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Established in 2006, the Spikes are working to make 2011 their best year to date as the Single-A Affiliate of the Pittsburgh Pirates. Playing in gorgeous Medlar Field at Lubrano Park, this state of the art 5,570 seat facility is shared with the Penn State Nittany Lions Baseball Program, which competes in the Big Ten Conference, and is also open to the public for tailgating events during Penn State Football Saturdays.
The State College Spikes celebrated a great 5th Anniversary Year in 2010. The Spikes broke their single-game attendance record twice, first with a franchise-record 5,775 fans on Opening Night, and then eclipsing that with 5,807 fans on July 30th! The Spikes day-of-game ticket sales this year were also the best in franchise history with four games breaking the 1,000 mark and setting a single-game record on the last game of the year (1,625).
Some very exciting off-field news also happened for the Spikes on August 4th, 2010, as their Chairman and Managing Partner, Chuck Greenberg, and Hall of Fame Pitcher, Nolan Ryan emerged victorious in a bankruptcy court auction, winning the right to purchase the Texas Rangers. Chuck, who continues in his role with the Spikes, is now Managing Partner and CEO of the American League Champion Texas Rangers.
here bucsSTATE COLLEGE SPIKES SNAPSHOT• Year Established: 2006• Short-Season Class A Affiliate of the Pittsburgh Pirates• Location: State College, PA (on campus of Penn State University)• Penn State Student Enrollment: 42,039• Ballpark: Medlar Field at Lubrano Park• Ballpark Capacity: 5,570 Seats• League: New York-Penn League• Schedule: 76 Games / 38 Home• Season Length: June – September• 2010 Spikes Total Attendance - 140,931 (Over 3,800 fans average per game)• Annual Ballpark Visitors: Approximately 300,000** Includes Penn State
Baseball, Penn State Football Saturdays
& Special Events.
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
FRANCHISEACCOMPLISHMENTS• 2008 Larry MacPhail Promotional Trophy Nominee• Medlar Field at Lubrano Park is the First LEED Certified Ballpark in the U.S.• Host of the 2009 New York-Penn League All-Star Game• Jason Dambach - Winner of 2010 Robert F. Julian Community & Baseball Service Award
• Matt Neri - Winner of the 2010 NYPL Groundskeeper of the Year Award
sTArT
The
With 75% of the materials used to
construct Medlar Field at Lubrano Ballpark
being recycled, to the water and energy
conservation techniques designed specifically for
this facility, we are proud to operate the first-ever
LEED (Leadership in Energy and Environmental
Design) certified ballpark in the country! We continue
to incorporate daily initiatives to uphold our LEED
status by providing the fans the opportunity to be
“green” as they attend each game by:
• Properly recycling their containers
• Water-conserving restrooms
• Concession choices are green, as we
recycle the oil used to prepare food choices!
• We promote “going green” nights throughout the
season to keep our fans educated and help us with
our green initiatives!
fIrsT Leed cerTIfIed sTAdIum In The cOunTrY!
medLAr fIeLd AT LubrAnO bALLPArK
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
?With Spikes Baseball we have the critical elements
that make sponsorship at Medlar Field at Lubrano
Park a powerful and unequaled brand and
business builder. Your company name, product
and services can be showcased in places
where your competition does not exist. Engaging
our fans in one of our multi–layered marketing
campaigns with your company’s message will
leave a lasting impression on your expanding
consumer base.
Does your advertising have emotion? Does it create
memories for your audience that they take with
them? While emotions are running high, your business
is in front of a target audience who will associate your
company name and message, with entertainment
and fun. You will get countless impressions that
impact critical areas beyond the bottom line.
Whether your marketing objective is branding,
building image, driving traffic or a community
support piece, Spike Baseball has the sources to
accomplish your goals.
WhY The sTATe cOLLeGesPIKes
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
KEY DEMOGRAPHICSProfessional Sports Attendance (source ESPN.com) o NFL (2008) – 17,291,624 o NBA (2008-2009) – 21,389,899 o NHL (2008-2009) – 21,395,541 o Minor League Baseball (2008) – 43.3 Million
• Almost 70% of fans have a household income of $50,000+.
• Over 50% of fans have children under the age of 17 living at home. 30% have two or more children under the age of 17 living at home.
• Average cost to attend for a family of four: (Source: Team Marketing Report)*Price based on 2 adult tickets (avg. price), 2 child tickets (avg. price), 4 small soft drinks, 2 small beers, 4 hot dogs, 2 programs and parking* - MiLB (2007) - $49.70 - MLB (2007) – $176.24 - NHL (2006-2007) – $258.08 - NBA (2005-2006) – $267.37 - NFL (2005) – $329.82
“Minor League attendance has exploded - from 12.3 million in 1980 to (gulp) 43.3 million last year. The minor leagues are now officially cool. And getting cooler.” - ESPN.com
AVAILABLE NAMING AREASThese packages include Naming Rights to area of the Ballpark, Prominent Signage in the selected area,
Marketing Opportunities for product/services to an area, Advertising Space in our program, Feature Spon-
sorship on Spikes Radio Network, Public Address Announcements during each game and Video Board Rec-
ognition.
• Press Box
• VIP Gate
• Suite Area
• Hospitality/Luxury Suites
• Party Suite
• Pregame Show
• Kids Club
• Kids Zone
• Bob the Baseball Dog
• Grounds Crew
• Third Base Picnic Area
• Outfield Bleachers
• Party Deck
• Extra Innings Club
sTATe cOLLeGe sPIKes
nAmInG rIGhTs OPTIOnsEstablish your company as a premier player in
the Central and Western Pennsylvania market by
becoming a naming rights partner. Provide your
company with the ultimate in branding by choosing
a high-profile piece of inventory at Medlar Field at
Lubrano Park, where fans will associate your
company name and logo with each experience.
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
State college SpikeS Signage
For exposure to a captive audience, ballpark signage
offers your company a desirable method to reach
several hundred thousand potential customers each
year. From the video board to unique placements
such as the foul poles, there are a myriad of
opportunities to increase your company’s top-of-
mind awareness. These image building forms of
marketing are always in high demand and provide a
value and prestige for your business.
Scoreboard Signage
The central focal point of the ballpark is this state-
of-the-art video scoreboard.
outfield billboardS
One of the most highly sought after pieces of
ballpark real estate, providing direct/indirect viewing
throughout the game and in media coverage.
Top Backlit Panels (5’ h x 18’ w)
top left and top right, just below clock
Center Top Backlit Panel (5’ h x 30’ w)
Tri-View Panels (18’ h x 15’ w)
rotating signs located on either side of video board
Bottom Backlit Panels(15’ h x 12’ w)
large signage on either side of scoreboard
Façade Signs(2.5’ h x 12’ w)
sTATe cOLLeGe sPIKes sIGnAGeunPArALLeLedVIsIbILITY
FACAde SignS
Prominent backlit signs are showcased on the
facing of the luxury suite level and are also visible from
outside the facility.
concourSe SignS
These backlit signs are displayed along the main
concourse between the high-traffic concession areas.
Outfield Billboards (7.5’ h x 13.5’ w)
In-GAme PrOmOTIOns
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
IN-GAMEPROMOTIONSIn-game promotions are an emotion-filled way to
bring your sponsorship to life by engaging in fan
interaction, excitement and brand recognition
for your company! In-game promotions are
remembered and spoken about long after fans
leave the ballpark, producing goodwill and valuable
word-of-mouth advertising for your business.
Whether it’s the “T-Shirt Toss”, the “Sing For Your
Supper Contest”, “Dizzy Bat Race” or “Guess The
Attendance”, this interactive fan experience will
have all eyes focused on your company name and
logo every Spikes game!
AS THE FEATuRED GAME DAY SPONSOR, YOuR COMPANY wILL RECEIVE:• Marketing exposure to thousands of fans inside
and ouside the ballpark via media outlets
• Pre-game day marketing exposure to thousands
of fans inside and outside the ballpark through
signage, radio, web, TV and print
• Opportunity to display signage throughout the
ballpark on gameday
• Video board recognition and live P.A. announcements
throughout the game to highlight your business
• Opportunity to showcase your business through
concourse display and exit sampling
• Opportunity for company representative to throw
out a first pitch and appear on the radio
• Tickets to the event to entertain staff, customers
and colleagues
Game sponsorships with the State College Spikes provide your company with a
platform to obtain maximum exposure in a unique and creative way. We can custom
fit an event to match your company’s marketing objectives through giveaway items,
entertaining acts, themes and special events.
eVenT sPOnsOrshIP
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
As a game sponsor you can display your products and services in front of the thousands of
fans who attend that night’s game
Broadcast your company’s message during the
exciting, live radio broadcasts of Spikes baseball.
Placing your ad on our multi-station network
throughout Central and Western Pennsylvania
provides an extensive reach and brings your
message to the listeners every day during
baseball season. All 2011 season games (home,
away and post-season) can be heard on the
team’s radio network broadcasts, and can also
be accessed through live streaming audio on our
team website.
radio SponSorShip inventory
• :30 or :60 radio commercials run during inning breaks
• Title sponsorship of radio network
• Out-of-town scoreboard
• Pre- and post-game shows
• Printed materials
rAdIO
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
PrInT print SponSorShip inventory
• Game Day Programs: distributed FREE to ALL
fans as they enter the ballpark – choose the inside
front/back cover in full color or black and white full,
half or quarter page ads. This will earn several
hundred thousand impressions for your business.
• Ticket backs, flex books, mini plans, ticket
envelopes, season tickets, promotional pocket
schedules – each can used as a bounceback coupon
or to drive traffic directly back to your business.
sPIKes rAdIO neTWOrK cOVerAGe AreA
SEE YOUR LOCAL TOYOTA DEALER TODAY!
TOYOTA TUNDRA.2008 MOTOR TRENDTRUCK OF THE YEAR.™
all-day ballpark outing• Company softball game on the field
• All-you-can-eat lunch buffet
• Game ticket
• Home run derby and speed pitch games
• Tours of the facility
company picnic• All-you-can-eat picnic buffet and game ticket
• Special area of the ballpark for your company
State college Spikes Season ticket options• Rail Kings (Fun Deck Area/Waitress Service)
• Diamond Club
• Field Box
• Bullpen BoxFuLL-SEASON LuxuRY SuITESThe perfect environment to entertain your guests in privacy, ease, and style, Medlar Field at Lubrano Park features magnificent full-season suites that provide a private, close-up view of the field. Luxury suites accommodate 20 people, with 12 exterior seats. Amenities include access to private suite level lounge, VIP parking, climate-controlled environment, TV with cable access, wet bar and refrigerator, and full-service catering with waiter/waitress service. Medlar Field luxury suites are available for use during Spikes’ and Penn State Baseball games, for Penn State Football Saturdays, as well as concerts and other special events.
TIcKeT hOsPITALITYAn
d
OPTIOns
sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com
NIGHTLY LuxuRY SuITE RENTAL:
• Marketing exposure to thousands of fans inside and ouside the ballpark via media outlets• Enjoy a game or an event in one of the ballpark’s plush suites• Two Party suites (40 people each)• Select from a fully-catered suite menu of food and beverage• Rental includes tickets and select number of parking passes