CIRCULAR DESIGN

CLASS

DISCOVERING CIRCULAR

OPPORTUNITIES

WELKOM

THE TEAM

SIEM HAFFMANS VERA MOLL

GET TO KNOW EACH OTHER

FIRST

EXPECTATIONS & GOALS

CIRCULAIRE ECONOMIE

UNSUSTAINABLE FUTURE GROWTH

Sourc

e:

Adapte

d f

rom

: T

he N

ew

Scie

ntist.

WR

I,

WH

O, W

orld

Bank, O

EC

D F

actb

ook

2013

Sourc

e:

Adapte

d f

rom

: T

he N

ew

Scie

ntist.

WR

I,

WH

O, W

orld

Bank, O

EC

D F

actb

ook

2013

UNSUSTAINABLE FUTURE GROWTH

PRESERVE VALUE

WASTE

POLUTION

PRESERVE VALUE AT THE HIGHEST LEVEL

CIRCULAR STRATEGIES

APPLYING CIRCULAR

STRATEGIES

PREVENT VALUE LOSS

THE ROLE OF DESIGNERS

By addressing the "afterlife”

of every product, designers

contribute to a change of

mentality in both users and

producers.

An all-encompassing approach

requires designers not to focus

exclusively on the functionality and

expressive power of a design, but

also to investigate how

maintenance and repair can be

integrated into the final product.

- Hella Jongerius

COMBINE BUSINESS AND CREATIVITY

DESIGNERS SEE THE BIGGER PICTURE

DESIGNERS FACILITATE CONVERSATION

CONVERSATION

DESIGNERS INFLUENCE BEHAVIOUR

CIRCO

TODAYS’S AGENDA

• Working with Circular Business Models

• Working with Circular Design Strategies

• Redesign

• Formulate concrete next steps

Secret ingredient: your own cases

FIRST EXERCISE OF TODAY

MAPPING OUR

CURRENT SYSTEM

(based on CE’s Circle

Scan)

FIRST EXERCISE OF TODAY

GOVERN M EN T

M ATERIAL

M AN UFACTURER

PRODUCT

M AN UFACTURERPARTS

M AN UFACTURER

RESERACH

IN STITUTES

EXPERTS

BRAN D/

COM PAN Y

USER/

CON SUM ERCOLLECTOR

REM AN UFACTURER

BRAN CH

ORGAN IZATION S

COM PETITORS

ADDITION AL

SERVICE

PROVIDER

SEPARATION

SERVICE

2N D M ARKET

PROVIDER

WASTE

M AN AGER

EXAMPLE: TOTAL SYSTEM JEANS

STEP 1: STAKEHOLDERS

GOVERN M EN T

M ATERIAL

M AN UFACTURER

PRODUCT

M AN UFACTURERPARTS

M AN UFACTURER

RESERACH

IN STITUTES

EXPERTS

BRAN D/

COM PAN Y

USER/

CON SUM ERCOLLECTOR

REM AN UFACTURER

BRAN CH

ORGAN IZATION S

COM PETITORS

ADDITION AL

SERVICE

PROVIDER

SEPARATION

SERVICE

2N D M ARKET

PROVIDER

WASTE

M AN AGER

20 MINUTEN

1. WHAT ARE THE MOST IMPORTANT ACTORS IN THE CURRENT

VALUE CHAIN?

1. WHICH OTHER STAKEHOLDERS ARE RELEVANT?

STEP 2: ADDING TRANSACTIONS

20 MIN

WHICH ARE THE 2 OR 3 MOST

IMPORTANT MATERIALS IN YOUR

PRODUCT?

DECIDE BY ECONOMIC AND/OR

ECOLOGICAL VALUE

HOW IS A PRODUCT PURCHASED?

BY WHOM?

WHAT HAPPENS AFTER THE ACTUAL

PRODUCT USE?

STEP 3: VALUE PROPOSITION

10 MIN

• A promise of value to be

delivered. It’s the primary

reason a prospect should want

your product.

• What value do you offer?

And why is it different from

your competitors?

• A clear statement that explains

how your product solves

customers’ problems

or improves their situation

• What issue/problem/desire

that is respond too?

A value proposition is

something real humans are

supposed to understand.

An optimized integrated

lighting solution focused on

the increased cost

effectiveness and livability of

the man-made working

environment

EXCHANGE EXPERIENCES - GROUPS

• What are your circular ambitions (with your product)?

• What is are your next steps?

• Who do you need to involve/convince?

• When can you do that?

• What are opportunities & barriers?

PREPARE YOUR TEMPLATE

1 MINUTE PITCHI redesigned my toaster into [value proposition]The next steps I will take are [ambition statement]

AMBITION STATEMENT