How to Maximize the Business Value of Identity and Preference Management Steve Shoaff CEO UnboundID

Morteza Ansari Office of Security CTO Cisco

Defining  Modern  Iden&ty  

IoT  

Social  

Mobile    

Web  

Modern Identity Management •  Unified/common  iden&ty    •  Iden&ty  and  Big  Data  •  Privacy  in  a  digital  world  •  Highly  available  and  web  scale  •  Enabling  business  agility    •  Iden&ty  security  and  compliance  •  Reducing  cost  

Identity-Centric Engagement

E-­‐commerce  Accounts  

Social  Networks  

Mobile  Apps  

IoT  Devices  

Loyalty  Rewards  Programs  

Source: Forrester

Digital Business Initiatives

Maximizing value from your data

Personalization Privacy

vs.

Web Scale Customer Use Cases

Global labor supply 159 million in US

2.2 billion globally

Facebook 1.4 bn+ IDs

All Mobile Subscribers

4.7 billion IDs

IoT Devices 4.9 billion

Consumer Identity 100+ billion IDs

Source: Research and Markets, IDC, BCG

All Social Networks

6+ billion IDs

Workforce Customer

Faster time-to-market for new apps

Iden0ty  services  as  Rest  APIs  

Provision   Develop   Build   Deploy   Test   Produc0on  Deployment  

Test  

Start   Finish  Develop   Test   UAT   Produc7on  

Develop  Faster  0me-­‐to-­‐market  

Identity Security and Compliance More apps, devices, and “systems of engagement” consuming customer data

More complexity authorizing users, apps, and devices

More customer data collected (and hosted by 3rd parties)

Greatly increased surface area for

a breach

+

+

=

Relentless Pressure to Reduce Costs

42  AWS  price  reduc0ons  (and  coun0ng)  

Pric

e

Cost benefits of cloud can be compelling Example:

IT involvement is increasingly required

Enterprise IT

E-­‐commerce  Accounts  

Social  Networks  

Mobile  Apps  

IoT  Devices  

Loyalty  Rewards  Programs  

Digital Business Initiatives

Maturity Model for Identity and Preference Management

Iden0ty  &  Preference  Brokering  

Customer  Engagement  Mgmt  

Create  Unified  View  of  the  Customer  across  Channels  

Customer  Self-­‐Managed  Preference/Privacy  Op&ons  

Modernize  Legacy    Iden0ty  Mgmt  

Transi0on  to  Customer  Iden0ty      

Modernize  Legacy  IAM  

Customer  Iden&ty  Services  for  new  customer-­‐facing  app  

Expose  Ac&onable  Data  from  MDM  

Reusable  iden&ty  services  and  centralized  governance  policies  

KEY  INITIATIVES  

Questions?