clarabridge

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voice of customer

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Page 1: Clarabridge

voice of customer

Page 2: Clarabridge

encuestas

call centread-hoc

facebookblogstwitter

comunidades

emailforosvalor volumen

Multi canal

Page 3: Clarabridge

multi idioma

español : inglés : francés : alemánitaliano : holandés : portugués : ruso : chino

Page 4: Clarabridge

Twitter Facebook

Product Reviews

Awareness

CommunitiesCorporate

WebsiteBlogosphere

ResearchCall Centre

CRM SystemsSurveys

SupportMarket Research

Voice Recordings

Emails

IM/Chat SessionsSurveys

Customer Support

Transactional Data

Upsell

Churn

ForumsSurveys

Web AnalyticsOnline Feedback

Purchase

multi etapas

Medir el caminono el último

comentario…

Page 5: Clarabridge

Club ID : xxx123 Canal : EmailGroup No : 44.0Formato : Extra NorthTienda ID : 6107.0Tienda : Walkden Extra

Combine datos estructurados & no estructurados para un

mayor conocimiento

multi dimensional

Clubcard number: xxxxxxxx123

. I Was only second in line and still waited over 20 minutes !

Page 6: Clarabridge
Page 7: Clarabridge

Tag Parts of Speech & Entities

Understand Clauses &

Relationships

Extract Facts

1 2

Article NounNoun

VerbAdjective

VerbAdjective

Bare ShelvesGreat Staff

Bare StaffGreat ShelvesNOT

nlp (natural process language)

Procesamiento del lenguaje natural

“The shelves were bare

the staff were great.”

but

Page 8: Clarabridge

+1 Positive sentiment in “Staff” category

“The staff were helpful”

-2 Negative sentiment

in “Staff” category

“The staff were not helpful”

+3 Positive sentiment In “Staff” category “The staff were very

helpful”

analísis del sentimientofantastic

good

ok

fair

terrible

Clarabridge permite refinar

según el uso

Page 9: Clarabridge

“entiende semánticamente”

cada frase, cada verbatim, de todo tipo de

fuentes, “puntuada” y

“refinada”

Page 10: Clarabridge

categoriza

Plantillas sectoriales agilizan la

creación de modelos

Modelos Horizontales

Website ExperienceBasic Emotions

Customer Supportetc…

ModelosVerticales & Segmento

RetailTelcoBanca

Segurosetc…

Page 11: Clarabridge

clasifica

reglas de clasificación

probadas crean y agrupan

conceptos de forma

automática

SKU Empleado Tienda Precio

Page 12: Clarabridge

Modelo Telco

Plantillas sectoriales agilizan la

creación de modelos

Templates para Telco

Fulfillment

Rates / PlansPrepaid

Website

Bill

Product features

Page 13: Clarabridge

Modelo Retail

Plantillas sectoriales agilizan la

creación de modelos

Templates para Retail

Checkout

Rates / PlansEmployeesProducts

Store Look & Feel

Shoping experience

Receipt & Payment

Page 14: Clarabridge

Modelo Banca

Plantillas sectoriales agilizan la

creación de modelos

Templates

para Banca

Brachexperience

Cash pointOnline Banking

Brand

Employees

Products

Page 15: Clarabridge

Modelo Hoteles

Plantillas sectoriales agilizan la

creación de modelos

Templates para

Hostelería

Rooms

Checkin / CheckoutLobby

Frontdesk

Price

Housecleaning

Page 16: Clarabridge

Modelo Restauració

n

Plantillas sectoriales agilizan la

creación de modelos

Templates para

Restauración

Employees

Food / BeveragePayment

DiningExperience

Service

Reservations

Page 17: Clarabridge

dashboard

Para identificar

rápidamente problemas y

acciones

Page 18: Clarabridge

dashboard

Cada frase, cada

verbatim, de todas las fuentes,

“puntuada” y “refinada”