clarendon-liyuan

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1 8 larendon 4 5 C

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Page 1: clarendon-liyuan

18larendon

45C

N w

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45 BCONTENTIntroductionType FamilyType Family AnatomyBranding

2 3 4 510 Z

N w

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Cal

rendon

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introduction

Clarendon is a slab-serif typeface created in 1845 by typographer and Lord Mayor of London, Robert Besley.

The typeface was originally created for use by the Fann Street Foundry, a type foundry that specialized in display fonts. The name "Clarendon" comes from

the Clarendon Press, a branch of the Oxford University Press.Robert Besley was born on October 14th, 1974. He

learned how to print in his father’s shop when he was a young man. When the print workshop was \inherited by his

older brother, Robert was employed helping his brother manage and print the Devenshire Chronicle,

a modestly circulated liberal newspaper. It was here Besley gained his appreciation for type setting

and liberal politics. In 1820, Besley joined the Messrs. Thoregood (Fann Street) type-foundry,

the firm that he would later become head of.C

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LA

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ERClarendon Text

Clarendon Serial

type family

A

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END

Clarendon Condensed

Academy

Besley Clarendon

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185

O Ntype family anatomy

Slightly square curves

Crossbars are centralised

Width is slightly expanded

Axis of contrast is vertical

Double storeyed with closed tail

Fully rounded ears

Double storeyed, with a curved tail

w

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5 ZN L

wBracketed serif

Very round ball terminal

Thick and long serifs

Long and thick beaks

Hooked and round tip

Variable strokes

Equal half of the spines

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COMPARISON WITH TRANSIONAL A OF TYPEFACE

Bracketed serif

With spur

With teardrop terminal

With teardrop terminal and counter

With teardrop terminal and stemL

Page 11: clarendon-liyuan

COMPARISON WITH TRANSIONAL A OF TYPEFACE

Bracketed serif

With spur

With ball terminal

With ball terminal and counter

With ball terminal and stem

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E

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E D

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D

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DESIGN BY: Wong Li Yuan

MMD 46

THANK YOU!!!