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    Citibanks global dominanceand slide in global banking

    Submitted byRadhika Babbar (C05)

    Geetanjali Rastogi(C14)Tarandeep Deol (C20)

    Harshal Arora(C38)

    Sarthak Saxena(C39)

    Preeti Shah(C53)

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    Introduction

    Citigroup Inc. or Citi is an American multinational financialservices corporation headquartered in Manhattan, New YorkCity, New York, United States.

    Formed from one of the world's largest mergers in history bycombining the banking giant Citicorp and financialconglomerate Travelers Group in October 1998 (announcedon April 7, 1998).

    The year 2012 marks Citi's 200th anniversary. It is currentlythe third largest bank holding company in the United Statesby assets.

    It is the first bank which establish a foreign department andstarted foreign exchange trading activities.

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    Citigroup has the world's largest financial services network,spanning 140 countries with approximately 16,000 officesworldwide.

    The company currently employs approximately 260,000 staff

    around the world. It also holds over200 million customer accounts in more than

    140 countries

    According to Forbes, at its height Citigroup used to be thelargest company and bank in the world by total assets with357,000 employees until the global financial crisis of 2008.

    Today it is ranked 20th in size under the Fortune 500 list.

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    CITIBANK

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    It provides financial products and services in the formof consumer banking and credit, corporate andinvestment banking, transaction service.

    Net incomeUS $7.541 billion (2012)

    Total assetsUS $1.664 trillion

    Total EquityUS $189.04 billion

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    CONSUMER BUSINESSES

    Retail Banking

    Citi Branded Cards

    Citi Mortgage

    Citi Commercial Bank

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    INSTITUTIONAL BUSINESSES

    Citi Markets

    Citi Private Bank

    Transaction Services

    Corporate & Investment Banking

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    AWARDS & RECOGNITION

    Newsweek Green Rankings #1 US Bank

    Newsweek Magazine

    Top Green IT users #8

    Computer World Magazine

    Outstanding Supporter Award

    Community Services of Nevada

    Gender Equality Model Certification

    National Womens Institute, Mexico

    Organization of the Year

    Community Housing Council of Fresno

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    ENVIRONMENTAL

    SUSTAINABILITY Finding the paperless solution

    Cutting wastes in South Africa

    Saving water across the globe

    Helping to develop sustainable banking

    principles for Nigeria

    Green Team at St. Louis

    Infrastructure in Turkey

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    A brief history of Citibank and its

    global operations

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    CITIBANK IN INDIA

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    FACTS Citibank began operations in India 109 years ago in 1902 in Kolkata.

    It is the largest foreign direct investor in financial services in India witha total capital commitment of approximately USD 4 billion.

    It operates 42 full-service Citibank branches in 40 cities and over700

    ATMs across the country.

    It is an employer of choice to about 7500 people.

    It is the preferred bank to more than 40,000 small and mid-sizedcompanies across India.

    PRAMIT JHAVERI is the CEO at Citibank India. He joined the bankin 1987.

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    Citibank India has been named 'Best Consumer Internet Bank' and 'BestCorporate/Institutional Internet Bank' in India by Global Finance

    magazine in 2011.

    This is the fourth consecutive year that Citibank India won 'Best ConsumerInternet Bank' award and the second consecutive year that it bagged theBest Corporate/Institutional Internet Bank Award.

    Citibank India has been awarded as Best Foreign Bank Brand in theEconomic Times Brand Equity Most Trusted Brands Survey 2011 for the three

    consecutive years

    Citibank brings in paperless payment system for its

    cardholders on January 21, 2013

    Citibank offers its first mobile payment solution through Citibank India. Itwill be made available to 320 million Citibank card customers in India.

    This development makes Citibank India the first country franchise withinCitigroup to launch an industry innovative mobile payment solution, whichhas been developed with its technology partner Ezetap.

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    Amid Economic Turmoil Citi

    Recapitalizes. In 2007, As crisis hit the financial world, US backed Citi

    Citi reported losing $811 billion in some days

    after Merrill Lynch announced that it too had been

    losing billions from the subprime mortgage crisis in

    the United States.

    In late 2007, market conditions began to deteriorate,

    home prices started on what became a steep decline,

    and residential-mortgage defaults began to rise.

    The increasing defaults and subsequent drop in the

    values of mortgage-backed securities weakened many

    financial institutions, including Citi.

    Facing significant losses on its mortgage portfolio,

    Citigroup commenced raising capital through public

    and private offerings that raised more than $30 billion

    over two months in late 2007.

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    In 2008, economic conditions deteriorated further, culminating

    in the collapse of the 158-year-old Lehman Brothers investment

    bank in September, and prompting further upheavals in the

    credit and equity markets.

    Amid widespread uncertainty in the banking sector, in October

    2008 the U.S. government stepped in with the Troubled Asset

    Relief Program (TARP).

    Initially, this provided a combined $125 billion in preferred

    equity to nine major U.S. financial institutions in order to

    strengthen their capital positions and boost the broader

    economy.

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    Citi received $25 billion in TARP capital in October and an

    additional $20 billion in capital in November 2008

    At the end of 2009, Citi raised $20.5 billion in public equity, used

    the proceeds to repay the $20 billion of preferred shares owned by

    the U.S. Treasury, and terminated its loss-sharing agreement at the

    same time

    In March 2010, Pandit explained that Citi had become "a

    fundamentally different company than it was two years ago."

    Indeed, it had re-emerged as one of the best-capitalized major

    banks in the United States.

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    Thank

    you.