cite it right
TRANSCRIPT
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Cite It Right
A Practical Look at Copyright for Communication Professionals
Mitchell Hoyer Program SpecialistIowa 4-H Youth Development
Sherry HoyerCommunication SpecialistIowa Pork Industry CenterIowa Beef Center
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Last week at the office…
From: Name omitted to protect the innocent Sent: Thursday, June 04, 2015 12:33 PMTo: Hoyer, Mitchell L [YOUTH]Subject: Lego marketing question
“Hey Mitch, we’re having a county fair contest. Is it OK if we name it Lego Contest instead of Creativity Contest? Can we use the Lego logo on the marketing flyers?”
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Welcome to my world ...While editing a publication series, I noticed some livestock photos new to me. They don’t look like any of ours. Where did those come from? Hmmmm.
Me: “Still looking for credit/acknowledgment for all photos.”
Designer: “All the other photos were from thinkstock.com. We usually don’t credit stock photos. Do you still want me to?”
Me: (Silence)
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Copyright
• Form of protection granted by law• Original works of authorship• Fixed medium of expression• Published and unpublished works
(Source: U.S. Copyright Office)
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Copyright
• Protects– Literary, dramatic, musical, artistic works
• Does not protect– Facts, ideas, systems, methods of operation
• In words we all can understand– http://www.techlearning.com/news/0002/kinde
rgarten-copyright/56088
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Length of Copyright
• Published before 1923– In public domain
• Created January 1, 1978 or after– Life + 70 years or– Shorter of 95 years from publication or 120 years
from creation• Everything else
– It depends• Date of publication• Date of creation• If copyright was renewed
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Copyright
• Copyright – protects original works of authorship
• Patent – protects inventions or discoveries• Trademark – protects identifying words,
phrases, symbols, or designs
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It’s really not that hard…
• If it’s not yours, get permission
• Give proper credit
• Do something original
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http://www.press.uchicago.edu/books/turabian/tcc/topicsheet26.pdf
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“Hey, Mitch!Our presenter for the visual arts workshop found this on Pinterest and wants to use it as a handout for the training. I think it’s really good and something we should share with our 4-H’ers. Can we?”
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This is the source of the handout
• http://splitcomplementary.blogspot.com/2012/08/new-and-improved-elements-and.html?m=1
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Remember the livestock photos and Thinkstock?
Some questions I asked:Are they purchased photos? What are their requirements for use? I'm not familiar with using purchased photos because those I use belong to "us."
Then I shared some info from this URL http://www.thinkstockphotos.com/legal/license-information-details
“5.3 Photo Credit. All Licensed Material used in an editorial context, must include the following credit line adjacent to the Licensed Material: "[Photographer's Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website. … “
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A little video please• “Hey, Mitch! I found this really good YouTube video
about gluten in foods. Can we show it on our webinar
next week?”
• We said: “Not unless you receive permission.”
• The owner said: “You may show but may not
distribute.”
• Now what?
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Our solution
• Slight rearrangement of program segments• Intro to video provided source and URL• Video was shown, not recorded• Video link included along with program
recording on judges training website
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Legos: yes or no?
• Copyright or trademark issue? Both?• Contest name?• Use of name in marketing for event?
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Final thoughts for today• Permission, not forgiveness• Real people, real examples• Help you learn from others’ mistakes• Find, use and share your university’s resources
(We’ve included a few of our favorite websites and resources on the following slides.)
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Resources
• U.S. Copyright Office– Home page http://www.copyright.gov/
– Fair Use Index http://copyright.gov/fair-use/
• Library of Congress– For Students and Teachers
• Taking The Mystery Out of Copyright– http://www.loc.gov/teachers/copyrightmystery/
• Copyright and Primary Sources– http://www.loc.gov/teachers/usingprimarysources/copyright.html
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Resources - Libraries• Iowa State University
– Copyright Information references http://www.lib.iastate.edu/info/6517
– Selected Guides• Understanding Copyright
– http://instr.iastate.libguides.com/copyright
• Copyright and My Work– http://instr.iastate.libguides.com/c.php?g=49628&p=319252
• Copyright for Research and Teaching– http://instr.iastate.libguides.com/copyrightresearch
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Resources - Libraries• Copyright and Fair Use: Stanford University Libraries
– **Excellent reference for Copyright & Fair Use issues**– http://fairuse.stanford.edu/
• Copyright Crash Course: University of Texas– http://copyright.lib.utexas.edu/
• Copyright and Digital Scholarship Center: North Carolina State University Libraries– http://www.lib.ncsu.edu/cdsc
– Copyright Instruction http://www.lib.ncsu.edu/cdsc/copyright/instruction
• Add your university library here!
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Resources to teach youth (and the rest of us)
• Copyright Kids (The Copyright Society of the U.S.A. 2007)
– http://www.copyrightkids.org/ – (Be sure to check out “The Yearbook Club” )
• Copyright for Students (Feldman, Barbara. "Copyright for Students."
Surfnetkids. Feldman Publishing. 21 Sep. 2010. Web. 22 Jun. 2015)
– http://www.surfnetkids.com/resources/copyright-for-students/ – The link for the comic book “Bound By Law © 2006 Keith Aoki, James Boyle, Jennifer
Jenkins” offers an interesting perspective for students
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Resources – Creative Commons
• https://creativecommons.org/ • Videos about CC
– https://creativecommons.org/videos/
• Learn about CC license types – https://creativecommons.org/licenses/
• CC Projects of interest– Culture– Education– Public Policy– Science