cisco - global home page - migrating to ip communications · “by the end of 2007, traditional...

1© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID

Migrating to IP CommunicationsReducing Costs, Improving Collaboration, and Increasing Productivity for the U.S. Government

Leopold KahngApril 5, 2005

222© 2005 Cisco Systems, Inc. All rights reserved.Presentation_ID

Agenda

• IP Telephony trends

• Evolution to the Intelligent Information Network

• Cisco IP Communications solutions

• Advantages of IP Communications

• Cisco as your partner

• Q and A


IP TELEPHONY TRENDS



Business Resilience• Disaster recovery• Security

Competitive Advantage• Better customer service and response• Better collaboration• Mobility and teleworker gains• Higher productivity• Speed to market

Expanded BenefitsExpanded BenefitsImproving Business Improving Business

ProductivityProductivity

Lower CostsLower Costs•• Reduce mgmt costsReduce mgmt costs•• Move, add, changesMove, add, changes•• Lower cabling costsLower cabling costs•• Toll bypassToll bypass

Initial BenefitsInitial BenefitsReducing CostReducing Cost

Drivers To IP Telephony


4.3 hrs per remote worker per week or 28 days per year

Improved remote office employee productivity

5 hours per week, or 33 days per yearImproved telecommuter productivity

13 hrs / month / IT employee; 19 days per year

Reduced travel expenses for IT

SavingsIPT Benefit

3.9 hrs / week / employee or 25 days per year

Less telephone tag for all employees

3 more moves per yearEasier MAC process for employees

5.5 hours per week per IT employee involved with phone support

IT and end-user productivity benefits because features are easier to use

1.5 Hours per move.Faster moves adds changes (MACs)

From a survey of 100 organizations using IP Telephony,From a survey of 100 organizations using IP Telephony,Sage Research & BCR July 2003Sage Research & BCR July 2003

IP Telephony Yields Real Gains


Source: Synergy Nov, 2003 & Infotech Q3 2003

““By the end of 2007, traditional enterprise By the end of 2007, traditional enterprise telephony system manufacturers will have ceased telephony system manufacturers will have ceased development development ……and announced their intention to and announced their intention to discontinue support for their TDMdiscontinue support for their TDM--based PBX and based PBX and contact center systems within five years (0.8 contact center systems within five years (0.8 probability)probability)””

Gartner, March 2003Gartner, March 2003

IP Telephony Is Mainstream

• IP-PBX line shipments will surpass traditional CPE in 2005

IP to TDM Displacement Forecasted Share

020406080

100

2000

2001

2002

2003

2004

2005

2006

2007

Year

Pene

tratio

n Pe

rcen

tage

IPTDM


EVOLUTION TO THE INTELLIGENT INFORMATION NETWORK



Three Disparate Networks

Email

Collaboration Calendar

Web Application

Instant Messaging

DATA

Voice Messaging

Audio Conferencing

TelephoneServices

VOICE

Video Conferencing

VIDEO


email

Voice Messaging

CollaborationCalendar

Video Conferencing

Web Application

Audio Conferencing

Instant Messaging

TelephoneServices

One Network that Works the Way You Do


CISCO IP COMMUNICATIONS AND ITS ADVANTAGES: PRODUCTIVITY, RESILIENCE, SECURITY, MOBILITY



Applications Drive Productivity

Call CenterCisco MeetingPlace

Amber Alert On-phone Paging

Extend information flow to workstations with no PC

Time & Attendance

Cisco VT Advantage

CISCO APPLICATIONS

PARTNER APPLICATIONS


Productivity Drives Return on Investment

$$$

Hurdle RateHurdle RateReturn

$$ Investment $$$

ROI from a 10% Decrease in IT Support CostsROI from a 10% Decrease in IT Support Costs

ROI from a 2% Increase in End-User ProductivityROI from a 2% Increase in End-User Productivity


Introducing IP Video Telephony

Enterprise-class IP telephony and video is delivered over a single Cisco IP Communications infrastructure

CiscoCall Manager 4.0

WirelessBusiness

Color

Professional

Cisco IP Communications

NetworkStandards Based

H.323 System

Small GroupSystem

IP Phone with PC Video

ExecutiveDesktop


What is IP Video Telephony

• Consistent user experience for voice and video

• Centralized configuration, management and call control for scalability

• Investment preservation for existing…

IP telephony equipmentData network and applicationsVideoconferencing equipment

Cisco IP Phone with Video

Partner Videoconferencing Endpoints

It’s now just a phone call.

Brings value for both video and phone users


IP Video Telephony –Brings Value for Both Video and Phone Users

Traditional Videoconferencing Telephony

• Phone features added to video calls

Dial toneTransfer, Hold/Retrieve, Call Forward, Ad-hoc Conferencing, Hunting, etc.

• Single dial-plan for both video and voice

• Calls can be made to either audio or video endpoints

• Video added to phone calls• Face-to-face communications• Single dial-plan for both video

and voice• Calls can be made to either

audio or video endpoints


Rich–media Communications - Collaboration

• Voice, web, and video conferencing solutions

Systems and clients

• “Welcome to MeetingPlace”

Two billion minutes/year run rate

Two million registered users

40% of Fortune 50

Cisco MeetingPlace - Most Effective Collaboration Application

Cisco video telephony - Best Videoconferencing


Rich Media Experience


“Because Cisco Phones are XML-based, the solutions gives us an open canvas to design new network applications…The potential is unlimited.”

Gerald Werner, Information Access Strategies Consultant City of Southfield

Why Cisco Provides Better Productivity

• End-to-end solutions and a suite of applications• Open standards for XML—allows you to pick and

choose or create best of breed applications• Accessibility—system is usable by all people • Tight integration with enterprise business applications

E-mail (Lotus, Microsoft)Scheduling (Lotus, Microsoft)CRM (Microsoft, Siebel, PeopleSoft, Oracle, SAP, others)


Business Resilience

• Allows business to continue despite severe interruptions

• The entire network to the application included

• Your system is only as reliable as your network


Business Resilience Means Network Resilience

• ChallengeEarthquake disrupts power and dataLoses branch office connection to call management

• SolutionCisco IP Communications Survivable Remote Site Telephony (SRST): branch routers take over call processing

• BenefitsBranch makes and receives calls as normalBranch accesses voicemail as normalCalls do not drop during failoverCalls routed to other offices if needed


Better Business Resilience with Cisco

• Offers “Intelligent” failoverSeamless failover without call interruption Automatic rerouting (no manual administration needed)

• Has redundancy built into all layers of the infrastructure

Power, call processing, hardware, failover Desktop IP provides additional resilience where TDM would fail

• Improves productivity for ITProactive health and fault monitoring of network

• Unique applications to ensure business continuity during disasters


Cisco Provides Better Security

• Looks at security as a holistic approach

• Protects network from unwanted intrusions and misuse

• Lowers costs as fraud is identified or overcome more easily


The Cisco SAFE Blueprint for IP Communications

CallManagerCallManager

•• Minimize Minimize Win2K servicesWin2K services

•• NTFSNTFS•• Secure IISSecure IIS•• Lock down SQLLock down SQL•• HIDS/virusHIDS/virus

A

•• Allow only call Allow only call control, LDAP, control, LDAP, managementmanagement

•• Control sourceControl sourceaddressesaddresses

Firewall and Firewall and ACLsACLs

Outside WorldOutside World

•• No voice across No voice across InternetInternet

•• IOS DoS toolsIOS DoS tools•• Use sensorsUse sensors

EndpointsEndpoints

• Separate voice and data VLANS

• Disable GARPand voice VLANon PC port

• Separate voice and data VLANS

• Disable GARPand voice VLANon PC port

Campus NetworkCampus Network

• High availabilitydesign

• Use VLANs• Use IP filters

between voiceand data network

• Avoid NAT•Secure access(TACACS+, SSH,Radius)

• High availabilitydesign

• Use VLANs• Use IP filters

between voiceand data network

• Avoid NAT•Secure access(TACACS+, SSH,Radius)Internet PSTNIP WAN


Loss of PrivacyLoss of Privacy

Here’s the financial info

Cisco Provides Better Privacy and Threat Defense

• Cisco provides multiple levels of privacySegments traffic so voice is not treated as dataEnsures privacy over public data network using VPN Provides encrypted media between two endpoints

• Integrated systems level approach to threat defenseCall Manager, PIX, router, applications – all have Cisco Security Agent

Denial of ServiceDenial of Service

Where’sMy DialTone?

Voice Attack Points:Servers, GWs, Delay, Jitter, Packet Loss, BW


ImpersonationImpersonation

I’m Bob, Send Me Telephone Calls

I’m the PSTN,Send Me Calls

Toll Fraud:Toll Fraud:Call ForwardCall Forward AllAll

Local

Int’lHi friends, call meat my work number while I’m on vacation!

Forward AllForward All

Cisco Has Better Ways of Fighting Impersonation and Toll Fraud

• Impersonation—managing trust and identityDigital certificates allow the network to

Authentically identify devices on the network Provide secure configuration and signaling, media encryption and image validation

• Toll fraudReporting allows IT to identify fraud or excessive phone usageProvides toll restriction


How Does Cisco Provide Better Security?

• Cisco is only vendor to earn Miercom/ Network World’s highest security rating –May 2004

• Systems level (holistic) approach to external and internal threats

• Cisco secures all levels of the network

• Security is inherent in our products

• One network to secure instead of multiple networks

“To date we have not seen a VoIP solution that outperforms the security provided by Cisco.”

Randall Birdsall, Miercom


Business Mobility

• Allows users to be anywhere on the network and have the same capabilities as they have at their desk

• Enhances telecommuter productivity at a reasonable cost

• Allows faster and easier moves, adds and changes


Business Mobility Example:Enabling Enterprise-Class Teleworker Support

• ChallengePlane cancelled due to snowBusiest time of year

• What can she do from an airport?Plug in Cisco wireless LAN cardLog into Cisco VPN for securityAccess Cisco Unity unified messagingUse Cisco softphone while retaining the same number

• BenefitsMaintains customer serviceWork continues as normal


Better MobilityMove with the Speed of Business

• ChallengeOffice space is a premiumNeed to consolidate work space

• SolutionCisco IP CommunicationsCubes used on an on-demand basisEmployees share IP phones with personalized features via login

• BenefitsConserves office space via sharingNo administration Employees retain phone number and phone features


CISCO IP COMMUNICATIONS PROVIDES LOWER COSTS



90%Savings on Moves, Adds and Changes

40%Savings on Long Distance Calls

80%One-time Cabling Costs in One Location

SavingsSavingsHB Fuller TCO SavingsHB Fuller TCO Savings

30%Reduction in MDF Room Space Requirements

$60,00050% Savings in Wiring for New Construction

$72k/yr45% Reduction in Recurring Repair & Maintenance

$54,00010-20% Capex Savings vs. TDM PBX

Estimated ImpactEstimated ImpactCGE&Y IT Staff BenefitCGE&Y IT Staff Benefit

Source: Yankee Group

Customers Saving Money with Cisco IP Telephony


WHY CISCO SHOULD BE YOUR PARTNER



Means high success rate and low risk of implementation issues

Cisco Is the Most Experienced in IP Telephony

• Cisco has the largest and most IP telephony installs of any vendor4M+ IP phones shipped2.6M+ Unity seats shipped760K Contact center agent seats shipped85K+ MeetingPlace Licenses15,000+ IP Communications customers13.9M+ VoIP ports shipped21M+ Power over Ethernet ports shipped60% of Fortune 500® using Cisco IP Communications

• Cisco has 20 years experience in IP networking

19961996 19981998 19991999 20002000 20012001 20022002 2003200319971997 20042004

Cisco Enters the IP Telephony MarketTraditional Voice VendorsEnter the IP Telephony Market


Successful Implementations with Cisco Certified PartnersSuccessful Implementations with Cisco Certified Partners

Cisco Has the Cisco Has the Most Experience Most Experience Migrating Migrating CustomersCustomers•• 15,000+ customers 15,000+ customers

•• 40+ customers with 40+ customers with >5K IP Phones>5K IP Phones

Investment Investment ProtectionProtection•• Full benefits of IP is Full benefits of IP is to the desktopto the desktop

•• Leverage investment Leverage investment in your IP networkin your IP network

•• Interoperates with Interoperates with existing platformsexisting platforms

•• Migrate as neededMigrate as needed

Evolve Your Evolve Your Network at Your Network at Your Own PaceOwn Pace•• Migrate areas based Migrate areas based on financial benefiton financial benefit

•• By location or By location or applicationapplication

•• Cisco apps serve TDM Cisco apps serve TDM or IP environmentsor IP environments

•• Systems are tested Systems are tested for interoperabilityfor interoperability

Cisco’s Holistic Approach to Migration


Cisco Is the Fastest Growing Telephony Vendor

11%2,364 K77%#1Enterprise VoIP Gateway Ports

51%424 M$47%#1- LAN Telephony Call Server Revenue

-11%397 M$ 75%#1 Enterprise VoIP Gateway Revenue

2003 World Wide Voice Market ShareSource: Synergy Research Group

89%2,711 K41%#1- IP Phones

85%2,868 K39%#1Enterprise LAN Telephony Ports

89%1,733 M$25%#1Enterprise IP Telephony Revenue(LAN & Converged Telephony + IP Phones)

615 M$

Market Size

35%

CiscoMarket Share

#1

Cisco Rank

56%

Mkt Growth

(Y/Y)

- IP Phone Revenue

Category


Cisco Continues To Innovate

• Cisco holds over 750 IP Telephony patents • CeBIT Teletalk Award 2004: VT Advantage• Many IP Telephony firsts

First to put XML applications on the phoneFirst to provide in-line powerFirst to provide SRSTFirst to provide Automated E911First to provide Auto QoSFirst to provide clusteringFirst to provide voice & data VLANsFirst to scale VoIPFirst phone call from space

• Leader and implementer of a range IEEE and IETF industry standards

SIP, MGCP, various VoIP and gateway protocols, TTY over VoIP, PoE, Enterprise class IPT, large wireless deployments and security and more


Cisco Is Proven

• BCR’s “Best in Test” 2004For high, mid and low end systems

• Product of the Year 2004: Call Manager Express

• Network Computing Well-Connected Award

Most outstanding product in wireless VoIP system category

“We congratulate Cisco on a clear win in the comparative testing of IP telephony. Our testing is a comprehensive and rigorous evaluation and Cisco excelled in virtually all categories of the tests.”

Ed Mier, president of Miercom

cisco - global home page - migrating to ip communications · “by the end of 2007, traditional...

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