cisco on cisco: intelligent information network (iin) and ... · • 2005: piloting aon for virtual...

1© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Cisco on Cisco:Intelligent Information Network (IIN) and Service Oriented Network Architecture (SONA) at Cisco

How Cisco Applied the Architectural Framework to Guide its Intelligent Information Network (IIN)Version 2.0, Q1, FY’07


Cisco on Cisco: Business Benefits

Benefits• Increased revenue opportunities• IT has significant impact on the Business

Processes• Network and application services are

integrated• Significant cost reduction and productivity

benefits

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’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05


Recent Gains Made by Utilizing Cisco Solutions within Cisco

Storage Networking SecurityContent Networking

Operational Excellence:Cisco MDS 9000 = improved provisioning, speed and ease of storage management

Cost Savings:Total Cost of Ownership (TCO) reduced from $0.12 to $0.035/MBMaintenance savings in excess of $4.3M/year for over three years

Productivity:Improved user experience for applications at remote offices

Operational Excellence:Immediate, proactive virus blocking

Cost Savings:Reducing travel = $115M/year savingsACNS Video Caching saved $3M

Productivity:Seamless, transparent solution minimizes business disruption

Cost Savings and Operational Excellence:

Less time fighting and fixing attacks, reducing business disruption and damages

http://www.cisco.com/web/about/ciscoitatwork/white_papers/storage_networking_dl2.html






http://www.cisco.com/web/about/ciscoitatwork/case_studies/security_dl11.html







Core Routing and Switching Wireless Local Area Networks (WLAN)

Virtual Private Networks (VPN)

Productivity:Latency minimized via ‘shortest path’ any-to-any topology

Cost Savings:MPLS VPN: 4 x bw (no extra cost)International VoIP callingOverall cost reduction of 23% through modernized IP network

Operational Excellence:MPLS VPN: 1 network connection = flexible office adds / moves

Productivity:Mobile, collaborative workforceInstant network connectivity = productivity improvements of between $9M - $18M/year

Cost Savings:WLAN = $400 - $700/employee cabling cost savings

Operational Excellence:40,000 clients connected with few support cases

Productivity:VPN improves mobility and global collaboration

Operational Excellence:VPN Concentrators support 35,000 employeesAt any time, Cisco has over 11,000 VPN connections

http://www.cisco.com/web/about/ciscoitatwork/case_studies/routing_dl8.html











http://www.cisco.com/web/about/ciscoitatwork/case_studies/wireless.html











http://www.cisco.com/web/about/ciscoitatwork/case_studies/security.html










IP Contact Center Unity Voice MessagingIP Communications

Productivity: Productivity:Use of IP tools from almost Collaboration features share more

information than just voice calls anywhere in the worldOperational Excellence: Operational Excellence:

Decreased ‘repeat’ call volume Automated global monitoring, Reduced talk time (from 3 to 2 management and upgradesminutes) with higher customer Cost Savings: satisfaction ratings

Removal of PBX lease and Cost Savings:maintenance contract costs$30K/month on tie linesReduced Data Center space$19K/month on carrier routing Utilization of existing network

Productivity:New ways to handle voice communications

Operational Excellence:‘In house’ support across fewer locations

Cost Savings:Proprietary system replacement = over a 70% voicemail systems reduction and 92% fewer locations

http://www.cisco.com/web/about/ciscoitatwork/case_studies/ipcontactcenter.html











http://www.cisco.com/web/about/ciscoitatwork/case_studies/iptelephony.html












Intelligent Information Network at Cisco

IIN


Cisco’s 3–5 Year Technology VisionThe Intelligent Information Network: A Global Systems Approach

IP N

etw

orki

ng A

dopt

ion

Integrated Services

Virtualized Networking Resources

Phase 2The Intelligent Movement of Data/Voice/Video Across a System of Networks

Phase 1

Integrated Systems

Integrated Applications

Application-AwareNetwork and Services

Phase 3

http://www.cisco.com/web/about/ciscoitatwork/executive.html#iin


http://www.cisco.com/web/about/ciscoitatwork/case_studies/network_management_dl7.html


IIN Phase I: Cisco on Cisco

• 1999: Overlaying Wireless with wired IP LAN access

• 2000: Converging Voice and Data to a single IP voice/data network

• 2000: Remote Access VPN brings Internet based mobility

• 2002: US and EMEA WAN Architectures for peer-to-peer voice and video

• 2003: SANs - storage over Data Center network (Fiber Channel over IP)

• 2005–2006: Enterprise Class Teleworker (ECT) VPN, with corporate voice and wireless for home office

• 2006–2007: WAN refresh with new capabilities - ISR routers deployed

Inte

grat

ed S

yste

ms

Time1999

The Intelligent Movement of Data/Voice/Video Across a System of Networks

Phase 1

http://wwwin.cisco.com/it/technology/at_work/wir-cs.shtml

http://wwwin.cisco.com/it/technology/at_work/ipt-cs.shtml


IIN Phase II: Cisco on Cisco

Content Engines (ACNS• 2004: ) enable virtual data center storage and print services locally

• 2004: Content Switching Module (CSM) create virtual Cisco.com from multiple servers

• 2005: Shared Storage via SANs, virtual storage resources using VSANs• 2006: Wide Area File Services (WAFS) and Application Velocity supports virtual NAS storage and web data transport from data center

• 2006: VFrame software tools supports grid computing• 2007: Virtual Services: Storage (SAN and NAS) and Servers (grid computing)

Inte

grat

ed S

ervi

ces

Time2004

Virtualized Networking Resources

Phase 2

http://wwwin.cisco.com/it/technology/at_work/cont-cs.shtml


IIN Phase III: Cisco on Cisco

• 2005: Piloting AON for virtual middleware application support• 2006: AON performing proxy web services (SSL Termination, XML

Encrypt/Decrypt, Protocol Translation, Service Versioning) for Cisco.com, and other web service sites

• 2006–2007: AON deployed throughout data center to perform transformation and mapping (Content Based Routing and Inspection, SSL Termination, Logging, Digital Signature Verification, Certificate Validation, XML Encrypt/Decrypt, Protocol Translation, Service Versioning) between end user and back end systems

• 2007–2008: AON deployed at key WAN network hubs to provide intelligent file movement across the WAN

Time 2006

Application-Aware Network and Services

Phase 3

Inte

grat

ed A

pplic

atio

ns


Cisco on Cisco: SONA—The Architecture Framework

TechnologiesSONA


Cisco on Cisco: SONA

IPC

Security

R&S

Data Center

TechnologiesSONA


Cisco on Cisco: IPC SONA Framework

Middleware and Application Platforms

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Vi

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Mobility Services

Storage Services

Voice and Collaboration Services

Compute Services

Identity Services

Network Infrastructure Virtualization

Ada

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Campus Branch Data Center

Enterprise Edge

WAN/MAN Teleworker

ClientsStorageServer

Instant Messaging

Unified Messaging

Meeting Place

IPCC IP Phone Video DeliveryC

olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM

Infrastructure Services

Infrastructure Management

Application Networking Services

Cisco Offerings

MCS Cisco CallManager Servers

IP Phones

Secure, QoS Supported Places in

the Network

CROS

Gateways, Gatekeepers

SRST

CAC, Dial Plans, CDR

Secure IPT

Unity Voicemail

Unified Messaging

XML Integration

Meeting Place Conferencing

IPCC Solutions

CRM Application Integration

Business Applications

Contact Center Services

Conferencing Services

IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security

Remote Branch Service

Continuity

Voice Services


IP Telephony Deployment and

Provisioning

IP Telephony Solutions

QoS for IP Communication—QoS in the LAN, WAN, Remote Office, Home Office Self Defending Network Spanning All Infrastructure Components

79xx IP Phones, IP Communicator for IPT End Points

Cisco Call Manager Forms the Core of the IPT Deployment

Secure, QoS Enabled Campus, Remote Branch, WAN, Data Center and Home Networks


User/Directory Information

IP Phones, PC Applications



Enterprise Edge

WAN/MAN Teleworker



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Compute Services

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Instant Messaging

Unified Messaging

Meeting Place


olla

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rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings

Cisco on Cisco: IPC SONA FrameworkMCS Cisco

CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


Cisco Remote Operation Services for IPT Management IPT Entitlement Processes

IPT Entitlement and Provisioning

CROS IPT Management




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Mobility Services

Storage Services


Compute Services

Identity Services


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Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


Gatekeepers for Call Admission Control, Gateways for Communicating with PSTN and Audio/Video Conference BridgesGateways,

Gatekeepers

http://wwwin-people.cisco.com/tpomerhn/ciscopics/C6000/cwdata/6509.html



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Vi

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Mobility Services

Storage Services


Compute Services

Identity Services


Ada

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anag

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t Se

rvic

es


Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


Dial Plan integration, Tail End Hop off, Least Cost Routing, Country Regulations etc.

CDR for Service Management

Call Processing, Dial Plans, Call Admission Control

Dial Plan Design for Efficient Call Routing, Call Admission Control for Ensuring Voice Quality Tied with Call Processing Functions




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Mobility Services

Storage Services


Compute Services

Identity Services


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Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


IP Phones at Remote Offices Fallback to the PSTN During WAN Outages; Most Call Processing Functionalities Are Maintained

SRST



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Mobility Services

Storage Services


Compute Services

Identity Services


Ada

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anag

emen

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rvic

es


Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


HostHardening—AV, CSA,Encryption, Secure SRST,DDoS Protection, Voice/Data VLAN Separation

Secure IP Telephony



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Mobility Services

Storage Services


Compute Services

Identity Services


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anag

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rvic

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Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


AD Integration

Centralized, Networked, Global Voice Mail

Unity Voicemail

Unity Servers



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Mobility Services

Storage Services


Compute Services

Identity Services


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anag

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t Se

rvic

es


Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


Unified Messaging IP Communication Support

Unified Messaging

Exchange Integration

Integration with Microsoft Exchange for Unified Communications



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Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


XML Based IPC Applications

XML Based IP Phones Apps for Directory, Stock, Internal Support, Personal Assistant etc.



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WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

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Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning



Audio Conferencing , Collaboration and Web Meeting,

Meeting Place Servers



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Compute Services

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Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

bora

tion

Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


Cisco IPCC Solution

Contact Center Applications Including IVR, ACD, ICM for Intelligent and Efficient Call Routing

IPCC Servers



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Mobility Services

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Enterprise Edge

WAN/MAN Teleworker


Instant Messaging

Unified Messaging

Meeting Place


olla

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Laye

rPLM CRM ERP

HCM Procurement SCM




Cisco Offerings


CallManager Servers

IP Phones


the Network

CROS


SRST


Secure IPT

Unity Voicemail

Unified Messaging

XML Integration


IPCC Solutions





IPC Applications

Unified Messaging

Voice Mail Services

Enhanced Security


Continuity

Voice Services



Provisioning


E-Sales Application for CRM with Salesforce.com Integration

E-Sales Application


Executive Summary

SONA Advantages:

Networked Infrastructure: Interactive Services: Integrated Applications:

• Integrated infrastructure and applications create endless opportunities

• Integrated Management for Service Provisioning

• Virtual Storage to effectively use storage

• Resource virtualization for effective use of computing resources

• Resource deployment is based on a logical basis as opposed to physical basis

• The Network is the single element that connects all IT components

• IP data, voice, video, storage technologies are all built on top of the Network

• Security, QoS, Application integration are embedded into the network

• Places in the network for pervasive intelligence across the entire network Infrastructure

• Collaboration and Business Applications can be rolled out with relative ease

• Applications are tied to the network for creating an integrated system for greater power, flexibility, simplicity

• Intelligent applications for the future


IIN and SONA at Cisco

Today Leading To…3 Years Ago

• Voice and data convergence at Campus, Branch and Data Center

• LAN/ WAN upgrade and QoS deployment for enhanced connectivity

• Teleworkers supported through software VPN

• Content caching and transparent caching

• Consolidating of DAS storage to SAN resulting in efficient use of Storage resources

• Convergence realized at all the places in the network

• Virtualized SAN improves utilizations, manageability

• Intelligent Network fabric based on structured business goals

• Secure, scalable IP telephony applications deployed

• ACNS for intelligent content routing

• Storage as a utility service

• Service Oriented Architecture to maximize benefits

• Network packed with Intelligence to integrate with applications

• WAFS, Application acceleration for efficient remote access

• High Performance computing, service provisioning, intelligent and virtual access for efficient use of IT resources

cisco on cisco: intelligent information network (iin) and ... · • 2005: piloting aon for virtual...

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