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The power of the

connected

organisationBelinda Gannaway

@contentqueen @nixonmcinnes @meaningconf

Who we are

• Digital innovation consultancy

• Help clients take advantage of

emerging tech, market & workplace trends

• Based in Brighton

• 20 strategists, technologists and consultants

• Mission to improve relationships between

businesses and the people who matter to them

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What is a social

business?

A social business is an organisation with the strategies, technologies

and processes to systematically engage all the individuals in its

ecosystem - employees, customers, partners and suppliers - to better

deliver on shared goals

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Why is everyone

talking about it

"Social gives us new revenue streams, and new ways to bring value to customers. It's accelerating learning, communication, connecting the right people to the right information at the right time on any device," General Electric’s global CIO.

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The big wins

Inside the organisation

•People costs – induction, training, engagement, retention

•Agility and reactivity

Outside the organisation

•Client satisfaction and loyalty

•Reputation and advocacy

Across the organisation

•Product development & innovation

• 52% of managers believe it is important

• 86% of managers believe it will be

important in 3 years

• Greatest impact in media and tech

• Least impact in energy and utilities,

manufacturing and financial services

• Social technologies can increase

productivity of interaction workers by 20

to 25%

The facts

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O2

sSubsequently, more store managers began using the tool to exchange ideas and to

post photos or videos of successful merchandise displays and specials. An experiment

run during a holiday period demonstrated that stores participating on the Yammer

platform had 13% more sales revenue than nonparticipating stores.2 Through the many

videos, posts and profiles on Yammer, Herkert and his executive team gained visibility

into what was happening in their stores without any filters. Herkert was also able to

better see the opportunities and challenges related to consolidating SUPERVALU’s

brand identity.

No more marketing myopia

Faster & cheaper innovation

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Minecraft Micro World idea had 10,000 votes in 24

hours and the green light within a month

Leadership

insight & execution

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ONLINE MENTIONS OF BARCLAYCARD

PR team Customer service teamWeb relations team

Joining the dots

Operations

Steps to social

business

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• Align with business goals

• Understand impact on leadership models

• Pilot initiatives - think small, fail fast

• Benchmark processes before you begin

• Don’t skimp on training – integrate with workflow

• Define soft and hard metrics

It’s not about the tools

• Evangelise results and learnings

• Learn and evolve