Bongi MokabaCity of Johannesburg || Event Manager

2 9 A u g u s t 2 0 1 5Z o o L a k e

1 0 a m T i l l L a t e

P r o p o s a l

Introduction

"Education is the most powerful weapon which you can use to change the world"

- Nelson Mandela

The role of education on individual development is of major importance. Education has a tremendous ripple effect on development in and

around our communities. The African slogan of You teach a child, you educate a village is one which has a strong resonance within the

development of students in advancing their communities. By focusing on education we seek to empower an individual with tools that are

extremely crucial to their success in the job market and also an act of active citizenship.

On a yearly basis NSFAS, which is the biggest student funding organisation, awards approximately R9,5 billion in loans and bursaries to more

than 400 000 students at public FET colleges and universities. However, even with such a large of amount invested by NSFAS, a large

percentage of students are still left unfunded and as a result, abandon their education ambitions.

Jozi Campus Shut Down Benefit Concert

Background

Creative Age is a youth founded social movement that advocates for creative solutions in tackling socio-economic issues affecting mainly the

youth in our country and continent. With regards to the education funding crisis, Creative Age will be hosting the Jozi Campus Shutdown

Benefit Concert on 29 August 2015. We have targeted higher institutions of learning to market this event to students, as the purpose of the

event is to raise funds that will contribute to funding educational expenses for needy students.

The Jozi Campus Shutdown Benefit Concert is a educational fun day which seeks to provide a platform for engagement with the youth

regarding many of the issues crippling the advancement of our country and the role that they play in solving/avoiding these issues. The fun day

will feature a variety of campaigns targeted at responsible active citizenship in making our country a better place. Through music and live

entertainment, different organisations such as; IOHA, Love life, SANCA, SAB Reality Check Campaign, and a variety of other organisations

seeking a youth audience will be able to set up exhibits and get an opportunity to address students and youth present on the day.

The concert will attract event goers by offering an A-list line up of artists, entertainers and media personalities to keep the crowd entertained

for the day.

We will also feature a number of up and coming performers within our universities, who will have a platform to showcase their skills and

talents on the day through a talent search competition running in universities leading up to the event. We have proposed to team up with

performing arts students in different universities to help us in achieving this objective

Jozi Campus Shut Down Benefit Concert

Event Objectives

To grow the Jozi Campus Shutdown brand

To promote social responsibility within the youth

To raise awareness of issues affecting the youth in our country and how to deal with them

To raise funds for needy university students

To maximise the focus of businesses in funding education

To present an opportunity for corporates, governments and NGOs to advance their campaigns targeted at youth especially youth inuniversities

To provide a marketing platform for prospective companies to sell and market their products

To provide mutually beneficial entertainment for attendees and sponsors

To attract partners and stakeholders who identify with the objectives of Creative Age

Jozi Campus Shut Down Benefit Concert

Event Marketing Objectives

To showcase to South Africa the culture of students while opening a platform for the respective associated brands, diverse music acts, live

performers, youth organisations, NGOs, Sponsors, proudly South African brands etc. through a benefit concert and fun day.

To make the concert as accessible and viral as possible to all university and higher education institution students, through media partners,

locally, and nationally by staging the event on a secure public park with catering provisions and hospitality etc.

To try out a new angle in reaching students through a concert that will feature young experiential artists who will share the stage with more

established branded artists to develop and attract a large number of attendees, in a creative and socially interactive environment. We

believe that a well executed concert will be achieved through teaser promotions and brand association through our campus activation

campaigns.

The marketing and projects team has been commissioned to undertake the role of campus activations that will travel different universities

and campuses within the Gauteng region with a headline artist to promote the event.

Creative Age seeks 2-3 year sponsorship deals that will offer sponsors a chance to be part of this exciting, dynamic and far-reaching event

which seeks to expand country wide in the near future by staging similar events in other key provinces.

Jozi Campus Shut Down Benefit Concert

Proposal to City of Johannesburg Joburg City involvement Proposed

"Johannesburg a World Class African City of the Future a vibrant, equitable African city, strengthened through its diversity; a city that providesreal quality of life; a city that provides sustainability for all its citizens; a resilient and adaptive society.

Year on year the city is the preferred choice of student who seek quality education and to advance their lives. The city attracts this influx of hopefulsdue to the possibility that is identified with the city. Yet many students are turned away as they can not afford to fund their education or stay in thiscity where their dreams were once possible.

The Creative Age would like to invite the City of Johannesburg to be the headline sponsor of the Jozi Campus Shutdown Benefit Concert. This willmeet the objectives of the event in creating long lasting relationships with organisations that identify with the Creative Age movement. This will alsoensure that the dreams of Students are realised in assisting to raise funds to pay for their studies through this concert.

Johannesburg City as Title Sponsor:

Main sponsor (Title Sponsor) City of Johannesburg presents the Campus Shutdown Benefit Concert

Cover all costs for all artists, Venue, Stage, Sound, Lighting, and Screens

Headline all media coverage on media platforms

Interview with our media partners about your association with the event.

50% Branding right to cover the event

**Please review Headline Sponsorship Package below**

NB marketing of the event will commence on the 26th of June all print and electronic media partners.

University and Campus activations will commence 6 weeks prior to the event date in the following places:

Tshwane University of Technology

Central Johannesburg College

University of the Witwatersrand

University of Johannesburg

University of Pretoria

Jozi Campus Shut Down Benefit Concert

Campus Activations

Artists Exhibitors

Tshwane University of Technology

Busiswa KO IOHA Durex Proudly SA Fiat

Central Johannesburg College

Busie Ricky Rick Drive Alive FNB Vodacom Red Bull

University of the Witwatersrand

Cassper Nyovvest Black Motion Love Life SANCA FNB Doritoz

University of Johannesburg

AKA Zakes Bantwini Durex FNB Fiat Coca Cola

University of Pretoria

Euphonic Dj Fresh FNB Proudly SA Redbull IOHA

Jozi Campus Shut Down Benefit Concert

The Title Sponsorship Package

Title Sponsorship for one of the biggest university concerts with a projected turnout of 5000-15000 students with real creative potential to

become a major nation wide event

Profile raising opportunity through pre event tour activities in campuses, media publicity, campus activations, event publicity, PR and CSR

objectives through education sponsorship;

Branding to appear on all printed material and digital media: including webpage, promotional flyers and posters, banners, LCD display

screens, social network marketing material and other on-site branding

Press advertising 20cm x 9cm Ad in The Mail & Guardian (Nationally) & 16cm x 9cm The Sowetan (Gauteng), and other key publications.

The Mail & Guardian, The Sowetan Gig Guide, www.computicket.com, www.nigtlife.co.za, www.jozieventsonline.co.za ,

www.creativeage.org.za etc & each artist webpage, each artist Facebook, each artist twitter & other promotional feature.

Key interviews for sponsorship partners and exclusive access to our artists during the promotions of the event.

Coverage in The Mail & Guardian, that publish 100 000 issues nationally that covers approximately 400,000 people and The Sowetan that

publish 150 000 issues in Gauteng which covers approximately 500 000 people nationally.

On-air promotion with SABC 1 as our television media partner and Metro FM.

1000 A1 Full Colour Posters, 60 000 double sided A5 full colour flyers in campus information centres and social university structures.

Jozi Campus Shut Down Benefit Concert

Sponsorship PackagesTitle Sponsor || R950 000. 00 (e.g. Artists; Djs & Marketing)

Exclusive rights to brand the stage.

To brand the entrance and exit.

Logo in all the promotional materials.

Interview with our media partners about your association with the event.

50% Branding right to cover the event.

Rights to present your products/ services on stage.

Play a video advert every 20 minute, for the product sponsoring on LED screens at the event.

Mentioned in a vote of thanks by the program director every 15minutes by Mcs.

Competitions during the promotions, with our media partners and at the event

Have your items in our goody bag

Promotions rights.

VIP treatment access to 10 company representatives, with free meals and drinks at the VIP Lounge.

Sales opportunity to our patrons, to 1000 000 people who have access to our event through our media partners.

There will be no competing brand none what so ever, (Exclusive rights)

Please note that we are open to suggestions to enhance your product development.

Jozi Campus Shut Down Benefit Concert

Golden Circle Sponsor || R350 000. 00 (Education Fund Donation)

Exclusive rights to brand the Golden Circle Marquee

Logo in all promotional material with added exclusivity of Golden Circle promotions

Interview with our media partners about your association with the event.

15% Branding right to cover the event

Rights to present and display products on golden circle marquee

Play a video advert every 20 minute, for the product sponsoring on LED screens at the event.

Mentioned in a vote of thanks by the program director.

Competitions during the promotions, with our media partners and at the event

Have your items in our goody bag

Promotions rights.

VIP treatment access to 5 company representatives, with free meals and drinks at the VIP Lounge.

Sales opportunity to our patrons, to 1000 000 people who have access to our event through our media partners.

There will be no competing brand none what so ever, (Exclusive rights)

Please note that we are open to suggestions to enhance your product development.

Right to put a gazebo from which you can sell your products from.

Jozi Campus Shut Down Benefit Concert

Donor Packages|| R 100 000

Interview with our media partners about your association with the event

Rights to present and display products or services from a gazebo

Play a video advert every 20 minute, for the product sponsoring on LED screens at the event.

Mentioned on stage by mc of short product/service offering and location within the event premises.

Competitions during the promotions, with our media partners and at the event

Have your items in our goody bag

VIP treatment access to 2 company representatives, with free meals and drinks at the VIP Lounge.

Sales opportunity to our patrons, to 1000 000 people who have access to our event through our media partners.

Please note that we are open to suggestions to enhance your product development.

Feature as exhibitors in campus roadshows targeting 4 campuses in the Gauteng region promoting the event

Jozi Campus Shut Down Benefit Concert

Project PlanRollout Plan: To secure sponsorship for the venue Secure Exhibitors and Sponsorship Partners To book the and confirm the artists at the end June Release car sticker at Sasol Garage To secure service providers To release advertising at the end of June To book accommodations and flights

Proposed Sponsors: Thabo Mbeki Foundation (Professor Parek) Stimorol SA ( Refilwe Ralefe) City of Johannesburg Municipality ( Tshilidzi Marwala) Proudly SA (Siyabonga Zungu) SAB ( Nkosana Matyeshana) The Mail & Guardian (Adriana Botha) Redbull (Declin Whyte) FNB (Barry Durand) Pick n Pay (Spurgeon ) Metro FM (Cristina Mazibuko) SABC 1 (Vileen Gordon) Mini SA (Carmen Slade) SKYY Vodka (Edward Esnell)

Jozi Campus Shut Down Benefit Concert

Logistics

Requirements Artists Prizes Sporting Equipment Main Marquee - 25m x 35m A framed marquee Exhibition Marquees 6 x 12 x 24m A framed marquee Portable 25 x Flushable Chemical Toilets Portable 2 x VIP Trailer Toilet Stage 10m x 15m roofed stage Sound System catering for 5000 people LED Screens 3 x 4m x5m screen & Lighting Security & Accreditations Dcor & Catering Transport / shuttles Accommodations Lanyards Marketing and publicity Sitting Stands

Jozi Campus Shut Down Benefit Concert

Marketing and Publicity PlanMedia LaunchVenue: University of JohannesburgDate 10 July 2015 (Friday)Time : 15h00 till late

Electronic Media5 FMSABC

Print MediaThe Mail & Guardian

Social MediaFacebook www.facebook.com/jozicampusshutdownWebsite www.creativeage.org.zaTwitter (@JozicampusShutDown)

Direct Marketing150 x 0.5m x 2m street pole banners20 x 1m x 3m PVC eye lid banners2000 x A1 full colour posters60 000 x A5 full colour flyers200 000 bumper stickers3 Bill boards

Jozi Campus Shut Down Benefit Concert

Management Structure

Jozi Campus Shut Down Benefit Concert

Andile Mlombo

Event Manager

Mfundo Hlophe

Marketing Manager

Accountants

Mangaliso Mkhonta

Service Provider and Logistics Manager

Set Up Manager

Reneilwe Selolo

Artists and Entertainment Manager

Budget

ITEM UNIT(S) UNIT COST PRICE

Venue 01 R48 000. 00 R48 000. 00

MC(s) 03 R22 000. 00 R66 000. 00

DJ 08 R18 000. 00 R144 000. 00

Artists 12 R35 000. 00 R420 000. 00

Stage, Sound, Lighting AV 01 R120 000. 00 R120 000. 00

Security 100 R750. 00 R75 000. 00

Wristbands 20 000 00 R19 000. 00

Medical Services 01 R9000. 00 R9 000. 00

Public Liability 01 R9000. 00 R9 000. 00

Flights 16 R4000. 00 R64 000. 00

Business Licence 01 R850. 00 R850. 00

Marquee 02 R75 000. 00 R125 000. 00

Street Pole Banners 150 R850. 00 R127 500. 00

A1 Posters 3000 00 R65 000. 00

A5 Flyers 6000 00 R9 000. 00

T-shirts 1000 R180. 00 R180 000. 00

TOTAL R 1 481 350. 00

Jozi Campus Shut Down Benefit Concert

ContactsMfundo HlopheCreative Age EducationRoom G034 Habitat ResidenceDoornfontein 2000Mobile - +2783 886 6914E-mail mfundo@creativeage.org.za

Andile MlomboCreative Age EducationRoom 2024 Habitat ResidenceDoornfontein 2000Mobile - +2771 160 0302Email andile@creativeage.org.za

Postal Address:Office 16 Quadrum BuildingUniversity of JohannesburgDoornfontein Campus2094 www.creativeage.org.za@JoziCampusShutDownwww.facebook.com/jozicampusshutdown

Jozi Campus Shut Down Benefit Concert