cisco uifidc i tiunified communications · 상대방내선번호만 누르면즉시연결...
TRANSCRIPT
Cisco U ifi d C i ti
Cisco U ifi d C i tiUnified CommunicationsUnified Communications
박문환부장박문환부장Solution Marketing, Cisco KoreaSolution Marketing, Cisco Korea
IPIP기반기반커뮤니케이션의커뮤니케이션의이해이해IPIP기반기반커뮤니케이션의커뮤니케이션의이해이해
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Communication 발달사발달사
TDMTDM 정확한호연결정확한호연결TDM PBXTDM PBX AT&T / Lucent
NortelAT&T / LucentNortelTDMTDM 정확한호연결
시스템안정성
정확한호연결
시스템안정성아날로그전화기
디지털전화기
아날로그전화기
디지털전화기
NortelAlcatelNEC
NortelAlcatelNEC
VoIPVoIPData/Voice 망통합통신료절감
IPT 준비단계
Data/Voice 망통합통신료절감
IPT 준비단계
TDM PBX아날로그/디지털전화기
IP Gateway
TDM PBX아날로그/디지털전화기
IP Gateway
Lucent/AvayaNortelAlcatel
Lucent/AvayaNortelAlcatel
IPTIPT
준비단계준비단계
IP폰, IP PBXIP폰, IP PBX
yy
IP PBXIP PhoneIP PBXIP Phone
AvayaNortelAvayaNortelIPTIPT IP기반의 서비스IP기반의 서비스
미디어의통합미디어의통합
IP PhoneIP GatewayIP PhoneIP Gateway
Alcatel3Com/HuaweiAlcatel3Com/Huawei
UCUC미디어의통합협업, 애플리케이션MASHUPWeb 2 0
미디어의통합협업, 애플리케이션MASHUPWeb 2 0
All IP InfraRich MediaPresenceMobility
All IP InfraRich MediaPresenceMobility
MicorsoftIBM* Alliance -based
MicorsoftIBM* Alliance -based
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Web 2.0Enterprise 2.0Web 2.0Enterprise 2.0
MobilityMASHUPMobilityMASHUP
Alliance based Alliance based
TDM/Circuit Switching Telephonyg p y
PBXPBX Cellular Network / PBXPBX Cellular Network /PSTN
TDM 전화기 TDM 전화기
PSTNPSTNPublic Switched Telephony Network
• 각각의 Call에대해별도의회로(Circuit)을할당• 물리적인회선을시분할다중화를통해다중사용
TDM (Time Division Multiplexing) • 교환기(PBX)의역할은기본적으로전화교환수가• 교환기(PBX)의역할은기본적으로전화교환수가하던작업을자동화한것
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
IP/Packet TelephonyIP PBX콜매니저
IP PBX
p y
P k t Voice콜매니저콜매니저Packet
Packet
Packet
PacketPacket
Voice
PacketVoice Voice
Voice
IP N t k
라우터/GW 라우터/GW
IP 전화기 IP 전화기
PacketPacket
PacketVoice
Voice
IP Network
• IP Routing과동일한방식으로작동IP Routing과동일한방식으로작동
• 음성을 Digital화하여 Packet으로만든다음 IP망으로전송
• 별도의 Circuit을점유하는방식이아닌 Packetization과 Assembly를이용별 의 을점유하는방식이아닌 과 y를이용
• IP네트워킹이가지는장점을그대로계승
- 원격지연결, 무선랜을통한무선연결, Intelligence
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
- IP전화기는독자적인 MAC어드레스와 IP를지닌컴퓨터로동작
Voice 구현방식구현방식
PBXPBX
Cellular Network /
PSTNPSTN
기존전화망
PBXPBX
라우터/GW 라우터/GWVV
VVV
VIPPSTN
Voice Over IPIP PBX콜매니저
IP PBX콜매니저
라우터/GW 라우터/GWVV VV
IPPSTN
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
IP Telephony라우터/GW
IP 전화기 IP 전화기
Unified Communications?IP기반음성커뮤니케이션기능 : IP전화기, IP PBX, Gateway
각종리치미디어커뮤니케이션 : Soft Client, Video/Web Conferencing
업 용애플리케이션업무용애플리케이션 : XML Application, Mash-up
IP PBX- CUCM -
IP 전화기 IP 전화기
IP PBX-CUCM-
라우터/GWVV VV
IPPSTN
라우터/GW 라우터/GW
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Web 2.0 Mashup 서비스p 서비
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Cisco UC Mashupp
Kim HansenStatus:Preferred:
Robert FrankStatus:Preferred:
Debbie PattisonStatus:Preferred:Mike Contreras
Status: Preferred:
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Communication 통합의형태통합의형태
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Cisco UC VisionCisco UC VisionCisco UC VisionCisco UC Vision
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
The Old WorkspaceThe Old Workspace
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
The New WorkspaceThe Unified Workspace
Devices Networks OperatingSystems
BusinessApplications
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Cisco UC Vision
Security
WebEx
TelePresence
Intelligent Network
TelePresence
UserExperience Improved
TCOOpen
Systems
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Unified Communications의특징Unified Communications의특징
VirtualizedVirtualized
Media RichMedia Rich언제, 어디서든단말에무관하게언제, 어디서든단말에무관하게
음성 / 영상 / 데이터 / Mobile음성 / 영상 / 데이터 / MobileMedia RichMedia Rich
OO단일인터페이스구조단일인터페이스구조
OpenOpen
사용자중심적설계구현사용자중심적설계구현
SimpleSimple사용자중심적설계구현사용자중심적설계구현
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Ci UC S l ti O iCi UC S l ti O iCisco UC Solution OverviewCisco UC Solution Overview
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Cisco UC Solutions
WorkplaceResources
Cisco Unity Messaging
Unified CustomerContact Solutions
Unified MeetingPlace Conferencing
ApplicationsApplicationsEmergency Responder
Cisco Unified IP Cisco Unified IP Cisco Unified
Wireless Cisco IP Unified Video EndpointsEndpoints
Unified Personal
Call ControlCall Control
Phone 7985GPhonesWireless
IP Phones Communicator AdvantageCommunicator
Call ControlCall Control Cisco Unified Communications Manager Express and Cisco Unity
Express on Cisco ISRCisco Unified
Communications Manager
InfrastructureInfrastructureRouting Switching Availability AdministrationManagement QoS SecurityPresence
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Routing Switching Availability AdministrationManagement QoS SecurityPresence
Cisco Unified IP Phone Portfolio
Cisco IP Phone 7961/7962/7965G
Cisco IP Phone 7971/7975G
Cisco IP Cisco IP Phone 7941/7942/7945G
Cisco WirelessIP Phone 7921
Phone 7985G
Cisco IP Phone 7906G &Ci IP Ph 7911G
Cisco VT Advantage
Cisco IP Phone 7911GCisco IP Communicator
Cisco IP Phone 7931
Soft Phone for FMC
Cisco IP Conference
Cisco VG248 Analog Phone Gateway
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Cisco IP Phone 3911Cisco IP Conference
Station 7936/7Cisco ATA 186
Cisco UC 핵심특징
주요 Communication + Networking 기능의통합주요 Communication + Networking 기능의통합
핵심특징
RoutingD t /V i /Vid 의지능적라우팅- Data/Voice/Video의지능적라우팅
- End-to-End QoS
SwitchingConferencing- Voice/Video/Web 회의통화와회의의통합
g- Data/Voice/Video 스위칭- End-to-End QoS & PoE
- 통화와회의의통합
PPresence- 각종상태정보표시- 지능적통신의기반
Mobility
TelePresence업계유일의 Full HD 화상회의
Mobility- 유무선통합- Ubiquitous 커뮤니케이션
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
- 업계유일의 Full HD 화상회의- 1:1 실물크기의회의
Cisco UC = Collaboration
Cisco협업을위한모든솔루션
VoiceVoice
협업을위한모든솔루션
가용성
Voice Voice ConferencingConferencing
Voice & Web Voice & Web
및기술
o ce & ebo ce & ebConferencingConferencing
Voice, Web & Voice, Web &
빈도및 Video Video
Desktop & RoomDesktop & Room
미팅 TelePresenceTelePresence
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
기능 – 사용자경험의임팩트
Rich Media 컨퍼런싱 : 요구사항컨퍼런싱 요구사항
의 합의 합Media의통합Media의통합
• Voice, Video, Web 등의다양한 Media들을통합각 M di 들의장점을극대화하여효율향상• 각 Media 들의장점을극대화하여효율향상
UC인프라/단말과의연동UC인프라/단말과의연동
• UC인프라와통합하여중복투자제거단말의연 효율향상• UC단말의연동으로효율향상
간편한사용과운영간편한사용과운영
• 전화기수준의간편한사용법 (One Click Away)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
전화기수준의간편한사용법 ( y)• 이용률의증가로빠른 ROI 달성
Cisco Rich Media Conferencing제품라인업- 제품라인업
Audio CollaborationAudio Collaboration
oice
oice
oice
oice
ktop
)kt
op)
ktop
)kt
op)
Vo
Vo
Vo
Vo
n, D
esk
n, D
esk
n, D
esk
n, D
esk
Video TelephonyVideo Telephony
Voic
e
Voic
e
Voic
e
Voic
e
Vide
o
Vide
o
Vide
o
Vide
o
plic
atio
plic
atio
plic
atio
plic
atio
V
V
V
V
V
V
V
V
(A
pp(A
pp
(App
(App
Converged CollaborationConverged Collaboration
oice
oice
oice
oice
deo
de
o
deo
de
o
Web
W
eb
Web
W
eb
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
VoVoVoVoVid
Vid
Vid
VidWWWW
Cisco UC = CollaborationCisco UC = CollaborationCisco UC CollaborationCisco UC Collaboration재택근무재택근무
PUC Manager
(IP PBX)LDAP
본사본사무선랜라우터
Voice CallVoice CallVideo ConferenceVideo Conference
Web SharingWeb Sharing
Voice CallVoice CallVideo ConferenceVideo Conference
Web SharingWeb SharingPresence
M ti Pl
(IP PBX)Life SizeLife SizeVirtualVirtual
ConferencingConferencing
Life SizeLife SizeVirtualVirtual
ConferencingConferencing
MCU
MeetingPlace
지사지사
ConferencingConferencingConferencingConferencing
IP Network/ Q S
IP Network/ Q Sw/ QoSw/ QoS
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Cisco TelePresence…Cisco TelePresence…
• 이것은기술이아닌인간적인경험에관한것입니다• 이것은기술이아닌인간적인경험에관한것입니다• 이것은기술이아닌인간적인경험에관한것입니다.- 실제인체의사이즈와 100% 일치합니다.
특별히조절된스피커를통해일상대화와같은음성을전달합니다
• 이것은기술이아닌인간적인경험에관한것입니다.- 실제인체의사이즈와 100% 일치합니다.
특별히조절된스피커를통해일상대화와같은음성을전달합니다- 특별히조절된스피커를통해일상대화와같은음성을전달합니다.
- 전송지연으로인한불편함을최소화했습니다.
사용과조작이너무나간편합니다
- 특별히조절된스피커를통해일상대화와같은음성을전달합니다.
- 전송지연으로인한불편함을최소화했습니다.
사용과조작이너무나간편합니다• 사용과조작이너무나간편합니다.- TelePresence를사용할때별다른노하우가필요없습니다.
전화를거는것정도로간편하게사용할수있습니다
• 사용과조작이너무나간편합니다.- TelePresence를사용할때별다른노하우가필요없습니다.
전화를거는것정도로간편하게사용할수있습니다- 전화를거는것정도로간편하게사용할수있습니다.
• IP네트워크를바탕으로구현됩니다.- 전화를거는것정도로간편하게사용할수있습니다.
• IP네트워크를바탕으로구현됩니다.- 기존 IP Telephony 네트워크 기반의사용자애플리케이션입니다.
- IP Telephony기반의 SIP폰처럼동작합니다.
- 기존 IP Telephony 네트워크 기반의사용자애플리케이션입니다.
- IP Telephony기반의 SIP폰처럼동작합니다.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Cisco TelePresence : 주요특징주 특징
그룹웨어를그룹웨어를 CTS 500CTS 500통한간편한회의예약통한간편한회의예약
CTS 500 보조
모니터나Digital
Signage로사용가능
CTS 500 보조
모니터나Digital
Signage로사용가능
최대 48개지점을연결하는최대 48개지점을연결하는
원버튼“One Button
to Push”회의시작
원버튼“One Button
to Push”회의시작
PIP를통한데이터공유PIP를통한데이터공유
사용가능사용가능
최대 48개지점을연결하는다자간회의
최대 48개지점을연결하는다자간회의
기능기능
Cisco TelePresence
Multipoint Switch
Cisco TelePresence
Multipoint Switch
CiscoTelePresence
Manager
CiscoTelePresence
Manager
AutoCollaborate
Tools
AutoCollaborate
Tools
최대 48개지점을다자간회의로연결Site / Segment Switching 최대 48개지점을다자간회의로연결Site / Segment Switching
프로젝터를통한 PC화면공유CTS-500 : PIP를통한공유프로젝터를통한 PC화면공유CTS-500 : PIP를통한공유
Lotus Notes, MS Outlook 통합미팅예약정보를 IP폰으로 PushLotus Notes, MS Outlook 통합미팅예약정보를 IP폰으로 Push
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Notes/MS Outlook을통한예약Notes/MS Outlook을통한예약 Plug&Play, 원터치조작Plug&Play, 원터치조작IT관리자를위한웹기반인터페이스Reporting, Billing, AdministrationIT관리자를위한웹기반인터페이스Reporting, Billing, Administration
Cisco TelePresence Endpointsp
New! New!
EndpointsEndpoints
New!
EndpointsEndpoints
CTS 500개인용
CTS 500개인용
CTS 30006인용
CTS 30006인용
CTS 10002인용
CTS 10002인용
CTS 320018인용
CTS 320018인용
개인사무실
Full HD 1080pWideband audio
개인사무실
Full HD 1080pWideband audio
범용회의실
Full HD 1080pWideband audio
범용회의실
Full HD 1080pWideband audio
전용회의실
Full HD 1080p공간지각형wideband audio
전용회의실
Full HD 1080p공간지각형wideband audio
전용회의실
Full HD 1080p공간지각형wideband audio
전용회의실
Full HD 1080p공간지각형wideband audio
PIP 지원PIP 지원wideband audiowideband audio wideband audiowideband audio
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
원터치회의시작기능, Outlook, Notes를통한간편한예약48개지점다자간회의, 기존화상회의와연동
원터치회의시작기능, Outlook, Notes를통한간편한예약48개지점다자간회의, 기존화상회의와연동
Mobile UC :Mobile Communicator
핸드폰을이용해서사무실외부에서도사무실전화기관리• 핸드폰을이용해서사무실외부에서도사무실전화기관리
내상태변경기능(Presence)
상대방상태정보확인(Presence)(Presence)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
IPICSIP Interoperability & Collaboration Systems
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Cisco UC의다양한구성과활용 - 1UC 기능 동작방식 구현방식 필요장비
IPT기반의 다이얼패드에IP-PBX
의다양한구성과활용
음성통화
IPT기반의음성통화
다이얼패드에
상대방번호입력IP Phone
Voice Gateway
상대방 어플리케이션에서Presence Server상태정보
확인상대방상태와
선호채널 확인-
Presence Server
CUPC 단말
양자간상대방내선번호
영상통화
양자간영상통화 입력만으로
영상통화연결IP-PBX
다자간컨퍼런스버튼을
누른후내선번호로다자간영상통화
누른후내선번호로
다자간 영상통화
자동연결
MCU
웹협업음성, 영상통화중
Web
다자간영상통화
웹협업솔루션 마우스클릭으로
소프트웨어공유
Web
Collaboration
음성메시지어플리케이션에
협업업무기능
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
음성메시지확인
어 리케이 에
있는버튼조작으로
음성사서함연결- UMSUC화면에서
음성메세지확인
Cisco UC의다양한구성과활용 - 2UC 기능 동작방식 구현방식 필요장비
상대방의상태확인
의 다양한구성과활용
메신저기능상대방의상태확인
후메신저창을열어
대화시작
Presence ServerCUPC 단말메신저기능
TelePresence기능
IP Phone에서상대방내선번호만
누르면즉시연결TelePresence
사무실, 핸드폰동기화구성으로
위치에상관없이
모든전화수신
- IP-PBX
유무선
통합환경
외부에서는핸드폰, 사내에서는사무실
전화로사용- IP-PBX, APPSTN802.11
핸드폰을이용해서
외부에서도사무실
전화기관리- CUMC 단말
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
전화기관리
Ci UC L dCi UC L dCisco : UC LeaderCisco : UC Leader
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Cisco Unified Communications LeaderUnified Communications Leader
95,000+95,000+전세계고객수전세계고객수 ,
400+
50+
,
400+
50+
전세계 객수
IP Phone 5,000대이상사용고객수
IP Phone 25,000대이상사용고객수
전세계 객수
IP Phone 5,000대이상사용고객수
IP Phone 25,000대이상사용고객수 50+
1,800만+
100 000+
50+
1,800만+
100 000+
IP Phone 25,000대이상사용고객수
IP Phone 누적판매대수
Cisco UC Manager 라이센스
IP Phone 25,000대이상사용고객수
IP Phone 누적판매대수
Cisco UC Manager 라이센스 100,000+
4,500만+
100,000+
4,500만+
Cisco UC Manager 라이센스
VoIP Gateway 포트수
Cisco UC Manager 라이센스
VoIP Gateway 포트수
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
Cisco: Unified Communications Leader
20,000,000
F t 500® 기업의 85% 이상이 Ci UC 고객
15 000 000
• Fortune 500® 기업의 85% 이상이 Cisco UC 고객• 23,000 TDM 전화기를 Cisco IP폰으로교체 / Day
15,000,000누적 100만대출하 : 3년이상소요
누적 200만대출하 : 1년
10,000,000누적 300만대출하 : 8개월누적 400만대출하 : 6개월.
5,000,000
..누적 1,800만대출하 : 2개월
-
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Q1 CY00
Q2 CY00
Q3 CY00
Q4 CY00
Q1 CY01
Q2 CY01
Q3 CY01
Q4 CY01
Q1 CY02
Q2 CY02
Q3 CY02
Q4 CY02
Q1 CY03
Q2 CY03
Q3 CY03
Q4 CY03
Q1 CY04
Q2 CY04
Q3 CY04
Q4 CY04
Q1 CY05
Q2 CY05
Q3 CY05
Q4 CY05
Q1 CY06
Q2 CY06
Q3 CY06
Q4 CY06
Q1 CY07
Q2 CY07
Q3 CY07
Q4 CY07
Q1 CY08
Q2 CY08
Cisco: Unified Communications LeaderCisco: Unified Communications Leader
WW Enterprise Voice Market Share
WW Enterprise Voice Market ShareMarket ShareMarket Share
25%
30%
The Leader in Unified Communications
The Leader in Unified Communications
20%
25%
Nortel
Avaya
CommunicationsCommunications#1 in Enterprise Voice#1 in Web Conferencing#1 in Enterprise Voice#1 in Web Conferencing
15%
SiemensAlcatelNortel
NEC
#1 in Web Conferencing#1 in Audio Conferencing#1 in Telepresence
#1 in Web Conferencing#1 in Audio Conferencing#1 in Telepresence
5%
10%
#2 in Contact Center#2 in Unified Messaging#2 in Contact Center#2 in Unified Messaging0%
Q305 Q106 Q306 Q107 Q307 Q108
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Intellicom, Cisco
Korea IP / TDM / KTS Revenue Share 2007.Q1 ~ 2008.Q2
50.0
60.0
30 0
40.0
20.0
30.0
0.0
10.0
Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008
PBX KTS IP PBX
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
Source : Enterprise Telephony Market Share Research – Q2 2008
Korea IP PBX / Phone Units Shipped:2007.Q1 ~ 2008.Q2
Alcatel-Lucent19%
Cisco 33%Avaya 20%
19%
Nortel 20%
Cisco Nortel Avaya Alcatel-Lucent Mitel Siemens 3Com NEC Others
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36
Source : Enterprise Telephony Market Share Research – Q2 2008
Video 기반의협업기 의협업
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 37
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 38
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 39