cisco marketing strategy and plans
TRANSCRIPT
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Marketing strategy and plans.
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INTRODUCTION
1. Founded in 1984 by husband and wife team at Stanford University.
2. Worldwide leading supplier of net- working Equipments for the internet.
3. The logo represent the golden gate bridge of San Francisco.
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TIMELINE
Founded in 1984
$ 1 billion market
capitalization
First international
office
Integrated 49 companies into core business
$500 billion market
capitalization
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Cisco as a brand Stock price of CISCO?
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HOW?
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Consumer markets
• Acquisition of Linksys
Home entertainment
solutions
• Wireless music play
• Printing
• Video
Rebranding
• To increase awareness among consumers
• Increase overall value of CISCO
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REBRANDING
“THE HUMAN NETWORK” CONNECTING PEOPLE
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• Revenue increases
• Sales increase in both home and business use
• 18th biggest brand
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Connection with consumers!!
CISCO CONNECTED SPORTS
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ULTIMATE FAN
EXPERIENCETelepresence
Digital Displays
Connect to other games
Order Food
View local traffic
HD flat screens
through the stadiums
What is the SCORE??
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Cisco’s present day strategy
Acquiring companies
Entry into newer markets
Increase internet traffic
Increase demand of networking products
Repercussion's???
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Increase competition by entering
into new markets
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To.
To tackle the competition its advertising efforts include tapping into social media
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Q1. How building brand in a business-to-business context differs from doing so in consumer markets?
• Business-to business approach contains more direct approach through very specific channels of distribution
• Business-to business centred around more personal relationships between partner companies
• Consumer marketing targeted at all major demographic groups
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SUMMARY
• Cisco founded in 1984
• Due to low brand awareness people were not aware of cisco
• Marketing strategy help to survive the internet bust.
• Entry into consumer markets
• Acquisitions to enter into new markets
• Increase competition from companies like Microsoft, HP, IBM.
• Using social media for advertising
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CREDITS
• http://www.slideshare.net/Cisco/for-about-cisco-pdf-615151/8
• http://www.istockphoto.com/
• http://www.cisco.com/
• https://images.google.com/
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DISCLAMER
Created by Aviral kotangle during marketing internship under guidance of Prof Sameer Mathur.