cisco customer education confidential 1616 cisco unified computing system a...
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Cisco Customer Education Cisco Unified Computing - Datacenter Storage Solutions
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Cisco Customer Education Cisco Unified Computing - Datacenter Storage Solutions
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Presentation Agenda
► Who is Cisco?
► Introducing Cisco Unified Computing
► Conclusion
► Cisco UCS Integrated Infrastructure Solutions
► Cisco UCS Director, Cisco ONE
Priors: Cisco Sales and Channels (10 yrs) President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver Partner Financial Analyst (7 yrs) - Sprint Corporation
About Your Host Brian Avery Territory Business Manager Cisco Systems, Inc.
Cisco Confidential 4 © 2014 Cisco and/or its affiliates. All rights reserved.
Who Is Cisco?
Cisco Confidential 5 © 2014 Cisco and/or its affiliates. All rights reserved.
Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems
Bosack and Lerner run network cables between two different buildings on the Stanford University campus
A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born
1984
Cisco Confidential 6 © 2014 Cisco and/or its affiliates. All rights reserved.
Who Is Cisco?
Chuck Robbins, CEO, Cisco
• Dow Jones Industrial Average Fortune 100 Company
• $145B Market Capitalization
• $48B in Revenue
• $8B in Annual Profits
• $33B More Cash than Debt
• $5.9B in Research and Development
http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics
Cisco Confidential 7 © 2014 Cisco and/or its affiliates. All rights reserved.
Market Leadership Matters
No. 1
Voice
39%
No. 1
TelePresence
43%
No. 1
Web Conferencing
41%
No. 1
Wireless LAN
50%
No. 2
x86 Blade Servers
27%
No. 1
Routing Edge/Core/
Access 45%
No. 1
Security
33%
No. 1
Switching Modular/Fixed
64%
No. 1
Storage Area Networks
47%
Q1CY14
Cisco Confidential 8 © 2014 Cisco and/or its affiliates. All rights reserved.
§ CCE is an educational session for current and prospective Cisco customers
§ Designed to help you understand the capabilities and business benefits of Cisco technologies
§ Allow you to interact directly with Cisco subject matter experts and ask questions
§ Offer assistance if you need/want more information, demonstrations, etc.
What Is the Cisco Customer Education Series?
Unified Computing Introduction Free Your Mind!
Cisco Confidential 10
Cisco Confidential 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
What is Real?
http://www.youtube.com/v/VVro5wxqh4U&autoplay=1&rel=0
Cisco Confidential 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Hold up. Cisco sells servers??
Cisco Confidential 13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Why reinvent the wheel?
Data Center Economics
Source: Gartner, Cisco IT, “Data Center Cost Portfolio”
29%
22% 12%
11%
10%
7%
7% 2%
Overall Spend Distribution
People Software Energy / Facilities Servers
Networking Storage Disaster Recovery Overhead
0%
20%
40%
60%
80%
100%
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Server-Related Spend WW New Server, Power, Cooling, Management,
and Administration Spending Share
New Server Server Admin Power and Cooling
Source: IDC #250082, “Worldwide Server, Power and Cooling, and Management and Administration Spending 2014–2018 Forecast,” August 2014
of Overall IT Spent on OpEx
(People, SW, and Facilities)
Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Unified Computing: Inspired by Customer Needs
Help Me:
Industry in Transition: 2005-2010
• Reduce complexity that drives OPEX
• Get the most out of virtualization
• Automate and move faster
• Get ready for cloud
Cisco UCS
Virtualization
Compute & Flash
Acceleration
Network and Storage
Access
Operational Simplicity
Application Centricity
Platform for IT Innovation
Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Cisco Unified Computing System A Differentiated/Revolutionary Approach
Simpler Architecture § Networking with fewer components § Lower cost and easier scaling § Fewer management touch points
Faster, More Flexible § Automated deployment/provisioning § Unification leads to reduced complexity § Management via a single interface
Higher Performance § Brings out the best of x86 architecture § Optimized resource utilization for compute,
networking, and management
No Compromises § No trade-offs for function § Enhanced design capability § Designed for the future, today § Better TCO/ROI
Cisco UCS: Unified Infrastructure, Scalability, and Management Automation
Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Unique Design of Cisco UCS Automates and Reduces Complexity
Application Centric
UCS Manager Service Profiles define server identity for rapid
deployment.
Treat hardware like software.
Cisco Singleconnect Technology
One connection for LAN, SAN, and management. Physical and Virtual
Rack and Blade.
Single Unified System
Designed from the ground up to integrate computing, networking,
storage access and virtualization for greater operational simplicity and
seamless infrastructure management.
Cisco Confidential 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
23 CPU
17 Virtualization/
Cloud
7 Database
17 Enterprise Application
18 Enterprise
Middleware
18 HPC
Cisco UCS Benchmarks that held world record performance records as of date of publication For details, please see source document “Cisco Unified Computing System and Intel Xeon Processors: 100 World-Record Performance Results” at http://www.cisco.com/c/dam/en/us/products/collateral/servers-unified-computing/le_32801_pb_ucs_worldrecords.pdf
Cisco UCS Performance: 100 Records World-Record Performance
•
Cisco Confidential 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Source: 1 IDC Worldwide Quarterly Server Tracker, 2015Q1, May 2015, Vendor Revenue Share Source: 2 As of Cisco Q3FY15 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V
#1 Americas market share in x86 blades 1
3,700+ UCS CHANNEL PARTNERS
43,800+ UNIQUE UCS CUSTOMERS 2
100+ world record performance benchmarks to date
More than 85% of all
customers have invested in UCS Fortune 500
Cisco Unified Computing After Five Years UCS: Fastest Growing Product in the Market
Cisco UCS Integrated Infrastructure Solutions Michael Dominguez Consulting SE – Software and Solutions Innovation November 2015
Integrated Infrastructure Solutions
Customer Challenges Infrastructure Demands
Ø Deploying new/refreshed applications quickly & consistently
Ø Adding capacity and storage when needed
Ø Shortening the time to move programs into production
Ø Reduced complexity
Ø Streamlined support
Ø Single system operation
Ø Accelerated implementation
Pretested and preconfigured bundled solutions consisting of servers, network, storage and management software
Leverage vendors expertise and guidance to deliver better security, reliability, and performance
Focus on Business Outcomes
Dramatically reduce complexity of deployment/operation
Operational cost efficiencies as next major ROI gain
Cloud-ready and cloud-friendly designs
Customer Expectations and Benefits
Integrated Infrastructure Market Overview • “Integrated” and “Converged” are now industry
standard terms
• According to IDC research and analysis:
• $14B Opportunity in 2017; 30% CAGR
• Integrated infrastructure to make up nearly 14% of all IT infrastructure by 2016.
• 50% of workloads to run on integrated infrastructure by end of 2015
• 76% of CIO’s say that it’s difficult to stay on budget and time1
• Catalysts for Integrated Infrastructure
• Existing infrastructure is complex and difficult to manage, provision, scale, optimize, reconfigure, and maintain
• Unique Application Requirements & Business Factors Lead to Application Specific Infrastructure Silos
• Cost reduction requirements in IT
1. According to IDG research
Source: IDC Worldwide Integrated Infrastructure & Platforms Tracker Q1 2014; June 26, 2014; Vendor Revenue
7.6%
45.5%
15.0%
4.2%
18.0%
6.5%
3.3%
Integrated Infrastructure Market Share(Q3 2014 vendor revenue)
Dell w/ Cisco UCS EMC Hitachi HP IBM Others
20.0%25.5% Cisco/NetApp
VCE
With Cisco UCS
Cisco UCS: Foundation for Integrated Infrastructure
Cisco is exclusive in the top 2 solutions – Vblock and FlexPod
Cisco is #1 and a partner in ~50% of all integrated infrastructure solutions
Integrated Infrastructure Momentum Analyst Views on Shift to Integration
“Cisco continues to be an important part of the integrated systems market and is an integral element of VCE's offerings, as well as FlexPod. The reference architecture offerings of Hitachi/Hitachi Data Systems, as well as EMC's VSPEX platform, also utilize Cisco components. This is partly due to the technology strengths of Cisco's Unified Computing System (UCS).“ - Gartner
“By year-end 2015, 35% of total server shipped
value will be as integrated systems.”
“By 2015, converged infrastructure will
represent 9.5% of the $64B services, software, and hardware markets.”
“By 2017, nearly two-thirds of all enterprise
application infrastructures will be packaged in the form of a
converged solution.”
UCS Integrated Infrastructure Deep Investment Strategy
Cisco UCS Modular stateless computing and application acceleration
UCS Director Policy-based resource management
Nexus Scalable, secure network fabric
Performance of Hardware Flexibility of Software ACI Ready End to end Security Hybrid Cloud Enabled (Intercloud Fabric)
UCS Integrated Infrastructure Focus Areas
APPLICATION
OPERATIONS
ECOSYSTEM
Broad application coverage optimized for high performance
Versatile and programmable building blocks for cloud
Better solutions through productive partnerships
Innovation with Industry Leaders The Power of Ecosystem
VBLOCK FLEXPOD HDS UCP
Cisco Unified Management
Business Apps Databases Analytics and Big data Cloud Apps Collaboration
Applications Desktop
Virtualization
VSPEX
Cisco UCS Cisco Nexus
HANA & BWA
Storage Partnerships
UCS Integrated Infrastructure
VersaStack SmartStack
Cisco Validated Designs Proven Methodology Accelerates Deployment and Reduces Risk
Integrated System
Approach
System Development Guidelines
Planning Design End-to-End Validation Documentation
Uni
t
Feat
ure
Inte
grat
ion
Sys
tem
Cus
tom
er
Key Customer Engagements Consider end-to-end view
Product Development Cross-platform collaboration
Best Practices System-level innovations
System Delivery Tested and validated designs
Cisco UCS Integrated Infrastructure Solutions Cisco is the leader in integrated systems
FlexPod HDS UCP Select SmartStack VersaStack
Cisco UCS for Red
Hat OpenStack
Cisco UCS Director Cisco UCS® Cisco
Nexus®
NetApp
Vblock
VCE
Cisco Solutions for VSPEX
EMC Hitachi Nimble Storage IBM
Red Hat
OpenStack
Cisco-NetApp FlexPod Portfolio
Target: Primarily SMB For smaller, less dynamic
requirements & VAR velocity
FlexPod Express FlexPod Data Center FlexPod Select
Target: Enterprise/Service Provider Massively scalable data center infrastructure UCS Mini for branch office / edge computing
Target: Specialized environments within enterprises
Dedicated app infrastructure
UCS C-Series, Nexus 3K, FAS 2K UCS B-Series, Nexus 5K-9K, FAS 8K UCS C-Series, NetApp E-Series
Cisco ACI Enabled
§ SAP § Microsoft § Oracle
§ Citrix § VMware
§ Enterprise Applications
§ Private Cloud § Hybrid Cloud § VDI
§ Big Data and Analytics
§ Cloudera § Hortonworks
Based on UCS Integrated Infrastructure
VCE VBLOCK SYSTEMS TRUE CONVERGED INFRASTRUCTURE
SUPPORTED SUSTAINED ENGINEERED MANUFACTURED MANAGED
AS ONE PRODUCT
32
VCE VBLOCK PORTFOLIO
SYSTEM 720
SYSTEM 200
SYSTEM 100
SYSTEM 340
SPECIALIZED SYSTEMS
SOLUTIONS & SERVICES
VCE & PARTNERS
VCE Vision™ Intelligent Operations software
33
“Our Cisco Unified Computing System decision is a game-changer.”
Wes Wright CIO, Seattle Children’s
“We can offer leading solutions to our customers and continue to expand our business.”
Martin Breslin Infrastructure Architect, SEI
“With Cisco UCS, we can adapt much more quickly to user demand.”
Mark Adams VP, Information Technology, HireRight
Cisco UCS – Foundation for Integrated Infrastructure Better Infrastructure = Better Business Outcomes
Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks
Greater Business Agility
Lower Operating Expenses
Reduced Costs/ Complexity
Lower Computing Cost
Faster Fact-based Decision Making
84% Reduced
Provisioning Times
77% Reduced Cabling
61% Reduced
Management Costs
54% Reduced Power &
Cooling Costs
100+ World-Record Performance
Benchmarks
L4-7 Services Virtualization
New! Integrated application containers for secure workload provisioning
New! Application Centric Infrastructure configuration
New! Open developer kit for ecosystem acceleration
Update! UCS Central integration to easily manage all UCS and UCS Mini domains together
Storage
UCS Director
Nexus Product Family
Unified Computing System
Quality Enforce IT Best Practices
Velocity Rapidly Deploy Applications
Simplicity Ready for Use in Hours
Automation Powered by Cisco UCS Director Seamless Infrastructure Management
UCS Director Value
UCS Director
• Acts as orchestra conductor across: compute, network, storage & virtualization
• Replaces manual management of each layer with automated workflows Helps to remove silos from IT teams and IT resources
• IT manages data center resources as single “team” with unified management Across physical and virtual resources
• Unfettered IT admins can now focus on new services for business
How Does it Work? o Abstracts hardware & software into programmable tasks
o Tasks used to create automated workflows
o Dynamic orchestration keeps business moving
Seamless Infrastructure Management Remote Office Core Enterprise Applications and Data Analytics Scale-Out Workloads
COMPUTE NETWORK STORAGE UCS
Director Express
Bare-metal
UCS Director: Multi-Vendor Support Compute Network Storage
UCS-based Converged
Infrastructure Hypervisor
Cisco ONE Software
Cisco ONE Software for Data Center
1 Advanced Security offers are subscription based only, with controlled availability expected in April 2015
Foundation
Advanced Security1
Advanced Applications
Cisco ONE for Data Center
Threat Defense for Data Center
Data Center Fabric
Enterprise Cloud Suite
Foundation for Networking
Foundation for Compute
Networking Compute
ASA
Cisco Nexus® 3K, 5K, 6K, 7K, 9K
X86, UCS
Cisco ONE for Access
Identity Services for Access
Campus Fabric Advanced Mobility Services
Foundation for Switching
Foundation for Wireless
Switching Wireless
ISE
Cisco Catalyst® 2K, 3K, 4K, 6K
WLC, MSE, AP
Cisco ONE for WAN
Threat Defense for WAN
WAN Collaboration
ASA, Cloud
ISR, ASR WAN Infrastructure
and Base OS
Foundation for WAN
Products Included Use Case Products Included Cisco ONE for Data
Center
ASA
Enterprise Cloud Suite
Foundation for Compute
Unified Computing System, X86
Prime Service Catalog Foundation Intercloud Fabric for Business (4 hybrid ports for 1 year subscription) UCS Director Foundation Nexus 1KV Essentials UCS Performance Manager Foundation UCS Central Energy Management
Prime Service Catalog UCS Director UCS Performance Manager Virtual Application Container Services (includes Nexus 1KV Advanced)
Compute & Virtual Infrastructure Unified compute for UCS-based and multi-vendor compute environments
Enterprise Cloud Self-service provisioning and lifecycle management of hybrid-ready private cloud & supporting infrastructure
Threat Defense for Data Center
For More Information
43
• Cisco UCS Integrated Infrastructure: www.cisco.com/go/ucsintegratedinfrastructure
• Integrated Infrastructure Enabled by Cisco White Paper: http://www.cisco.com/c/en/us/products/servers-unified-computing/ucs_white_paper.html
• Integrated Systems: http://www.cisco.com/c/en/us/solutions/data-center-virtualization/integrated-systems/index.html
• Design Zone for Data Centers: http://www.cisco.com/c/en/us/solutions/enterprise/design-zone-data-centers/index.html
Cisco Confidential 44 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Why reinvent the wheel?
Cisco Confidential 45 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Evolution. Not reinvention.
Cisco Confidential 46 C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.
Thank You and Next Steps
Brian Avery [email protected]
Contact Your Cisco Partner https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do
www.
Learn more at: cisco.com/go/ucsintegratedinfrastructure
Cisco Confidential 47 C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.
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