cisco pat adamiak navigating with a world of many clouds
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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Confidentia
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2011
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Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 1
Pat Adamiak, Senior Director Cloud Solutions Marketing
May 30, 2012
Navigating Within a World of Many Clouds
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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Hybrid
PublicPrivate
People Business
We Live in a World of Many Clouds
Media
Healthcare
Govt
& more
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Cisco CloudVerseKey Capabilities for Public, Private and Hybrid Clouds
Cloud IntelligentNetwork
Unified Data
Center
CloudApplications
Cloud Enablement
Services
Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network
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Network
Platform for Predictable Cloud User Experience
UsersCloud
No Business Class Cloud Without Network Intelligence
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2010 2011 2012 2013 2014 20150.0
500,000,000,000.0
1,000,000,000,000.0
1,500,000,000,000.0
2,000,000,000,000.0
2,500,000,000,000.0
3,000,000,000,000.0
3,500,000,000,000.0
4,000,000,000,000.0
4,500,000,000,000.0
5,000,000,000,000.0
Total Cloud DatacenterTraditional Datacenter
Ze
tta
by
tes
/ Y
ea
r
Cloud Will Be Over One-Third of DC Traffic by 2015
34%
66%
33% CAGR 2010-15
11%
89%
29%
71%
Cloud Traffic increases 12x 2010 -2015
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100% Isolation of tenants from DC to Core network with ZERO lossMulti-tiered cloud services with Application specific SLA and iron clad security
300GB/sec of traffic within DC~0.1% of Global within-DC traffic (by 2011 measures) in ONE hour
World of Many CloudsAn Independent Analysis – Scale, Performance, Quality
“In the Industry’s first public cloud test, Light Reading and EANTC have found that Cloud infrastructure from Cisco really does deliver. ” – Carsten Rossenhoevel, Director EANTC
1 Infra for all Business (Collab, CRM, IaaS) & Consumer (Video) AppsBetter Economics With Common Infrastructure for Business and Consumer Cloud Applications
IaaS: Automated provisioning, multi-tenant security, VM MobilityNew Levels of Agility for IaaS Delivery
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Cloud Deployments Are Accelerating
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Key SP Cloud Success Factors
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Journey to the Public Cloud
Increased Cloud Business and Operational Proficiency
Increased Revenue and profitability
Envision Portfolio
Adjust and Expand
Build and Operate
Market and Sell
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Segment Customers & Differentiate Offerings
Media
Healthcare
Govt
Finance Pharma
By Industry ?
By Size ?
Enterprise
Mid- Market
Small
1
By Offering Characteristics ?
SLA /QoS Bundling of Services
On-Prem & Cloud integration
Regulatorycompliance
Integration Expertise
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Target New Services in Areas of Expertise and Customer Permission
Unified Communication is one natural starting point
2
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Build new GTM Capabilities3
Identify Relevant Buying Centers & Care Abouts
Adjust Route to Market Strategy: Skills, Incentives, Channels
Align With Partners Offering Deep Access to Markets and compelling Marketing & Sell-With Programs
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Unified DCInfrastructure
Pre-ValidatedArchitectures
ProfessionalServices Expertise
Accelerate Time to Revenue & Adapt In-Market
Scope for Fast initial deployment
Avoid massive systems integration projects: slow and costly
4
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Automate Service Orchestration for Rapid Provisioning and Lower Delivery Cost
5
ServiceCatalog
PolicyEngine
ResourceMgmnt
ProcessOrchest.
SelfServicePortal
Lifecycle Mgmnt
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Demonstrate the Value of Your Network
Customer
Data Center Network
Deliver & Articulate Value of End to End SLA’s, QoS
+
6
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Service Provider Cloud Keys to Success
Segment Customers & Differentiate Offerings 1
Target New Services in Areas of Expertise and Customer Permission
2
Build New Go-to-Market Capabilities3
Accelerate Time to Revenue & Adapt In-Market4
5 Automate Service Orchestration for Rapid Provisioning & Lower Delivery Cost
Demonstrate the Value of Your Network6
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Cloud IntelligentNetwork
Unified Data
Center
CloudApplications
Cloud Enablement
Portfolio
Cisco CloudVerse Enables The World of Many Clouds
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More Info
http://www.lightreading.com/ciscoseries
http://www.cisco.com/go/cloudmegatest
http://www.cisco.com/go/cloud
http://www.cisco.com/go/cloudindex
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Thank you.