Digital disruption and the future PR agency #CIPRNC14

Drew Benvie, Battenhall - @drewb @battenhall

B LONDON

BATTENHALL

Changing face of PR

twitter.com/battenhall

fb.com/battenhall

battenhall.net

Drew Benvie, Battenhall

•  A journey of PR through social

•  What’s happening now to the media

•  Changing skills

•  The ups and the downs

•  What’s next?

Blogs forming... 2003

Web 2.0 and virtual worlds 2005

Listening... 2006

Social... 2006

Tweeting 2007

Now…

•  Social media is mainstream, affecting messaging, consumption and the media agenda

•  Rapid rise of video and photo sharing

•  Mobile and tablet consumption growing faster than anything before

•  Difference in global audiences

Source: Domo, May 2014

Now… •  Social dominates consumer attention with

old media lagging

Now… •  Social moves markets

Now… •  Reputational threats move at the speed of

social

Now…

•  The impact of social media has hit the board room, and businesses are re-organising themselves in response

Changing agency

The story of Battenhall

A new kind of team

A new kind of agency and team member

Different ways of working

Trying to change how we work in PR

New kind of change

Everything is global

New kind of change

Multimedia, design and build

New kind of change

PR = Customer Care

New kind of change

Digital insights driving product innovation

New kind of change

Investment in data and insights

•  Living services, apps that work around you

•  The visual web drives social growth

•  Mining the troves of new social data

•  Co-creation and sharing

•  Private messaging growth: phone number = social graph

What’s coming next

Future trends and reacting to them

THANK YOU

@drewb battenhall.net

B LONDON

BATTENHALL