clarity in mark making | abby covert | opening keynote #iias16
TRANSCRIPT
Clarity in mark making
by Abby Covert
“…the expressive
qualities that add to the look and feel of an
artwork.”- The Tate
Art & Science
What can we teach aboutthe art part of information
architecture?
“How do I get executives to believe me about our users?”
“How can I get the designers and developers on the same page?”
“How can I deal with people in my organization who
don’t want to change?”
“How can a huge organization ever come to an agreement about
what needs to change?”
Messy Human Questions
Pattern #1 Mental Model
Differences
Pattern #2 Conflicting
Incentivisation Models
Pattern #3 Fear & anxiety
Pattern #4 Time & Money
How can Ias make clearer
marks?
Be the facilitator, not the expert
Keep it messy
Position Ia as an ongoing conversation
Do the IA
…then do everything else
* Spoiler Alert: this never works
Governance
See things from all sides
Share Ownership
To Make clearer marks
1. Be the facilitator, not the expert
2. Keep it messy
3. Position IA as an ongoing conversation
4. See things from all sides
5. Share ownership
I wrote a book about information architecture for everybody!http://abbytheia.com/makesense/
Grazie!