PowerPoint Presentation

Circular Letters

Kristine Dimaunahan & Joemari SorianoCircular w/ tear-off slip

Reply-paid cardsSales lettersPresented by:Circular LettersWhat is a

Sent out to many people at the same timePrepared once then duplicatedCould be personalized, look originalCircular Letter?Why write a

Circular Letter?Announce opening of a new office/branchInform staff of new policy mattersIntroduce new product linesAnnounce restructuringAdvertise special offers

(Examples)Guidelines in writing aCircular LetterKeep it brief (it may not be read)Informative and directUse individual terms All of you

You

* Reference and date(month and year only)

* Use singular expressions here

* Use individual expressions in the body

* Yours sincerely can also be usedCircular with

Tear-off slip

Whats with

Tear-off slips?

To ensure that the sender receives the required reply from everyone (the receivers)Tear-off slips are completed and returned to you the sender.

* Line of hyphens and scissors symbol separates main text from tear-off portion

* Include date for return and name/address details

* Heading will probably be the same as the main document

* Keep it simple and precise

* Use double heading for the section to becompleted

* Use this footnote when appropriateReply-Paid CardsWhat is a

Reply-paid card?Other names: Freepost, Business Reply MailPostage free for recipients; Pre-paid by companyCharges will be made for returned actual cardsWhy use a

Reply-paid card?Increased responses to your communicationsBuild goodwill to customers

When do companies

Use reply-paid?Marketing purposes (generating sales leads, marketplace research) Encouraging prompt payments, Fund raisingBuilding databases Requesting information

Sales LettersWhat is a

Sales Letter?A form of direct mail: advertiser sends a letter to a potential customerAims to sell companys good or services;Or to persuade readersA sales letter

MustA i d A A sales letter

MustAttentionStrong headlineA i d A A sales letter

MustA i d A interestProvide some relevant factsLet them know how you can helpOffer a solution to their problemA sales letter

Mustdesire

A i d A A sales letter

MustActionA i d A Guidelines in writing asales LetterTry to get on the same wavelength as your reader in the opening paragraph.Guidelines in writing asales LetterPresent the advantages of the product or service showing relevance to the reader.Guidelines in writing asales LetterWrite in a positive, convincing style without being aggressive.Guidelines in writing asales LetterEncourage the reader to respond by placing an order, completing a reply form or card, requesting further details.

Guidelines in writing asales LetterUse singulars rather than plurals. Dear Customers

Dear Customer I know everyone will appreciate this product

I know you will appreciate this productWhats wrong in

This sales letter?

(identifying errors)

Dear Valued Client

You

you at this hotelThank you

For listening!