Address_ 7~8F CJ Cheiljedang Center, 330, Dongho-ro, Jung-gu, Seoul, Korea(Postal code, 100-400)

Telephone_ 1577-0700

Website_ www.cjfoodville.co.kr

CJ foodvilleCJ FooDville BRoCHURe

2012

CJ Foodville Corporation started its business by opening a family restaurant business in 1994

and successfully launched a homegrown, Western-style family restaurant VIPS in 1997 to

lay the foundation as a specialized food service company. CJ Foodville Corp. has grown as a

firm, integrated food service company, splitting from CJ Corp. in 2000 and merging group’s

franchise business division in October 2006.

CJ Foodville is a compound word combining ‘Food’ and ‘Village’, pursuing toward a com-

fortable, relaxing, and fun family restaurant where customers can feel the same way when

enjoying having a meal with families and neighbors in the village. This is a strong expression

of CJ Foodville to deliver family-like, touching service to customers.

Beginning a Journey

as a Global Food Service

& Culture Company

CJ Foodville with its OnlyOne spirit of pursuing differentiated taste and quality as its No.1

value and its technical capability accumulated for over 10 years has developed creative and

unique brands. Through such efforts, CJ Foodville currently runs 14 restaurant & franchise

brands and multi-restaurant culture spaces, ‘CJ FoodWorld’.

Restaurant brands include premium steak house ‘VIPS’, global Korean food brand ‘Bibigo’,

seafood family restaurant ‘SeafoodOcean’ and ‘Fisher’s Market’, unconventional Chinese

casual restaurant ‘China Factory’, New York style dining cafe ‘The Place’, New York style

traditional steak house ‘The Steak House by VIPS’, noodle restaurant ‘Cheiljemyunso’, home-

made burger restaurant ‘VIPS Burger’, and curry restaurant ‘Loco Curry’ and there are over

120 stores nationwide being operated under direct control.

Falling in love

with 14 Types of Diversity,

1,800 Types of Happiness

CJ Foodville is a compound word combining ‘Food’ and ‘Village’, pursuing toward a comfortable, relaxing, and fun

family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors

in the village.

About CJ foodvilleFranchise brands include healthy bakery with different ingredients ‘TOUS les JOURS’, pre-

mium dessert cafe ‘A Twosome Place’, convenience cafe ‘Twosome Coffee’, and fresh &

healthy premium ice cream ‘Cold Stone Creamery’ with 1,700 stores nationwide in opera-

tion under direct control or as franchises.

More Than Imagination,

Multi-Restaurant Culture Space ‘CJ FoodWorld’

With its vision of ‘Create the World of New Food Culture’, CJ Foodville has been creating a

place for everyone’s happiness, providing healthy taste and devoted service. Further, based

on its business skills and know-how, CJ Foodville launched ‘CJ FoodWorld’, a food culture

theme park, where customers can experience 17 brands of CJ Foodville and CJ Cheiljedang

at one place, at CJ Cheiljedang Center in 2011. As the first flagship store in food industry, CJ

FoodWorld is leading food culture trend in Korea, creating a place for customers to experi-

ence all aspects of food industry from a space to cultivate food ingredients such as barley, to

restaurants, cafe, bakery, supermarket, and cooking studio.

Capture the World’s

Tastes beyond Korea

Various brands of CJ Foodville have extended its business overseas beyond Korea to lead

Korean food service industry. Beginning with its launch in the United States in 2004, TOUS

les JOURS, a healthy bakery with different ingredients, has entered China, Vietnam, the

Philippines, Indonesia, Cambodia and Malaysia and plans to enter Singapore as well. Bibigo,

a global Korean restaurant brand as a part of CJ’s Korean food globalization project, is

currently operating stores in the United States, China, Singapore, Japan, Vietnam and the

United Kingdom and plans to enter other countries in Europe and Asia to let customers ex-

perience Bibigo and Korean food culture everywhere around the world. VIPS and Twosome

has also entered Chinese market, creating a synergy effect with existing TOUS les JOURS

and Bibigo in China. Cheiljemyunso plans to enter England and the United States, too. CJ

Foodville plays a key role in leading global food service business, providing Korean unique

food service value to global market.

Company Overview Company Name_ CJ Foodville Corporation | Founding Date_ February 1994

CJ Foodville Founding Date_ July 2000 | CEO_ Min-Heoi Heo

Telephone_ 1577-0700 | Website_ www.cjfoodville.co.kr

Address_ 7~8F CJ Cheiljedang Center, 330, Dongho-ro, Jung-gu, Seoul, Korea

(Postal code. 100-400)

Main business sites_ Seoul (HQ), Jincheon/Eumseong(Factory) and branches

Number of direct/franchise stores (both domestic/foreign)_ About 1,800

cj foodville Brochure 2012

02 03

About cj foodville

CJ Foodville currently operates 14 restaurant & franchise brands and multi-restaurant culture spaces, ‘CJ Food

World’. We present you CJ’s unique, fun life style where you can enjoy all the processes of food culture from the

beginning.

CJ foodville business

More than Imagination! ‘CJ FoodWorld’ is the first flagship store in food industry where OnlyOne food culture is realized with full of first, best, and differentiated at-

tempts and challenges. CJ’s 17 leading brands with over 60 years of history and know-how, we provide an unbelievable experience, leading

fresh, tasty, and healthy food culture trend.

CJ, Tasting with Five SensesCJ FoodWorld is the OnlyOne place where everything about food culture can be experienced at once, from interior farm where barley and corn

grow and cooking class, to restaurant, supermarket, and business start-up consulting area. CJ FoodWorld is set up to experience the essence

of CJ’s nature-oriented spirit and is a place to enjoy CJ’s fun life style.

LocationCJ Cheiljedang Center, 330 Dongho-ro, Jung-gu, Seoul, Korea (Toegyero-5-ga 4-way intersection)

CJ FoodWorld Cheiljedang Center Branch Business Hours

1F L’atelier Tous les Jours-Weekday 07:00~22:00 | Sat 08:00~22:00 | Sun 09 :00~22:00

B1 Olive Young-Weekday 08:00~22:00 | Weekend 10:00~22:00

Dine Out Brand-11:00~22:00(Samho Fish Cake, Freshian Brasserie until 24:00 on weekdays)

CJ FOODVILLE BRAND

VIPS

My No.1 Steak House | VIPS is an abbreviation for ‘Very Important Person’s Society’ and

strives to ‘treat each and every customer as a VIP guest’. VIPS is Korean homegrown brand,

not paying foreign royalty, and is a brand loved by all age groups by providing traditional,

premium steak that can be tasted on at a high-class steak house and salad bar with various

dishes and seasonal menus.

BiBigo

Korean Healthy Fresh Kitchen | Bibigo is created as a part of CJ’s Korean food globaliza-

tion project and is a new concept of Korea food restaurant with global-focused customiza-

tion. Customers select rice, sauce, and toppings on individual preference. Bibigo is a com-

pound word formed from Korean word ‘bibi-da (to mix)’ and English word ‘to-go’, and is a

global Korean food brand, aiming to capture the world with a taste of Korean food mainly

of bibimbap.

Tous les Jours

Healthy bakery with different ingredients | TOUS les JOURS (TLJ) mean ‘Everyday’ in

French and is a healthy bakery with different ingredients. TLJ provides healthy, fresh, and

authentic European bread and cake, using flour exclusively made for baking, bay salt, and

xylose sugar. TLJ has grown with the history of the Korean franchise bakery and has been

pursuing its objective of ‘making healthy bread with sincerity through natural ingredients

and traditional method’.

A TWOSOME PLACE

Premium Dessert Cafe | A Twosome Place is a PLACE for everyone, including A (myself),

TWO (Couple, friend), and SOmE (friends), to relax. A Twosome Place is leading differentiat-

ed dessert culture through specializing premium desserts, which cannot be tasted in existing

coffee shops, providing deep-roasted coffee and various kinds of sweet desserts including

cake, yogurt ice cream, macaroon, and sandwich.

TWOSOME COffEE

Convenience Cafe | Twosome Coffee is a Convenience Cafe where you can have a delight-

ful experience and a family brand of premium dessert cafe, A Twosome Place. Plus (+) on

Twosome+ Coffee logo means a differentiated concept of being a plus (+) on the customers’

lives with careful concerns. Twosome+ Coffee is a trendy spot where you can enjoy fresh and

unique desserts such as waffle sand, cotton candy affogato, and cube choux.

CJ FOODWORLD

cj foodville Brochure 2012

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cj foodville business

LOCO CURRY

Curry Restaurant with Unconventional Taste | Loco Curry is an unconventional curry

restaurant, presenting abundant taste and flavor through various menus made by 23 spices

carefully selected and blended by curry experts, deep taste of sauce which is brewed for over

24 hours, and fresh ingredients delivered every morning. You can experience fun by selecting

one ‘color and taste’ from 3 choices of Loco Curry including ‘brown sauce’ which is deep and

rich, ‘red sauce’ which is spicy and tasty, and ‘yellow sauce’ which is nutty and tender.

FISHER’S MARKET

Seafood Buffet Restaurant | Fisher’s Market is a premium seafood buffet restaurant with

a healthy menu including sushi, rolls, and salads that all age group can enjoy. Customers can

taste both various cuisines made by chefs at an open kitchen and buffet dishes from sushi

& roll section, salad bar, Chinese food section, fried food bar, grill section, noodle section,

donburi section, oden section, and bakery section

SEAFOODOCEAN

Traditional Seafood Family Restaurant | SeafoodOcean provides differentiated and

unique seafood cuisines through its new recipe and presentation method of various, high

quality seafood to maximize each of their own taste. Various cuisines cooked by diverse, dis-

tinctive methods such as boiling, grilling, and frying can be enjoyed and unlike other seafood

buffet restaurants, customers can also enjoy main menu with fresh seafood.

COLD STONE CrEamEry

Premium Ice Cream Brand mixing Fresh Ingredients | Cold Stone Creamery opened

its first store in Arizona in 1988 and is a global, premium ice cream brand with 1,700 stores

worldwide. When customer chooses preferred ice cream and toppings out of 10 ice creams

and 40 toppings, cheerful Cold Stone staffs will quickly mixes, which could create 11.5 mil-

lion types of combination, providing a tasty ice cream ‘just for you’.

China FaCtory

Unconventional Chinese Casual Dining | China Factory is a place to eat out with joy

where customers can have a dimsum buffet, desserts, and tasty cuisines with magnificent

cooking shows. China Factory, as can be associated with its brand name, pleases customers’

senses by magnificent cooking shows with fire at ‘Factory’-type open kitchen. Also, 6 types

of fragrant tea and over 50 kinds of traditional or fusion Chinese cuisines including chicken

& duck, seafood, vegetable & salad, and beef & pork are prepared for the joy of choice.

THE STEAK HOUSE BY VIPS

Traditional New York Style Premium Restaurant | The Steak House by VIPS is a fine

dining restaurant that carefully selects the highest grade beef and perfectly cooks the best

steak with traditional New York steak cooking method. Various traditional, premium steaks

such as porterhouse steak and dry-aged steak can be tasted with New York Manhattan

atmosphere.

VIPS BURGER

Healthy and Fresh Premium Homemade Burger | VIPS Burger, made up of Australian

beef patty full of gravy developing the know-how of premium steak house VIPS, fresh and

smooth bun baked by technical capability of TOUS les JOURS, and fresh vegetables such as

onion, tomato, pickle, and lettuce, provides rich taste of premium homemade burger. VIPS

Burger also provides fun and cheerful service with its camper-van-shaped store.

THE PLACE

New York Style Casual Dining Cafe | The Place is a New York style casual dining cafe

with exotic atmosphere, where 100 types of various menus such as salad, appetizer, pizza,

pasta, sandwich, waffle, cake, coffee, beer, and wine can be enjoyed at a reasonable price

in a comfortable, refined atmosphere. The Place has established itself as an attractive spot to

nearby workers and young people with its exotic atmosphere reminiscent of casual restau-

rant in Manhattan, unconventional operation method and exceptional taste.

Cheiljemyunso

noodle making master’s Restaurant | Cheiljemyunso is a noodle restaurant that touches

customers by offering the best noodles, following Korean traditional noodle making method

with the spirit and devotion of a master. Cheiljemyunso with the history and know-how of

CJ that has been producing flour for over 60 years! With the motto of providing ‘taste that

moves the heart of Koreans’, bringing back all those memories and nostalgia of noodle

shops.

cj foodville Brochure 2012

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cj foodville business

CJ foodville’s

GlobAl business

BiBigo Bibigo, which has been established in May 2010, has led the effort to globalization and pro-

moting the excellence of Korean food to successfully position itself as a global Korean food

brand. Beijing store, which was the first overseas store opened in August 2010, has more

than 30% of its revenue as take-out to successfully instill bibimbap as convenient, healthy

nutritious meal to Chinese and LA store in the US has popularized dolsot bibimbap and cre-

ated many local bibimbap fans.

Popular internet media Huntington Post selected Bibigo as LA region’s number 1 healthy fast

food, KCAL9 News of LA’s CBS affiliate reported it as ‘Notable Restaurant’, and LA Time’s

business section cover story has recently introduced Bibigo as key example of Korean brand

entering the US market.

In addition to opening more stores in Beijing, China, US, and Singapore in 2012, Bibigo has

successfully expanded into new markets of Europe, Japan, and Southeast Asia. After con-

tinuous localization efforts in stores of each region, there are plans to rapidly increase store

expansion by creating a Joint Venture or Master Franchise type agreement with overseas

local partners with restaurant capability from 2013.

By 2016, Bibigo plans to expands its presence in 20 countries and will develop as world’s

first globalized Korean food brand and mega brand exceeding sales of 2 trillion won ranging

from home cooking to restaurants.

CJ FOODWORLD CJ FoodWorld, a multi-restaurant culture space, took the first step into China in 2012. CJ

FoodWorld ‘Lidu Beijing’ is the first multi-restaurant culture space abroad where CJ Food-

ville’s most representative brands including Tous les Jours, Bibigo, VIPS, and Twosome Coffee

can be enjoyed at one place. CJ Foodville is a company consistently developing creative and

unique brands and CJ FoodWorld, a place where all the core competences of CJ Foodville

are concentrated, will create a brand-new world of food culture, expanding into various

countries, starting with Lidu Beijing.

Tous les Jours began its expansion overseas by entering the US market in 2004 and opened

its 1st China store in Beijing in 2005 and then 1st Vietnam store in Ho Chi Minh in June 2007,

and opened stores in the Philippines and Indonesia in 2011. As of 2012, 97 stores are in

operation under direct control or as franchise store with in US, China, Vietnam, Philippines,

Indonesia, Cambodia, and Malaysia.

Together with US and China, Tous les Jours has emerged the most in the Southeast Asian

markets recently. Beginning with direct entry into Vietnam in 2007, and instead of direct

entry in Malaysia, Philippines, Cambodia master franchise contract has been signed with a

local company to earn brand royalty and fee in exchange for technical support and brand

usage rights.

Popularity of Tous les Jours in Vietnam is exploding and can be described as ‘bakery Korean

wave’. After opening its 1st store in Vietnam on June 2007, Tous les Jours is currently operat-

TouS leS JourS

ing a total of 20 direct control stores and growth has accelerated since 2010 to become the

No. 1 bakery in the Vietnam market.

Tous les Jours will aggressively expand stores across all Southeast Asian countries including

entry into Indonesia, Cambodia, and Malaysia in 2012 and plans to actively execute compre-

hensive strategy of achieving ‘No. 1 revenue in Southeast Asia bakery markets’

Global networks

tous les Jours

US_ 23, China_ 25, vietnam_ 25, indoneSia_ 9

PhiliPPineS_ 9, Cambodia_ 3

malaySia_ 3

bIbIGo

US_ 4, China_ 6, vietnam_ 1, JaPan_ 7,

SingaPore_ 3, UK_ 1

twosome coffee

China_ 6

VIPs

China_ 1

cJ fooDworlD

China_ 1

Tous les Jours began its expansion overseas by entering the US market in 2004 and opened its 1st China store in

Beijing in 2005. Bibigo, which has been established in May 2010, has led the effort to globalization and promoting

the excellence of Korean food to successfully position itself as a global Korean food brand

cj foodville Brochure 2012

08 09

cj foodville’s GlobAl business

1994 - CJ Food & Beverage division founded

- ‘Skylark’ brand launched

1997 - Korea homegrown brand ‘VIPS’ launched. 1st store opened in Deungchon

- ‘Tous les Jours’ brand launched. 1st store opend in Guri/Gyomun

- Tous les Jours frozen goods factory completed (Chungbuk Eumseong Daeso factory)

1999 - Tous les Jours awarded “Korea’s Best Franchise Brand Award in 1999”

2000 - VIPS exceeds 1 million customers

- CJ Foodville Corp. separates from CJ Corp.

2002 - ‘A Twosome Place’ brand launched

2003 - ‘After the Rain’, ‘Czen’, ‘Hancook’ brands launched

2004 - Tous les Jours 1st store launched in the United States

2005 - ‘Czen’, ‘After The Rain’ merger & acquisition

- Tous les Jours 1st store opened in China

- ‘Cafe Sobahn’, ‘N Grill’ brands launched

2006 - VIPS awarded Grand Prix in CJ OnlyOne Prize in Customer Service

- ‘Bangkok 9’, ‘SeafoodOcean’, ‘Cold Stone Creamery’ brands launched

- CJ Corp. bakery business unit merger & ac quisition

- ‘China Factory’, ‘Fisher’s Market’, ‘The Place’ brands launched

2007 - ‘Dono Studio’ brand launched

2008 - Tous les Jours opened 1,000th store

- Eumseong factory acquired certificate for Occupational Safety and Health

Management System (KOSHA18001) (12/23)

2009 - ‘The Steak House by VIPS’ brand launched

- Awarded True Company Award by Ministry of Labor for promoting employment

of the disabled

2010 - A Twosome Place opened 100th store

- Tous les Jours launches new BI ‘Healthy Homemade Bakery’

- VIPS opened Dongtan store applying Korea’s No. 1 Steak House SI

- Overseas targeting bibimbap brand ‘Bibigo’ launched and 1st stores opened

in China, United States, and Singapore

- Opened unconventional curry restaurant ‘Loco Curry’

2011 - ‘Twosome Coffee’ casual cafe for 1828 young generation launched

- Opened Tous les Jours concept store in Gangnam station

- ‘Cheiljemyunso’, ‘VIPS Burger’ brands launched

- Tous les Jours opened 1st store in Indonesia

- Tous les Jours opened 1st store in Philippines

- A Twosome Place opened 200th store

- Opened multi-restaurant cultural space ‘CJ FoodWorld’

2012 - Bibigo opened London store in UK

- Bibigo holds Korean food banquet at British Royal Victoria & Albert (V&A) Museum

- VIPS and Twosome Coffee opened 1st store in China

- ‘CJ FoodWorld’ first overseas expansion in China’s Beijing Lido region

- Bibigo opened 1st store in Japan, Vietnam

- Tous les Jours opened 1st store in Cambodia

- Tous les Jours opened 1st store in Malaysia

- Tous les Jours opened 20th store in Vietnam

CJ foodville history

cj foodville Brochure 2012

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cj foodville history