Citizen Engagement, Sensitisation andMobilisation Proposition

THEPROBLEM

• Citizen apathy to political discourse• Low citizen turn out at meetings and forums• Low voter turn out in elections• Low interest amongst young people• Culture of “hand-outs”• Fewer citizens want to run for office• Limited citizen participation in influencing

implementation of political decisions• Negative political rhetoric resulting in citizen

disillusionment

Challenges with Citizen Engagementin Kenya

The Citizen's Dilemma

How do I get reliable info on political Issues?

How do I connect with my leaders?

How do I participate in

political process?

How do I effectively equip citizens with

knowledge on political Issues?

How do I reach/connect with

MORE people?

How do I overcome the “handout” expectation?

The Politician’s Dilemma

How do we bridge the Gap?

The solution is a Missed Call away…

THESOLUTION

A new breed of Kenyans has emerged with demanding needs and uncompromising lifestyle desires. They have very little attention span and great expectations. They’re looking for what makes the most sense and is convenient. They’re also looking for instant access and recognition.

So while traditional platforms may still remain relevant for sometime, digital and mobile technology is disrupting the space by simplifying and changing how citizens engage with political leadership fundamentally. For good.

The new “Digital” reality

Enter…

Note: we need to come up with different name for this service!

TuKol is a Citizen Sensitisation and Mobilisation Service. By utilising revolutionary Missed Call technology, Tukol aggregates and delivers citizen messaging (manifestos, announcements, calls to action etc) straight to the citizen’s ears - wherever they are, whenever they want, whatever their lifestyle. Affordably and conveniently.

What is TuKol?

How does it work?

Caller dials a Missed Call to a unique number

Calls automatically disconnected after first ring

Unique caller numbers saved in secure Database

System Autoplays Sponsor’s specific message

Two-way SMS verification/communication

Any specific issues escalated to Sponsor’s secretariat

THETARGET MARKET

Who are we targeting?

1. Government Agencies e.g IEBC2. Donor Agencies e.g OPEN Society, USAID3. Political Parties4. Politicians

Potential users of Tukol’s Missed Call service include:

OURPROPOSAL

To partner with (JUBILEE) to leverage and maximise the opportunities presented by TuKol’s proprietary Missed Call service to engage, sensitise and mobilise potential voters and supporters in an exciting and completely differentiated way.

What are we proposing?

Why is this good for Citizens?

1. Easy, simple way engage with their leaders2. Easy and Convenient way to access political

info - anytime, anywhere3. No cost of access4. Opportunity to “discuss” issues with your

leader

Why is this good for (JUBILEE)?

1. Pull Effect: Citizen Initiated therefore guaranteed listenership

2. Highly Targeted: narrow to geographic & demographic profiles

3. Cost Effective: mobilise cheaply (no media or voters to buy)

4. Transparent: Get real time reports 5. Effective and Efficient: reach more people faster

PRICING MODEL

PricingModel

To deliver greater value to (JUBILEE), TuKol’s pricing model is based on ACTUAL number of callers ACCESSED as opposed to listenership, frequency or any such opaque matrices.

cost per caller

50/-

minimum1000 callers

50K

Target Citizens Cost10,000 500,00050,000 2,500,000

100,000 5,000,000

THANKYOU!