Circular Economy Thinking at Armstrong CeilingsJeremy SUMERAY

January 2017

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Ceiling Recycling and high recycled content

Sustainable products and services

Indoor Air Quality

Product Stewardship

Energy

Water

GHG’s

Low-carbon Logistics

Go-to-market

Green Building CodesCodes & Standards

Steering Group

Expert NetworkStakeholder Panel

Ambitious Targets

Renewable Materials

Local Sourcing

Carbon FootprintsLCA

Low-carbon operations

Website

Traditional Approach

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It’s quick and easy• No minimum quantities• Partnerships with distributors • Recycling competitors’ tiles

Meets LEED, BREEAM, DGNB, HQE and Ska criteria

It saves cost – between €0.65 and 0.80/m2

1,000m2 of ceilings saves:• Landfill fees• Diverts 3.8 tonnes from landfill• Reduces need for virgin raw materials• Reduces CO2

Key Benefits Old ceiling tiles are recycled into new ceiling tiles over and over again

Armstrong Ceiling Recycling Programme

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Main Contractors, Fit Out Specialists

• Pays for waste• Set targets

Distributor

Armstrong

Ceiling Installers

Demolition Contractors

Waste Companies

Supply Chain Roles – who is responsible for material recovery?

Client• Set targets

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Select safe and healthy materials

Eliminate the concept of waste

Power with abundant clean energy

Protect water as a precious resource

Respect human and natural systems

Categories Based on Principles

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Eco-effectiveness

Eco-efficiency

Eco-effectiveness & Eco-efficiency

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MechoSystems – interior shadesAhrends – furnitureShaw – carpetsHerman Miller – furnitureSteelcase – furnitureHunter Douglas – shading fabricsCRH – clay bricksDow Building Solutions - insulationOwens Corning – insulationMosa – tilesInterwand – partitionsDesso – carpetsTarkett – Vinyl floors

Cradle to Cradle Certified Products

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Armstrong maakt uw project

duurzaam

In-house recycling expertise – customer liaison and logistics

Recycling incentives – for customers and sales teams

Circular Economy and Cradle to Cradle Customer targeting – need to select the right partners

Marketing story – how to interest customers Material Transparency Health, Wellbeing and Productivity WELL Service contracts

Change Management

From Passive to Active Ceilings

Learn by doing – innovate and adapt

Lessons Learnt

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BPM Vita Milano TechZone Perla OP

Combine acoustics, lighting, cooling and

ventilation

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Design for deconstruction

Modularity

Flexible fit

Materials recovery at end of life

Circular Design Principles

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Thin acoustical flat decorative panels. Natural fibers

Canopy and baffle products that use recycled ceilings as acoustic in-fill material.

Denim

Circular Design Principles

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Catalyse behaviour changeEncourage

Enable

Exemplify

Engage

C2C projects, C2C Built PositivePark 20:20

BAMBBREEAM NL, LEED, Ska, Google

Landfill TaxNational Product Databases

Shadow Price of Carbon

C2C CommunityC2C Café

Architects and contractors

Recycling capacityInnovation

Cradle to Cradle as the Catalyst

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