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we are the Graphic Production Class

Spring 2009of

[NAME]

[DATE]

Editor/Project Manager Lauren Friedrich

Design Editor David Mayman

Production Manager Samantha Kowalski

Design Team Glynnis Koike

Ivan Rocha

Hareem Cheema

Gabriela Aschenberger

MessageSpring 2009

This magazine was designed and

produced by the Graphic Design

Production class of Spring 2009.

The concept behind our design was

the idea of doing “good design”. We

acknowledge that designers have the

power to influence the masses through

visual communication. We believe that

every designer has an ethical obligation

towards conveying a message that is

not destructive. We believe in honesty,

integrity, and the intent to improve

society with proactive design.

Through this magazine we are both

responding to contemporary design and

calling for a new outlook on its purposes

and implications.

As a team we brainstormed how to

convey this concept through our design

and layout. We decided to use recycled

paper to emphasize our duty to preserve

the environment. We also used a more

handmade approach to layout design to

incorporate the process and appreciate

our graphic design roots. We feel that

these two concepts are vital to the idea

of this “redesign”. Since the invention of

desktop publishing, graphic design has

become ubiquitous and redundant. We

want to reintroduce the importance of the

design process that seems to have been

lost in the past few decades. This, along

with doing “good design” is key to the

success of society in the future.

[noun]and this is our

Interpretation of the conceptual is as fundamental to the

human experience as is our communication through language.

Throughout the history of humankind language has created itself

in many forms to symbolically represent that which we hope

to express. It is always a process of unfolding…one thought

after another.

This magazine represents the combined thoughts and creative

efforts of the spring 2009 Graphic Design Production class at

Pacific. It showcases the application of design across the major

areas of layout, typography, image manipulation and time-based

interactivity. The semester-long focus of the course was to fuse

beautiful and creative design with production correct formats

and techniques.

This seamless integration between form and function is not an

easy one. It is equally influenced by style, individual creativity

and changing technology. The overriding influence of technology

makes the understanding of file formats, resolution issues,

I am[NAME]

Brett DeBoer[noun]and I teach Graphic Design

the color separation process, typography, cross-platform

compatibility and WWW requirements an essential aspect

of contemporary design.

Today’s designer’s, perhaps more now than ever before, are

required to be environmentally aware with the objects they

produce and the processes used to create them. They are also

required to be responsible citizens of the planet on which we

live. This magazine addresses some of those concerns and the

efforts of the students to make a difference with the design

applications they produce.

The directions which graphic design can take are many. The

ones represented by this magazine are of creativity, problem

solving and cooperation and were accomplished with mutual

respect, humor, and a willingness to work together.

Table of[NOUN]

Contents

GABRIELA ASCHENBERGER 1

HAREEM CHEEMA 5

LAUREN FRIEDRICH 9

GLYNNIS KOIKE 15

SAMANTHA KOWALSKI 19

DAVID MAYMAN 23

IVAN ROCHA 27

I was born in Rio de Janeiro, Brazil.

I’m currently a Junior in Graphic Design at the University of the

Pacific in Stockton, California; however, my actual major back in

Brazil is Product Design.

I’ve been interested in art since school. I wasn’t sure about which

major I wanted to do in college because I was also interested in

Math and Physics, but I decided in design because I was inspired

by a great professor that I had when I was in the seventh grade.

Besides that, I was influenced by my step-father who works with

large companies that design products, such as cell phones and

computers. Because of him, design has always been part of

my life.

My experiences of studying one semester in another country,

having to deal with a different language and seeing how people

from another culture think, was a really enriching experience

both personally and academically. I have no doubt that Graphic

Design will help me as a Product Designer. When I return to

Brazil, I’ll have a hard time deciding if I want to work with

Product or Graphic Design, perhaps even both.

I am[NAME]

Gabriela Aschenberger

[noun]and this is my Biography

GabrielaAschenberger

2RE: DESIGN

I am interested in product conception and development, business strategy and branding.

[noun]this is my Philosophy

[noun]

this is my Inspiration

Sergio Rodrigues was born in 1927

and graduated in 1952 from the

Faculdade de Arquitetura e Urbanismo

da Universidade do Brasil (Architecture

and Urbanism School of the Brazilian

University), currently known as the

Universidade Federal do Rio de Janeiro

(UFRJ The Federal University of the State

of Rio de Janeiro).

He is one of the most important designers

of Brazilian furniture, creating works that

search for a national identity.

One of his most famous products is the

Poltrona Mole (Soft Armchair) of 1957,

which received a prize in the International

Furniture Contest in Cantu, Italy in 1961.

At this time, Isa of Bergamo, Italy started

to manufacture the armchair and export it

to many countries.

GabrielaAschenberger

I’m involved in different applications

of design. In Brazil my focus was

Product Design. I have worked with a lot

of materials, for example plastic, metal,

resin, and wood.

One of my projects was to replicate an

existing product that could be found in

my home. I made the vacuum cleaner

above with wood and painted it with

spray paint. Which one is the original?

I don’t have a lot of experience in

Graphic Design, but I’ve done some

illustrations using the mono type and

stencil techniques. I have designed web

site mock-ups, and developed corporate

identities. One of the areas that I am most

interested is in the graphic applications of

product design.

[noun]this is my Work

CAPÍTULO XIV O estado interior da criação

Depois que você reuniu as linhas ao longo das quais se

movem suas forças interiores, para onde é que elas vão?

Como é que um pianista exprime as emoções? Vai para o

piano. Para onde vai o pintor? Para a tela, pincéis e tintas.

Assim o ator volta-se para seu instrumento criador espiri-

tual e físico. Sua mente, sua vontade, e seus sentimentos

combinam-se, para mobilizar todos os seus elementos

interiores.Extraem vida da �cção que é a peça e fazem-na parecer

mais real, mais bem fundamentados os seus objetivos.

Tudo isso o ajuda a sentir o papel, sua veracidade inata, a

crer na real possibilidade daquilo que se está passando em

cena. Em outras palavras, esse triunvirato de forças interi-

ores assume o tom, a cor, os matizes e os estados de ânimo

de elementos que elas comandam. Absorvem seu con-

teúdo espiritual. Também emitem energia, poder, vontade,

emoções e pensamentos. Enxertam nos elementos essas

partículas vivas do papel. Desses enxertos vão brotando,

gradualmente, o que chamamos de elementos do artista

no papel.- E para onde se dirigem? – perguntaram.- Para algum ponto muito distante, em cujo rumo a trama da peça os arrasta. Avançam em direção a objetivos criadores, impelidos por anseios interiores, pela ambição e por movi-mentos inerentes ao caráter dos papéis. Os objetos em que concentram a atenção levam-nos a entrar em contato com os outros personagens. São fascinados pela veracidade artística da peça. E observem que todas estas coisas estão no palco.

Quanto mais eles se adian-tarem juntos, mais uni�-cada será uma linha de avanço. Desta fusão de elementos decorre um impornte estado inte-

311

22

Stars shine on Pac2 TV. Are you a star?

Stars shine on Pac2 TV. Are you a star?

Aschenberger

4RE: DESIGN

Hi, I am Hareem Cheema! I was born in Lahore, Pakistan. I spent some of my childhood in Riyadh, Saudi Arabia. I

moved to Colorado when I was seven and then to the Bay Area four years later. I am currently a senior at the University of the Pacific, Stockton campus studying Graphic Design and business.

Since childhood I was praised for my artwork and creativity. As I got older, I developed an interest in working with computers. I decided to combine my interests and major in Graphic Design, in which I can combine my talents to produce a variety of work to further my conceptual thinking and creativity.

In the future, I wish to channel my design work towards positive change and energy in society. I am certain that the education that I have received in the past four years will prepare me to be successful in my endeavors.

I am[NAME]

[noun]and this is my

HareemHareem Cheema

6RE: DESIGN

In order to create good design, I believe it is important to collaborate with other creative thinkers.

My objective is to work in a creative teamwork environment to maximize my potential as a designer.


[noun]


Paul Klee was a Swiss painter of

German nationality. I am inspired by his work because of his rich use of repetitive pattern and color. He was inspired by Islamic text work and Islamic tile because of its flat quality. Islamic art is non–representational, which was another inspiration for his work. I am also inspired by Islamic art, and like his work for his use of pattern and color. I also like his use of mixed media and combining

different mediums to create artwork.

He often used geometric forms and his

work had a fragile childlike quality to

them. He has inspired me in my use of

color and pattern, as well as layering of

different mediums and experimentation.

As a designer, I am influenced by his use

of geometric forms and also want to

experiment more with the look of simple

childlike quality added into my designs.

The works that I have chosen to show are ones that show my style,

which includes a lot of use of pattern and color. I really enjoyed making these pieces because I could incorporate so many techniques as well as ideas into my designs. These projects all had a strong theme and concept behind them. One of the pieces shown here is my Pakistani and Indian Restaurant design, which was was

inspired by the atmosphere and culture of the region. With my use of color and pattern, I created a South Asian look. I created multiple pieces for this project, inspired by my painterly style and used mixed media for the look of the restaurant to come together. I used fabric to add to the theme and concept of the project. I also experimented with this medium and incorporated it into my designs.


8RE: DESIGN

Lauren Friedrich I am

[NAME]

La u ren Friedrich[noun]and this is my Biogra phy

Lauren Friedrich My name is Lauren and I am approaching my senior

year in Graphic Design at the University of the Pacific

in Stockton, California. I was born and raised in sunny

Modesto, California.

From a young age to my years as a college student, my love of

design has blossomed from playful craft projects into creations

that have a motive to communicate and express thought. Before

Pacific, I attended Modesto Junior College, which allowed me to

explore this growing passion. I wasn’t fully aware of the direction

I wanted to pursue in the arts and humanities until I declared

myself as a Graphic Design major upon entering Pacific. My

decision as a transfer student was influenced by an art history

professor who exposed me to the many attractive styles of

art, and later, to an unforgettable experience that brought me

to the streets of Italy. It was at this point when I realized that

Graphic Design would always allow exploration and new

discoveries in design and art, as well as a feeling of passion

towards the work I produce.

I am a person who is driven, dedicated, and grateful for what

I am doing, not only because of the experiences I’m receiving at

Pacific, but also for my supportive family. My goal as a designer is

to have a positive influence and always maintain the enthusiasm

I have for art. Wherever I am in the future, I know I’ll be designing

with passion. Designing has become an exciting part of my life

that is now integrated into my everyday experiences, such as

travel, fashion, and cooking.

10RE: DESIGN

Lauren Friedh[noun]this is my Philosophy

[noun]this is my Inspiration

The works of Willem Sandberg are

influential to me as a developing

Graphic Designer because of his

experimental exploration of type as

forms. As a Graphic Designer from the

Netherlands, Sandberg was influenced by

the Bauhaus in Weimar, Germany. This is

a style in art history that I find fascinating

because of the simplification of forms that

are used in dynamic ways. Sandberg used

a lot of contrasting type sizes that created

interesting compositions of white space.

Along with size differences, Sandberg

played with textures that contrasted

with the smoothness of the type. This

juxtaposition of different textures is

appealing because of the rhythm that is

created throughout the page. Even with

all of these contrasting elements and

textures, Sandberg allowed for his work

to remain clean and simple. I like the

overall balance he was able to maintain

in his designs, while varying the different

graphic variables.

I am passionate about graphic design because of its ability to communicate in a way that

stimulates ideas and emotions. I hope to be a communicator through my designs by making a

positive difference within communities, provoking action and thought among all types of people.

Lauren Friedh

In the work I create, my goal is to

always have a concept-driven design

where every element has meaning and

purpose. Along with this structure, I

have an interest in how shapes can form

negative space to create interesting

compositions. Shapes are repeated

for a sense of rhythm, figure-ground

relationships are explored, and

typography is placed functionally

and visually in the various works I

have done. As my inspiration, I hope

my study and interest in Sandberg will

strengthen my typographic skills and

allow me to explore the different ways I

can create contrast and variation in my

designs. My future work would benefit

from Sandberg’s use of textures, either

by repetition in forms or in physical

appearance, giving it more dimension.


12RE: DESIGN

Glynnis Glynnis I’ve never been very good with these biography things. What

do I say about myself? There’s always just so much! But I shall

try for the sake of the reader or whoever may want to know

more about my short life.

So to start with a standard beginning, I was born and raised in

San Jose, CA pretty close to San Francisco. Just putting that

down as a landmark because it is easy to get dwarfed by such

a well-known city. In any case, I have lived in the same house

for 20 years, a house that hasn’t really changed except for the

number of plants and pets. So you can assume that after living in

a not-quite-but-almost-boring place for some time, a kid would

start making things up for entertainment. And that kid just

happened to be me.

I do not know when my interest in art began. Maybe it was when

I saw Disney’s “Beauty and the Beast” for the first time. I would

sit at the kitchen table with a stack of blank paper by my side

and draw pictures, illustrating my own stories for hours. They

were pretty wild stories. I have a brain that soaks up every

random piece of information, mostly through my own personal

reading and research projects. In addition to art, I love history

and literature. Off the top of my head I could tell you the name of

Napoleon’s horse and what the difference is between a galleass

and a frigate.

My interest in design did not really start until much later,

probably right before entering college. It’s the posters that got

me and book covers. I like the idea of my designs having some

immortality. But for now, it is back to studying and preparing

myself for the day when I, too, enter that elite world of being a

real graphic designer.

I am[NAME]

Glynnis Koike

[noun]and this is my Biography

16RE: DESIGN

GlynnisPay homage to the traditions of the past while placing those same traditions in the

space and scope of the modern age.

[noun]


If I had to choose an influence, it would

be Alphonse Mucha. I do not know

why I feel so drawn to his work. Maybe

it’s the organic forms, maybe it’s the

detail, maybe it’s just the sheer, elegant

beauty of his pieces. However, I think it

is mostly the fact that it is a nostalgic

style, something that uses the fine arts,

the past, and design to create this unique

means of visual communication. There is

also the grace that is imbued in his work;

I would love to nurture a style that

includes such a thing.

Thus, in relation to my own pieces,

perhaps a person may see this

influence or perhaps not. Mucha is not

the only designer that influences me,

but he is certainly an important one.


Glynnis

The work I do is very much a mix

between extreme detail and

simplicity. Two complete opposites, but

that is how I like to create new things,

by juxtaposing two different elements

against each other. One characteristic

that is prominent in much of my designs

are the hand-drawn illustrations. I like to

think of myself as an illustrator or at least

as someone who can work the fine arts

as well as a computer. Conveying an

abstract concept is also a favorite of

mine; it is a challenge to show such a

thing visually and I gladly welcome

it anytime.


1928JewelersParisNew YorkLondon

$10.00 USA

On the Edge of the

Possiblea m

emoir by jorn utzon

a memoir by an architect

IN 1957, THE construction of one of the greatest architec-tural feats of the twentieth century began: the Sydney Opera House, a mammoth building of ceramic and steel, perched on the coast of the Tasmanian Sea. A result of a design competition, the opera house stands as one of the most famous and recognizable buildings of the modern era. Yet what of its creator?

ON THE EDGE OF THE POSSIBLE tells the compelling story of Danish architect Jorn Utzon and his nine years' work on the conception and construction of the Sydney Opera House. Taking inspiration from ships' sails, caves, and orange peels, Utzon idealized the image that is now an iconic structure of Australia. An epic journey of the mind and soul, complete with disappointment, frustration, tragedy, and yet ultimately triumph, this is the enduring tale of one man and his masterpiece.

DANTE’S

ivine

Comedy

ANTHONY HOPKINS

CATE BLANCHETT

JEREMY IRONS

WALT DISNEY PICTURES AND WALDEN MEDIA PRESENT AN ANDREW ADAMSON FILM DANTE’S DIVINE COMEDY BASED

ON THE POEM BY DANTE ALIGHIERI A MARK JOHNSON/SILVERBELL FILMS PRODUCTION ANTHONY HOPKINS CATE

BLANCHETT JEREMY IRONS MUSIC BY HARRY GREGSON-WILLIAMS COSTUME DESIGNER ISIS MUSENDON EDITED BY SIM

EVAN JONES PRODUCTION DESIGNER ROGER FORD DIRECTOR OF PHOTOGRAPHY KARL LINDENLAUB CO-PRODUCER DOUGLAS

GRESHAM EXECUTIVE PRODUCER PERRY MOORE SCREENPLAY BY ANDREW ADAMSON & CHRISTOPER MARKUS PRODUCED

BY MARK JOHNSON ANDREW ADAMSON PHILIP STEUR DIRECTED BY ANDREW ADAMSONMARCH 19

TAKE THE ROAD THAT LEADS TO HEAVEN....OR HELL.

18RE: DESIGN

Samantha Kowalski

20RE: DESIGN

Samantha KowalskiBiography

[NAME]

[noun]and this is my

Hi, I am Samantha Kowalski! I’m currently a Junior/Senior

at the University of the Pacific in Stockton, California. I’m

working towards completing a Bachelor of Fine Arts in Graphic

Design and obtaining a certificate in Pre-Law. I am originally from

Elk Grove, California, but moved to Salinas in 1995 when I was

eight years old. I’m an only child which influences why I am self

motivated and independent.

I became interested in Graphic Design in my Senior year at

Everett Alvarez High School in Salinas, California in 2005. Prior to

my Senior year I never took an art course other than art history.

In my Senior year I enrolled in the Yearbook class which allowed

me to explore an unknown artistic talent. In Yearbook I was

responsible for the budget, but ended up designing the entire

book. I designed the page layouts. At this time, I was asked by

Josten’s to apply for a position upon receiving a Graphic Design

degree. I created the name for the yearbook “Transformation”

because during this time my high school was going through a

redesign. New buildings were built and improvements were made.

Besides art I have other interests. I am interested in law. I live for

the moment for the day I can stand before a Judge and argue a

case. My ultimate goals are to become a political figure who can

influence and affect change. I am passionate in all that I do. Every

project whether it’s large or small I throw myself into it. Whether

it is art, law, or something else I will remain passionate and never

forget how I got to where I am today!

I am

Samantha Kowalski

Michal Batory is a famous Graphic

Designer in France. Not only is

he famous, but his posters are all cover

the country. I really like how his use of

collage and interesting juxtapositions.

My favorite design technique is collage,

which Michal Batory primarily uses,

because it brings together different

images to create a whole new image. His

typography is playful and dynamic. For

instance, typography doesn’t have to

be conventional it can be manipulated

to work with any image. One reason he

is inspirational is because I can never

read any of his posters. I think that many

times the content of the poster can

take us away from the creativity of the

design. This language barrier allows me

to see the design first and then try to

differentiate his message. In this way I

challenge myself as a designer because

communication is essential to good

Graphic Design.

Inspiration

Philosophy[noun]

this is my

[noun]this is my

I base my design philosophy on creating designs with a personal touch. I like to create designs

that are unique to business in which they are for giving them a personal and customized look.

Samantha Kowalski

22RE: DESIGN

Work[noun]

this is my

The work that I feature above shows

some layouts that I have created

within Adobe InDesign, Illustrator,

and Photo Shop. Not only do I show

my Graphic Design work, but also an

example of a computer based illustration

combined with the traditional media of

drawing in the image of the Nutcracker. I

also show an example of a painting that I

have done in the upper right hand corner

of the Flowers.

I approach design in a unique way. I

create designs that are different and

unique. I incorporate bold color and

compositions that stand out. I believe

that design should be fun and creative.

My designs incorporate something special

that makes them unique. My favorite

technique is collage. I like the layering of

images and combining of images to make

a new picture. Collage takes a special

talent because it utilizes all the skills that

are learned through the major of

Graphic Design.

Samantha Kowalski

David MaymanI am currently a 20 year old third year Graphic Design student at

the University of the Pacific with a passion for making a visual

impact on the world. I strive to pursue fresh, creative solutions to

design while maintaining outstanding quality.

I was born in West Hills, CA, one of the many suburbs of Los

Angeles. I attended New Community Jewish High School in its first

year of existence, and helped build it to quickly become one of the

largest private schools in Los Angeles. There I began my interest in

Graphic Design by designing for different clubs, bands I was in, and

the school newspaper. I also found a passion for music, and joined

several bands as a drummer.

In my second year at Pacific, I became the first sophomore to be

hired by ASUOP Design, the associated students’ design firm. After

a year as a designer, I quickly rose up becoming the rehire. In my

second year at ASUOP Design I took a supervisor role over the

other designers and became producer of ProwlTV, a brand new

closed-circuit TV network on campus. In 2009 I created animated

ads for ProwlTV using motion graphics skills I had taught myself. I

was responsible for the branding of ProwlTV, which is an ongoing

project. As of June 2009 I will be promoted to Art Director of

ASUOP Design, and will supervise seven other designers.

A good graphic designer inherently has the power to influence

the masses and change history. I have a strong belief that we, as

the next generation of graphic designers, must see our potential

to influence the masses; we must make sure that we personally

believe in what we are influencing. There is unbounded merit in the

prospect of ethical Graphic Design, and I have dedicated myself

wholly to this cause.

I am[NAME]

David Mayman

[noun]and this is my Realization

David Mayman

24RE: DESIGN

David MaymanI am motivated to master the art of visual communication in a fresh, intuitive manner through a

multitude of media. I am dedicated to reshaping design and making its future more pure through

outstanding quality and ethics.

[noun]this is my Motivation

[noun]this is my Inspiration

Milton Glaser is a renowned

graphic designer and illustrator

from the 20th century. His design

solutions are simple yet elegant. He

has the outstanding ability to find the

most communicative way develop a

design without becoming convoluted or

too complicated. His work is also very

fun, stylized, and doesn’t take itself so

seriously. His work is highly identifiable

and strangely understandable by

anybody. It is freshly engaging.

I also admire what Milton Glaser did to

the field of illustration. In the 1950s the

quality of photography finally began to

surpass that of illustration. Milton Glaser

and his associates at Push Pin Studios

saw this trend and revitalized illustration

by providing something that photography

could not. They ushered in the age of

conceptual illustration, which proved to

be a very valuable communicative device.

My work may not be visually influenced

by Milton Glaser, but it is conceptually.

The effect his work has had on modern

design is very fascinating, and I admire his

courage to start such a radically different

style. He was one of many trailblazers

that shaped the way we see design today.

David Mayman

For the past eight years I have been

discovering my design style and

determining what I feel is valuable. At

this point in my design career I strive

for diversity. I feel that in this day and

age we must be able to do anything and

everything, and somehow even more. I try

to keep my over arching goal of utmost

quality in mind at all times in my design.

I try to base my designs strictly on the

content they are portraying. I believe

in having a reason for every decision

that is made in the design. It is my goal

to portray the concept as clearly as

possible while still exploring elegant and

innovative solutions. Though this may

seem restrictive, I do not let this diminish

my creativity in any way. I feel that if the

message is lost, the design piece loses

its meaning and impact. I strive to make

my designs meaningful and hope to stray

away from simple “eye-candy” design.

[noun]this is my Application

26RE: DESIGN

I was born in Denver, Colorado, on January 29, 1987. I was the

fourth of five children to be born in the U.S. after my parents

emigrated from Mexico in 1982.

After moving around for some time, my family settled in

Stockton, California in 1998. I attended Franklin High and

graduated in 2005 with honors. I completed general education

courses at San Joaquin Delta College and transferred to the

University of the Pacific as a Graphic Design major in 2007.

Growing up, I lived well within the realms of poverty. Though

my family went through many hardships, looking back, I feel

fortunate to have had a loving family and siblings that share

my enthusiasm for art. Thinking retrospectively about my life,

I’m afflicted and at the same time equally grateful to have had

such an experience. In many ways, it prepared me for future

challenges by asserting the value of work ethics and forcing me

to be creative with my resources. In the end, my experiences

have had the effect of encouraging my development as an artist.

As a student I [try and] have tried to continually challenge

myself, as I’m driven by my concepts. Initially I produced art not

for “art’s sake” but art for my sake. However, in the process of

exploring possibilities and researching various topics I began

to understand and develop a great interest in practical art and

design that serves a greater purpose beyond aesthetic qualities.

This new sensibility has helped me to reconnect to the world

around me and refocus as an artist.

I am[NAME]

Ivan Rocha[noun]

and this is my Look Back

Ivan Rocha

28RE: DESIGN

Imagination is key


[noun]this is my Starting Point

My design work often draws

from a variety of sources and

is influenced by an array of artists and

styles. However, an artist that I continually

refer back to for inspiration is Herbert

Bayer. He was born on April 5, 1900 in a

town near Salzburg in Northern Austria.

He became known as a “Renaissance Man”

for mastering various trades including

graphic design, painting, photography,

typography, and architecture. At age 20,

He ventured to Germany and discovered

the Bauhaus school of art, which he joined

in 1921. After four years at the Bauhaus,

Bayer was appointed director of printing

and advertising. Bayer was among the

leaders pushing the limits of design.

What I admire most about this artist

is the practicality and innovation of

his design practices and the universal

ideology he imbued in his work. For

me, his work and ideas have come to

represent an infrastructure; a sort of

starting point from which I can spring

board into my own ideas.

Ivan Rocha

When I design I generally don’t

try to employ any particular

style. I feel that the overall look should

derive from the conceptualization of the

project at hand. After all, the concept

is usually the foundation of any design

project and everything stems from it. So

as a designer I tend to focus a lot of my

energy on the initial brainstorming phases

of the design process. In each project I

[noun]this is my Vision

Imagination is key

Ivan Rocha

take what I know about the principles of

graphic design and what has been done

in the past, and allow my imagination to

run with it, while consciously trying to

find a unique solution that retains certain

elements that balance the composition

and solidify the design.

30RE: DESIGN

Production Notes[noun]

these are our

Printed on Neenah Environment® Premium Recycled Paper. The

paper consists of 100% post consumer paper is FSC Certified and

alternative fiber papers, made with 100% green energy, and is Green

Seal Certified and archival.

The pages within the magazine are printed on Neenah Mesa White

Smooth 80lb text paper. This paper is made with 50% alternative fiber,

such as bagasse or bamboo, and 50% post consumer fiber.

The cover of the magazine is printed on Neenah Mesa White Smooth

80lb cover paper. Like the pages within the magazine this paper is

also 50% alternative fiber, such as bagasse or bamboo, and 50% post

consumer fiber.

The magazine was printed on an EPSON Stylus Pro 4800 printer with

printer profile Pro 4800 EMP_MK and media type enhanced matte

paper on superphoto 2880dpi with printer color management off.

The typefaces that were used were Gotham Book for the body text

and for the headings we used Base12sfsc, and a few individualized

typefaces for the individual spreads.

Environmental Savings

By printing on environmental paper we were able to save six pounds

of wood which is less than one tree and saved enough oxygen for

one person. We saved seven gallons of water which is enough for one

person to take an eight minute shower. We saved enough energy to

power one house for one day. We saved two pounds of carbon

emissions which is equivalent for one tree growing for ten years. We

saved one pound of solid waste which equals one 32 gallon container.

class magazine

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