cio twitter use survey sept 23 2010
DESCRIPTION
Most CIOs have never tried Twitter, but a small cadre of them are reaping big rewards from the real-time communications platform. In a survey of 75 tweeting CIOs, Diamond Management & Technology Consultants (NASDAQ: DTPI) found that CIOs overwhelmingly agree—92 percent —that Twitter is an effective business tool. This slide deck has the complete results from this survey.TRANSCRIPT
CIOs Reveal Why They Tweet
September 23, 2010
#CIOwebinar
2Source: Diamond’s CIO Twitter Survey 2010
Today’s Speakers
David Buckholtz | @dbuckho Ralph Loura | @ralphloura Kristin Burnham | @kmburnham VP and Divisional CIO Chief Information Officer Web 2.0 Reporter Sony Pictures Entertainment The Clorox Company www.CIO.com
ModeratorChris Curran | @cbcurranChief Technology Officer
Diamond Management & Technology Consultants
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CIO Twitter Survey 2010Chris Curran
September 23, 2010
#CIOwebinar
4
Summary
CIOs see the personal value in embracing Twitter as a tool to learn about Technology, Innovation and Strategy.
Source: Diamond’s CIO Twitter Survey 2010
Quick Metrics
78% of CIOs used Twitter at least one day a week
50% of CIOs tweeted more this year than prior year
70% CIOs established new working relationships via Twitter
Top three knowledge topics learned via Twitter and applied to work were:
92%view Twitter as a useful business tool:
88% indicated Technology
72% indicated Innovation
65% indicated Strategy
Allows CIOs the opportunity to share best practices
Allows CIOs to stay ahead of news that may impact their jobs
Allows CIOs the opportunity to position themselves as
thought leaders
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78% of CIOs tweet at least once a week in relation to their career
Q: Thinking about the last three months, how often do you Tweet in relation to your career?
Daily; 41%
Weekly; 37%
Monthly ; 12%
Less than monthly;
6%None; 4%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
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Level of tweeting in past year increased over prior year
Q: How has your level of tweeting changed in the past year?
Tweet Same; 19%
Tweet Less; 31%
Tweet More; 50%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
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CIOs see value in using Twitter as a business tool
Q: Do you feel that Twitter is a useful business tool?
No; 8%
Yes; 92%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
8
Twitter can help establish new working relationships
Q: Have you established any new working relationshipsusing Twitter?
Yes; 70%
No; 30%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
9
Twitter provides a forum for sharing news, ideas and best practices
Q: Why do you tweet? (check all that apply)
91.7%
75.0%66.7%
55.6%48.6%
44.4%
20.8% 20.8%
8.3%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
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Twitter provides access to knowledge that can be applied professionally
Q: Have you ever learned anything via Twitter in any of the following areas that you have applied at work? (check all categories that apply)
Technology Innovation Strategy Management Operations Nothing
87.5%
72.2%65.3%
56.9%
34.7%
6.9%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
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No restrictions; 54%
No Business Use; 6%No Personal Use; 7% No Reference to
Employer; 11%
Managed by Employer; 22%
While Twitter restrictions are placed on some employees, most employees are trusted to use Twitter at their discretion
Q: Which of the following principles are included in your corporate Twitter policy? (Select all that apply)
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
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Timewaster Percep-tion; 49%
Difficulty in Monitor-ing; 9%
Privacy and Security; 12%
ROI Measurability; 30%
Enterprise adoption of Twitter is hindered due to being viewed as a timewaster and not being able to prove ROI
Q: What’s the biggest challenge Twitter faces in gaining enterprise adoption?
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
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Other top preferences for social networking tools include LinkedIn and Facebook
Q: Please tell us how your use of other social networking tools compares to your use of Twitter for your business purposes.
Source: Diamond’s CIO Twitter Survey 2010
LinkedIn Facebook Blogging
47%35%
21%
51%
43%61%
1%
22% 17%
Use More Use Less Don’t Use
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Twitter users use their desktops almost as much as their portable devices
Q: What is the primary way you interact with Twitter?
PC/Web; 45%
Handheld Devices; 44%
iPad; 9%
Other; 2%
Source: Diamond’s CIO Twitter Survey 2010 Use #CIOwebinar
15Source: Diamond’s CIO Twitter Survey 2010
Today’s Speakers
David Buckholtz | @dbuckho Ralph Loura | @ralphloura Kristin Burnham | @kmburnham VP and Divisional CIO Chief Information Officer Web 2.0 Reporter Sony Pictures Entertainment The Clorox Company www.CIO.com
ModeratorChris Curran | @cbcurranChief Technology Officer
Diamond Management & Technology Consultants
Use #CIOwebinarwww.ciodashboard.com