measured by inches/picas.

Column Inches 1 1.0694 2 2.229 3 3.3886 4 4.5482 5 5.7078 6 6.8674 7 8.027 8 9.1866 9 10.3462

CLASSIFIED SINGLE-COLUMN SPECIFICATIONS• Approximately 5 words per line (approximately 28 characters),

a minimum of 3 lines. • Available type sizes include agate, 10, 14, 18, 24, 30, 36, 42,

48, 60 and 72-point type. Ads using other than agate type are charged for the measured space used.

• Column width is 1.0694". Full-column depth is charged at 236 lines.

• In-column logos are available, with no charge for the process-ing of your first logo.

CLASSIFIED DISPLAY (MULTIPLE-COLUMN) SPECS• Nine columns per page. • Column depth: 21½" (236 lines). • Columns and advertisements are separated by .25-point rules. • Artwork, halftones, logos, borders and select fonts are acceptable.

POSITION ORDERS We will attempt to place advertisements in line with your pref-erence, but as the positioning of an advertisement cannot be guaranteed, adjustments will not be made if and when the position request is not fulfilled. Advertising orders which direct an ad to be omitted if not run in a special position or on a designated page will not be accepted.

MECHANICALS & SPECIFICATIONS


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DEADLINESCLASSIFIED SINGLE COLUMN

Deadlines apply to cancellations and corrections as well. If you have a space agreement, you have earlier deadlines. For details, call your account manager.

For Insertion Copy Deadline Remote Entry* Fax/E-mail DeadlineWed.-Sat.*** Noon day prior 11 a.m. day prior 11 a.m. day priorSunday 5 p.m. Friday** 4 p.m. Friday 4 p.m. FridayMonday (Services Directory) 5 p.m. Friday** 4 p.m. Friday 4 p.m. Friday

*Deadline for advertisers with space agreements.**Deadline is 4 p.m. for agencies and large-volume advertisers.

BLACK & WHITE AND SPOT-COLOR DISPLAY DEADLINES

To ensure you get the best possible results with your ad, please adhere to these deadlines:

SUNDAY ONLY Publication Ads Requiring Special Space-Reservation Digital Output Proof-ReturnSection Day Creative Deadline Deadline Deadline DeadlineTRAVEL Sun. Noon Mon. 4 p.m. Mon. Noon Tues. 4 p.m. Tues.THE ARTS/ENT. Sun. Noon Tues. 4 p.m. Tues. Noon Wed. 4 p.m. Wed.CURRENTS/PASSAGES Sun. Noon Mon. 4 p.m. Mon. Noon Tues. 4 p.m. Tues.HOME/HOMESCAPE Sun. 4 p.m. Mon. 11 a.m. Tues. Noon Wed. 4 p.m. Wed.MAIN NEWS Sun. Noon Thurs. 4 p.m. Thurs. Noon Fri. 2 p.m. Fri.CLASSIFIED Sun. Noon Thurs. 4 p.m. Thurs. Noon Fri. 2 p.m. Fri.BOOK REVIEWS Sun. Noon *Wed. 4 p.m. *Fri. Noon Tues. 4 p.m. Tues.

MONDAY THROUGH SATURDAY Publication Ads Requiring Special Space-Reservation Digital Output Proof-ReturnSection Day Creative Deadline Deadline Deadline DeadlineANY Mon. Noon Thurs. 4 p.m. Thurs. Noon Fri. 2 p.m. Fri.ANY Tues. Noon Thurs. 4 p.m. Thurs. Noon Fri. 2 p.m. Fri.HEALTH Tues. Noon Thurs. 4 p.m. Thurs. Noon Fri. 2 p.m. Fri.ANY Wed. Noon Fri. 4 p.m. Fri. Noon Mon. 4 p.m. Mon.FOOD Wed. 10 a.m. Thurs. 2 p.m. Thurs. Noon Fri. 2 p.m. Fri.ANY Thurs. Noon Mon. 4 p.m. Mon. Noon Tues. 4 p.m. Tues.NIGHT&DAY Thurs. Noon Mon. 4 p.m. Mon. Noon. Tues. 4 p.m. Tues.ANY Fri. Noon Tues. 4 p.m. Tues. Noon. Wed. 4 p.m. Wed.ANY Sat. Noon Wed. 4 p.m. Wed. Noon Thurs. 4 p.m. Thurs.CHANGE OF ADDRESS Sat. 4 p.m. *Thurs. 11 a.m. *Thurs. Noon *Fri. 4 p.m. *Fri.

*Denotes one week prior to publication date.**Denotes two weeks prior to publication date.

DEADLINES


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MARKET RESEARCH

The San Diego Union-Tribune Research group is eager to help you plan your Media buy. In addition to our extensive research databases, we offer our out-of-town advertisers a complete local perspective of the San Diego market. Ask your account manager for ways the research group can help you develop a strong Media buy in San Diego.

THE SAN DIEGO UNION-TRIBUNE RESEARCH TOOLSHere are some of the powerful research tools we offer to assistin making your Media buy more effective:

• Database MarketingWe offer specialized assistance with geographic trade areaanalysis and database consulting services. This service isextremely helpful when planning your marketing program.

• Targeting by ZIP Code, Sub ZIP or Household LevelYou tell us the demographics for the market you wish toreach and we’ll find the highest concentration of that marketsegment. We can also identify your customer based on lifestylecharacteristics.

• Geographic AnalysisOur research team can provide reporting and/or visual guidesto show you where your potential and viable target areas lay. We also provide local industry competitive assessments including location mapping analyses.

• Customary Proprietary ResearchWith the help of customized surveys, research panels, etc. our research team can analyze the current and possible trends for products, markets, and industries in the Greater San Diegoregion. Having information and data from our specific area can be truly beneficial to any business planning to invest in Media buys.

• PRIZM Classifies every U.S. household into one of 66 consumersegments based on the household's purchasing preferences.PRIZM enables marketers to create a complex portrait of theircustomers by answering their important questions:• Who are my targets?• What are they like?• Where can I find them?• How can I reach them?

• Nielsen, Inc. Nielsen provides our research team with national and local geography based data (census/demos, market potential indices, consumer expenditures), business data, as well as our market's advertisers media spends and media shares.

• Competitive TrackingAnalysts utilize strategic advertising intelligence pertaining to advertisers and their competitors, as well as other local market print, online and broadcast media properties. Monitored information includes local ad occurrences, ad expenditures andcompetitive advertising providing you with valuable insights to help refine your media buy and grow your business.

• ScarboroughThis reach and frequency software package measures theeffectiveness of your media mix against specific target groupsand consumer buying habits. This is an excellent resource when evaluating your media buys in terms of reach, frequency, gross impressions, cost-per-point, and GRPs.

• Media-Mix AnalysisWe can prepare a detailed look at the reach and frequency ofyour current media schedule using Scarborough research. Forexample, if you’re trying to reach San Diego’s Hispanic market,as your partner in success, we would recommend a mediamix of The San Diego Union-Tribune and the top local radio stations to reach Hispanics. As a result, your advertising benefits from the strengths of each media and you could reach a higher Hispanic population percentage.

• Research and Analysis of Media (RAM)RAM is a unique research system that measures howsingle advertisements, campaigns and articles are read and understood. With our online research panel of SDUT readers, RAM gives our research group the ability to analyze the performance and effectiveness of any ad for our advertisers.

CREATIVE SERVICESCreate advertising campaigns that sell, with the help of ourartists and copywriters. Our Creative Services group haspartnered with many of our advertisers in developing successful, award-winning campaigns. Call your account manager for details.

DISPATCH SERVICESWhen you need proofs or advertising materials picked up ordelivered, just call our Dispatch department at(619) 293-1680.

The San Diego Union-Tribune is in partnership for your success by providing you with the following services:

CUSTOMER SERVICES


classified advertising rate book 2018 - amazon s3 · 2018. 5. 17. · 201 classified advertising...

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