Clarke County Mentor Program

Turner Fordham, Lindsey Wesloski, Hannah Hester, Courtney Gupta, Grace Hulett

The StoryInvest in the future. Mentor a child.

By the NumbersIn 2013-2014:

295new mentors were trained

584mentors visited their

mentees

6,500mentor/mentee visits

took place

21 Clarke County schools supported mentors and mentees

Goals

OrganizationalRecruit new and retain current

mentors

Social Media1. Facebook: Generate diversified

content 2. Twitter: Inform current mentors

of future events the program hosts and drive engagement

3. Youtube: Build brand story

● Active account, event focused

● Posts: pictures of mentors with mentees, events, giveaways, and event details

● Problem: Not diversified enough!

Facebook

Twitter● Cover photo and profile picture

● Irregular cadence: last post September 16th

● Posting about: articles, events, and giveaways

● Problem: Need to inform and drive engagement!

Youtube

● No uploads in 6 years

● Old videos highlighted mentors

● Problem: Needs new, heartwarming content!

Platform by Platform Strategy

YoutubeBuild brand story

Show impact on mentors and mentees

FacebookDiversify content

Increase engagement

TwitterMore retweets from

mentors

Hashtags

Be informative, but also add fun

content

Recommendations

Questions?