city target presentation
TRANSCRIPT
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Katie Geiger│ Rachel Weiss │Samantha Tranfa │ Evelyn Ramirez │ Michael Abney
BULLS EYE SOLUTIONS PRESENTS: CITY TARGET
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CITY TARGET ISSUES
Urban Trends
Congestion of urban store
Urban consumer mentality
Availability of Space
Shelf Space
Floor Size
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SUSTAINABLE COMPETITIVE
ADVANTAGE
Shopping Atmosphere
Trendiness
Clothes
Other Products
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STRATEGY│CITY TARGET
DEPARTMENTS
Implement: Department/Product
Category
Implementation Details
Clothing Maintain trendy clothing lines
Food Scale down; focus on items that can be used for quick
meals/snacks Pet Supplies Limited selection
Home Goods Eliminate storage items & shelving units
Small electronics Including electronic accessories
Toy Department Limited to small scale items
Arts & Crafts Limited Selection with a focus on office supplies
Skin Care/Makeup Maintain current selection while eliminating least
profitable product lines.
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STRATEGY│CITY TARGET
DEPARTMENTS
Eliminate: Department/Product
Category
Elimination Reasoning
Amenities such as: Not directly correlated to the root
of Target’s brandThe Pharmacy
Optical Center
Starbucks Store
Large electronics Not cohesive with target customers
lifestyle Gardening
Furniture: Home Furniture, Patio
Furniture, Shelving Units
Storage Units
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STRATEGY│TARGET TO-GO
What is the Program Online Service/Phone App to order groceries off site
$9.99 a month
Gather Groceries from In-Store Pick-Up Window
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STRATEGY│TARGET TO-GO
How Does it Work
Reserved Scheduling from 4:00pm-8:00pm
Target Personal Shoppers
$15.00 Minimum Order
Strategic Placement
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OPERATING INCOME
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FINANCIAL BREAKDOWN
TARGET-TO-GO PROGRAM
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FINANCIAL BENEFITS
TARGET-TO-GO PROGRAM
$3,600,000
$3,750,000
$3,900,000
$4,050,000
$4,200,000
$4,350,000
$4,500,000
2012 2013 2014 2015 2016
Effect on Operating Income
Operating Income Income from Target-to-go
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VALUATION
$355,055.97
$(50,000)
$305,055.97
($100,000.00)
$0.00
$100,000.00
$200,000.00
$300,000.00
$400,000.00
PV of cash flows Less costs NPV
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PAYBACK PERIOD
(50,000)
60,471
183,055
138,061
86,815
96,967
0 1 2 3 4 5
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RETURN ON INVESTMENT
OVER THE YEARS
21%
74%94%
176%
266%
0%
50%
100%
150%
200%
250%
300%
2012 2013 2014 2015 2016
RO
I
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PHASES
Phase 1
• Preliminary Marketing Tactics (Ex. Email blasts to build anticipation)
• Tech Design
• Layout Design
Phase 2
• Marketing Development :Release of External Advertising & Promotional Material
• Interior Development
• Employee Training
Phase 3
• Utilize Marketing Strategies: Release Internal Promotional Material (In-Store Signs, Brochures)
• Implementation of Target To-Go program
Phase 4
• Evaluation
• Amendment (if needed)
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FALL-OUT
Low guest response
Higher than expected turnout
Poor customer service
Allergies
Application failure and technological glitches
Poor inventory tracking
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CONCLUSION
Reduce In-Store Foot Traffic
Reduce Stocking Time
Pertains to Target's SCA
Utilizes urban shopping trends