claire madden | the gen z challenge: demands and needs of the next wave of students

The Gen Z challenge: Demands and needs of the next wave of

students Futureproof NOWWednesday 9 September 2015

SCREENAGERS

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change. Chang

e. Change.

Change.

Change. Chang

e. Change.

Change.

Change. Chang

e.

Change.

Change.

Change.

Change. Chang

e.

Change.

Change. Chang

e.

Change.

Change.

Change.

Change.

Change.

TABLETS

TWEETS

WE’RE JUST

A GENERATION AWAY

FROM IRRELEVANCE.

WE’RE JUST

A DECADE AWAY FROM IRRELEVANCE.

WE’RE JUST

A FEW YEARS AWAY

FROM IRRELEVANCE.

RESPONDING TO CHANGE

“The current Australian university model – a broad-based teaching and research institution, with a large base of assets and back office – will prove unviable in all but a few cases.”

- Ernst & Young University of the Future report

Digital technologies

Democratisation of knowledge and access

Integration with industry

Contestability of markets and funding

Global mobility

Source: Ernst & Young University of the Future Report

Only occasionally in history do massive

demographic shiftscombine with huge

social changeand ongoing

generational transitionsand rapid

technological trendsso that within the span of a few decades,

society altogether alters.

UNI DEGREES

7.2billion 23.5million

3.5billion 11.7million

Iron ore $66.0 bnCoal $38.0 bn

Natural gas $17.8 bnEducation-related

personal travel $17.6 bn

Education:Largest services

export.

Higher education sector $11.7 bn in

export income.

Source: Ernst & Young University of the Future Report

GENERATIONS

TECHNOLOGY TIMELINE

IF SOCIAL MEDIA SITES WERE COUNTRIES…

1, 2, 3, 4

Children with access to

touch screens

Children who look at/read stories from

touch screens at least weekly

Above average vocabulary skills

19.5% vs 14.5%Printed + Touch Screen Only Printed

Gen Alpha & Touch Screens

Source: National Literacy Trust

Children with access to

touch screens

Children who look at/read stories from

touch screens at least weekly

Above average vocabulary skills

19.5% vs 14.5%Printed + Touch Screen Only Printed


Gen Alpha & Touch Screens

What Gen Z & Gen Alpha Read:Digital Printed


Impact of Technology on School Students

Detrimental

Beneficial

Enhanced learning & productivity

Too much time spent

0 10 20 30 40 50 60 70

33

38

44

65

DIGITAL

VS

PHYSICAL

“Technology doesn’t provide the physical contact that benefits wellbeing. Cognitive function improves when a relationship is physical, as well as intellectual, because of the chemical process that takes place during face-to-face communication”

- Mental Health Foundation, 2010

“Digital technologies will not cause the disappearance of the campus-based university. Campuses will still exist as places of teaching and learning, research, community engagement… assuming universities can deliver a rich on-campus experience”

- Ernst & Young University of the Future report

Calls to ChildLine in previous 5 years showed that calls about loneliness had nearly tripled.

- Report from the National Society for the Prevention of Cruelty to Children, 2010

2010 Photo-bombing

2011 Planking

3. YOUTUBE

EFFECTIVE ENGAGEMENT

Speaking Gen ZA quiz!

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baechronchillaxyolotbhfomo

02 8824 [email protected]

/clairevmadden