The Commercial Insider

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First Commercial Realty

Suite 2/125 Wellington Road East Brisbane QLD 4169PO Box 7129East Brisbane QLD 4169

07 3391 9500www.firstcommercial.com.au

Issue No. 1 Winter 2014

When it comes to sales, leasing and asset management of commercial, retail and industrial property in Brisbane’s city fringe region, First Commercial Realty’sresults speak for themselves.

I’m very proud of the fact my team recently took out the Australasian Real Estate Network (AREN) ‘Commercial Agency of the Year’ award for the second year running, but what makes me even prouder is that our City Fringe Team continues to achieve exceptional results for our clients in West End, South Brisbane, East Brisbane, Woolloongabba, Greenslopes and Coorparoo.

This newsletter provides some insight into our specialist marketknowledge. It also provides examples of the results we achieve.

We’re actually talking to more property owners and tenants than any other agency in the city fringe region. It helps us to know the market better than anyone else. It also means we’re more successful than anyone else.

Angelo EfstathisManaging Director First Commercial RealtyM: 0418 884 480

Our approach to property marketing has always been tailored to suit the needs of the property and the owner, and the market conditions at the time. Our City Fringe team continues to achieve success in both sales and leasing with their modest marketing approach.

“We regularly achieve well-above-expectation results with only a modest level ofmarketing spend,” explained City Fringe Sales and Leasing Agent Guy Stafford. “We come across agents who seem to think that the more you spend the better the result you’ll achieve. For us, it’s not just about the spend, it’s about the strategy behind the spend.”

“Our marketing strategies are strategic but flexible. We really understand the market and rise to the challenge of achieving success, no matter the conditions.”

When considering leasing or buying commercial, retail or industrial property, don’t only look at what a property has to offer, look at what it doesn’t have. You can change some of the property’s features – its fitout and potentially its internal layout are examples of things that can change.

However, things like zoning, road access and location can’t be changed. You’re stuck with them for life so choose carefully and seek the advice of a professional.

Top Tip

Modest Marketing Achieves Marvellous Results

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The owner of modern office premises located at 121 Logan Road, who had the property on the market for an extended period of time with another agent, approached the First Commercial Realty City Fringe Team for assistance to sell.

With a strategic marketing strategy and only a modest amount of marketing, we achieved a strong sales result in a very short period of time.

The new owner, who had plans to occupy half the space, appointed

our team to lease the remaining space. We secured a tenant prior to settlement. Both the original owner and the new owner were very pleased with the service we provided and outstanding result we achieved.

Market Matters121 Logan Road

What’s Working in the City Fringe

Well presented, competitively priced commercial, retail and industrial properties, marketed by agents with real experience and detailed market knowledge, are selling in the city fringe.

Developers are amongst the investors, as are owner/occupiers with an appetite for moving from leased premises – very often, they are buying off the plan.

In fact, the First Commercial City Fringe Team has a backlog of qualified buyers waiting for the right property to buy. If you have property to sell, contact us today.

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SOME ASSET MANAGERS JUST COLLECT THE RENT. AT FIRST ASSET MANAGEMENT WE DELIVER MUCH MORE ……..

Everything You Need, Delivered by One TeamFirst Commercial Realty delivers a total service – buying, selling, leasing and asset management.

Our Sales and Leasing Team Guy Stafford, Philip O’Dwyer, Graeme Watts, Ashley Whiting and Hamish Armstrong.

Contact us today to discuss how we can help you with your property needs on (07) 3391 9500.

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CITY FRINGE - RECENTLY SOLD/LEASED

Commercial Industrial Retail First Asset Management prides itself in delivering outstanding service to our client’s.

Other Asset Managers say they’re different ………. We’re the first to really deliver it.

Call Angelo Efstathis, Director of Asset Management on (07) 3391 9500 to discuss how we can improve the performance of your property portfolio.